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advance.einstein.edu<br />

Summer 2017<br />

150th Celebrations<br />

A year to remember<br />

The Einstein Campaign<br />

Making a meaningful impact<br />

Inspired Care<br />

Honoring our caregivers


Barry R. Freedman<br />

President and<br />

Chief Executive Officer<br />

Carol P. Prushan<br />

Vice President and<br />

Chief Development Officer<br />

“Life is like riding a bicycle. To keep your<br />

balance, you must keep moving.”<br />

– Albert Einstein<br />

Dear Friends,<br />

Einstein Healthcare Network recently completed an incredible journey to<br />

commemorate our 150th anniversary. Throughout 2016, we celebrated<br />

Einstein’s legacy of sharing compassionate care as well as the network’s<br />

many historic achievements in medicine.<br />

Last June, we announced the completion of The Einstein Campaign, our<br />

$150 million fundraising effort. Nothing could have prepared us for the<br />

ultimate success of raising $167 million! It was a great way to celebrate the<br />

midpoint of our anniversary.<br />

As we concluded this tremendous milestone year, we were once again<br />

reminded of the endearing quote above by Albert Einstein. It seems to be a<br />

metaphor for all Einstein has been, is and will be – an organization, fueled<br />

by its Mission, in a constant state of evolution to provide the best, mostneeded<br />

solutions to the day’s largest healthcare problems.<br />

We want to thank you for making Einstein’s 150th year so special. Whether<br />

you are a long-time “Einstein family member” or a new friend, we are<br />

grateful for your partnership. You are helping Einstein to “keep moving.”<br />

Sincerely,<br />

Cover: Einstein's 150th<br />

commemorated in ice.


2<br />

contents<br />

SUMMER 2017 | ISSUE NO. 15<br />

2<br />

4<br />

7<br />

10<br />

Meaningful Impact<br />

Healing lives and strengthening communities<br />

Research Informs<br />

Gift promotes understanding<br />

A Mission Sustained<br />

Germantown Hospital’s legacy<br />

Einstein 150<br />

Looking back<br />

4<br />

18<br />

Why Einstein?<br />

Honoring inspired care<br />

7<br />

20<br />

Belief in Our Mission<br />

Remembering strength<br />

ALSO IN THIS ISSUE<br />

12 Conversations<br />

13 Harvest Ball Weekend<br />

22 Ways of Giving<br />

23 Photo Gallery<br />

10 18<br />

20<br />

advanceEinstein is produced for donors and<br />

friends of Einstein Healthcare Network by the Office of<br />

Development, 5501 Old York Road, Philadelphia, PA 19141 ·<br />

Phone 215-456-7200 · advance.einstein.edu · ©copyright 2017<br />

Editor-in-Chief: Laura McFarland-Bickle · mcfarlal@einstein.edu<br />

Managing Editor and Writer: Lisa A. Borowski · borowskl@einstein.edu<br />

Editorial Support: Susan Stern · Photo Credits: Lisa Borowski ·<br />

Dave DeBalko · Peter Gorman · David Jackson · Wesley Hilton ·<br />

Germantown Historical Society · Rudy Lauletta


making a meaningful IMPACT<br />

Above: Donors and leaders celebrate at<br />

The Einstein Campaign closing ceremony.<br />

Donors Heal Lives and<br />

Strengthen Communities<br />

through Historic Giving<br />

Together, donors from across Einstein Healthcare Network,<br />

community friends, civic partners, and family legacies recently invested more than<br />

$167 million to support The Einstein Campaign.<br />

Launched in 2010, The Einstein Campaign was an all-encompassing fundraising<br />

effort. After early success and positive response, the original campaign goal of $100<br />

million was increased in September 2013. It was then increased a second time to<br />

$150 million by June 30, 2016, a date chosen to coincide with the 150th anniversary<br />

of Einstein’s founding.<br />

In actuality, Einstein achieved its second goal five months early. Barry Freedman,<br />

President and CEO of Einstein Healthcare Network, shared the announcement with a<br />

2


“This HISTORIC effort, which was the largest fundraising undertaking<br />

in the organization’s history, deepened Einstein’s ability to BROADEN<br />

its reach and extend its Mission.”<br />

crowd of 1,200 during Einstein’s 150th anniversary opening<br />

celebration on January 14, 2016 at the National Constitution<br />

Center in Philadelphia.<br />

“The level of support we’ve received for The Einstein<br />

Campaign has been tremendous,” he stated that evening.<br />

“What’s especially impressive is who it has come from –<br />

long-time supporters of Einstein, first-time donors to our<br />

organization, our own dedicated employees and physicians,<br />

corporations and government – all visionaries who want to<br />

invest in Einstein and be part of our exciting future.”<br />

This historic effort, which was the largest fundraising<br />

undertaking in the organization’s history, deepened Einstein’s<br />

ability to broaden its reach and extend its Mission. Through<br />

the Campaign, Einstein secured new resources devoted to<br />

key areas of Einstein expertise, including innovations in patient<br />

care, expanded teaching and research opportunities and<br />

enhanced community outreach and programming.<br />

During a celebration officially closing The Einstein Campaign,<br />

Freedman stated, “Initiatives like this would not be possible<br />

without the commitment, encouragement and generosity of<br />

donors like you...There will always be more to do. We know<br />

that. But what you and what our many supporters have<br />

demonstrated through your investment in Einstein is a belief<br />

that we can and will do more – always.”<br />

Special thanks to Betsy (center) and Richard Sheerr (left) for their leadership<br />

as Co-Chairpersons of The Einstein Campaign. Thank you also to the<br />

Development Committee of the Board, led by former Chairman Wayne<br />

Kimmel, Esq., for their guidance and support.<br />

Campaign Committee Members<br />

Steven Berk, Esq.<br />

Alberto Esquenazi, MD<br />

Susan Kline Klehr<br />

Lawrence S. Reichlin<br />

William A. Biermann, MD<br />

Alison Korman Feldman<br />

Samuel R. Klein<br />

Theodore A. Rosen<br />

Barbara E. Black<br />

Richard H. Fine, MD<br />

John P. Korman<br />

Madalyn Rovinsky<br />

Richard J. Braemer, Esq.<br />

Barry R. Freedman<br />

Matthew S. Levitties<br />

Clifford S. Schlesinger, Esq.<br />

Andrew B. Cantor, Esq.<br />

Samuel L. Frieder<br />

Bruce J. Menkowitz, MD<br />

Lester J. Seskin<br />

Arnold W. Cohen, MD<br />

Lewis I. Gantman, Esq.<br />

Shelley M. Menkowitz<br />

Betsy Sheerr<br />

John E.F. Corson<br />

Allan M. Greenspan, MD<br />

Jay B. Minkoff<br />

Richard C. Sheerr<br />

Gary S. Drizen, MD<br />

Joshua S. Gross<br />

Roy S. Neff<br />

Steven L. Sivak, MD<br />

Lowell Dubrow, Esq.<br />

Arnold M. Katz<br />

Shawn N. Orenstein<br />

Robert Somers, MD<br />

Geoffrey M. Duffine, Esq.<br />

Wayne D. Kimmel, Esq.<br />

Jill Powell<br />

Richard A. Wolfson<br />

3


using research to INFORM<br />

Long-time MossRehab and Einstein champions,<br />

Marc and Nancy Shrier.<br />

A Gift to Promote Understanding<br />

and Care Through Education<br />

For Nancy and Marc Shrier the connection to MossRehab and Einstein<br />

is familial and it is strong.<br />

Nancy’s father, Larry Wachtel, was a member of the original Willowcrest Board of<br />

Directors. Her stepbrother, Louis Rosenthal, served for many years on the Einstein<br />

Board of Directors and her stepmother, Hilda Wachtel, was a long-time member of<br />

the Einstein Auxiliary. Nancy began her involvement as a candy striper at Willowcrest<br />

at age 16.<br />

Currently, as a member and former Chair of the MossRehab Advisory Board, Nancy<br />

has dedicated countless hours in support of programs benefitting both MossRehab<br />

and the network. Nancy and Marc’s children, Lee and Peter, were born at Einstein.<br />

Together, Nancy and Marc most recently served as Co-Chairs of Einstein’s 150th<br />

Anniversary Committee.<br />

Nancy and Marc have expanded the family legacy of support and become major<br />

champions of the life-changing care being delivered at MossRehab. Some of their<br />

enthusiastic advocacy comes from having a positive experience themselves. As<br />

Marc explains, “I have undergone three joint replacements over an eight-year period<br />

and each time completed my rehabilitation at MossRehab. You can say I am a very<br />

satisfied customer.”<br />

4


While the Shriers can attest to the outstanding care provided<br />

to patients at MossRehab, they can also testify to the<br />

transformative work being done at Moss Rehabilitation<br />

Research Institute (MRRI). For the last twelve years, Nancy<br />

has immersed herself in learning and understanding<br />

the innovative research and pioneering rehabilitation<br />

technologies currently in process at MRRI designed to<br />

enhance the care delivered to MossRehab patients.<br />

“Both Marc and I are fascinated by the research being<br />

undertaken at MRRI,” reports Nancy. “The work they<br />

conduct keeps raising the bar as to how rehabilitation is<br />

delivered. Their focus on the physical and cognitive science<br />

of rehabilitation makes them a leader in the field and they<br />

truly are helping to change the lives of people who have<br />

experienced some very significant and life-altering injury<br />

or illness.”<br />

Marrying their desire to support the research efforts of<br />

MossRehab and their interest in ongoing education, the<br />

Shriers made a generous gift in support of a program which<br />

combines both. The Shrier Family Topics in Rehabilitation<br />

Science Lecture Series enables MRRI to better support<br />

its staff by creating and funding opportunities to expand<br />

both internal and external research education. Additionally,<br />

it provides resources to support engaging guest lecturers<br />

from other leading research organizations, in addition to<br />

MossRehab clinicians.<br />

Working with John Whyte, MD, PhD, founding Director<br />

of Moss Rehabilitation Research Institute, the Shriers are<br />

supporting Einstein’s goal of providing the most advanced<br />

therapy and technology to help patients overcome physical<br />

disabilities and get back to the business of life.<br />

“Through COLLABORATION we are able to share PROGRESS and<br />

build on successes to benefit patients around the world and at home.”<br />

Marc and Nancy Shrier (far right) attended the most recent installment of the Shrier Family Topics in Rehabilitation Science Lecture Series with John Whyte,<br />

MD, PhD, founding Director of the Moss Rehabilitation Research Institute (MRRI) to hear guest speaker Steve Jax, PhD, Institute Scientist, MRRI.<br />

5


“Both Nancy and Marc are engaged and active participants in<br />

the work of MRRI. I know they gave this careful consideration<br />

and I am so personally gratified by their support of our work<br />

and their belief in what is possible for patients who have<br />

experienced significant disability,” says Dr. Whyte. “The<br />

Shrier Research Lecture Series provides the opportunity to<br />

disseminate research and promote discussion to directly<br />

inform and impact patient care.”<br />

These lectures are presented by MRRI scientists, as well<br />

as scientists from other leading research organizations,<br />

to MossRehab clinicians including physicians, therapists,<br />

psychologists, nurses and social workers, allowing for<br />

the latest research to directly inform and impact patient<br />

care. In addition to the lecture series, MRRI scientists<br />

travel throughout the world participating in top research<br />

conferences, often as speakers.<br />

our work not only on a local level amongst ourselves, but<br />

internationally. Through collaboration we are able to share<br />

progress and build on successes to benefit patients around<br />

the world and at home.”<br />

“I liken MossRehab to an onion,” says Marc. “There are many<br />

layers and the more you peel back, the more you are drawn<br />

into the work and you become more impressed. I can’t think<br />

of a better place to invest and see the best possible return<br />

in what they accomplish on behalf of their patients and<br />

their families.”<br />

Nancy explains, “They just keep moving to another level. It is<br />

just amazing and humbling to play a small role in all they are<br />

doing and contribute to the forward momentum.”<br />

“Our research impacts the work of scientists worldwide<br />

and occupies a unique position within a translational<br />

pipeline from basic neuroscience to clinical neuroscience<br />

and neurorehabilitation,” explains Dr. Whyte. “The gift from<br />

Nancy and Marc has helped make it possible for us to share<br />

Steve Jax, PhD, discusses results of a clinical trial of treatment response for patients with neurological/cognitive impairment.<br />

6


STRAWBRIDGE<br />

STORY<br />

a mission to serve SUSTAINED<br />

Germantown Hospital’s Legacy Remains<br />

Rooted in the Community with Einstein<br />

Above: An ambulance idles outside Germantown<br />

Hospital c. 1920.<br />

The end of the Civil War was the catalyst for change which impacted<br />

cities across the war-torn North and South. It was during this time that<br />

Philadelphia experienced a healthcare renaissance as need began to outpace the<br />

number of facilities available that were able and willing to treat patients regardless<br />

of financial situation, ethnicity or religion.<br />

Throughout the growing neighborhoods, community leaders were finding creative<br />

and collaborative ways to make sure those in need received quality and proper<br />

healthcare. There was a strong desire to anchor care facilities in the community in<br />

order to increase and encourage access. The Germantown section of Philadelphia<br />

was no exception.<br />

In January 1864, a group of like-minded physicians and community leaders<br />

joined Dr. James E. Rhoads in opening the Germantown Dispensary. Dedicated<br />

to “dispensing medical services and medicines to the poor of Germantown,”<br />

the Dispensary was the foundation upon which Germantown Hospital would<br />

eventually grow and flourish.<br />

7


As the need grew, so did the facility and the support of<br />

the community. The unprecedented growth of the hospital<br />

was punctuated in 1923 when Board President, Francis<br />

R. Strawbridge, launched a successful 10-day campaign<br />

to raise $1 million to rebuild the hospital. Strawbridge<br />

was the well-known owner/operator of Philadelphia’s<br />

famed Strawbridge & Clothier department store and a<br />

Germantown resident.<br />

“My grandfather was on the board, of what was then<br />

called Greater Germantown Dispensary and Hospital, for<br />

50 years,” recalls Francis R. Strawbridge III. “The hospital<br />

and my family became intertwined from the moment my<br />

grandfather became involved.”<br />

It was families like the Strawbridges who recognized the<br />

significant purpose served by community hospitals. They<br />

dedicated great personal effort toward ensuring the viability<br />

of these facilities. Francis R. Strawbridge and his wife,<br />

Anna Estes Strawbridge, worked tirelessly on behalf of<br />

Germantown Hospital.<br />

For Strawbridge, Germantown Hospital figures prominently<br />

in his childhood memories. “I remember, as a young<br />

child, going to my grandparents’ house on Schoolhouse<br />

Lane for Sunday dinner. Mid-way thought the meal, my<br />

grandfather would get up and leave for the hospital to walk<br />

the floors and be with the patients and their families,” recalls<br />

Strawbridge.<br />

These were more than just gestures on the part of the<br />

Strawbridge family. Through Francis Sr. and Anna, a<br />

Strawbridge family legacy was launched involving them in<br />

all aspects of hospital operations, from administration to<br />

volunteering and auxiliary fundraisers.<br />

“Germantown was a hospital of ‘firsts’ for the City of<br />

Philadelphia,” explains Hugh J. Maher, former President of<br />

Germantown Hospital. “We had the first intensive care unit<br />

in Philly and the first cardiac care unit. The Cardiac Care<br />

Unit, opened in 1967, exceeded all expectations for patient<br />

utilization. It helped us become one of Philadelphia’s most<br />

preeminent community health care institutions.”<br />

Other firsts were patient care amenities including being the<br />

first totally carpeted hospital and the first hospital “tower”<br />

with all private patient rooms, which, according to Maher,<br />

started a trend of such towers across the country. All of<br />

these accomplishments occurred under the watchful and<br />

supportive eye of the Strawbridge family.<br />

“The hospital and my family became INTERTWINED from the<br />

MOMENT my grandfather became involved.”<br />

– Francis R. Strawbridge, III<br />

Above: A view of Germantown Hospital and Dispensary c. 1900. Sharing a common commitment to the community, Germantown joined<br />

Einstein Healthcare Network in 1997.<br />

8


“We, ultimately, felt very comfortable partnering with Einstein as we<br />

felt CONFIDENT they would be the most PROACTIVE in helping to<br />

sustain our mission.”<br />

Frank maintained the Strawbridge family tradition of<br />

involvement at Germantown. As a member of the Board<br />

of Directors, he worked closely with Maher and Executive<br />

Vice President, David A. Ricci, who succeeded Maher as<br />

President, in helping to guide the hospital through some of<br />

the most tumultuous decades in healthcare. As the second<br />

generation to Chair the Board of Managers, Strawbridge<br />

oversaw some of the most significant developments in<br />

Germantown Hospital’s 100-year history.<br />

In the late 1990s, Philadelphia’s healthcare industry was<br />

undergoing another renaissance, one which saw many<br />

venerable providers seeking ways to continue to sustain their<br />

missions in a changing and uncertain landscape. It became<br />

increasingly evident to Strawbridge and Ricci that longterm<br />

viability of the institution, and preservation of a mission<br />

begun with such noble intent, was becoming dependent on<br />

finding a like-minded partner.<br />

As Strawbridge remembers, “We were intent upon not<br />

abandoning the community. We would not leave. Therefore<br />

it became increasingly important we find a partner with a<br />

similar commitment to providing healthcare responsive to<br />

community need, in the community.”<br />

For those whose heart and soul were part of the lifeblood<br />

of Germantown, like Strawbridge, this was not to be just<br />

a business transaction. It would become an exhaustive<br />

evaluation by board, administrative and medical staff, of<br />

likely partners to determine who would best continue to<br />

nurture the roots of Germantown’s community-based<br />

healthcare mission.<br />

It was the then-named, Albert Einstein Medical Center,<br />

whose mission and history most aligned with Germantown’s<br />

strategic goals. “We were very impressed by Einstein’s<br />

commitment to the community, from board leadership on<br />

down. The mission permeated the organization and we,<br />

ultimately, felt very comfortable partnering with Einstein as<br />

we felt confident they would be the most proactive in helping<br />

to sustain our mission,” Strawbridge states.<br />

“We felt good knowing Einstein would not abandon the<br />

community of Germantown. Their goals for growth clearly<br />

established that they were committed to delivering the best<br />

healthcare and to maintaining Germantown as a healthcare<br />

Physicians and nurses in the operating room at Germantown Hospital<br />

c. 1925.<br />

resource,” he says. “We knew that if realignment of acute<br />

services was ever needed, our community would still be able<br />

to easily access services through Einstein’s facilities.”<br />

Today, Germantown Hospital remains a community<br />

resource. While the acute care services have been relocated<br />

to Einstein Medical Center Philadelphia, it has become the<br />

center of Einstein’s mental and behavioral health services<br />

and a community-based location for comprehensive cardiac<br />

and physical rehab services.<br />

“It was a difficult decision to make such a drastic change,<br />

especially given Germantown’s long and storied history of<br />

providing care to the community,” remembers Strawbridge.<br />

“My family and I are so proud of all that was accomplished<br />

at Germantown and the unique role it played in helping to<br />

serve the needs of the community. I am pleased to know the<br />

roots of our commitment have become so strongly entwined<br />

with Einstein’s and that the community we served for so long<br />

continues to get the care and services they need.”<br />

9


einstein 150<br />

Looking Back at a Milestone to Remember<br />

Barry Freedman, President and CEO, Einstein<br />

Healthcare Network, joins Ruth Lefton, COO,<br />

Einstein Medical Center Philadelphia, and time<br />

capsule employee contest winners Robert<br />

Crossin II, Sherry Chin-Glaser, Mary Jackson<br />

and Vikki Scott.<br />

“Dedicated to the Relief of the Sick and<br />

Wounded Without Regard to Creed,<br />

Color or Nationality.”<br />

When the Jewish Hospital, today known as Einstein Healthcare<br />

Network, opened its doors in 1866, these profound words inscribed over its<br />

entrance served as a beacon of hope for those in need. Jewish Civil War soldiers<br />

and freed slaves, women and children, rich and poor, all received equal medical<br />

care side by side, without hesitation or discrimination.<br />

Now a regional healthcare network, recognized as a leader in both medical care<br />

and training, Einstein remains committed to these prophetic words. It has grown<br />

and thrived through a century and a half of monumental changes in healthcare<br />

while maintaining its original Mission.<br />

It was Einstein's Mission that remained at the heart of Einstein’s 150th anniversary<br />

celebration throughout 2016. After a hugely successful kick-off celebration in<br />

January, and several key events throughout the spring, the network continued to<br />

mark the year in a number of memorable ways, all leading up to the culmination of<br />

the year’s festivities at Harvest Ball Weekend.<br />

10


Can You Dig It?<br />

Time Capsule Buried to Commemorate<br />

150th Anniversary<br />

As a special way to help future generations remember<br />

Einstein’s 150th anniversary, a time capsule was buried<br />

last fall. The capsule contains photos and mementos that<br />

recognize the significant role Einstein has played in medicine,<br />

education and the life of the greater Philadelphia area for<br />

the last 150 years. Einstein employees were in on the fun<br />

with a contest to suggest items to be included for posterity.<br />

Several of those employees each took a turn with Einstein<br />

President and Chief Executive Officer, Barry Freedman, and<br />

Einstein Medical Center Philadelphia Chief Operating Officer,<br />

Ruth Lefton, tossing a ceremonial shovelful of dirt over the<br />

capsule, which was installed next to the historic Henry S.<br />

Frank Memorial Synagogue. Among the many items inside,<br />

Einstein also left a few “surprises” for those who will unearth<br />

and open the box on its 250th anniversary.<br />

See you in 2116! Barry Freedman helps bury the Einstein 150 time capsule<br />

which will be opened during the network’s 250th anniversary.<br />

Historical Display Highlights 150 Years of Compassion<br />

To help commemorate Einstein's anniversary year, an exhibit<br />

marking its journey from a 22-bed hospital called the Jewish<br />

Hospital, to the regional healthcare system it is today, was on<br />

display at the Historical Society of Pennsylvania in July 2016.<br />

The one-of-a-kind exhibit traced the Jewish Hospital’s start<br />

in 1866, when it served as a refuge for soldiers returning<br />

from the Civil War, freed slaves and immigrants. Over the<br />

past century and a half, the Jewish Hospital evolved into<br />

Einstein Healthcare Network while maintaining its original<br />

Mission to provide compassionate care for all.<br />

Numerous historic items and photographs were on display,<br />

including a number of personal artifacts from Einstein<br />

Board member Ruth DuBois. Ruth’s father and mother met<br />

at what was the Jewish Hospital when he was a resident<br />

and she was a nurse. Special thanks to Ruth for sharing<br />

the artifacts.<br />

A photo of the Women’s Ward, Jewish Hospital c. 1916, was just one of<br />

many photos on display at the Historical Society of Pennsylvania.<br />

Many other artifacts were featured, including this original test tube set,<br />

courtesy of Einstein Board member Ruth DuBois.<br />

11


Leading Einstein Healthcare Network’s Conversations on September 8, 2016 were (L-R) Douglas McGee, DO, Chief Academic Officer<br />

and nationally recognized emergency medicine physician, Einstein Healthcare Network; Ann Whitehouse, PsyD, Bariatric Program<br />

Psychologist, Einstein Healthcare Network; pop culture critic and award-winning Philadelphia Daily News columnist, Jenice Armstrong;<br />

Ronnie Polaneczky, award-winning Philadelphia Daily News columnist and active listening proponent; New York Times Best-Selling author<br />

Tory Johnson of ABC’s Good Morning America who served as Moderator for the evening; Janet Ko, MD, Assistant Program Director of the<br />

OB/GYN Residency Program, Einstein Healthcare Network; and Barry Freedman, President and CEO, Einstein Healthcare Network.<br />

CONVERSATIONS<br />

Einstein’s Great Thinkers Series<br />

continued on September 8, 2016 with Conversations:<br />

Words That Can Change Lives. Held at the National<br />

Museum of American Jewish History, the evening<br />

featured TED Talk-styled presentations with both<br />

Einstein and award-winning Philadelphia journalists<br />

sharing their life-changing experiences.<br />

Drawing on both their personal and professional<br />

experiences, presenters led the audience in a<br />

lively discussion about life-altering conversations.<br />

Exchanging both humorous and heartfelt<br />

experiences that have shaped their lives and<br />

affected the lives of others, the speakers gave<br />

guests a unique insight about the power of words,<br />

assumptions and silence.<br />

Moderating the evening’s event was Tory Johnson, of<br />

ABC’s Good Morning America. As an award-winning<br />

entrepreneur, she’s devoted her career to guiding<br />

women to start and grow small businesses. She’s a<br />

weekly contributor on Good Morning America where<br />

she leads the popular “Deals & Steals” series offering<br />

viewers exclusive savings on phenomenal products<br />

chosen by her, and she also hosts a monthly show<br />

on HSN called Deal Hunter.<br />

Johnson shared with the crowd the very personal<br />

journey of what prompted her to lose more than 60<br />

pounds after a conversation with her ABC boss,<br />

which she detailed in her candid #1 New York Times<br />

bestseller, The Shift. Through a lively and humorous<br />

recounting, Johnson demonstrated her five tips for<br />

“shifting,” encouraging others to change their minds<br />

for a better life.<br />

Conversations was the second installment of<br />

Einstein 150’s two-part Great Thinkers Series.<br />

The speaker series honors Einstein’s tradition of<br />

innovation, ground-breaking research and top-tier<br />

patient-centered care.<br />

12


Philadelphia’s famous Avenue of the Arts<br />

bathed in purple light for Harvest Ball 2016.<br />

harvest ball WEEKEND<br />

Four events. For you. From Einstein.<br />

It seemed as if the entire city of Philadelphia embraced the<br />

festivities marking the culmination of Einstein's 150th anniversary. Illuminated in<br />

amethyst from City Hall to the Academy of Music, the Avenue of the Arts served as<br />

a "purple carpet" for more than 1,000 guests during Harvest Ball Weekend.<br />

Taste of Philly Reception and<br />

Einstein Showcase<br />

Friday, November 4, 2016<br />

A curious guest investigates one of the many<br />

interactive displays at the Einstein Showcase.<br />

The weekend adventure kicked-off with a stroll through iconic Philadelphia<br />

neighborhoods as Einstein transformed Hyatt at The Bellevue into a breathtaking<br />

indoor cityscape. Indulging guests in the sights, sounds and tastes of Philadelphia<br />

favorites from yesteryear and today, Einstein’s “street festival” set the tone for the<br />

weekend’s revelry.<br />

While partying down the street-like aisle ways, guests were able to experience<br />

the latest and greatest in patient care by Einstein’s best and brightest. Through<br />

interactive displays and demonstrations, more than 20 Einstein departments and<br />

programs showed how advancements in medical technology and innovations in<br />

care are serving the social, emotional and physical needs of the network’s patients.<br />

13


Continuing Education Seminar:<br />

Confronting Healthcare Disparities<br />

Saturday, November 5, 2016<br />

Throughout its 150-year history, Einstein has served as<br />

a safe haven for marginalized populations, often offering<br />

medical care when no one else would. Einstein continues to<br />

steadfastly uphold this Mission.<br />

Given its storied impact on addressing inequality in<br />

healthcare, Einstein proudly offered a dynamic continuing<br />

education opportunity on Saturday, November 5. Einstein<br />

alumni, residents and clinicians joined together with<br />

nationally and internationally recognized speakers Dr. Carlos<br />

Castillo-Salgado, Marc DuBois and Dr. Harvey J. Makadon<br />

to dialogue about how efforts to address healthcare<br />

disparities globally can productively provide solutions to the<br />

challenges being faced in our local communities.<br />

Want to hear the speakers for yourself? Listen to the<br />

podcast of Einstein’s Confronting Healthcare Disparities<br />

seminar by visiting advance.einstein.edu/hbw16/<br />

weekend/education-seminar.<br />

Public Health Observatories and Their Role<br />

in Providing New Epidemiological Intelligence<br />

Carlos Castillo-Salgado,<br />

MD, JD, MPH, DrPH<br />

Professor of Epidemiology<br />

Johns Hopkins<br />

Bloomberg School of Public Health<br />

Disparities: A Humanitarian Perspective<br />

Marc DuBois<br />

Humanitarian Consultant/Analyst<br />

Former Executive Director of Doctors<br />

Without Borders - UK/IE<br />

Achieving Health Equity: Meeting the Healthcare Needs of<br />

Lesbian, Gay, Bisexual and Transgender People<br />

Harvey J. Makadon, MD, FACP<br />

Director of Education and Training Programs,<br />

The Fenway Institute<br />

Professor of Medicine,<br />

Harvard Medical School<br />

64th Annual Harvest Ball<br />

Saturday, November 5, 2016<br />

The past, present and future collided in a whirlwind of<br />

experiences at the 64th Annual Harvest Ball.<br />

Throughout the night guests were enticed to #timewarp<br />

through various milestone eras in Einstein’s history. Famed<br />

Bellevue bar and restaurant XIX was draped in pearls and<br />

was bathed in jazz while an artist deftly sketched portraits<br />

against a 1920s speakeasy background. A short elevator<br />

ride later, attendees were transported to the groovy 1960s.<br />

Across the hall, guests traveled “back to the future” as hits<br />

from the 1980s kept the crowd dancing before the ballroom<br />

doors opened.<br />

Inside the ballroom, it was Harvest Ball reimagined.<br />

Harvest Ball attendees dance the night away.<br />

The excitement of the evening was shared by many of<br />

Einstein’s leaders, including Larry Reichlin, Chairman of<br />

Einstein’s Board of Overseers; Barry Freedman, President<br />

and CEO; and Bobbi Wasserman, President of The Friends<br />

of Einstein Healthcare Network, who welcomed everyone to<br />

the Ball. Despite the many new experiences at the Ball and<br />

throughout its 150th anniversary year, Freedman reminded<br />

everyone that Einstein’s Mission is always first<br />

and foremost.<br />

14


Disco meets Madonna at Einstein's Harvest Ball.<br />

Einstein’s 150th Anniversary Committee Chairpersons (L-R): Nancy and Marc Shrier, Susan and<br />

Leonard Klehr, Alison and Marc Feldman, and Jill and Jon Powell.<br />

Where to go next? That was the question as guests were whisked through<br />

a multi-sensory time warp.<br />

“The idea of being of service to others and helping to make<br />

their lives better has been part of Einstein since we first<br />

opened our doors in 1866,” stated Freedman. “Our shared<br />

commitment to people and caring is at the heart of Einstein<br />

and everything we do.”<br />

Reichlin, Freedman and Wasserman thanked the 150th<br />

Anniversary Committee Chairpersons – Alison and Marc<br />

Feldman, Susan and Leonard Klehr, Jill and Jon Powell,<br />

and Nancy and Marc Shrier– as well as the more than 300<br />

committee members who worked so hard not only to make<br />

Harvest Ball Weekend a spectacular success, but also the<br />

entire yearlong celebration.<br />

The surprises kept on coming throughout the night. In the<br />

ballroom, dancers led the crowd on the floor in the famed<br />

“Time Warp” dance from The Rocky Horror Picture Show.<br />

Later, a sea of cell phones tweeted pictures of their owners<br />

(L-R) Larry Reichlin, Chairman, Board of Trustees, Einstein Healthcare<br />

Network, Bobbi Wasserman, President, The Friends of Einstein Healthcare<br />

Network, and Barry Freedman, President and CEO, Einstein Healthcare<br />

Network, extend a warm welcome to guests.<br />

dancing with “Lady Gaga” performing on the stage behind<br />

them. There was even an Elvis sighting in the 1950s<br />

Einstein Diner!<br />

When midnight came, the band was still in high gear and<br />

the dance floor was full. There was so much to celebrate,<br />

including a record-breaking fundraising effort of more than<br />

$1.2 million! Proceeds from the Ball will benefit Einstein’s<br />

new state-of-the-art telehealth program which will enhance<br />

access to care.<br />

“Telehealth is the future of healthcare, allowing patients<br />

to connect with their physicians on a daily basis from the<br />

comfort of home,” stated Freedman. “Our new telehealth<br />

system, EinsteinDirect, will bring an exceptional healthcare<br />

experience to each and every patient, regardless of his or her<br />

physical location.”<br />

15


Destination Einstein dancers recreated the iconic moment from The Rocky<br />

Horror Picture Show, inviting guests to #TimeWarp with Einstein.<br />

Ladies snap a selfie to commemorate the night.<br />

An artist captures the evening for Paige Czincila with a sketch.<br />

Einstein Brunch<br />

Sunday, November 6, 2016<br />

After a night of dancing and merriment, our Einstein Family<br />

Brunch provided the perfect time to relax, reminisce and<br />

celebrate the next 150 years of Einstein Healthcare Network!<br />

With Harvest Ball just hours in the past, Hyatt at The<br />

Bellevue’s ballroom changed once more, this time into a<br />

quaint, family-focused brunch outing. The family-friendly event<br />

featured carnival-styled games, crafts, face painting and<br />

balloon animals for all children in attendance while a DJ played<br />

the perfect sounds for Sunday morning. Even the Eagles Pep<br />

Band stopped by for a surprise guest appearance revving<br />

everyone up for the afternoon game with the familiar E-A-G-<br />

L-E-S cheer! And last, but certainly not least, a tribute to all<br />

those Born at Einstein.<br />

The Hyatt at The Bellevue decked out in Einstein 150th finery.<br />

It was a warm, intimate closing to what was a thrilling Harvest<br />

Ball Weekend and culmination of Einstein’s 150th anniversary<br />

celebration. In a year that saw $167 million raised through<br />

the conclusion of The Einstein Campaign, record-breaking<br />

Harvest Ball fundraising, and incredible participation from<br />

Einstein friends and family – both old and new – Einstein’s<br />

150th anniversary is certainly one to be remembered.<br />

16


more than $25 million for some of Einstein’s most<br />

innovative and imaginative programs,” stated Larry<br />

Reichlin, Chairman of Einstein Board of Overseers.<br />

“As a network, we are tremendously grateful for their<br />

selflessness as volunteers and their dedication to<br />

Einstein’s Mission.”<br />

Members of The Friends of Einstein Healthcare Network at Harvest<br />

Ball 2016.<br />

The Friends of Einstein Healthcare<br />

Network has made a significant and lasting<br />

impact on the patients, families, and communities<br />

it serves. Since 1952, The Friends of Einstein<br />

Healthcare Network (formerly known as the Auxiliary)<br />

have hosted the Harvest Ball and therefore, it<br />

seemed only fitting during this special anniversary<br />

to proudly recognize the past, present and future<br />

members of this esteemed group as Harvest<br />

Ball honorees.<br />

Accepting the honor on behalf of the more than 200<br />

volunteer members, President Bobbi Wasserman<br />

expressed her sincere gratitude. “I would like to<br />

thank you, Einstein, for giving us the opportunity to<br />

serve this noble effort that began 150 years ago and<br />

for allowing us to partner with you in your efforts to<br />

serve as many as we can reach.”<br />

Wasserman was greeted with loud applause of<br />

support as she invited everyone in attendance to be<br />

part of their important work. “Join us as we work to<br />

continue to support the Mission of Einstein because<br />

we are more than medicine.”<br />

“For more than six decades, The Friends have<br />

continued its heroic efforts to forward Einstein’s<br />

Mission. Since 1952, The Friends have raised<br />

Thank You for Supporting<br />

Einstein Healthcare Network is grateful to the more than 300 partners who generously supported Einstein 150. Special thanks to<br />

those who supported Harvest Ball Weekend at the Platinum and Benefactor levels:<br />

Platinum:<br />

Benefactor:<br />

To see all those who were part of this amazing weekend, please see the digital program book at<br />

advance.einstein.edu/hbw16.<br />

17


why EINSTEIN?<br />

Lisa Jablon, MD, Director of Einstein’s Breast<br />

Health Program, thanks Claudia Pohorilenko-<br />

Toskos, for the family’s generous donation<br />

which facilitated the acquisition of the<br />

MarginProbe® System.<br />

Honoring Inspired Care<br />

& Caregivers<br />

Sometimes, the bond between patient and caregiver<br />

transcends a “doctor-patient” relationship. Sometimes, the care a physician,<br />

nurse or therapist provides goes above and beyond in a way that leaves a lasting<br />

and indelible mark of comfort during a time of uncertainty, confusion and anxiety.<br />

Unbeknownst to the caregiver, they have created a bond. For them, it may be all in<br />

a day’s work, but for the patient and their family it is so much more.<br />

18<br />

Lisa Jablon, MD, demonstrates the new<br />

MarginProbe® device.<br />

When Olga Pohorilenko was diagnosed with breast cancer, her daughter,<br />

Claudia Pohorilenko-Toskos, jumped into action to help her mother navigate the<br />

complexities of her medical care. “My mother was initially diagnosed with breast<br />

cancer in 2004 and she fought this disease with every ounce of energy she could<br />

muster,” she says fondly. “She knew what it was like to fight for your life and she<br />

was very focused on trying to make that fight easier for others.”<br />

Joining them on this journey was Lisa Jablon, MD, FACS Director of the Breast<br />

Health Program at Einstein Medical Center Philadelphia. “Olga was special, you<br />

knew it from the moment you met her,” Jablon recalls. “As a breast surgeon, you<br />

get to know people over time and it was my privilege to get to know Olga and<br />

her family.”


“This is EXACTLY what our goal has been from the beginning<br />

– to inspire INNOVATION.”<br />

“Dr. Jablon was with us pretty much every step of the way<br />

and we are so grateful for the care and support she gave my<br />

mother and our family,” says Pohorilenko-Toskos. “She was<br />

there to not only provide sound medical advice and care,<br />

but she was there to explain what we didn’t understand,<br />

answer questions on the weekends, and address not only<br />

my mother’s physical needs, but the emotional needs of all<br />

of us who loved her.”<br />

This care made a lasting impact. “She (Dr. Jablon) basically<br />

became an extended member of our family.”<br />

It was through her own experiences that Olga became very<br />

concerned about others facing a similar diagnosis. “My<br />

mother was always very interested in how treatments were<br />

evolving and how things could be made better for women<br />

as they were fighting this disease,” explains Pohorilenko-<br />

Toskos. “The options for better diagnosing and treating this<br />

disease grew exponentially from the time my mother was<br />

diagnosed and over her almost ten-year battle. We both<br />

became very focused on how to make sure other women<br />

had access to these innovations.”<br />

Cancer eventually claimed Olga’s life, but the relationship<br />

developed between her family and Dr. Jablon would lead to<br />

a partnership that has brought life to Olga’s legacy. A legacy<br />

which is already changing lives.<br />

In honor of Olga, and to show their overwhelming<br />

appreciation for the care Dr. Jablon provided during her<br />

life, Pohorilenko-Toskos and her siblings decided to raise<br />

funds to donate to Einstein’s Breast Health Program. When<br />

approached with this idea and asked what the money could<br />

be used for, Jablon knew exactly what she wanted to help<br />

improve her ability to treat women with breast cancer.<br />

With the generous support of the Pohorilenko Family,<br />

Einstein Medical Center Philadelphia purchased the<br />

MarginProbe® System and became the first hospital in<br />

Philadelphia to offer brand-new technology to enhance the<br />

care they provide their patients.<br />

“When surgeons perform a lumpectomy for breast cancer,<br />

a rim of normal tissue is removed around the tumor called<br />

the margin,” explains Jablon. “When margins around the<br />

tumor show no cancer, the margins are described as clear<br />

or negative. Having a clear margin is an indication that the<br />

cancer has been completely removed.”<br />

The Pohorilenko Family gathers to celebrate the life of family matriarch, Olga<br />

Pohorilenko. Her daughter, Claudia Pohorilenko-Toskos, spearheaded the<br />

family’s efforts to raise the funds donated in her mother’s name.<br />

She goes on to explain, “This technology helps surgeons<br />

learn the status of the margins before the lumpectomy<br />

is completed. In this way, we can remove tissue in one<br />

surgical procedure, hopefully avoiding the need for a<br />

second surgery.”<br />

Jablon is thrilled to have this new technology to offer the<br />

women seeking care at Einstein, and the Pohorilenko Family<br />

is thrilled to have been able to make bringing this technology<br />

to Einstein possible.<br />

“This is exactly what our goal has been from the beginning –<br />

to inspire innovation,” says Pohorilenko-Toskos. “We are so<br />

grateful to Dr. Jablon for the care she provided our mother,<br />

and for helping to fulfill her legacy of providing cutting-edge<br />

technology in the fight against cancer. Our hope is that<br />

many women benefit from this technology and improve their<br />

chances of a happy and healthy future.”<br />

If you would like to honor an inspired caregiver,<br />

please contact Mary Shaffer at 215-456-7236 or<br />

shafferm@einstein.edu.<br />

19


elief in our MISSION<br />

Remembering the Strength of Commitment<br />

Bruce Koch found joy in so many aspects<br />

of his life.<br />

In his 34-year marriage to his best friend and most avid<br />

supporter, LaRose Ray, he found a lifelong partnership.<br />

Together they would have two daughters, Jessi and<br />

Nina, and a granddaughter, Antoinette. “Bruce had many<br />

passions, however his family was definitely first and foremost<br />

in his heart,” explains Ray.<br />

After his family, Bruce loved numbers and music. As a bass<br />

guitarist and pianist, Koch indulged his passion for music<br />

and shared his talents as a member of several bands in<br />

the Philadelphia area. As a CPA, Koch used his head for<br />

numbers to contribute to the financial success of several<br />

local businesses throughout his career until he finally landed<br />

with Starr Restaurants as Chief Financial Officer.<br />

“He loved music and enjoyed accounting,” recalls Ray. “He<br />

was so fortunate to have the opportunity to enjoy both in his<br />

life and to use his talents to contribute to the community in<br />

many ways.”<br />

Koch’s financial background and expertise was what<br />

the Honorable Leon Tucker, formerly a member of the<br />

Germantown Hospital Board of Trustees and Einstein<br />

Healthcare Network Board of Trustees, was looking to tap<br />

into when he approached Koch about joining him as a<br />

member of the Board of Trustees of Germantown Hospital<br />

in 1997. While on the Germantown board, Koch and Tucker<br />

helped to oversee Germantown’s merger with Albert Einstein<br />

Medical Center, now Einstein Healthcare Network, in 1999.<br />

“Bruce and I became friends through our children when<br />

they were at Germantown Friends School and I immediately<br />

thought of him when Germantown Hospital was looking<br />

to recruit new board members,” recalls Tucker. “We were<br />

looking for good people who understood the community and<br />

the hospital and Bruce was the perfect choice.”<br />

Bruce Koch was a member of Einstein’s Board of Trustees<br />

from 1999 until his passing in 2016.<br />

As meticulous in his board responsibilities as he was in his<br />

business dealings, Koch became an immediate asset to<br />

Germantown’s board. His leadership during Germantown’s<br />

merger with Einstein made him a logical choice to serve on<br />

the Einstein Board of Trustees and he quickly became a<br />

trusted member of the Finance Committee.<br />

“Bruce became committed, heart and soul, to Einstein,”<br />

recalls Ray. “He was most impressed by the diversity of the<br />

community served by Einstein and dedicated his time on the<br />

board to helping ensure the long-term viability of Einstein’s<br />

Mission. He believed in the Mission and worked tirelessly to<br />

ensure services like maternity care would not only remain<br />

open, but be enhanced and expanded to provide care to the<br />

community.”<br />

The impact he made during his lifetime is immeasurable.<br />

Not only on those so close to him, but on those who did not<br />

even know him.<br />

“He was PASSIONATE about making sure those in need would<br />

receive the CARE they deserved.”<br />

20


When Bruce Koch passed away at the young age of 60, he<br />

left a void in the lives of those who loved and cared for him.<br />

But he also left a legacy which continues to impact the lives<br />

of the thousands of patients served by Einstein every year.<br />

Through a planned gift as part of his will, he continues to give<br />

back to the community and institution he served so well in life.<br />

While the sadness of his loss still weighs on her heart,<br />

LaRose Ray is proud of the legacy her husband has left and<br />

comforted by the knowledge he is still making a difference.<br />

“He was passionate about making sure those in need would<br />

receive the care they deserved. He would be so proud to<br />

know he is still able to make a difference.”<br />

Recently, Einstein Healthcare Network celebrated its Legacy Circle members, of which Bruce Koch is a member. The Legacy Circle honors Einstein’s<br />

generous and forward-thinking friends who are each creating their own personal legacy while helping to sustain Einstein’s historic Mission. Some of Bruce<br />

Koch’s fellow Legacy Circle members shown here being honored with their Legacy Pins are: (L-R, back row) Charlotte Rosenthal; Debra Hollander; Jay<br />

Minkoff; Barry Freedman; Sam Klein; Susan Kline Klehr; Ruth Lefton; Beth Duffy; Arnold Cohen, MD; and S. Ty Steinberg. (L-R, front row) Neysa Adams; Elsa<br />

Behrend; and Marjorie Steinberg.<br />

Your legacy...Einstein's future.<br />

To learn more contact John Schlesinger at<br />

215-456-3258 or SchlesiJ@einstein.edu<br />

21


help us further<br />

OUR MISSION<br />

When you partner with us, you directly impact our ability to deliver the highest<br />

quality patient care, enhance technologies, support innovative research,<br />

educate the next generation of healthcare providers, and expand a wide range<br />

of community outreach and service programs.<br />

The power to heal lives and strengthen communities begins WITH YOU!<br />

ways of giving<br />

Supporting Our Greatest Needs<br />

Your unrestricted gift is invested where it will do<br />

the most good – to address immediate needs and<br />

build for the future. You will receive a charitable tax<br />

deduction that will provide you with savings on your<br />

IRS tax return if you itemize.<br />

You can also gift securities, retirement assets such as<br />

a gift from your IRA, 401k, 403b, pension or other tax<br />

deferred plan, real estate in the form of real<br />

property (such as your home or vacation property)<br />

or life insurance policy. Please contact Mary Shaffer at<br />

215-456-7236 or shafferm@einstein.edu.<br />

Volunteering with the Einstein Team<br />

Our volunteer opportunities let you help in additional<br />

ways that are meaningful to you. By supporting<br />

any of our designated fundraising groups (e.g.<br />

Friends of Einstein, Breast Cancer Action Group)<br />

you are making a meaningful, personal gift to Einstein<br />

Healthcare Network. For more information,<br />

contact Samantha Marx at 484-622-7018 or<br />

marxsama@einstein.edu.<br />

Attend Special Events<br />

Our annual events (e.g. Harvest Ball, Albert Einstein<br />

Society Dinner, Small Miracles Golf Tournament, Walk<br />

Through the Park) provide funding for unique and<br />

innovative projects throughout the network. For more<br />

information about the programs these events support,<br />

contact Kimberly Gross at 215-456-6172 or<br />

grossk@einstein.edu.<br />

Leave a Legacy Gift<br />

Your bequest or deferred gift will help ensure<br />

Einstein’s ability to continue its Mission for years<br />

to come. A variety of giving opportunities are<br />

available if you wish to make a lasting contribution to<br />

a legacy of care. For more information, contact John<br />

Schlesinger at 215-456-7236 or schlesij@einstein.edu.<br />

Matching Gifts Program<br />

Double or triple your gift through your employer.<br />

Some companies match charitable gifts made<br />

by their employees or retirees. Check with your<br />

employer’s human resources department.<br />

For more information, visit advance.einstein.edu<br />

or contact Ariel Belli at 215-456-6211 or<br />

belliari@einstein.edu.<br />

Consider a Tribute<br />

This is a simple yet meaningful way to honor someone<br />

special or the memory of a loved one. Your gift can be<br />

made as a “tribute gift” in honor or in memory of:<br />

• Someone important to you<br />

• A special occasion such as a birthday,<br />

anniversary or recovery<br />

• A loved one lost<br />

Visit advance.einstein.edu/tribute for more<br />

information or contact Ariel Belli at 215-456-6211<br />

or belliari@einstein.edu.<br />

MAKE YOUR GIFT TODAY<br />

The Office of Development offers a variety<br />

of convenient methods for you to support<br />

Einstein Healthcare Network.<br />

• Make your gift on-line at<br />

advance.einstein.edu/donate<br />

• Call 215-456-7200 to speak with<br />

a Development Team representative<br />

• Send cash or check by mail to:<br />

Office of Development<br />

Einstein Healthcare Network<br />

Braemer Building, Ground Floor<br />

5501 Old York Road<br />

Philadelphia, PA 19141<br />

22


photoGALLERY<br />

Making Small Miracles Happen<br />

On May 8, Einstein Healthcare Network celebrated its 29th<br />

Annual Small Miracles Golf Tournament at the Philadelphia<br />

Cricket Club. More than 240 golfers, businesses and<br />

supporters braved the unusually cold May weather to<br />

enjoy a rewarding day of golf, while generously raising over<br />

$260,000 to provide vital programming for our smallest,<br />

most vulnerable patients and their families. Over the last<br />

three decades, Small Miracles has raised over $5 million.<br />

Special thanks to this year’s Small Miracles Committee and its Chairmen (L-R)<br />

Shawn Orenstein, Jamie Raphael, MD, Tony Sherr, Esq, and Rick Fine, MD.<br />

The 2017 Small Miracles golfers gather before the shotgun start.<br />

Walk and 5K Run Crosses the Finish Line<br />

with Record-Breaking Fundraising<br />

On May 20, 450 dedicated walkers and runners supported The Friends of Einstein<br />

Medical Center Montgomery’s Walk and 5K Run Through the Park, raising a<br />

record-breaking $65,000 for cancer care services. The morning’s festivities<br />

included Norristown Area High School’s dynamic drum line, Greener Partners’<br />

interactive farm truck and celebratory remarks from Commissioner Valerie Arkoosh<br />

MD. Special thanks to the 2017 Walk Committee, Chairpersons Rebecca<br />

and Ben Altman, Shannon and Bob Czincila, DO, and Brooke and Gregg Stein,<br />

and Walk Chairpersons Emeritus Hank Cisco and Kelly and Nick Gambone.<br />

Small Miracles golfers tried their best to Beat the<br />

ProBowlers at this year’s tournament with former<br />

Philly greats, Mike Quick and Seth Joyner. Quick<br />

and Joyner can both be heard on the Eagles Radio<br />

Network SportsRadio 94WIP.<br />

Beth Duffy, Chief Operating Officer for Einstein Medical<br />

Center Montgomery, is among the many walkers.<br />

Hundreds of walkers make their way from Einstein Medical Center Montgomery<br />

across Germantown Pike to the trail in the Norristown Farm Park.<br />

On your marks…get set…GO! Runners explode from the starting line.<br />

23


photoGALLERY<br />

National<br />

Doctors’ Day<br />

In observance of the day, more than<br />

500 patients said "thank you" to their<br />

physicians this spring through 685<br />

tributes totaling almost $30,000 in<br />

honor of National Doctors’ Day.<br />

The Friends of Einstein Healthcare<br />

Network also celebrated physicians<br />

with their annual Dorothy Zamostein<br />

Memorial celebrations at Einstein<br />

Medical Center Philadelphia,<br />

Einstein Medical Center Elkins<br />

Park/MossRehab, Center One and<br />

Holmesburg, along with a networking<br />

event at Einstein Medical Center<br />

Montgomery.<br />

In addition, Einstein Philadelphia<br />

unveiled recognition boards to honor<br />

physicians and staff identified by<br />

patients for their outstanding care and<br />

commitment.<br />

Congratulations to: John Leighton,<br />

MD - AIDET Cup recipient for highest<br />

patient satisfaction scores; Dara<br />

Raspberry, MD, Janet Ko, MD,<br />

Sumeet Mainigi, MD, and Lisa Jablon,<br />

MD recognized for outstanding care<br />

delivery; CAUTI Prevention Team and<br />

CT Scan Department for excellence in<br />

patient care, safety and satisfaction.<br />

Making the inaugural presentation<br />

of these awards were Steve Sivak,<br />

MD, Chief Medical Officer, Einstein<br />

Physicians Philadelphia, Vince<br />

Figueredo, MD, Facilitator, Physician<br />

Engagement Committee, and Jerry<br />

Zuckerman, MD, Chief Quality Officer.<br />

The celebration of physician excellence<br />

continued at MossRehab as part of<br />

National Doctors' Day celebrations.<br />

Congratulations to Carmen Angles,<br />

MD, Amit Joshi, MD, David Van Why,<br />

MD, and Thomas Watanabe, MD<br />

for recognition by their patients as<br />

outstanding caregivers. Joining in<br />

the recognition were Steve Sivak,<br />

MD, Chief Medical Officer, Einstein<br />

Physicians Philadelphia, and Alberto<br />

Esquanazi, MD, The John Otto<br />

Haas Chair of Physical Medicine and<br />

Rehabilitation and Chief Medical Officer<br />

of MossRehab.<br />

24


Labor & Delivery Dedication<br />

Recently, The Friends of Einstein Healthcare Network saw<br />

the results of their Harvest Ball fundraising efforts realized<br />

as the ribbon was cut on the new all-private mother/baby<br />

rooms at Einstein Medical Center Philadelphia. These newly<br />

renovated rooms, a two-year project made possible through a<br />

$1.2 million donation from The Friends of Einstein Healthcare<br />

Network, allow for newborns to “room in” day and night with<br />

their moms. These rooms offer a home-like setting for moms<br />

and extended family to bond more closely during the early<br />

days immediately after birth.<br />

(L-R) Barry Freedman, President & CEO, Einstein Healthcare Network; Ruth<br />

Lefton, Chief Operating Officer, Einstein Medical Center Philadelphia; Maddy<br />

Rovinsky, Harvest Ball Honoree; David Jaspan, DO, Chairman, Department<br />

of Obstetrics & Gynecology; Bobbi Wasserman, President, The Friends of<br />

Einstein Healthcare Network, Susan Hyman, Vice President, The Friends of<br />

Einstein Healthcare Network; and, Karen Isard, Vice President, The Friends of<br />

Einstein Healthcare Network.<br />

Einstein Medical Center Philadelphia’s Maternity Nursing Staff.<br />

New private mother/baby rooms at Einstein Medical Center Philadelphia.<br />

A Tisket, a Tasket – Look at All Those Baskets!<br />

The Friends of Einstein Montgomery raised over $11,000 during their 5th Annual Basket Raffle. Proceeds this year support the<br />

purchase of a Mamava Breastfeeding Station to create a private place for working mothers and visitors to breastfeed and or<br />

pump, as well as ice packs for the Women's Center to provide relief and comfort to women after undergoing breast surgery.<br />

Both projects support Einstein's commitment to meeting the needs of women.<br />

The Friends of Einstein Medical Center Montgomery join together<br />

to support Einstein patients and their families. Friends shown here<br />

are (L-R): Robin Parrish, Susan Kelly, Victoria Rafferty, Bridget<br />

Lininger, Shannon Czincila, Vice President, The Friends of Einstein<br />

Montgomery and Bobbi Wasserman, President, The Friends of<br />

Einstein Healthcare Network.<br />

Sheetal Patel is a winner! She took a<br />

chance and won the Wine, Dine and<br />

Shop basket.<br />

Carrying off his basket of goodies in the<br />

Bring Your Own-themed basket is Einstein<br />

Montgomery's Cedrick Anderson.<br />

25


photoGALLERY<br />

Marina Kats, Esq. Honors Her<br />

Parents with Dedication at<br />

Einstein Center One<br />

Leaders, physicians and community members gathered with<br />

Marina Kats, Esquire at Einstein Healthcare Network Center<br />

One to dedicate the lobby in honor of her parents, Nelya<br />

and Roman Kats. A longtime Board member, Ms. Kats is<br />

an outspoken Einstein supporter and community advocate.<br />

Her work over the last two decades has provided Einstein<br />

with many new opportunities. Ms. Kats’ most recent gift<br />

helps move Einstein’s Mission forward while keeping patient<br />

desires and needs first.<br />

Many friends and family members joined with Einstein during the evening<br />

to celebrate.<br />

Marina Kats (third from right) celebrates with guests and Barry Freedman,<br />

President and CEO of Einstein Healthcare Network (far right).<br />

Marina Kats, Esq. with her daughter, Alexandra.<br />

(L-R) Larry Reichlin, Chairman of the Board of Trustees, Einstein Healthcare<br />

Network, and his wife, Norma join Einstein friends, Sid and Mary Smith for a<br />

Ticket to Ride.<br />

Ticket to Ride with The Friends<br />

of Einstein Healthcare Network<br />

More than 100 guests joined The Friends of Einstein<br />

Healthcare Network for their spring membership event<br />

featuring guest speaker, Larry Kane. Special guests received<br />

autographed copies of the Grammy Award-winning movie,<br />

“The Beatles: Eight Days a Week, The Touring Years,” directed<br />

by Ron Howard and based on Larry Kane’s more than 50-year<br />

relationship and experiences as a reporter and friend of the<br />

Fab Four.<br />

The Friends of Einstein Healthcare Network welcomed new<br />

members who join them in their work to support the Mission<br />

of Einstein and positively impact the health and well-being of<br />

the community.<br />

26<br />

Debbie Feith Tye greets her<br />

old friend, Larry Kane.<br />

Mimi Butler, Vice President of Behavioral Health for The Friends of Einstein<br />

Healthcare Network, and her husband, Steve Butler, Director of News<br />

and Programming for KYW Newsradio, present Larry Kane with an iconic<br />

Einstein column.


Bridge to a Healthier You<br />

It was a beautiful Florida day when more than 200 guests<br />

gathered at the Morikami Museum and Japanese Gardens in<br />

Delray Beach, Florida for an evening with Einstein Healthcare<br />

Network. The program, Bridge to a Healthier You, explored<br />

the interconnectedness of how strong bones, a healthy heart,<br />

and physical activity all work together to improve overall<br />

health, both physically and mentally, as one ages. Diane<br />

Magnum, former News Anchor for WPLG TV News Miami,<br />

led Einstein's experts in a fun and insightful discussion.<br />

Panelists included Carmen Angles, MD (Physical Medicine);<br />

Bruce J. Menkowitz, MD (Orthopedics); Alexandra Tuluca,<br />

MD (Cardiothoracic Surgery); and Christian F. Witzke-Sanz,<br />

MD (Cardiovascular Surgery).<br />

Guests enjoyed the beautiful views of the gardens as well as socializing before<br />

the program.<br />

Moderator Diane Magnum (far right) is joined on stage by Einstein Healthcare<br />

Network physicians (L-R) Alexandra Tuluca, MD; Christian Witzke-Sanz, MD;<br />

Bruce Menkowitz, MD; and Carmen Angles, MD.<br />

Larry Reichlin, Chairman, Einstein Board of Trustees, moderator Diane Magnum,<br />

and Barry Freedman, President and CEO, Einstein Healthcare Network.<br />

Florida Host Committee Members Gail and<br />

Stanley Pearson share a smile.<br />

Larry Reichlin touring the gardens with guest David Rosenberg (far left), Dale Buckman (center) and<br />

Richard Tuck (far right).<br />

27


Board of Trustees FY 2018<br />

Officers<br />

Chairperson<br />

President and CEO<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Honorary Chairperson<br />

Lawrence S. Reichlin<br />

Barry R. Freedman<br />

Jack F. Adler, Jr.<br />

Steven Berk, Esq.<br />

Richard J. Braemer, Esq.<br />

Samuel L. Frieder<br />

Victor L. Johnson<br />

Stephen J. Korn, Esq.<br />

Thomas N. Perloff<br />

Richard C. Sheerr<br />

Vice Chairperson, EHS<br />

Vice Chairperson, EMCM<br />

Vice Chairperson, EPS<br />

Vice Chairperson<br />

Secretary<br />

Treasurer<br />

Assistant Secretary<br />

Assistant Secretary<br />

Assistant Treasurer<br />

Lewis I. Gantman<br />

Geoffrey M. Duffine, Esq.<br />

Mina P. Fader<br />

Robert P. Krauss, Esq.<br />

John P. Korman<br />

Matthew Levitties<br />

Mollie Becker<br />

Penny J. Rezet, Esq.<br />

Gerard F. Blaney<br />

Members<br />

Carole S. Ben-Maimon, MD<br />

Geoffrey M. Duffine, Esq.<br />

Alberto Esquenazi, MD<br />

Mina P. Fader<br />

Alison Korman Feldman<br />

Barry R. Freedman<br />

Lewis I. Gantman, Esq.<br />

Joshua S. Gross<br />

Wayne D. Kimmel, Esq.<br />

Susan Kline Klehr<br />

John P. Korman<br />

Robert P. Krauss, Esq.<br />

Matthew S. Levitties<br />

Jay B. Minkoff<br />

Roy S. Neff<br />

Lawrence S. Reichlin<br />

Clifford D. Schlesinger, Esq.<br />

H. Hank Simms, MD<br />

Deborah Feith Tye<br />

Jay L. Weinstein<br />

Richard A. Wolfson<br />

The iconic Strickland Columns, Einstein Medical Center Philadelphia.<br />

28


Board of Overseers FY 2018<br />

Elected Members<br />

Chetan Bagga<br />

Carole Ben-Maimon, MD<br />

Barbara E. Black<br />

Rev. Bonnie Camarda<br />

Arnold W. Cohen, MD<br />

Gary S. Drizin, MD<br />

Geoffrey M. Duffine, Esq.<br />

Mina P. Fader<br />

Michael L. Feinman<br />

Alison Korman Feldman<br />

Richard H. Fine, MD<br />

Joanne Fishman, Esq.<br />

Lewis I. Gantman, Esq.<br />

Jeremy P. Goldberg<br />

Joan L. Goldstein<br />

Joshua S. Gross<br />

Gabriela Guaracao<br />

Timothy Haahs<br />

Robert Heller<br />

Robert B. Isard<br />

Farah M. Jimenez<br />

Jeri Lynne Johnson<br />

Linda E. Johnson, Esq.<br />

Theodore H. Kapnek, III<br />

Marina Kats, Esq.<br />

Wayne D. Kimmel, Esq.<br />

Susan Kline Klehr<br />

Samuel R. Klein<br />

John P. Korman<br />

Ellen Kraftsow-Kogan<br />

Robert P. Krauss, Esq.<br />

Matthew S. Levitties<br />

Robert Lipstein<br />

Joe M. Melendez<br />

Scott A. Melnick, MD<br />

Jay B. Minkoff<br />

Roy S. Neff<br />

Judith Newman<br />

Shawn N. Orenstein<br />

Jill Powell<br />

Eric Raymond<br />

Lawrence S. Reichlin<br />

Theodore A. Rosen<br />

David M. Rosenberg<br />

Madalyn Rovinsky<br />

Janis W. Rubin, MD<br />

Clifford D. Schlesinger, Esq.<br />

Allyson Y. Schwartz<br />

Anthony R. Sherr, Esq.<br />

H. Hank Simms, MD<br />

Steven L. Sivak, MD<br />

Susan Sparango<br />

Gregory H. Stein<br />

Mark S. Tanker, DO<br />

Judith K. Trichon<br />

Deborah Feith Tye<br />

Jay L. Weinstein<br />

Paul H. Weiss, Esq.<br />

Richard A. Wolfson<br />

Ex-Officio Members<br />

Jacqueline Bowers, MD<br />

Beth Duffy<br />

Arthur R. Ersner, MD<br />

Alberto Esquenazi, MD<br />

Barry R. Freedman<br />

David M. Jaspan, DO<br />

Ruth M. Lefton<br />

Angela Nicholas, MD<br />

Robert Schiowitz, MD<br />

Barbara Wasserman<br />

Emeritus Members<br />

Ruth H. DuBois<br />

P. Richard Frieder<br />

Audrey Kaplan-Friedman<br />

Arnold M. Katz<br />

Berton E. Korman<br />

Leonard I. Korman<br />

Judith H. Kramer<br />

Ronald A. Krancer<br />

Marvin B. Levitties<br />

Sidney Margulies, Esq.<br />

Bernard Newman<br />

Raymond G. Perelman<br />

Marilyn H. Rivers<br />

Lester J. Seskin<br />

Robert Somers, MD<br />

S. Ty Steinberg<br />

Charles Toll<br />

Lois B. Victor<br />

Life Members<br />

Jack F. Adler, Jr.<br />

Steven Berk, Esq.<br />

Richard J. Braemer, Esq.<br />

Samuel L. Frieder<br />

Victor L. Johnson<br />

Stephen J. Korn, Esq.<br />

Thomas N. Perloff<br />

Richard C. Sheerr<br />

Honorary Members<br />

Eugene W. Buckley<br />

Andrew B. Cantor, Esq.<br />

John E. F. Corson<br />

29


advanceEinstein<br />

Office of Development<br />

Einstein Healthcare Network<br />

5501 Old York Road<br />

Philadelphia, PA 19141<br />

Non-Profit<br />

Organization<br />

U.S. Postage<br />

PAID<br />

Philadelphia, PA<br />

Permit No. 1331<br />

coming<br />

SOON<br />

We're building an enhanced donor experience just for you.<br />

Look for a redesigned advance.einstein.edu to launch<br />

Summer 2017.<br />

30

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