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surprises new clients when we are<br />
starting to photograph the house and<br />
I am methodically flipping off all the<br />
light switches. Is it counter intuitive?<br />
Yes. But it yields the most natural<br />
look of the color of the room and all<br />
the beautiful things within it.<br />
SOCIAL MEDIA IS A MUST FOR<br />
DESIGNERS AND PHOTOGRAPHERS<br />
ALIKE. ANY TIPS FOR WHAT MAKES<br />
A REGULAR PIC INTO AN INSTAGRAM<br />
STANDOUT?<br />
My biggest piece of advice is…<br />
consistency, in two ways:<br />
››<br />
Consistently post everyday. Pick a<br />
time that works for you and your<br />
busy schedule and press share.<br />
››<br />
Be consistent with the look and<br />
feel of each image. This will create<br />
a consistent and clean theme on<br />
your feed. Consistency will help<br />
you communicate your businesses<br />
brand to your audience.<br />
FINALLY, WHAT DO DESIGNERS<br />
NEED TO KNOW ABOUT FOSTERING<br />
A CREATIVE PARTNERSHIP WITH A<br />
GREAT INTERIOR PHOTOGRAPHER?<br />
All interior photographers work<br />
differently, just like all designers<br />
work and conduct business in varying<br />
ways. It’s important to look at an<br />
interior photographer as a member<br />
or partner of your team. And just<br />
like any member of your business,<br />
it is vital that they add value, are<br />
communicative, honest, transparent,<br />
and passionate about communicating<br />
your brand as designer while being<br />
authentic and passionate about their<br />
art. My clients have become some of<br />
my dearest friends, and it makes the<br />
success that much sweeter when you<br />
are working alongside people who you<br />
respect and adore.
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