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advance.einstein.edu<br />
Summer 2017<br />
150th Celebrations<br />
A year to remember<br />
The Einstein Campaign<br />
Making a meaningful impact<br />
Inspired Care<br />
Honoring our caregivers
Barry R. Freedman<br />
President and<br />
Chief Executive Officer<br />
Carol P. Prushan<br />
Vice President and<br />
Chief Development Officer<br />
“Life is like riding a bicycle. To keep your<br />
balance, you must keep moving.”<br />
– Albert Einstein<br />
Dear Friends,<br />
Einstein Healthcare Network recently completed an incredible journey to<br />
commemorate our 150th anniversary. Throughout 2016, we celebrated<br />
Einstein’s legacy of sharing compassionate care as well as the network’s<br />
many historic achievements in medicine.<br />
Last June, we announced the completion of The Einstein Campaign, our<br />
$150 million fundraising effort. Nothing could have prepared us for the<br />
ultimate success of raising $167 million! It was a great way to celebrate the<br />
midpoint of our anniversary.<br />
As we concluded this tremendous milestone year, we were once again<br />
reminded of the endearing quote above by Albert Einstein. It seems to be a<br />
metaphor for all Einstein has been, is and will be – an organization, fueled<br />
by its Mission, in a constant state of evolution to provide the best, mostneeded<br />
solutions to the day’s largest healthcare problems.<br />
We want to thank you for making Einstein’s 150th year so special. Whether<br />
you are a long-time “Einstein family member” or a new friend, we are<br />
grateful for your partnership. You are helping Einstein to “keep moving.”<br />
Sincerely,<br />
Cover: Einstein's 150th<br />
commemorated in ice.
2<br />
contents<br />
SUMMER 2017 | ISSUE NO. 15<br />
2<br />
4<br />
7<br />
10<br />
Meaningful Impact<br />
Healing lives and strengthening communities<br />
Research Informs<br />
Gift promotes understanding<br />
A Mission Sustained<br />
Germantown Hospital’s legacy<br />
Einstein 150<br />
Looking back<br />
4<br />
18<br />
Why Einstein?<br />
Honoring inspired care<br />
7<br />
20<br />
Belief in Our Mission<br />
Remembering strength<br />
ALSO IN THIS ISSUE<br />
12 Conversations<br />
13 Harvest Ball Weekend<br />
22 Ways of Giving<br />
23 Photo Gallery<br />
10 18<br />
20<br />
advanceEinstein is produced for donors and<br />
friends of Einstein Healthcare Network by the Office of<br />
Development, 5501 Old York Road, Philadelphia, PA 19141 ·<br />
Phone 215-456-7200 · advance.einstein.edu · ©copyright 2017<br />
Editor-in-Chief: Laura McFarland-Bickle · mcfarlal@einstein.edu<br />
Managing Editor and Writer: Lisa A. Borowski · borowskl@einstein.edu<br />
Editorial Support: Susan Stern · Photo Credits: Lisa Borowski ·<br />
Dave DeBalko · Peter Gorman · David Jackson · Wesley Hilton ·<br />
Germantown Historical Society · Rudy Lauletta
making a meaningful IMPACT<br />
Above: Donors and leaders celebrate at<br />
The Einstein Campaign closing ceremony.<br />
Donors Heal Lives and<br />
Strengthen Communities<br />
through Historic Giving<br />
Together, donors from across Einstein Healthcare Network,<br />
community friends, civic partners, and family legacies recently invested more than<br />
$167 million to support The Einstein Campaign.<br />
Launched in 2010, The Einstein Campaign was an all-encompassing fundraising<br />
effort. After early success and positive response, the original campaign goal of $100<br />
million was increased in September 2013. It was then increased a second time to<br />
$150 million by June 30, 2016, a date chosen to coincide with the 150th anniversary<br />
of Einstein’s founding.<br />
In actuality, Einstein achieved its second goal five months early. Barry Freedman,<br />
President and CEO of Einstein Healthcare Network, shared the announcement with a<br />
2
“This HISTORIC effort, which was the largest fundraising undertaking<br />
in the organization’s history, deepened Einstein’s ability to BROADEN<br />
its reach and extend its Mission.”<br />
crowd of 1,200 during Einstein’s 150th anniversary opening<br />
celebration on January 14, 2016 at the National Constitution<br />
Center in Philadelphia.<br />
“The level of support we’ve received for The Einstein<br />
Campaign has been tremendous,” he stated that evening.<br />
“What’s especially impressive is who it has come from –<br />
long-time supporters of Einstein, first-time donors to our<br />
organization, our own dedicated employees and physicians,<br />
corporations and government – all visionaries who want to<br />
invest in Einstein and be part of our exciting future.”<br />
This historic effort, which was the largest fundraising<br />
undertaking in the organization’s history, deepened Einstein’s<br />
ability to broaden its reach and extend its Mission. Through<br />
the Campaign, Einstein secured new resources devoted to<br />
key areas of Einstein expertise, including innovations in patient<br />
care, expanded teaching and research opportunities and<br />
enhanced community outreach and programming.<br />
During a celebration officially closing The Einstein Campaign,<br />
Freedman stated, “Initiatives like this would not be possible<br />
without the commitment, encouragement and generosity of<br />
donors like you...There will always be more to do. We know<br />
that. But what you and what our many supporters have<br />
demonstrated through your investment in Einstein is a belief<br />
that we can and will do more – always.”<br />
Special thanks to Betsy (center) and Richard Sheerr (left) for their leadership<br />
as Co-Chairpersons of The Einstein Campaign. Thank you also to the<br />
Development Committee of the Board, led by former Chairman Wayne<br />
Kimmel, Esq., for their guidance and support.<br />
Campaign Committee Members<br />
Steven Berk, Esq.<br />
Alberto Esquenazi, MD<br />
Susan Kline Klehr<br />
Lawrence S. Reichlin<br />
William A. Biermann, MD<br />
Alison Korman Feldman<br />
Samuel R. Klein<br />
Theodore A. Rosen<br />
Barbara E. Black<br />
Richard H. Fine, MD<br />
John P. Korman<br />
Madalyn Rovinsky<br />
Richard J. Braemer, Esq.<br />
Barry R. Freedman<br />
Matthew S. Levitties<br />
Clifford S. Schlesinger, Esq.<br />
Andrew B. Cantor, Esq.<br />
Samuel L. Frieder<br />
Bruce J. Menkowitz, MD<br />
Lester J. Seskin<br />
Arnold W. Cohen, MD<br />
Lewis I. Gantman, Esq.<br />
Shelley M. Menkowitz<br />
Betsy Sheerr<br />
John E.F. Corson<br />
Allan M. Greenspan, MD<br />
Jay B. Minkoff<br />
Richard C. Sheerr<br />
Gary S. Drizen, MD<br />
Joshua S. Gross<br />
Roy S. Neff<br />
Steven L. Sivak, MD<br />
Lowell Dubrow, Esq.<br />
Arnold M. Katz<br />
Shawn N. Orenstein<br />
Robert Somers, MD<br />
Geoffrey M. Duffine, Esq.<br />
Wayne D. Kimmel, Esq.<br />
Jill Powell<br />
Richard A. Wolfson<br />
3
using research to INFORM<br />
Long-time MossRehab and Einstein champions,<br />
Marc and Nancy Shrier.<br />
A Gift to Promote Understanding<br />
and Care Through Education<br />
For Nancy and Marc Shrier the connection to MossRehab and Einstein<br />
is familial and it is strong.<br />
Nancy’s father, Larry Wachtel, was a member of the original Willowcrest Board of<br />
Directors. Her stepbrother, Louis Rosenthal, served for many years on the Einstein<br />
Board of Directors and her stepmother, Hilda Wachtel, was a long-time member of<br />
the Einstein Auxiliary. Nancy began her involvement as a candy striper at Willowcrest<br />
at age 16.<br />
Currently, as a member and former Chair of the MossRehab Advisory Board, Nancy<br />
has dedicated countless hours in support of programs benefitting both MossRehab<br />
and the network. Nancy and Marc’s children, Lee and Peter, were born at Einstein.<br />
Together, Nancy and Marc most recently served as Co-Chairs of Einstein’s 150th<br />
Anniversary Committee.<br />
Nancy and Marc have expanded the family legacy of support and become major<br />
champions of the life-changing care being delivered at MossRehab. Some of their<br />
enthusiastic advocacy comes from having a positive experience themselves. As<br />
Marc explains, “I have undergone three joint replacements over an eight-year period<br />
and each time completed my rehabilitation at MossRehab. You can say I am a very<br />
satisfied customer.”<br />
4
While the Shriers can attest to the outstanding care provided<br />
to patients at MossRehab, they can also testify to the<br />
transformative work being done at Moss Rehabilitation<br />
Research Institute (MRRI). For the last twelve years, Nancy<br />
has immersed herself in learning and understanding<br />
the innovative research and pioneering rehabilitation<br />
technologies currently in process at MRRI designed to<br />
enhance the care delivered to MossRehab patients.<br />
“Both Marc and I are fascinated by the research being<br />
undertaken at MRRI,” reports Nancy. “The work they<br />
conduct keeps raising the bar as to how rehabilitation is<br />
delivered. Their focus on the physical and cognitive science<br />
of rehabilitation makes them a leader in the field and they<br />
truly are helping to change the lives of people who have<br />
experienced some very significant and life-altering injury<br />
or illness.”<br />
Marrying their desire to support the research efforts of<br />
MossRehab and their interest in ongoing education, the<br />
Shriers made a generous gift in support of a program which<br />
combines both. The Shrier Family Topics in Rehabilitation<br />
Science Lecture Series enables MRRI to better support<br />
its staff by creating and funding opportunities to expand<br />
both internal and external research education. Additionally,<br />
it provides resources to support engaging guest lecturers<br />
from other leading research organizations, in addition to<br />
MossRehab clinicians.<br />
Working with John Whyte, MD, PhD, founding Director<br />
of Moss Rehabilitation Research Institute, the Shriers are<br />
supporting Einstein’s goal of providing the most advanced<br />
therapy and technology to help patients overcome physical<br />
disabilities and get back to the business of life.<br />
“Through COLLABORATION we are able to share PROGRESS and<br />
build on successes to benefit patients around the world and at home.”<br />
Marc and Nancy Shrier (far right) attended the most recent installment of the Shrier Family Topics in Rehabilitation Science Lecture Series with John Whyte,<br />
MD, PhD, founding Director of the Moss Rehabilitation Research Institute (MRRI) to hear guest speaker Steve Jax, PhD, Institute Scientist, MRRI.<br />
5
“Both Nancy and Marc are engaged and active participants in<br />
the work of MRRI. I know they gave this careful consideration<br />
and I am so personally gratified by their support of our work<br />
and their belief in what is possible for patients who have<br />
experienced significant disability,” says Dr. Whyte. “The<br />
Shrier Research Lecture Series provides the opportunity to<br />
disseminate research and promote discussion to directly<br />
inform and impact patient care.”<br />
These lectures are presented by MRRI scientists, as well<br />
as scientists from other leading research organizations,<br />
to MossRehab clinicians including physicians, therapists,<br />
psychologists, nurses and social workers, allowing for<br />
the latest research to directly inform and impact patient<br />
care. In addition to the lecture series, MRRI scientists<br />
travel throughout the world participating in top research<br />
conferences, often as speakers.<br />
our work not only on a local level amongst ourselves, but<br />
internationally. Through collaboration we are able to share<br />
progress and build on successes to benefit patients around<br />
the world and at home.”<br />
“I liken MossRehab to an onion,” says Marc. “There are many<br />
layers and the more you peel back, the more you are drawn<br />
into the work and you become more impressed. I can’t think<br />
of a better place to invest and see the best possible return<br />
in what they accomplish on behalf of their patients and<br />
their families.”<br />
Nancy explains, “They just keep moving to another level. It is<br />
just amazing and humbling to play a small role in all they are<br />
doing and contribute to the forward momentum.”<br />
“Our research impacts the work of scientists worldwide<br />
and occupies a unique position within a translational<br />
pipeline from basic neuroscience to clinical neuroscience<br />
and neurorehabilitation,” explains Dr. Whyte. “The gift from<br />
Nancy and Marc has helped make it possible for us to share<br />
Steve Jax, PhD, discusses results of a clinical trial of treatment response for patients with neurological/cognitive impairment.<br />
6
STRAWBRIDGE<br />
STORY<br />
a mission to serve SUSTAINED<br />
Germantown Hospital’s Legacy Remains<br />
Rooted in the Community with Einstein<br />
Above: An ambulance idles outside Germantown<br />
Hospital c. 1920.<br />
The end of the Civil War was the catalyst for change which impacted<br />
cities across the war-torn North and South. It was during this time that<br />
Philadelphia experienced a healthcare renaissance as need began to outpace the<br />
number of facilities available that were able and willing to treat patients regardless<br />
of financial situation, ethnicity or religion.<br />
Throughout the growing neighborhoods, community leaders were finding creative<br />
and collaborative ways to make sure those in need received quality and proper<br />
healthcare. There was a strong desire to anchor care facilities in the community in<br />
order to increase and encourage access. The Germantown section of Philadelphia<br />
was no exception.<br />
In January 1864, a group of like-minded physicians and community leaders<br />
joined Dr. James E. Rhoads in opening the Germantown Dispensary. Dedicated<br />
to “dispensing medical services and medicines to the poor of Germantown,”<br />
the Dispensary was the foundation upon which Germantown Hospital would<br />
eventually grow and flourish.<br />
7
As the need grew, so did the facility and the support of<br />
the community. The unprecedented growth of the hospital<br />
was punctuated in 1923 when Board President, Francis<br />
R. Strawbridge, launched a successful 10-day campaign<br />
to raise $1 million to rebuild the hospital. Strawbridge<br />
was the well-known owner/operator of Philadelphia’s<br />
famed Strawbridge & Clothier department store and a<br />
Germantown resident.<br />
“My grandfather was on the board, of what was then<br />
called Greater Germantown Dispensary and Hospital, for<br />
50 years,” recalls Francis R. Strawbridge III. “The hospital<br />
and my family became intertwined from the moment my<br />
grandfather became involved.”<br />
It was families like the Strawbridges who recognized the<br />
significant purpose served by community hospitals. They<br />
dedicated great personal effort toward ensuring the viability<br />
of these facilities. Francis R. Strawbridge and his wife,<br />
Anna Estes Strawbridge, worked tirelessly on behalf of<br />
Germantown Hospital.<br />
For Strawbridge, Germantown Hospital figures prominently<br />
in his childhood memories. “I remember, as a young<br />
child, going to my grandparents’ house on Schoolhouse<br />
Lane for Sunday dinner. Mid-way thought the meal, my<br />
grandfather would get up and leave for the hospital to walk<br />
the floors and be with the patients and their families,” recalls<br />
Strawbridge.<br />
These were more than just gestures on the part of the<br />
Strawbridge family. Through Francis Sr. and Anna, a<br />
Strawbridge family legacy was launched involving them in<br />
all aspects of hospital operations, from administration to<br />
volunteering and auxiliary fundraisers.<br />
“Germantown was a hospital of ‘firsts’ for the City of<br />
Philadelphia,” explains Hugh J. Maher, former President of<br />
Germantown Hospital. “We had the first intensive care unit<br />
in Philly and the first cardiac care unit. The Cardiac Care<br />
Unit, opened in 1967, exceeded all expectations for patient<br />
utilization. It helped us become one of Philadelphia’s most<br />
preeminent community health care institutions.”<br />
Other firsts were patient care amenities including being the<br />
first totally carpeted hospital and the first hospital “tower”<br />
with all private patient rooms, which, according to Maher,<br />
started a trend of such towers across the country. All of<br />
these accomplishments occurred under the watchful and<br />
supportive eye of the Strawbridge family.<br />
“The hospital and my family became INTERTWINED from the<br />
MOMENT my grandfather became involved.”<br />
– Francis R. Strawbridge, III<br />
Above: A view of Germantown Hospital and Dispensary c. 1900. Sharing a common commitment to the community, Germantown joined<br />
Einstein Healthcare Network in 1997.<br />
8
“We, ultimately, felt very comfortable partnering with Einstein as we<br />
felt CONFIDENT they would be the most PROACTIVE in helping to<br />
sustain our mission.”<br />
Frank maintained the Strawbridge family tradition of<br />
involvement at Germantown. As a member of the Board<br />
of Directors, he worked closely with Maher and Executive<br />
Vice President, David A. Ricci, who succeeded Maher as<br />
President, in helping to guide the hospital through some of<br />
the most tumultuous decades in healthcare. As the second<br />
generation to Chair the Board of Managers, Strawbridge<br />
oversaw some of the most significant developments in<br />
Germantown Hospital’s 100-year history.<br />
In the late 1990s, Philadelphia’s healthcare industry was<br />
undergoing another renaissance, one which saw many<br />
venerable providers seeking ways to continue to sustain their<br />
missions in a changing and uncertain landscape. It became<br />
increasingly evident to Strawbridge and Ricci that longterm<br />
viability of the institution, and preservation of a mission<br />
begun with such noble intent, was becoming dependent on<br />
finding a like-minded partner.<br />
As Strawbridge remembers, “We were intent upon not<br />
abandoning the community. We would not leave. Therefore<br />
it became increasingly important we find a partner with a<br />
similar commitment to providing healthcare responsive to<br />
community need, in the community.”<br />
For those whose heart and soul were part of the lifeblood<br />
of Germantown, like Strawbridge, this was not to be just<br />
a business transaction. It would become an exhaustive<br />
evaluation by board, administrative and medical staff, of<br />
likely partners to determine who would best continue to<br />
nurture the roots of Germantown’s community-based<br />
healthcare mission.<br />
It was the then-named, Albert Einstein Medical Center,<br />
whose mission and history most aligned with Germantown’s<br />
strategic goals. “We were very impressed by Einstein’s<br />
commitment to the community, from board leadership on<br />
down. The mission permeated the organization and we,<br />
ultimately, felt very comfortable partnering with Einstein as<br />
we felt confident they would be the most proactive in helping<br />
to sustain our mission,” Strawbridge states.<br />
“We felt good knowing Einstein would not abandon the<br />
community of Germantown. Their goals for growth clearly<br />
established that they were committed to delivering the best<br />
healthcare and to maintaining Germantown as a healthcare<br />
Physicians and nurses in the operating room at Germantown Hospital<br />
c. 1925.<br />
resource,” he says. “We knew that if realignment of acute<br />
services was ever needed, our community would still be able<br />
to easily access services through Einstein’s facilities.”<br />
Today, Germantown Hospital remains a community<br />
resource. While the acute care services have been relocated<br />
to Einstein Medical Center Philadelphia, it has become the<br />
center of Einstein’s mental and behavioral health services<br />
and a community-based location for comprehensive cardiac<br />
and physical rehab services.<br />
“It was a difficult decision to make such a drastic change,<br />
especially given Germantown’s long and storied history of<br />
providing care to the community,” remembers Strawbridge.<br />
“My family and I are so proud of all that was accomplished<br />
at Germantown and the unique role it played in helping to<br />
serve the needs of the community. I am pleased to know the<br />
roots of our commitment have become so strongly entwined<br />
with Einstein’s and that the community we served for so long<br />
continues to get the care and services they need.”<br />
9
einstein 150<br />
Looking Back at a Milestone to Remember<br />
Barry Freedman, President and CEO, Einstein<br />
Healthcare Network, joins Ruth Lefton, COO,<br />
Einstein Medical Center Philadelphia, and time<br />
capsule employee contest winners Robert<br />
Crossin II, Sherry Chin-Glaser, Mary Jackson<br />
and Vikki Scott.<br />
“Dedicated to the Relief of the Sick and<br />
Wounded Without Regard to Creed,<br />
Color or Nationality.”<br />
When the Jewish Hospital, today known as Einstein Healthcare<br />
Network, opened its doors in 1866, these profound words inscribed over its<br />
entrance served as a beacon of hope for those in need. Jewish Civil War soldiers<br />
and freed slaves, women and children, rich and poor, all received equal medical<br />
care side by side, without hesitation or discrimination.<br />
Now a regional healthcare network, recognized as a leader in both medical care<br />
and training, Einstein remains committed to these prophetic words. It has grown<br />
and thrived through a century and a half of monumental changes in healthcare<br />
while maintaining its original Mission.<br />
It was Einstein's Mission that remained at the heart of Einstein’s 150th anniversary<br />
celebration throughout 2016. After a hugely successful kick-off celebration in<br />
January, and several key events throughout the spring, the network continued to<br />
mark the year in a number of memorable ways, all leading up to the culmination of<br />
the year’s festivities at Harvest Ball Weekend.<br />
10
Can You Dig It?<br />
Time Capsule Buried to Commemorate<br />
150th Anniversary<br />
As a special way to help future generations remember<br />
Einstein’s 150th anniversary, a time capsule was buried<br />
last fall. The capsule contains photos and mementos that<br />
recognize the significant role Einstein has played in medicine,<br />
education and the life of the greater Philadelphia area for<br />
the last 150 years. Einstein employees were in on the fun<br />
with a contest to suggest items to be included for posterity.<br />
Several of those employees each took a turn with Einstein<br />
President and Chief Executive Officer, Barry Freedman, and<br />
Einstein Medical Center Philadelphia Chief Operating Officer,<br />
Ruth Lefton, tossing a ceremonial shovelful of dirt over the<br />
capsule, which was installed next to the historic Henry S.<br />
Frank Memorial Synagogue. Among the many items inside,<br />
Einstein also left a few “surprises” for those who will unearth<br />
and open the box on its 250th anniversary.<br />
See you in 2116! Barry Freedman helps bury the Einstein 150 time capsule<br />
which will be opened during the network’s 250th anniversary.<br />
Historical Display Highlights 150 Years of Compassion<br />
To help commemorate Einstein's anniversary year, an exhibit<br />
marking its journey from a 22-bed hospital called the Jewish<br />
Hospital, to the regional healthcare system it is today, was on<br />
display at the Historical Society of Pennsylvania in July 2016.<br />
The one-of-a-kind exhibit traced the Jewish Hospital’s start<br />
in 1866, when it served as a refuge for soldiers returning<br />
from the Civil War, freed slaves and immigrants. Over the<br />
past century and a half, the Jewish Hospital evolved into<br />
Einstein Healthcare Network while maintaining its original<br />
Mission to provide compassionate care for all.<br />
Numerous historic items and photographs were on display,<br />
including a number of personal artifacts from Einstein<br />
Board member Ruth DuBois. Ruth’s father and mother met<br />
at what was the Jewish Hospital when he was a resident<br />
and she was a nurse. Special thanks to Ruth for sharing<br />
the artifacts.<br />
A photo of the Women’s Ward, Jewish Hospital c. 1916, was just one of<br />
many photos on display at the Historical Society of Pennsylvania.<br />
Many other artifacts were featured, including this original test tube set,<br />
courtesy of Einstein Board member Ruth DuBois.<br />
11
Leading Einstein Healthcare Network’s Conversations on September 8, 2016 were (L-R) Douglas McGee, DO, Chief Academic Officer<br />
and nationally recognized emergency medicine physician, Einstein Healthcare Network; Ann Whitehouse, PsyD, Bariatric Program<br />
Psychologist, Einstein Healthcare Network; pop culture critic and award-winning Philadelphia Daily News columnist, Jenice Armstrong;<br />
Ronnie Polaneczky, award-winning Philadelphia Daily News columnist and active listening proponent; New York Times Best-Selling author<br />
Tory Johnson of ABC’s Good Morning America who served as Moderator for the evening; Janet Ko, MD, Assistant Program Director of the<br />
OB/GYN Residency Program, Einstein Healthcare Network; and Barry Freedman, President and CEO, Einstein Healthcare Network.<br />
CONVERSATIONS<br />
Einstein’s Great Thinkers Series<br />
continued on September 8, 2016 with Conversations:<br />
Words That Can Change Lives. Held at the National<br />
Museum of American Jewish History, the evening<br />
featured TED Talk-styled presentations with both<br />
Einstein and award-winning Philadelphia journalists<br />
sharing their life-changing experiences.<br />
Drawing on both their personal and professional<br />
experiences, presenters led the audience in a<br />
lively discussion about life-altering conversations.<br />
Exchanging both humorous and heartfelt<br />
experiences that have shaped their lives and<br />
affected the lives of others, the speakers gave<br />
guests a unique insight about the power of words,<br />
assumptions and silence.<br />
Moderating the evening’s event was Tory Johnson, of<br />
ABC’s Good Morning America. As an award-winning<br />
entrepreneur, she’s devoted her career to guiding<br />
women to start and grow small businesses. She’s a<br />
weekly contributor on Good Morning America where<br />
she leads the popular “Deals & Steals” series offering<br />
viewers exclusive savings on phenomenal products<br />
chosen by her, and she also hosts a monthly show<br />
on HSN called Deal Hunter.<br />
Johnson shared with the crowd the very personal<br />
journey of what prompted her to lose more than 60<br />
pounds after a conversation with her ABC boss,<br />
which she detailed in her candid #1 New York Times<br />
bestseller, The Shift. Through a lively and humorous<br />
recounting, Johnson demonstrated her five tips for<br />
“shifting,” encouraging others to change their minds<br />
for a better life.<br />
Conversations was the second installment of<br />
Einstein 150’s two-part Great Thinkers Series.<br />
The speaker series honors Einstein’s tradition of<br />
innovation, ground-breaking research and top-tier<br />
patient-centered care.<br />
12
Philadelphia’s famous Avenue of the Arts<br />
bathed in purple light for Harvest Ball 2016.<br />
harvest ball WEEKEND<br />
Four events. For you. From Einstein.<br />
It seemed as if the entire city of Philadelphia embraced the<br />
festivities marking the culmination of Einstein's 150th anniversary. Illuminated in<br />
amethyst from City Hall to the Academy of Music, the Avenue of the Arts served as<br />
a "purple carpet" for more than 1,000 guests during Harvest Ball Weekend.<br />
Taste of Philly Reception and<br />
Einstein Showcase<br />
Friday, November 4, 2016<br />
A curious guest investigates one of the many<br />
interactive displays at the Einstein Showcase.<br />
The weekend adventure kicked-off with a stroll through iconic Philadelphia<br />
neighborhoods as Einstein transformed Hyatt at The Bellevue into a breathtaking<br />
indoor cityscape. Indulging guests in the sights, sounds and tastes of Philadelphia<br />
favorites from yesteryear and today, Einstein’s “street festival” set the tone for the<br />
weekend’s revelry.<br />
While partying down the street-like aisle ways, guests were able to experience<br />
the latest and greatest in patient care by Einstein’s best and brightest. Through<br />
interactive displays and demonstrations, more than 20 Einstein departments and<br />
programs showed how advancements in medical technology and innovations in<br />
care are serving the social, emotional and physical needs of the network’s patients.<br />
13
Continuing Education Seminar:<br />
Confronting Healthcare Disparities<br />
Saturday, November 5, 2016<br />
Throughout its 150-year history, Einstein has served as<br />
a safe haven for marginalized populations, often offering<br />
medical care when no one else would. Einstein continues to<br />
steadfastly uphold this Mission.<br />
Given its storied impact on addressing inequality in<br />
healthcare, Einstein proudly offered a dynamic continuing<br />
education opportunity on Saturday, November 5. Einstein<br />
alumni, residents and clinicians joined together with<br />
nationally and internationally recognized speakers Dr. Carlos<br />
Castillo-Salgado, Marc DuBois and Dr. Harvey J. Makadon<br />
to dialogue about how efforts to address healthcare<br />
disparities globally can productively provide solutions to the<br />
challenges being faced in our local communities.<br />
Want to hear the speakers for yourself? Listen to the<br />
podcast of Einstein’s Confronting Healthcare Disparities<br />
seminar by visiting advance.einstein.edu/hbw16/<br />
weekend/education-seminar.<br />
Public Health Observatories and Their Role<br />
in Providing New Epidemiological Intelligence<br />
Carlos Castillo-Salgado,<br />
MD, JD, MPH, DrPH<br />
Professor of Epidemiology<br />
Johns Hopkins<br />
Bloomberg School of Public Health<br />
Disparities: A Humanitarian Perspective<br />
Marc DuBois<br />
Humanitarian Consultant/Analyst<br />
Former Executive Director of Doctors<br />
Without Borders - UK/IE<br />
Achieving Health Equity: Meeting the Healthcare Needs of<br />
Lesbian, Gay, Bisexual and Transgender People<br />
Harvey J. Makadon, MD, FACP<br />
Director of Education and Training Programs,<br />
The Fenway Institute<br />
Professor of Medicine,<br />
Harvard Medical School<br />
64th Annual Harvest Ball<br />
Saturday, November 5, 2016<br />
The past, present and future collided in a whirlwind of<br />
experiences at the 64th Annual Harvest Ball.<br />
Throughout the night guests were enticed to #timewarp<br />
through various milestone eras in Einstein’s history. Famed<br />
Bellevue bar and restaurant XIX was draped in pearls and<br />
was bathed in jazz while an artist deftly sketched portraits<br />
against a 1920s speakeasy background. A short elevator<br />
ride later, attendees were transported to the groovy 1960s.<br />
Across the hall, guests traveled “back to the future” as hits<br />
from the 1980s kept the crowd dancing before the ballroom<br />
doors opened.<br />
Inside the ballroom, it was Harvest Ball reimagined.<br />
Harvest Ball attendees dance the night away.<br />
The excitement of the evening was shared by many of<br />
Einstein’s leaders, including Larry Reichlin, Chairman of<br />
Einstein’s Board of Overseers; Barry Freedman, President<br />
and CEO; and Bobbi Wasserman, President of The Friends<br />
of Einstein Healthcare Network, who welcomed everyone to<br />
the Ball. Despite the many new experiences at the Ball and<br />
throughout its 150th anniversary year, Freedman reminded<br />
everyone that Einstein’s Mission is always first<br />
and foremost.<br />
14
Disco meets Madonna at Einstein's Harvest Ball.<br />
Einstein’s 150th Anniversary Committee Chairpersons (L-R): Nancy and Marc Shrier, Susan and<br />
Leonard Klehr, Alison and Marc Feldman, and Jill and Jon Powell.<br />
Where to go next? That was the question as guests were whisked through<br />
a multi-sensory time warp.<br />
“The idea of being of service to others and helping to make<br />
their lives better has been part of Einstein since we first<br />
opened our doors in 1866,” stated Freedman. “Our shared<br />
commitment to people and caring is at the heart of Einstein<br />
and everything we do.”<br />
Reichlin, Freedman and Wasserman thanked the 150th<br />
Anniversary Committee Chairpersons – Alison and Marc<br />
Feldman, Susan and Leonard Klehr, Jill and Jon Powell,<br />
and Nancy and Marc Shrier– as well as the more than 300<br />
committee members who worked so hard not only to make<br />
Harvest Ball Weekend a spectacular success, but also the<br />
entire yearlong celebration.<br />
The surprises kept on coming throughout the night. In the<br />
ballroom, dancers led the crowd on the floor in the famed<br />
“Time Warp” dance from The Rocky Horror Picture Show.<br />
Later, a sea of cell phones tweeted pictures of their owners<br />
(L-R) Larry Reichlin, Chairman, Board of Trustees, Einstein Healthcare<br />
Network, Bobbi Wasserman, President, The Friends of Einstein Healthcare<br />
Network, and Barry Freedman, President and CEO, Einstein Healthcare<br />
Network, extend a warm welcome to guests.<br />
dancing with “Lady Gaga” performing on the stage behind<br />
them. There was even an Elvis sighting in the 1950s<br />
Einstein Diner!<br />
When midnight came, the band was still in high gear and<br />
the dance floor was full. There was so much to celebrate,<br />
including a record-breaking fundraising effort of more than<br />
$1.2 million! Proceeds from the Ball will benefit Einstein’s<br />
new state-of-the-art telehealth program which will enhance<br />
access to care.<br />
“Telehealth is the future of healthcare, allowing patients<br />
to connect with their physicians on a daily basis from the<br />
comfort of home,” stated Freedman. “Our new telehealth<br />
system, EinsteinDirect, will bring an exceptional healthcare<br />
experience to each and every patient, regardless of his or her<br />
physical location.”<br />
15
Destination Einstein dancers recreated the iconic moment from The Rocky<br />
Horror Picture Show, inviting guests to #TimeWarp with Einstein.<br />
Ladies snap a selfie to commemorate the night.<br />
An artist captures the evening for Paige Czincila with a sketch.<br />
Einstein Brunch<br />
Sunday, November 6, 2016<br />
After a night of dancing and merriment, our Einstein Family<br />
Brunch provided the perfect time to relax, reminisce and<br />
celebrate the next 150 years of Einstein Healthcare Network!<br />
With Harvest Ball just hours in the past, Hyatt at The<br />
Bellevue’s ballroom changed once more, this time into a<br />
quaint, family-focused brunch outing. The family-friendly event<br />
featured carnival-styled games, crafts, face painting and<br />
balloon animals for all children in attendance while a DJ played<br />
the perfect sounds for Sunday morning. Even the Eagles Pep<br />
Band stopped by for a surprise guest appearance revving<br />
everyone up for the afternoon game with the familiar E-A-G-<br />
L-E-S cheer! And last, but certainly not least, a tribute to all<br />
those Born at Einstein.<br />
The Hyatt at The Bellevue decked out in Einstein 150th finery.<br />
It was a warm, intimate closing to what was a thrilling Harvest<br />
Ball Weekend and culmination of Einstein’s 150th anniversary<br />
celebration. In a year that saw $167 million raised through<br />
the conclusion of The Einstein Campaign, record-breaking<br />
Harvest Ball fundraising, and incredible participation from<br />
Einstein friends and family – both old and new – Einstein’s<br />
150th anniversary is certainly one to be remembered.<br />
16
more than $25 million for some of Einstein’s most<br />
innovative and imaginative programs,” stated Larry<br />
Reichlin, Chairman of Einstein Board of Overseers.<br />
“As a network, we are tremendously grateful for their<br />
selflessness as volunteers and their dedication to<br />
Einstein’s Mission.”<br />
Members of The Friends of Einstein Healthcare Network at Harvest<br />
Ball 2016.<br />
The Friends of Einstein Healthcare<br />
Network has made a significant and lasting<br />
impact on the patients, families, and communities<br />
it serves. Since 1952, The Friends of Einstein<br />
Healthcare Network (formerly known as the Auxiliary)<br />
have hosted the Harvest Ball and therefore, it<br />
seemed only fitting during this special anniversary<br />
to proudly recognize the past, present and future<br />
members of this esteemed group as Harvest<br />
Ball honorees.<br />
Accepting the honor on behalf of the more than 200<br />
volunteer members, President Bobbi Wasserman<br />
expressed her sincere gratitude. “I would like to<br />
thank you, Einstein, for giving us the opportunity to<br />
serve this noble effort that began 150 years ago and<br />
for allowing us to partner with you in your efforts to<br />
serve as many as we can reach.”<br />
Wasserman was greeted with loud applause of<br />
support as she invited everyone in attendance to be<br />
part of their important work. “Join us as we work to<br />
continue to support the Mission of Einstein because<br />
we are more than medicine.”<br />
“For more than six decades, The Friends have<br />
continued its heroic efforts to forward Einstein’s<br />
Mission. Since 1952, The Friends have raised<br />
Thank You for Supporting<br />
Einstein Healthcare Network is grateful to the more than 300 partners who generously supported Einstein 150. Special thanks to<br />
those who supported Harvest Ball Weekend at the Platinum and Benefactor levels:<br />
Platinum:<br />
Benefactor:<br />
To see all those who were part of this amazing weekend, please see the digital program book at<br />
advance.einstein.edu/hbw16.<br />
17
why EINSTEIN?<br />
Lisa Jablon, MD, Director of Einstein’s Breast<br />
Health Program, thanks Claudia Pohorilenko-<br />
Toskos, for the family’s generous donation<br />
which facilitated the acquisition of the<br />
MarginProbe® System.<br />
Honoring Inspired Care<br />
& Caregivers<br />
Sometimes, the bond between patient and caregiver<br />
transcends a “doctor-patient” relationship. Sometimes, the care a physician,<br />
nurse or therapist provides goes above and beyond in a way that leaves a lasting<br />
and indelible mark of comfort during a time of uncertainty, confusion and anxiety.<br />
Unbeknownst to the caregiver, they have created a bond. For them, it may be all in<br />
a day’s work, but for the patient and their family it is so much more.<br />
18<br />
Lisa Jablon, MD, demonstrates the new<br />
MarginProbe® device.<br />
When Olga Pohorilenko was diagnosed with breast cancer, her daughter,<br />
Claudia Pohorilenko-Toskos, jumped into action to help her mother navigate the<br />
complexities of her medical care. “My mother was initially diagnosed with breast<br />
cancer in 2004 and she fought this disease with every ounce of energy she could<br />
muster,” she says fondly. “She knew what it was like to fight for your life and she<br />
was very focused on trying to make that fight easier for others.”<br />
Joining them on this journey was Lisa Jablon, MD, FACS Director of the Breast<br />
Health Program at Einstein Medical Center Philadelphia. “Olga was special, you<br />
knew it from the moment you met her,” Jablon recalls. “As a breast surgeon, you<br />
get to know people over time and it was my privilege to get to know Olga and<br />
her family.”
“This is EXACTLY what our goal has been from the beginning<br />
– to inspire INNOVATION.”<br />
“Dr. Jablon was with us pretty much every step of the way<br />
and we are so grateful for the care and support she gave my<br />
mother and our family,” says Pohorilenko-Toskos. “She was<br />
there to not only provide sound medical advice and care,<br />
but she was there to explain what we didn’t understand,<br />
answer questions on the weekends, and address not only<br />
my mother’s physical needs, but the emotional needs of all<br />
of us who loved her.”<br />
This care made a lasting impact. “She (Dr. Jablon) basically<br />
became an extended member of our family.”<br />
It was through her own experiences that Olga became very<br />
concerned about others facing a similar diagnosis. “My<br />
mother was always very interested in how treatments were<br />
evolving and how things could be made better for women<br />
as they were fighting this disease,” explains Pohorilenko-<br />
Toskos. “The options for better diagnosing and treating this<br />
disease grew exponentially from the time my mother was<br />
diagnosed and over her almost ten-year battle. We both<br />
became very focused on how to make sure other women<br />
had access to these innovations.”<br />
Cancer eventually claimed Olga’s life, but the relationship<br />
developed between her family and Dr. Jablon would lead to<br />
a partnership that has brought life to Olga’s legacy. A legacy<br />
which is already changing lives.<br />
In honor of Olga, and to show their overwhelming<br />
appreciation for the care Dr. Jablon provided during her<br />
life, Pohorilenko-Toskos and her siblings decided to raise<br />
funds to donate to Einstein’s Breast Health Program. When<br />
approached with this idea and asked what the money could<br />
be used for, Jablon knew exactly what she wanted to help<br />
improve her ability to treat women with breast cancer.<br />
With the generous support of the Pohorilenko Family,<br />
Einstein Medical Center Philadelphia purchased the<br />
MarginProbe® System and became the first hospital in<br />
Philadelphia to offer brand-new technology to enhance the<br />
care they provide their patients.<br />
“When surgeons perform a lumpectomy for breast cancer,<br />
a rim of normal tissue is removed around the tumor called<br />
the margin,” explains Jablon. “When margins around the<br />
tumor show no cancer, the margins are described as clear<br />
or negative. Having a clear margin is an indication that the<br />
cancer has been completely removed.”<br />
The Pohorilenko Family gathers to celebrate the life of family matriarch, Olga<br />
Pohorilenko. Her daughter, Claudia Pohorilenko-Toskos, spearheaded the<br />
family’s efforts to raise the funds donated in her mother’s name.<br />
She goes on to explain, “This technology helps surgeons<br />
learn the status of the margins before the lumpectomy<br />
is completed. In this way, we can remove tissue in one<br />
surgical procedure, hopefully avoiding the need for a<br />
second surgery.”<br />
Jablon is thrilled to have this new technology to offer the<br />
women seeking care at Einstein, and the Pohorilenko Family<br />
is thrilled to have been able to make bringing this technology<br />
to Einstein possible.<br />
“This is exactly what our goal has been from the beginning –<br />
to inspire innovation,” says Pohorilenko-Toskos. “We are so<br />
grateful to Dr. Jablon for the care she provided our mother,<br />
and for helping to fulfill her legacy of providing cutting-edge<br />
technology in the fight against cancer. Our hope is that<br />
many women benefit from this technology and improve their<br />
chances of a happy and healthy future.”<br />
If you would like to honor an inspired caregiver,<br />
please contact Mary Shaffer at 215-456-7236 or<br />
shafferm@einstein.edu.<br />
19
elief in our MISSION<br />
Remembering the Strength of Commitment<br />
Bruce Koch found joy in so many aspects<br />
of his life.<br />
In his 34-year marriage to his best friend and most avid<br />
supporter, LaRose Ray, he found a lifelong partnership.<br />
Together they would have two daughters, Jessi and<br />
Nina, and a granddaughter, Antoinette. “Bruce had many<br />
passions, however his family was definitely first and foremost<br />
in his heart,” explains Ray.<br />
After his family, Bruce loved numbers and music. As a bass<br />
guitarist and pianist, Koch indulged his passion for music<br />
and shared his talents as a member of several bands in<br />
the Philadelphia area. As a CPA, Koch used his head for<br />
numbers to contribute to the financial success of several<br />
local businesses throughout his career until he finally landed<br />
with Starr Restaurants as Chief Financial Officer.<br />
“He loved music and enjoyed accounting,” recalls Ray. “He<br />
was so fortunate to have the opportunity to enjoy both in his<br />
life and to use his talents to contribute to the community in<br />
many ways.”<br />
Koch’s financial background and expertise was what<br />
the Honorable Leon Tucker, formerly a member of the<br />
Germantown Hospital Board of Trustees and Einstein<br />
Healthcare Network Board of Trustees, was looking to tap<br />
into when he approached Koch about joining him as a<br />
member of the Board of Trustees of Germantown Hospital<br />
in 1997. While on the Germantown board, Koch and Tucker<br />
helped to oversee Germantown’s merger with Albert Einstein<br />
Medical Center, now Einstein Healthcare Network, in 1999.<br />
“Bruce and I became friends through our children when<br />
they were at Germantown Friends School and I immediately<br />
thought of him when Germantown Hospital was looking<br />
to recruit new board members,” recalls Tucker. “We were<br />
looking for good people who understood the community and<br />
the hospital and Bruce was the perfect choice.”<br />
Bruce Koch was a member of Einstein’s Board of Trustees<br />
from 1999 until his passing in 2016.<br />
As meticulous in his board responsibilities as he was in his<br />
business dealings, Koch became an immediate asset to<br />
Germantown’s board. His leadership during Germantown’s<br />
merger with Einstein made him a logical choice to serve on<br />
the Einstein Board of Trustees and he quickly became a<br />
trusted member of the Finance Committee.<br />
“Bruce became committed, heart and soul, to Einstein,”<br />
recalls Ray. “He was most impressed by the diversity of the<br />
community served by Einstein and dedicated his time on the<br />
board to helping ensure the long-term viability of Einstein’s<br />
Mission. He believed in the Mission and worked tirelessly to<br />
ensure services like maternity care would not only remain<br />
open, but be enhanced and expanded to provide care to the<br />
community.”<br />
The impact he made during his lifetime is immeasurable.<br />
Not only on those so close to him, but on those who did not<br />
even know him.<br />
“He was PASSIONATE about making sure those in need would<br />
receive the CARE they deserved.”<br />
20
When Bruce Koch passed away at the young age of 60, he<br />
left a void in the lives of those who loved and cared for him.<br />
But he also left a legacy which continues to impact the lives<br />
of the thousands of patients served by Einstein every year.<br />
Through a planned gift as part of his will, he continues to give<br />
back to the community and institution he served so well in life.<br />
While the sadness of his loss still weighs on her heart,<br />
LaRose Ray is proud of the legacy her husband has left and<br />
comforted by the knowledge he is still making a difference.<br />
“He was passionate about making sure those in need would<br />
receive the care they deserved. He would be so proud to<br />
know he is still able to make a difference.”<br />
Recently, Einstein Healthcare Network celebrated its Legacy Circle members, of which Bruce Koch is a member. The Legacy Circle honors Einstein’s<br />
generous and forward-thinking friends who are each creating their own personal legacy while helping to sustain Einstein’s historic Mission. Some of Bruce<br />
Koch’s fellow Legacy Circle members shown here being honored with their Legacy Pins are: (L-R, back row) Charlotte Rosenthal; Debra Hollander; Jay<br />
Minkoff; Barry Freedman; Sam Klein; Susan Kline Klehr; Ruth Lefton; Beth Duffy; Arnold Cohen, MD; and S. Ty Steinberg. (L-R, front row) Neysa Adams; Elsa<br />
Behrend; and Marjorie Steinberg.<br />
Your legacy...Einstein's future.<br />
To learn more contact John Schlesinger at<br />
215-456-3258 or SchlesiJ@einstein.edu<br />
21
help us further<br />
OUR MISSION<br />
When you partner with us, you directly impact our ability to deliver the highest<br />
quality patient care, enhance technologies, support innovative research,<br />
educate the next generation of healthcare providers, and expand a wide range<br />
of community outreach and service programs.<br />
The power to heal lives and strengthen communities begins WITH YOU!<br />
ways of giving<br />
Supporting Our Greatest Needs<br />
Your unrestricted gift is invested where it will do<br />
the most good – to address immediate needs and<br />
build for the future. You will receive a charitable tax<br />
deduction that will provide you with savings on your<br />
IRS tax return if you itemize.<br />
You can also gift securities, retirement assets such as<br />
a gift from your IRA, 401k, 403b, pension or other tax<br />
deferred plan, real estate in the form of real<br />
property (such as your home or vacation property)<br />
or life insurance policy. Please contact Mary Shaffer at<br />
215-456-7236 or shafferm@einstein.edu.<br />
Volunteering with the Einstein Team<br />
Our volunteer opportunities let you help in additional<br />
ways that are meaningful to you. By supporting<br />
any of our designated fundraising groups (e.g.<br />
Friends of Einstein, Breast Cancer Action Group)<br />
you are making a meaningful, personal gift to Einstein<br />
Healthcare Network. For more information,<br />
contact Samantha Marx at 484-622-7018 or<br />
marxsama@einstein.edu.<br />
Attend Special Events<br />
Our annual events (e.g. Harvest Ball, Albert Einstein<br />
Society Dinner, Small Miracles Golf Tournament, Walk<br />
Through the Park) provide funding for unique and<br />
innovative projects throughout the network. For more<br />
information about the programs these events support,<br />
contact Kimberly Gross at 215-456-6172 or<br />
grossk@einstein.edu.<br />
Leave a Legacy Gift<br />
Your bequest or deferred gift will help ensure<br />
Einstein’s ability to continue its Mission for years<br />
to come. A variety of giving opportunities are<br />
available if you wish to make a lasting contribution to<br />
a legacy of care. For more information, contact John<br />
Schlesinger at 215-456-7236 or schlesij@einstein.edu.<br />
Matching Gifts Program<br />
Double or triple your gift through your employer.<br />
Some companies match charitable gifts made<br />
by their employees or retirees. Check with your<br />
employer’s human resources department.<br />
For more information, visit advance.einstein.edu<br />
or contact Ariel Belli at 215-456-6211 or<br />
belliari@einstein.edu.<br />
Consider a Tribute<br />
This is a simple yet meaningful way to honor someone<br />
special or the memory of a loved one. Your gift can be<br />
made as a “tribute gift” in honor or in memory of:<br />
• Someone important to you<br />
• A special occasion such as a birthday,<br />
anniversary or recovery<br />
• A loved one lost<br />
Visit advance.einstein.edu/tribute for more<br />
information or contact Ariel Belli at 215-456-6211<br />
or belliari@einstein.edu.<br />
MAKE YOUR GIFT TODAY<br />
The Office of Development offers a variety<br />
of convenient methods for you to support<br />
Einstein Healthcare Network.<br />
• Make your gift on-line at<br />
advance.einstein.edu/donate<br />
• Call 215-456-7200 to speak with<br />
a Development Team representative<br />
• Send cash or check by mail to:<br />
Office of Development<br />
Einstein Healthcare Network<br />
Braemer Building, Ground Floor<br />
5501 Old York Road<br />
Philadelphia, PA 19141<br />
22
photoGALLERY<br />
Making Small Miracles Happen<br />
On May 8, Einstein Healthcare Network celebrated its 29th<br />
Annual Small Miracles Golf Tournament at the Philadelphia<br />
Cricket Club. More than 240 golfers, businesses and<br />
supporters braved the unusually cold May weather to<br />
enjoy a rewarding day of golf, while generously raising over<br />
$260,000 to provide vital programming for our smallest,<br />
most vulnerable patients and their families. Over the last<br />
three decades, Small Miracles has raised over $5 million.<br />
Special thanks to this year’s Small Miracles Committee and its Chairmen (L-R)<br />
Shawn Orenstein, Jamie Raphael, MD, Tony Sherr, Esq, and Rick Fine, MD.<br />
The 2017 Small Miracles golfers gather before the shotgun start.<br />
Walk and 5K Run Crosses the Finish Line<br />
with Record-Breaking Fundraising<br />
On May 20, 450 dedicated walkers and runners supported The Friends of Einstein<br />
Medical Center Montgomery’s Walk and 5K Run Through the Park, raising a<br />
record-breaking $65,000 for cancer care services. The morning’s festivities<br />
included Norristown Area High School’s dynamic drum line, Greener Partners’<br />
interactive farm truck and celebratory remarks from Commissioner Valerie Arkoosh<br />
MD. Special thanks to the 2017 Walk Committee, Chairpersons Rebecca<br />
and Ben Altman, Shannon and Bob Czincila, DO, and Brooke and Gregg Stein,<br />
and Walk Chairpersons Emeritus Hank Cisco and Kelly and Nick Gambone.<br />
Small Miracles golfers tried their best to Beat the<br />
ProBowlers at this year’s tournament with former<br />
Philly greats, Mike Quick and Seth Joyner. Quick<br />
and Joyner can both be heard on the Eagles Radio<br />
Network SportsRadio 94WIP.<br />
Beth Duffy, Chief Operating Officer for Einstein Medical<br />
Center Montgomery, is among the many walkers.<br />
Hundreds of walkers make their way from Einstein Medical Center Montgomery<br />
across Germantown Pike to the trail in the Norristown Farm Park.<br />
On your marks…get set…GO! Runners explode from the starting line.<br />
23
photoGALLERY<br />
National<br />
Doctors’ Day<br />
In observance of the day, more than<br />
500 patients said "thank you" to their<br />
physicians this spring through 685<br />
tributes totaling almost $30,000 in<br />
honor of National Doctors’ Day.<br />
The Friends of Einstein Healthcare<br />
Network also celebrated physicians<br />
with their annual Dorothy Zamostein<br />
Memorial celebrations at Einstein<br />
Medical Center Philadelphia,<br />
Einstein Medical Center Elkins<br />
Park/MossRehab, Center One and<br />
Holmesburg, along with a networking<br />
event at Einstein Medical Center<br />
Montgomery.<br />
In addition, Einstein Philadelphia<br />
unveiled recognition boards to honor<br />
physicians and staff identified by<br />
patients for their outstanding care and<br />
commitment.<br />
Congratulations to: John Leighton,<br />
MD - AIDET Cup recipient for highest<br />
patient satisfaction scores; Dara<br />
Raspberry, MD, Janet Ko, MD,<br />
Sumeet Mainigi, MD, and Lisa Jablon,<br />
MD recognized for outstanding care<br />
delivery; CAUTI Prevention Team and<br />
CT Scan Department for excellence in<br />
patient care, safety and satisfaction.<br />
Making the inaugural presentation<br />
of these awards were Steve Sivak,<br />
MD, Chief Medical Officer, Einstein<br />
Physicians Philadelphia, Vince<br />
Figueredo, MD, Facilitator, Physician<br />
Engagement Committee, and Jerry<br />
Zuckerman, MD, Chief Quality Officer.<br />
The celebration of physician excellence<br />
continued at MossRehab as part of<br />
National Doctors' Day celebrations.<br />
Congratulations to Carmen Angles,<br />
MD, Amit Joshi, MD, David Van Why,<br />
MD, and Thomas Watanabe, MD<br />
for recognition by their patients as<br />
outstanding caregivers. Joining in<br />
the recognition were Steve Sivak,<br />
MD, Chief Medical Officer, Einstein<br />
Physicians Philadelphia, and Alberto<br />
Esquanazi, MD, The John Otto<br />
Haas Chair of Physical Medicine and<br />
Rehabilitation and Chief Medical Officer<br />
of MossRehab.<br />
24
Labor & Delivery Dedication<br />
Recently, The Friends of Einstein Healthcare Network saw<br />
the results of their Harvest Ball fundraising efforts realized<br />
as the ribbon was cut on the new all-private mother/baby<br />
rooms at Einstein Medical Center Philadelphia. These newly<br />
renovated rooms, a two-year project made possible through a<br />
$1.2 million donation from The Friends of Einstein Healthcare<br />
Network, allow for newborns to “room in” day and night with<br />
their moms. These rooms offer a home-like setting for moms<br />
and extended family to bond more closely during the early<br />
days immediately after birth.<br />
(L-R) Barry Freedman, President & CEO, Einstein Healthcare Network; Ruth<br />
Lefton, Chief Operating Officer, Einstein Medical Center Philadelphia; Maddy<br />
Rovinsky, Harvest Ball Honoree; David Jaspan, DO, Chairman, Department<br />
of Obstetrics & Gynecology; Bobbi Wasserman, President, The Friends of<br />
Einstein Healthcare Network, Susan Hyman, Vice President, The Friends of<br />
Einstein Healthcare Network; and, Karen Isard, Vice President, The Friends of<br />
Einstein Healthcare Network.<br />
Einstein Medical Center Philadelphia’s Maternity Nursing Staff.<br />
New private mother/baby rooms at Einstein Medical Center Philadelphia.<br />
A Tisket, a Tasket – Look at All Those Baskets!<br />
The Friends of Einstein Montgomery raised over $11,000 during their 5th Annual Basket Raffle. Proceeds this year support the<br />
purchase of a Mamava Breastfeeding Station to create a private place for working mothers and visitors to breastfeed and or<br />
pump, as well as ice packs for the Women's Center to provide relief and comfort to women after undergoing breast surgery.<br />
Both projects support Einstein's commitment to meeting the needs of women.<br />
The Friends of Einstein Medical Center Montgomery join together<br />
to support Einstein patients and their families. Friends shown here<br />
are (L-R): Robin Parrish, Susan Kelly, Victoria Rafferty, Bridget<br />
Lininger, Shannon Czincila, Vice President, The Friends of Einstein<br />
Montgomery and Bobbi Wasserman, President, The Friends of<br />
Einstein Healthcare Network.<br />
Sheetal Patel is a winner! She took a<br />
chance and won the Wine, Dine and<br />
Shop basket.<br />
Carrying off his basket of goodies in the<br />
Bring Your Own-themed basket is Einstein<br />
Montgomery's Cedrick Anderson.<br />
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photoGALLERY<br />
Marina Kats, Esq. Honors Her<br />
Parents with Dedication at<br />
Einstein Center One<br />
Leaders, physicians and community members gathered with<br />
Marina Kats, Esquire at Einstein Healthcare Network Center<br />
One to dedicate the lobby in honor of her parents, Nelya<br />
and Roman Kats. A longtime Board member, Ms. Kats is<br />
an outspoken Einstein supporter and community advocate.<br />
Her work over the last two decades has provided Einstein<br />
with many new opportunities. Ms. Kats’ most recent gift<br />
helps move Einstein’s Mission forward while keeping patient<br />
desires and needs first.<br />
Many friends and family members joined with Einstein during the evening<br />
to celebrate.<br />
Marina Kats (third from right) celebrates with guests and Barry Freedman,<br />
President and CEO of Einstein Healthcare Network (far right).<br />
Marina Kats, Esq. with her daughter, Alexandra.<br />
(L-R) Larry Reichlin, Chairman of the Board of Trustees, Einstein Healthcare<br />
Network, and his wife, Norma join Einstein friends, Sid and Mary Smith for a<br />
Ticket to Ride.<br />
Ticket to Ride with The Friends<br />
of Einstein Healthcare Network<br />
More than 100 guests joined The Friends of Einstein<br />
Healthcare Network for their spring membership event<br />
featuring guest speaker, Larry Kane. Special guests received<br />
autographed copies of the Grammy Award-winning movie,<br />
“The Beatles: Eight Days a Week, The Touring Years,” directed<br />
by Ron Howard and based on Larry Kane’s more than 50-year<br />
relationship and experiences as a reporter and friend of the<br />
Fab Four.<br />
The Friends of Einstein Healthcare Network welcomed new<br />
members who join them in their work to support the Mission<br />
of Einstein and positively impact the health and well-being of<br />
the community.<br />
26<br />
Debbie Feith Tye greets her<br />
old friend, Larry Kane.<br />
Mimi Butler, Vice President of Behavioral Health for The Friends of Einstein<br />
Healthcare Network, and her husband, Steve Butler, Director of News<br />
and Programming for KYW Newsradio, present Larry Kane with an iconic<br />
Einstein column.
Bridge to a Healthier You<br />
It was a beautiful Florida day when more than 200 guests<br />
gathered at the Morikami Museum and Japanese Gardens in<br />
Delray Beach, Florida for an evening with Einstein Healthcare<br />
Network. The program, Bridge to a Healthier You, explored<br />
the interconnectedness of how strong bones, a healthy heart,<br />
and physical activity all work together to improve overall<br />
health, both physically and mentally, as one ages. Diane<br />
Magnum, former News Anchor for WPLG TV News Miami,<br />
led Einstein's experts in a fun and insightful discussion.<br />
Panelists included Carmen Angles, MD (Physical Medicine);<br />
Bruce J. Menkowitz, MD (Orthopedics); Alexandra Tuluca,<br />
MD (Cardiothoracic Surgery); and Christian F. Witzke-Sanz,<br />
MD (Cardiovascular Surgery).<br />
Guests enjoyed the beautiful views of the gardens as well as socializing before<br />
the program.<br />
Moderator Diane Magnum (far right) is joined on stage by Einstein Healthcare<br />
Network physicians (L-R) Alexandra Tuluca, MD; Christian Witzke-Sanz, MD;<br />
Bruce Menkowitz, MD; and Carmen Angles, MD.<br />
Larry Reichlin, Chairman, Einstein Board of Trustees, moderator Diane Magnum,<br />
and Barry Freedman, President and CEO, Einstein Healthcare Network.<br />
Florida Host Committee Members Gail and<br />
Stanley Pearson share a smile.<br />
Larry Reichlin touring the gardens with guest David Rosenberg (far left), Dale Buckman (center) and<br />
Richard Tuck (far right).<br />
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Board of Trustees FY 2018<br />
Officers<br />
Chairperson<br />
President and CEO<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Honorary Chairperson<br />
Lawrence S. Reichlin<br />
Barry R. Freedman<br />
Jack F. Adler, Jr.<br />
Steven Berk, Esq.<br />
Richard J. Braemer, Esq.<br />
Samuel L. Frieder<br />
Victor L. Johnson<br />
Stephen J. Korn, Esq.<br />
Thomas N. Perloff<br />
Richard C. Sheerr<br />
Vice Chairperson, EHS<br />
Vice Chairperson, EMCM<br />
Vice Chairperson, EPS<br />
Vice Chairperson<br />
Secretary<br />
Treasurer<br />
Assistant Secretary<br />
Assistant Secretary<br />
Assistant Treasurer<br />
Lewis I. Gantman<br />
Geoffrey M. Duffine, Esq.<br />
Mina P. Fader<br />
Robert P. Krauss, Esq.<br />
John P. Korman<br />
Matthew Levitties<br />
Mollie Becker<br />
Penny J. Rezet, Esq.<br />
Gerard F. Blaney<br />
Members<br />
Carole S. Ben-Maimon, MD<br />
Geoffrey M. Duffine, Esq.<br />
Alberto Esquenazi, MD<br />
Mina P. Fader<br />
Alison Korman Feldman<br />
Barry R. Freedman<br />
Lewis I. Gantman, Esq.<br />
Joshua S. Gross<br />
Wayne D. Kimmel, Esq.<br />
Susan Kline Klehr<br />
John P. Korman<br />
Robert P. Krauss, Esq.<br />
Matthew S. Levitties<br />
Jay B. Minkoff<br />
Roy S. Neff<br />
Lawrence S. Reichlin<br />
Clifford D. Schlesinger, Esq.<br />
H. Hank Simms, MD<br />
Deborah Feith Tye<br />
Jay L. Weinstein<br />
Richard A. Wolfson<br />
The iconic Strickland Columns, Einstein Medical Center Philadelphia.<br />
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Board of Overseers FY 2018<br />
Elected Members<br />
Chetan Bagga<br />
Carole Ben-Maimon, MD<br />
Barbara E. Black<br />
Rev. Bonnie Camarda<br />
Arnold W. Cohen, MD<br />
Gary S. Drizin, MD<br />
Geoffrey M. Duffine, Esq.<br />
Mina P. Fader<br />
Michael L. Feinman<br />
Alison Korman Feldman<br />
Richard H. Fine, MD<br />
Joanne Fishman, Esq.<br />
Lewis I. Gantman, Esq.<br />
Jeremy P. Goldberg<br />
Joan L. Goldstein<br />
Joshua S. Gross<br />
Gabriela Guaracao<br />
Timothy Haahs<br />
Robert Heller<br />
Robert B. Isard<br />
Farah M. Jimenez<br />
Jeri Lynne Johnson<br />
Linda E. Johnson, Esq.<br />
Theodore H. Kapnek, III<br />
Marina Kats, Esq.<br />
Wayne D. Kimmel, Esq.<br />
Susan Kline Klehr<br />
Samuel R. Klein<br />
John P. Korman<br />
Ellen Kraftsow-Kogan<br />
Robert P. Krauss, Esq.<br />
Matthew S. Levitties<br />
Robert Lipstein<br />
Joe M. Melendez<br />
Scott A. Melnick, MD<br />
Jay B. Minkoff<br />
Roy S. Neff<br />
Judith Newman<br />
Shawn N. Orenstein<br />
Jill Powell<br />
Eric Raymond<br />
Lawrence S. Reichlin<br />
Theodore A. Rosen<br />
David M. Rosenberg<br />
Madalyn Rovinsky<br />
Janis W. Rubin, MD<br />
Clifford D. Schlesinger, Esq.<br />
Allyson Y. Schwartz<br />
Anthony R. Sherr, Esq.<br />
H. Hank Simms, MD<br />
Steven L. Sivak, MD<br />
Susan Sparango<br />
Gregory H. Stein<br />
Mark S. Tanker, DO<br />
Judith K. Trichon<br />
Deborah Feith Tye<br />
Jay L. Weinstein<br />
Paul H. Weiss, Esq.<br />
Richard A. Wolfson<br />
Ex-Officio Members<br />
Jacqueline Bowers, MD<br />
Beth Duffy<br />
Arthur R. Ersner, MD<br />
Alberto Esquenazi, MD<br />
Barry R. Freedman<br />
David M. Jaspan, DO<br />
Ruth M. Lefton<br />
Angela Nicholas, MD<br />
Robert Schiowitz, MD<br />
Barbara Wasserman<br />
Emeritus Members<br />
Ruth H. DuBois<br />
P. Richard Frieder<br />
Audrey Kaplan-Friedman<br />
Arnold M. Katz<br />
Berton E. Korman<br />
Leonard I. Korman<br />
Judith H. Kramer<br />
Ronald A. Krancer<br />
Marvin B. Levitties<br />
Sidney Margulies, Esq.<br />
Bernard Newman<br />
Raymond G. Perelman<br />
Marilyn H. Rivers<br />
Lester J. Seskin<br />
Robert Somers, MD<br />
S. Ty Steinberg<br />
Charles Toll<br />
Lois B. Victor<br />
Life Members<br />
Jack F. Adler, Jr.<br />
Steven Berk, Esq.<br />
Richard J. Braemer, Esq.<br />
Samuel L. Frieder<br />
Victor L. Johnson<br />
Stephen J. Korn, Esq.<br />
Thomas N. Perloff<br />
Richard C. Sheerr<br />
Honorary Members<br />
Eugene W. Buckley<br />
Andrew B. Cantor, Esq.<br />
John E. F. Corson<br />
29
advanceEinstein<br />
Office of Development<br />
Einstein Healthcare Network<br />
5501 Old York Road<br />
Philadelphia, PA 19141<br />
Non-Profit<br />
Organization<br />
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Philadelphia, PA<br />
Permit No. 1331<br />
coming<br />
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Look for a redesigned advance.einstein.edu to launch<br />
Summer 2017.<br />
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