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CUSHMAN & WAKEFIELD
4,026<br />
LEASING<br />
TRANSACTIONS<br />
$7.24B<br />
TRANSACTION<br />
VALUE<br />
helping clients transform the way people<br />
work, shop & live<br />
19.35M<br />
AGGREGATE SF<br />
875<br />
<strong>Retail</strong> Professional<br />
in the Americas<br />
90<br />
<strong>Retail</strong> Markets<br />
500+<br />
Exclusive or Preferred<br />
Tenant Relationships<br />
Across the Americas<br />
Around the<br />
Corner,<br />
across the world...<br />
Around the corner and across the world, <strong>Cushman</strong> &<br />
<strong>Wakefield</strong> is the center of retail. Our 1,400-member<br />
global team has the expertise, experience, and resources<br />
to provide comprehensive, integrated, and innovative<br />
real estate services to retail occupiers, landlords and<br />
investors, regardless of the size, scope or location of<br />
the assignment.<br />
From urban high streets to suburban centers, retail<br />
parks, and factory outlets, <strong>Cushman</strong> & <strong>Wakefield</strong> retail<br />
specialists leverage industry experience and a global<br />
perspective to align brands to opportunities, provide<br />
clients with intelligence for smart decision making, and<br />
market properties and available space worldwide.
THE CUSHMAN & WAKEFIELD EDGE<br />
Multi-service platform: Through more than 250 offices, we meet leasing,<br />
selling and financing needs, deliver portfolio solutions, value and appraise<br />
retail real estate, educate with thought-provoking data, financial and<br />
research analytics, assist in project development, and deliver facility<br />
services.<br />
Future-forward approach: We deploy talent to meet omni-channel,<br />
global retail real estate needs, and develop strategies and solutions that<br />
encompass technology, e-commerce, global supply chain logistics, and<br />
demographic and social change.<br />
Global collaboration: Our cross-border retail network works together<br />
to help retailers meet their business needs in the Americas, Europe<br />
and Asia. We engage in consistent dialogue across time zones and<br />
geography to stay abreast of the changing pace of the industry.
WE ARE THE CENTER OF RETAIL<br />
Global perspective and resources, local insight and expertise<br />
to help clients transform the way people work, shop and live<br />
In the ever-changing, dynamic world of retail, the right real estate is a critical element to<br />
success. All retailers — from bricks-and-mortar traditionalists to online pop-ups — need some<br />
sort of space to envision, manufacture, showcase, market, or distribute their products. <strong>Retail</strong><br />
real estate investors and owners seek retail occupiers who add value and prestige to their<br />
properties while ensuring long-term income and stability. <strong>Cushman</strong> & <strong>Wakefield</strong> has the global<br />
market knowledge, resources, and experience to assist both sides of this equation through<br />
the services of more than 1,400 retail professionals in more than 250 offices across the world.<br />
Our cross-border retail teams work together to help clients meet their needs in the Americas,<br />
Europe, Middle East and Asia, and our professionals engage in constant dialogue to stay abreast<br />
of the trends within our ever-evolving industry.<br />
Our long established, market leading teams have been created specifically to cater for the demands of<br />
international clients. Enhanced by our dedicated cross-border retail team, we offer the widest range of services<br />
from any retail advisory company plus true accountability and a clear understanding of our clients’ needs.<br />
Relationships with <strong>Retail</strong> Tenants Expanding into Markets <strong>Cushman</strong> & <strong>Wakefield</strong> brings a significant track record<br />
of working with retailers expanding nationally and internationally. We will leverage our relationships with these<br />
retailers, as well as our understanding of their potential local market entry plans, to promote the project.<br />
For retail occupiers, <strong>Cushman</strong> & <strong>Wakefield</strong> utilizes a data-driven, analytical approach to<br />
understand how the right timing and real estate strategy can elevate the relationship between<br />
a client’s brand and its customers. We act as strategic advisors to secure locations that align<br />
real estate with business objectives, streamline production and distribution, and impact the<br />
target audience. Our knowledge of the nuances and complexities of all property types help<br />
us partner with owners and investors to create innovative marketing campaigns, manage to<br />
peak operational standards through best practices, maximize the returns from assets, optimally<br />
place debt and equity, and execute on financing strategies.<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> retail researchers and consultants constantly analyze and engage their<br />
local markets while leveraging the firm’s full scope of resources to provide clients with insight<br />
into current conditions, hidden opportunities, and highline trends. This diligence is enhanced<br />
by our unique partnership with the International Council of Shopping Centers (ICSC), which<br />
guarantees clients even further access to cutting-edge information, the industry’s best talent,<br />
and valuable relationships. The combination of these powerful resources also helps us produce<br />
innovative, industry-dominating thought leadership content such as Main Streets Across the<br />
World, Cool Streets of North America, and the Global Cities <strong>Retail</strong> Guide.<br />
Real estate is our center, retail our specialty, and clients our focus. <strong>Cushman</strong> & <strong>Wakefield</strong> can<br />
help clients transform the way people work, shop and live.
FULL PLATFORM RETAIL SERVICES<br />
O C C U P<br />
O C C U P<br />
I E R S<br />
RETAIL<br />
CONSULTING<br />
PROJECT &<br />
DEVELOPMENT<br />
MANAGEMENT<br />
I N V E S T O R S<br />
O C C U P<br />
O C C U P<br />
AGENCY<br />
LEASING<br />
I E R S<br />
/<br />
I E R S<br />
O C C U P<br />
LEASE<br />
ADVISORY<br />
I E R S<br />
PORTFOLIO<br />
SOLUTIONS<br />
I E R S<br />
TENANT<br />
REPRESENTATION<br />
O C C U P<br />
I E R S<br />
O W N E R S<br />
FACILITIES<br />
SERVICES<br />
/<br />
I N V E S T O R S<br />
O W N E R S<br />
VALUATIONS<br />
& ADVISORY<br />
I N V E S T O R S<br />
/<br />
O W N E R S<br />
INVESTMENT<br />
& CAPITAL<br />
MARKETS<br />
I N V E S T O R S<br />
/<br />
O W N E R S<br />
RETAIL ASSET<br />
MANAGEMENT<br />
/<br />
I N V E S T O R S<br />
WORK<br />
SHOP<br />
LIVE
OWNER / INVESTOR REPRESENTATION FULL PLATFORM<br />
We understand the nuances and complexities of all property types — and use this knowledge to serve as a long-term partner to clients. Our retail<br />
specialists and researchers constantly analyze and engage their local markets, offering clients insight into current conditions, hidden opportunities,<br />
and trends. Leasing professionals create innovative property marketing campaigns that target, attract and retain tenants. Capital markets experts<br />
maximize the returns of a single asset or portfolio, develop savvy plans for the placement of debt and equity, and determine and execute on<br />
financing strategies. Through the full-service resources of the <strong>Cushman</strong> & <strong>Wakefield</strong> organization, clients also have the opportunity to solve for<br />
added needs involving property and asset management, project and development services, valuation and advisory, and facility services.<br />
OCCUPIER REPRESENTATION FULL PLATFORM<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> utilizes a data-driven, analytical approach to understand the unique relationship that a client’s brand has with customers<br />
— and how the right timing and strategy can elevate that connection. Whether addressing a request for a single unit or an entire market entry<br />
plan for leading retailers to new concept start-ups, our experts help clients define their specific retail requirements. We act as strategic advisors<br />
to secure locations that fulfill business objectives and reach the target customer at terms that set the stage for future success. For tenants looking<br />
to streamline their real estate experience, <strong>Cushman</strong> & <strong>Wakefield</strong> also has the resources to assist with project management, facility management,<br />
sublease disposition, and portfolio administration.<br />
STRATEGIC PLANNING<br />
Evaluating and identifying<br />
the essential factors that aid<br />
in decision making:<br />
> Market and property analysis<br />
> Brand positioning<br />
> Portfolio evaluation<br />
> Tenant mix and target tenant<br />
analysis<br />
> Market share and retail<br />
demand forecasting<br />
MARKETING AND LEASING<br />
Assisting with all aspects of<br />
property marketing, from initial<br />
planning to successful lease<br />
execution:<br />
> Property positioning<br />
> Marketing and leasing strategy<br />
> Marketing program execution<br />
> Lease negotiations<br />
EXIT STRATEGIES / DISPOSITION<br />
Comprehensive advice, execution, and<br />
investment management services:<br />
> Financing strategy and<br />
implementation<br />
> Structuring and arranging/<br />
placement of debt and equity<br />
> Investment sales<br />
PROPERTY/ASSET MANAGEMENT<br />
> Programs that increase operating<br />
energy-streamlining processes,<br />
assure adherence to applicable<br />
rules and regulations, leverage<br />
economies of scale through group<br />
purchasing, and increase tenant<br />
satisfaction<br />
PROJECT AND DEVELOPMENT<br />
> Management and oversight of<br />
budgets, schedules, vendors and<br />
contractors related to space<br />
build-out and capital projects<br />
VALUATION AND ADVISORY<br />
> Valuation and advisory<br />
services related<br />
to acquisition, disposition,<br />
financing, litigation, taxes,<br />
and financial reporting<br />
LEASE ADMINISTRATION<br />
> Technology consulting<br />
> A/R processing<br />
> Invoice reviews<br />
> Abstractions<br />
> Data management<br />
PORTFOLIO MANAGEMENT<br />
> Practices, processes, tools,<br />
and technology to deliver<br />
consistent services<br />
STRATEGIC PLANNING<br />
Evaluation and identification of<br />
the essential factors for decision<br />
making:<br />
> Socioeconomic and<br />
demographic data<br />
> Accessibility and<br />
transportation patterns<br />
> Pedestrian flow<br />
> Tourist counts<br />
> Existing store locations<br />
> Unit-level sales productivity<br />
> Gross occupancy cost<br />
> Expansion considerations<br />
SITE SELECTION AND<br />
ACQUISITION<br />
Strategic planning underpinned by<br />
market insights:<br />
> Location screening<br />
and evaluation<br />
> Location ranking and<br />
recommendations according<br />
to a custom set of benchmarks<br />
> Negotiation<br />
DISPOSITION<br />
Site disposition services, from initial<br />
planning to implementation:<br />
> Strategic portfolio reviews<br />
> Property positioning and marketing<br />
> Offer solicitation and review<br />
> Contract negotiation and execution<br />
PROJECT AND DEVELOPMENT<br />
SERVICES<br />
> Programming, planning, and design<br />
> Bid and procurement<br />
> Construction management<br />
> Vendor management<br />
> POS installation<br />
> Merchandising graphics/signage<br />
> General contractor management<br />
> Capital projects<br />
> New construction<br />
> Prototype/Specification services<br />
> Remodels<br />
MULTI-MARKET TRANSACTION<br />
MANAGEMENT<br />
> Broker selection<br />
> Process and document<br />
management<br />
PORTFOLIO ADMINISTRATION<br />
> Lease administration<br />
> Payables management<br />
> Accounting and financial lease<br />
audit and reconciliation<br />
> Asset tracking<br />
> Contract management and<br />
compliance<br />
> Performance metrics<br />
> Savings/Cost avoidance<br />
> Abstracting and auditing<br />
> Tracking and reporting<br />
ASSET SERVICES<br />
> Financial management<br />
> Engineering management<br />
> Contract and vendor<br />
management<br />
> Sustainability consulting<br />
> 24/7 facilities management<br />
call center<br />
> Facilities audits and assessments<br />
VALUATION AND ADVISORY<br />
> Valuation<br />
> Property tax services<br />
> Appraisal management<br />
> Portfolio valuation
MARKETING CAPABILITIES<br />
MARKETING CAPABILITIES<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> will develop a strategic marketing program that will establish your<br />
Property as the most desirable address in its location – where a tenant can achieve location,<br />
status, and high visibility, prestigious association, corporate amenities, and infrastructure that<br />
are unmatched in competing properties.<br />
Branding and Positioning<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> will work closely with Ownership and its designated marketing firm to<br />
develop the overall program and all marketing materials.<br />
The key components of a successful marketing plan include:<br />
> Initial strategic review, Property positioning and general project consultation<br />
> Branding and graphic identity design and development<br />
> Interactive media design, including websites, e-blasts, online advertising,<br />
and database development<br />
> Print design, including advertising, environmental, and marketing centers<br />
> Media planning, buying, negotiation and representation: online, print,<br />
out-of-home, guerilla<br />
> Post-campaign call/website tracking and analysis<br />
> Event planning, including concept, budgeting, liaison with vendors,<br />
and day-of event supervision<br />
> Social media consultation and campaign management/analysis<br />
> Hiring and managing vendors including advertising agencies.<br />
Branding, Case Study<br />
and Brochure<br />
Website, Video, Online Gallery and eblast<br />
Salesforce Tower<br />
61 Floors, 1.42 MSF<br />
Salesforce Tower, currently under<br />
construction, will be the tallest office building<br />
on the West Coast.<br />
We created a comprehensive marketing campaign<br />
across a wide range of visual and media touch points.<br />
The deliverables were tailored to 3 key audiences…<br />
Tenants / brokers as well as the community at<br />
large. We worked Boston Properties and Hines<br />
(and external third party vendors) in developing<br />
the visual identity for the Tower. Once we defined<br />
the brand and the core positioning for Salesforce<br />
Tower, we carried that tone and messaging across<br />
all media.<br />
Although our campaign was across multiple<br />
channels (print & digital advertising, PR, video,<br />
Social media PR, etc.) what made the campaign<br />
work was the strategic combination of these<br />
various tactics with consistent messaging and<br />
relevant timing.<br />
Advertising, Virtual Staging<br />
FOCUS<br />
FOCUS<br />
GR N D<br />
GR<br />
GR N D<br />
F O CUS<br />
GR ND
PROVEN RESULTS
PRIMARK<br />
SKECHERS<br />
TOM FORD<br />
We have provided<br />
strategic advice on all new country<br />
entries, and on more than 30 flagship<br />
stores acquired throughout Europe.<br />
agency and professional advice<br />
across the region. We have acquired<br />
a 142,000 sq ft store in Boston,<br />
marking Primark’s entry into the US<br />
market, which opened in September<br />
2015. Since then, <strong>Cushman</strong> &<br />
<strong>Wakefield</strong> solidifed a lease of 96,000<br />
sq ft to Primark at American Dream,<br />
a New Jersey retail and<br />
entertainment destination slated to<br />
open in April 2018. Negotiations are<br />
also under way to open more stores<br />
in the north-east of the US by the<br />
end of 2016.<br />
Since 2006, <strong>Cushman</strong><br />
& <strong>Wakefield</strong> has<br />
represented Skechers in the US and<br />
Asia, completing more than 100<br />
transactions in the US in shopping<br />
centers, town centers, mall and street<br />
locations in nine states.<br />
Most recently, we assisted Skechers<br />
in the acquisition of a 3,500 sq ft<br />
flagship store in at 1515 Broadway, New<br />
York City as well as a 2,600 sq ft store<br />
in Shinsaibashi Shopping Arcade in<br />
Osaka Japan.<br />
<strong>Cushman</strong> &<br />
<strong>Wakefield</strong> assisted<br />
Tom Ford with a<br />
new location at<br />
58-68 East Oak Street in Chicago,<br />
Illinois, and also advised on their first<br />
UK store and flagship, totaling<br />
approximately 8,000 sq ft over three<br />
levels at 201/202 Sloane Street,<br />
London SW1.<br />
OUR GLOBAL CLIENTS<br />
SOME OF<br />
LVMH<br />
Since 2004,<br />
<strong>Cushman</strong> &<br />
<strong>Wakefield</strong> has<br />
represented many of LVMH’s brands<br />
including Emilio Pucci, Louis Vuitton,<br />
Bulgari, Fendi and DFS for locations<br />
including Michigan Avenue in<br />
Chicago, Union Square in San<br />
Francisco and Madison Avenue in<br />
New York. We recently acquired<br />
Louis Vuitton’s flagship in the prime<br />
area of Shinjuku, Tokyo, Japan.<br />
SWATCH<br />
In the US, we<br />
have recently<br />
completed transactions in New York,<br />
San Francisco, Austin, Texas. We also<br />
assisted Swatch in the acquisition of<br />
a 16,000 sq ft flagship store on<br />
Michigan Avenue in Chicago. In the<br />
UK we are retained by Swatch to<br />
acquire sites.<br />
LEGO<br />
Our global relationship<br />
with LEGO has seen us<br />
assist with LEGO’s New<br />
York market entry strategy<br />
and acquire numerous stores across<br />
the US and Europe. Notable deals<br />
include LEGO’s first urban location<br />
within the US at Rockefeller Center<br />
and a location at 200 Fifth Avenue.<br />
CASE STUDIES
LEASING<br />
FLAGSHIP GLOBAL RETAIL LEASING<br />
GLOBAL RETAIL LEASE<br />
PUERTO VENECIA<br />
SPAIN<br />
2.22 million sq ft joint venture between<br />
British Land and Eurofund. <strong>Cushman</strong> &<br />
<strong>Wakefield</strong> introduced British Land to the<br />
opportunity and set up a team of advisers<br />
in both the UK and Spain.<br />
PARADISE CITY<br />
KOREA<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> was appointed to<br />
lease this 330,000 sq m mixed use<br />
development, consisting of <strong>Retail</strong>, Casino,<br />
Hotels and a public spa. Scheduled to<br />
open in late 2017 the project will be the<br />
very first integrated resort in Korea,<br />
positioning itself as the most significant<br />
premium retail development adjacent to<br />
Seoul’s Incheon International Airport.<br />
GALLERIA CHENGDU<br />
CHINA<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> was appointed by<br />
Karden Land as the principal leasing agent<br />
on a 538,000 sq ft mall which was the first<br />
international shopping mall development<br />
in Chengdu.<br />
ZŁOTE TARASY<br />
POLAND<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> was appointed as<br />
the operational management consultant<br />
and sole retail leasing agent on this<br />
project. The 2.42 million sq ft scheme<br />
is a mixed-use urban development<br />
consisting of retail, multiplex cinema<br />
and offices.<br />
1530 BROADWAY<br />
NEW YORK<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> is the exclusive<br />
leasing agent for this flagship retail<br />
opportunity in the heart of Times Square<br />
in New York City.<br />
PESONA SQUARE DEPOK<br />
WEST JAVA<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> secured the<br />
following anchor tenants: Hypermart,<br />
Centro, XXI, Gold’s Gym, Rock Star Kid<br />
Gym, Food Avenue, BEST Denki. Precommitment<br />
rate before ground breaking:<br />
close to 80%.<br />
CENTER POINT<br />
INDONESIA<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> was exclusively<br />
appointed to consult and lease a new<br />
iconic 710,000 sq ft mall aimed at high<br />
quality international retailers.<br />
COLUMBUS<br />
RUSSIA<br />
Columbus shopping and entertainment<br />
center is located on one of the most<br />
important transport hubs of the city –<br />
Varshavskoe highway, in the nearest<br />
proximity to Prazhskaya metro station.<br />
Columbus will be one of the largest<br />
modern malls of Moscow. This project<br />
includes both well-known international<br />
brands and leading Russian market<br />
players, over 250 retail gallery stores, more<br />
than 25 restaurants, large food-court area<br />
with GLA - 1.45 million sq ft and due to<br />
open Q1 2015. Our remit covers Concept<br />
Development & Leasing advice.<br />
BATTERSEA POWER STATION<br />
UK<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> was appointed as<br />
joint <strong>Retail</strong> and Leisure letting agents on<br />
this iconic 3.5 million sq ft London<br />
landmark, opening 2019.<br />
DUBAI FESTIVAL CITY<br />
UAE<br />
This 2.81 million sq ft development is a<br />
world class waterfront urban community.<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> was appointed to<br />
provide strategic and international<br />
marketing advice and leasing of the<br />
549,000 sq ft luxury retail extension.<br />
CHASE CENTER<br />
SAN FRANCISCO<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> is the exclusive<br />
leasing agent for the retail component of<br />
this 11-acre mixed-use development set to<br />
open for the start of the 2019-20 NBA<br />
season.<br />
663 NORTH MICHIGAN AVENUE<br />
CHICAGO<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> is the exclusive retail<br />
leasing agent for this flagship high street<br />
opportunity in Chicago.