Decorating Matters Autumn 2016

●●● NEWS ROUND UP
NEW GUIDE KEEPS SADOLIN IN THE PICTURE
PREMIUM WOODCARE brand
Sadolin is putting decorators in the
picture after revising its popular
Product and Colour Guide.
The new-look guide reveals the
latest additions to the premier
brand and focuses on photographic
content to illustrate how they, and
others in the Sadolin range, have
achieved a transformational effect.
One of the highlights of the
guide is a feature on the new
Sadolin Beautiflex ® , which is
already becoming a popular choice
in the trade.
Formulated to deliver a flexible
finish and long-term protection, it’s
ideal for new, bare or previously
coated exterior wood, including
decking, and is available in a wide
range of opaque shades.
The guide also contains details
of more recently-launched products
including Sadolin Woodfiller and
Sadolin Non-Drip Woodstain, along
with information on a host of other
top-quality solutions.
The guide also provides quick
links to the series of individual
product videos, which have also
been introduced by Sadolin to help
decorators build a complete picture
of its superior range.
Each film introduces a product,
explains where it can be used,
highlights key features and benefits
and reveals the superb finishes it
can achieve.
In addition to being accessed
through the guide, the videos –
which are each around a minute
long - can be reached via the
Sadolin Woodcare YouTube channel.
They are also sited on each relevant
product page of the Sadolin website.
Sharon Smith, Sadolin Brand
Manager, said: “Our printed,
online and video content is being
developed to bring our products to
life and help decorators really get
to grips with the different products
we offer.
“The redesign of the Product and
Colour Guide is an important part of
this activity -providing content in a
quick, engaging and informative way.
“We pride ourselves on creating
the very best in wood protection
products, drawing on more than
200 years of innovation to offer
customers the widest range of
trade solutions.
“The mix of print and digital
content is designed to help enhance
the selection process and ensure the
trade can select the right products
for the right projects.”
More information on Sadolin
superior wood protection is
available at www.sadolin.co.uk
from the Customer Relations
Team on 0330 0240 298 or
email info@sadolin.co.uk
SUPERIOR WOOD PROTECTION
NEW!
BEAUTIFLEX ®
SOLVENT OPAQUE WOODSTAIN
A beautiful flexible finish for wood
7 Year protection
For all exterior wood, including decking
Flexible coating for long term protection
Excellent light fastness
Available in 3 ready mixed & 42 tint colours
www.sadolin.co.uk Tel: 0330 024 0298 info@sadolin.co.uk
at Ten, sponsored by Sadolin ®
14 DECORATING MATTERS