Cushman & Wakefield Retail Capabilities

CUSHMAN & WAKEFIELD

4,026
LEASING
TRANSACTIONS
$7.24B
TRANSACTION
VALUE
helping clients transform the way people
work, shop & live
19.35M
AGGREGATE SF
875
Retail Professional
in the Americas
90
Retail Markets
500+
Exclusive or Preferred
Tenant Relationships
Across the Americas
Around the
Corner,
across the world...
Around the corner and across the world, Cushman &
Wakefield is the center of retail. Our 1,400-member
global team has the expertise, experience, and resources
to provide comprehensive, integrated, and innovative
real estate services to retail occupiers, landlords and
investors, regardless of the size, scope or location of
the assignment.
From urban high streets to suburban centers, retail
parks, and factory outlets, Cushman & Wakefield retail
specialists leverage industry experience and a global
perspective to align brands to opportunities, provide
clients with intelligence for smart decision making, and
market properties and available space worldwide.

THE CUSHMAN & WAKEFIELD EDGE
Multi-service platform: Through more than 250 offices, we meet leasing,
selling and financing needs, deliver portfolio solutions, value and appraise
retail real estate, educate with thought-provoking data, financial and
research analytics, assist in project development, and deliver facility
services.
Future-forward approach: We deploy talent to meet omni-channel,
global retail real estate needs, and develop strategies and solutions that
encompass technology, e-commerce, global supply chain logistics, and
demographic and social change.
Global collaboration: Our cross-border retail network works together
to help retailers meet their business needs in the Americas, Europe
and Asia. We engage in consistent dialogue across time zones and
geography to stay abreast of the changing pace of the industry.

WE ARE THE CENTER OF RETAIL
Global perspective and resources, local insight and expertise
to help clients transform the way people work, shop and live
In the ever-changing, dynamic world of retail, the right real estate is a critical element to
success. All retailers — from bricks-and-mortar traditionalists to online pop-ups — need some
sort of space to envision, manufacture, showcase, market, or distribute their products. Retail
real estate investors and owners seek retail occupiers who add value and prestige to their
properties while ensuring long-term income and stability. Cushman & Wakefield has the global
market knowledge, resources, and experience to assist both sides of this equation through
the services of more than 1,400 retail professionals in more than 250 offices across the world.
Our cross-border retail teams work together to help clients meet their needs in the Americas,
Europe, Middle East and Asia, and our professionals engage in constant dialogue to stay abreast
of the trends within our ever-evolving industry.
Our long established, market leading teams have been created specifically to cater for the demands of
international clients. Enhanced by our dedicated cross-border retail team, we offer the widest range of services
from any retail advisory company plus true accountability and a clear understanding of our clients’ needs.
Relationships with Retail Tenants Expanding into Markets Cushman & Wakefield brings a significant track record
of working with retailers expanding nationally and internationally. We will leverage our relationships with these
retailers, as well as our understanding of their potential local market entry plans, to promote the project.
For retail occupiers, Cushman & Wakefield utilizes a data-driven, analytical approach to
understand how the right timing and real estate strategy can elevate the relationship between
a client’s brand and its customers. We act as strategic advisors to secure locations that align
real estate with business objectives, streamline production and distribution, and impact the
target audience. Our knowledge of the nuances and complexities of all property types help
us partner with owners and investors to create innovative marketing campaigns, manage to
peak operational standards through best practices, maximize the returns from assets, optimally
place debt and equity, and execute on financing strategies.
Cushman & Wakefield retail researchers and consultants constantly analyze and engage their
local markets while leveraging the firm’s full scope of resources to provide clients with insight
into current conditions, hidden opportunities, and highline trends. This diligence is enhanced
by our unique partnership with the International Council of Shopping Centers (ICSC), which
guarantees clients even further access to cutting-edge information, the industry’s best talent,
and valuable relationships. The combination of these powerful resources also helps us produce
innovative, industry-dominating thought leadership content such as Main Streets Across the
World, Cool Streets of North America, and the Global Cities Retail Guide.
Real estate is our center, retail our specialty, and clients our focus. Cushman & Wakefield can
help clients transform the way people work, shop and live.

FULL PLATFORM RETAIL SERVICES
O C C U P
O C C U P
I E R S
RETAIL
CONSULTING
PROJECT &
DEVELOPMENT
MANAGEMENT
I N V E S T O R S
O C C U P
O C C U P
AGENCY
LEASING
I E R S
/
I E R S
O C C U P
LEASE
ADVISORY
I E R S
PORTFOLIO
SOLUTIONS
I E R S
TENANT
REPRESENTATION
O C C U P
I E R S
O W N E R S
FACILITIES
SERVICES
/
I N V E S T O R S
O W N E R S
VALUATIONS
& ADVISORY
I N V E S T O R S
/
O W N E R S
INVESTMENT
& CAPITAL
MARKETS
I N V E S T O R S
/
O W N E R S
RETAIL ASSET
MANAGEMENT
/
I N V E S T O R S
WORK
SHOP
LIVE

OWNER / INVESTOR REPRESENTATION FULL PLATFORM
We understand the nuances and complexities of all property types — and use this knowledge to serve as a long-term partner to clients. Our retail
specialists and researchers constantly analyze and engage their local markets, offering clients insight into current conditions, hidden opportunities,
and trends. Leasing professionals create innovative property marketing campaigns that target, attract and retain tenants. Capital markets experts
maximize the returns of a single asset or portfolio, develop savvy plans for the placement of debt and equity, and determine and execute on
financing strategies. Through the full-service resources of the Cushman & Wakefield organization, clients also have the opportunity to solve for
added needs involving property and asset management, project and development services, valuation and advisory, and facility services.
OCCUPIER REPRESENTATION FULL PLATFORM
Cushman & Wakefield utilizes a data-driven, analytical approach to understand the unique relationship that a client’s brand has with customers
— and how the right timing and strategy can elevate that connection. Whether addressing a request for a single unit or an entire market entry
plan for leading retailers to new concept start-ups, our experts help clients define their specific retail requirements. We act as strategic advisors
to secure locations that fulfill business objectives and reach the target customer at terms that set the stage for future success. For tenants looking
to streamline their real estate experience, Cushman & Wakefield also has the resources to assist with project management, facility management,
sublease disposition, and portfolio administration.
STRATEGIC PLANNING
Evaluating and identifying
the essential factors that aid
in decision making:
> Market and property analysis
> Brand positioning
> Portfolio evaluation
> Tenant mix and target tenant
analysis
> Market share and retail
demand forecasting
MARKETING AND LEASING
Assisting with all aspects of
property marketing, from initial
planning to successful lease
execution:
> Property positioning
> Marketing and leasing strategy
> Marketing program execution
> Lease negotiations
EXIT STRATEGIES / DISPOSITION
Comprehensive advice, execution, and
investment management services:
> Financing strategy and
implementation
> Structuring and arranging/
placement of debt and equity
> Investment sales
PROPERTY/ASSET MANAGEMENT
> Programs that increase operating
energy-streamlining processes,
assure adherence to applicable
rules and regulations, leverage
economies of scale through group
purchasing, and increase tenant
satisfaction
PROJECT AND DEVELOPMENT
> Management and oversight of
budgets, schedules, vendors and
contractors related to space
build-out and capital projects
VALUATION AND ADVISORY
> Valuation and advisory
services related
to acquisition, disposition,
financing, litigation, taxes,
and financial reporting
LEASE ADMINISTRATION
> Technology consulting
> A/R processing
> Invoice reviews
> Abstractions
> Data management
PORTFOLIO MANAGEMENT
> Practices, processes, tools,
and technology to deliver
consistent services
STRATEGIC PLANNING
Evaluation and identification of
the essential factors for decision
making:
> Socioeconomic and
demographic data
> Accessibility and
transportation patterns
> Pedestrian flow
> Tourist counts
> Existing store locations
> Unit-level sales productivity
> Gross occupancy cost
> Expansion considerations
SITE SELECTION AND
ACQUISITION
Strategic planning underpinned by
market insights:
> Location screening
and evaluation
> Location ranking and
recommendations according
to a custom set of benchmarks
> Negotiation
DISPOSITION
Site disposition services, from initial
planning to implementation:
> Strategic portfolio reviews
> Property positioning and marketing
> Offer solicitation and review
> Contract negotiation and execution
PROJECT AND DEVELOPMENT
SERVICES
> Programming, planning, and design
> Bid and procurement
> Construction management
> Vendor management
> POS installation
> Merchandising graphics/signage
> General contractor management
> Capital projects
> New construction
> Prototype/Specification services
> Remodels
MULTI-MARKET TRANSACTION
MANAGEMENT
> Broker selection
> Process and document
management
PORTFOLIO ADMINISTRATION
> Lease administration
> Payables management
> Accounting and financial lease
audit and reconciliation
> Asset tracking
> Contract management and
compliance
> Performance metrics
> Savings/Cost avoidance
> Abstracting and auditing
> Tracking and reporting
ASSET SERVICES
> Financial management
> Engineering management
> Contract and vendor
management
> Sustainability consulting
> 24/7 facilities management
call center
> Facilities audits and assessments
VALUATION AND ADVISORY
> Valuation
> Property tax services
> Appraisal management
> Portfolio valuation

MARKETING CAPABILITIES
MARKETING CAPABILITIES
Cushman & Wakefield will develop a strategic marketing program that will establish your
Property as the most desirable address in its location – where a tenant can achieve location,
status, and high visibility, prestigious association, corporate amenities, and infrastructure that
are unmatched in competing properties.
Branding and Positioning
Cushman & Wakefield will work closely with Ownership and its designated marketing firm to
develop the overall program and all marketing materials.
The key components of a successful marketing plan include:
> Initial strategic review, Property positioning and general project consultation
> Branding and graphic identity design and development
> Interactive media design, including websites, e-blasts, online advertising,
and database development
> Print design, including advertising, environmental, and marketing centers
> Media planning, buying, negotiation and representation: online, print,
out-of-home, guerilla
> Post-campaign call/website tracking and analysis
> Event planning, including concept, budgeting, liaison with vendors,
and day-of event supervision
> Social media consultation and campaign management/analysis
> Hiring and managing vendors including advertising agencies.
Branding, Case Study
and Brochure
Website, Video, Online Gallery and eblast
Salesforce Tower
61 Floors, 1.42 MSF
Salesforce Tower, currently under
construction, will be the tallest office building
on the West Coast.
We created a comprehensive marketing campaign
across a wide range of visual and media touch points.
The deliverables were tailored to 3 key audiences…
Tenants / brokers as well as the community at
large. We worked Boston Properties and Hines
(and external third party vendors) in developing
the visual identity for the Tower. Once we defined
the brand and the core positioning for Salesforce
Tower, we carried that tone and messaging across
all media.
Although our campaign was across multiple
channels (print & digital advertising, PR, video,
Social media PR, etc.) what made the campaign
work was the strategic combination of these
various tactics with consistent messaging and
relevant timing.
Advertising, Virtual Staging
FOCUS
FOCUS
GR N D
GR
GR N D
F O CUS
GR ND

PROVEN RESULTS

PRIMARK
SKECHERS
TOM FORD
We have provided
strategic advice on all new country
entries, and on more than 30 flagship
stores acquired throughout Europe.
agency and professional advice
across the region. We have acquired
a 142,000 sq ft store in Boston,
marking Primark’s entry into the US
market, which opened in September
2015. Since then, Cushman &
Wakefield solidifed a lease of 96,000
sq ft to Primark at American Dream,
a New Jersey retail and
entertainment destination slated to
open in April 2018. Negotiations are
also under way to open more stores
in the north-east of the US by the
end of 2016.
Since 2006, Cushman
& Wakefield has
represented Skechers in the US and
Asia, completing more than 100
transactions in the US in shopping
centers, town centers, mall and street
locations in nine states.
Most recently, we assisted Skechers
in the acquisition of a 3,500 sq ft
flagship store in at 1515 Broadway, New
York City as well as a 2,600 sq ft store
in Shinsaibashi Shopping Arcade in
Osaka Japan.
Cushman &
Wakefield assisted
Tom Ford with a
new location at
58-68 East Oak Street in Chicago,
Illinois, and also advised on their first
UK store and flagship, totaling
approximately 8,000 sq ft over three
levels at 201/202 Sloane Street,
London SW1.
OUR GLOBAL CLIENTS
SOME OF
LVMH
Since 2004,
Cushman &
Wakefield has
represented many of LVMH’s brands
including Emilio Pucci, Louis Vuitton,
Bulgari, Fendi and DFS for locations
including Michigan Avenue in
Chicago, Union Square in San
Francisco and Madison Avenue in
New York. We recently acquired
Louis Vuitton’s flagship in the prime
area of Shinjuku, Tokyo, Japan.
SWATCH
In the US, we
have recently
completed transactions in New York,
San Francisco, Austin, Texas. We also
assisted Swatch in the acquisition of
a 16,000 sq ft flagship store on
Michigan Avenue in Chicago. In the
UK we are retained by Swatch to
acquire sites.
LEGO
Our global relationship
with LEGO has seen us
assist with LEGO’s New
York market entry strategy
and acquire numerous stores across
the US and Europe. Notable deals
include LEGO’s first urban location
within the US at Rockefeller Center
and a location at 200 Fifth Avenue.
CASE STUDIES

LEASING
FLAGSHIP GLOBAL RETAIL LEASING
GLOBAL RETAIL LEASE
PUERTO VENECIA
SPAIN
2.22 million sq ft joint venture between
British Land and Eurofund. Cushman &
Wakefield introduced British Land to the
opportunity and set up a team of advisers
in both the UK and Spain.
PARADISE CITY
KOREA
Cushman & Wakefield was appointed to
lease this 330,000 sq m mixed use
development, consisting of Retail, Casino,
Hotels and a public spa. Scheduled to
open in late 2017 the project will be the
very first integrated resort in Korea,
positioning itself as the most significant
premium retail development adjacent to
Seoul’s Incheon International Airport.
GALLERIA CHENGDU
CHINA
Cushman & Wakefield was appointed by
Karden Land as the principal leasing agent
on a 538,000 sq ft mall which was the first
international shopping mall development
in Chengdu.
ZŁOTE TARASY
POLAND
Cushman & Wakefield was appointed as
the operational management consultant
and sole retail leasing agent on this
project. The 2.42 million sq ft scheme
is a mixed-use urban development
consisting of retail, multiplex cinema
and offices.
1530 BROADWAY
NEW YORK
Cushman & Wakefield is the exclusive
leasing agent for this flagship retail
opportunity in the heart of Times Square
in New York City.
PESONA SQUARE DEPOK
WEST JAVA
Cushman & Wakefield secured the
following anchor tenants: Hypermart,
Centro, XXI, Gold’s Gym, Rock Star Kid
Gym, Food Avenue, BEST Denki. Precommitment
rate before ground breaking:
close to 80%.
CENTER POINT
INDONESIA
Cushman & Wakefield was exclusively
appointed to consult and lease a new
iconic 710,000 sq ft mall aimed at high
quality international retailers.
COLUMBUS
RUSSIA
Columbus shopping and entertainment
center is located on one of the most
important transport hubs of the city –
Varshavskoe highway, in the nearest
proximity to Prazhskaya metro station.
Columbus will be one of the largest
modern malls of Moscow. This project
includes both well-known international
brands and leading Russian market
players, over 250 retail gallery stores, more
than 25 restaurants, large food-court area
with GLA - 1.45 million sq ft and due to
open Q1 2015. Our remit covers Concept
Development & Leasing advice.
BATTERSEA POWER STATION
UK
Cushman & Wakefield was appointed as
joint Retail and Leisure letting agents on
this iconic 3.5 million sq ft London
landmark, opening 2019.
DUBAI FESTIVAL CITY
UAE
This 2.81 million sq ft development is a
world class waterfront urban community.
Cushman & Wakefield was appointed to
provide strategic and international
marketing advice and leasing of the
549,000 sq ft luxury retail extension.
CHASE CENTER
SAN FRANCISCO
Cushman & Wakefield is the exclusive
leasing agent for the retail component of
this 11-acre mixed-use development set to
open for the start of the 2019-20 NBA
season.
663 NORTH MICHIGAN AVENUE
CHICAGO
Cushman & Wakefield is the exclusive retail
leasing agent for this flagship high street
opportunity in Chicago.