sport-england-2016-17-annual-report-and-accounts
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MOVING<br />
WITH MOMENTUM<br />
CEO’S INTRODUCTION<br />
THIS YEAR MARKS A MAJOR CHANGE IN EMPHASIS<br />
FOR SPORT ENGLAND WITH THE LAUNCH IN MAY <strong>2016</strong><br />
OF OUR NEW STRATEGY<br />
It’s an ambitious plan to increase engagement<br />
in <strong>sport</strong> <strong>and</strong> activity way beyond <strong>sport</strong>’s natural<br />
audience, to driving growth through the groups<br />
most under represented in <strong>sport</strong>: women, older<br />
people, those with a disability <strong>and</strong> people in lower<br />
socio-economic groups. We have also committed<br />
to tackling inactivity as one of our biggest<br />
priorities, tripling our investment in this area with<br />
a minimum of 25% of our total grant funding<br />
supporting this area.<br />
We’ve already proved we can make a difference<br />
when we really focus on a particular audience.<br />
Our This Girl Can campaign, which entered its<br />
second phase early in 20<strong>17</strong>, has driven growth,<br />
with three consecutive sets of national statistics<br />
showing that the number of women <strong>and</strong> girls<br />
playing <strong>sport</strong> is going up – the first time the trend<br />
has been so strong since we began measuring<br />
at a population-wide level. It’s a campaign<br />
backed by deep insight. We asked the customers<br />
– women <strong>and</strong> girls themselves – how they<br />
viewed <strong>sport</strong> <strong>and</strong> exercise. The campaign stays<br />
absolutely loyal to what they told us.<br />
We’re also becoming more ambitious in terms<br />
of the returns we are seeking for our investment.<br />
The Government’s strategy, Sporting Future,<br />
emphasised the breadth of the impact <strong>sport</strong><br />
<strong>and</strong> activity can have beyond physical health,<br />
important as that is, to mental wellbeing,<br />
individual <strong>and</strong> community development <strong>and</strong><br />
economic impact. We are developing a much<br />
more sophisticated measurement framework<br />
to evaluate our contribution in all of these areas,<br />
<strong>and</strong> we will work with partners who are best able<br />
to contribute in that broader context.<br />
Of course, traditional <strong>sport</strong> is still a big part<br />
of our remit <strong>and</strong> something we continue to take<br />
seriously. This area makes up for a substantial<br />
portion of what we call the ‘core market’ – those<br />
with a strong <strong>and</strong> resilient relationship with <strong>sport</strong><br />
<strong>and</strong> activity. During the year we committed to<br />
invest over £2<strong>17</strong>.6m for the next four years into<br />
national governing bodies of <strong>sport</strong> to ensure<br />
<strong>sport</strong> continues to thrive <strong>and</strong> grow, but with<br />
a view to making that more traditional <strong>sport</strong><br />
infrastructure more efficient <strong>and</strong> sustainable<br />
in the longer term.<br />
Another big step forward this year has been<br />
the drafting <strong>and</strong> launch of a new Code for<br />
Sports Governance. This sets clear <strong>and</strong> detailed<br />
governance requirements for all those <strong>sport</strong>s<br />
organisations receiving public investment.<br />
As we step into this bold new era for the sector,<br />
I would like to thank everyone who has worked<br />
with Sport Engl<strong>and</strong> in this challenging but hugely<br />
rewarding year. I look forward to working with<br />
you to deliver our strategy across the nation.<br />
Jennie Price CBE<br />
Chief Executive<br />
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