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<strong>Portfolio</strong><br />
CLIENT: YES for Chandler Students<br />
JOB: Override Campaign / Bond Campaign<br />
DESCRIPTION: These education and marketing campaigns<br />
were central to the voter approval of the Chandler Unified<br />
School District’s override and bond elections. Each<br />
campaign included promotional pieces, public relations<br />
materials, social media and website development and<br />
management, video and complementary branding.<br />
www.YESforChandlerStudents.com<br />
ChandlerOverrideYES OverrideYES<br />
Paid for by YES for Chandler Students • Major funding from Chandler Education Foundation<br />
The CUSD Governing Board has called for a 15%<br />
maintenance and operations override election to<br />
ensure the district has:<br />
Great Teachers.<br />
Safer Schools.<br />
Teachable Class Sizes.<br />
Chandler Unified School District needs your support in its pursuit of<br />
excellence for schools, students and our community.<br />
Please vote YES in October.<br />
Watch for the mail-in ballot and remember to<br />
Open It, Mark It YES and Mail It!<br />
Ballots will be sent October 11. Vote YES and return by November 1.<br />
Your investment in CUSD is working!<br />
What does this override mean to me?<br />
“As a local realtor and resident, I talk to citizens daily who emphasize the importance of<br />
a good education system as one of their criteria in deciding where to purchase a home.<br />
Many come to Chandler because of the “A” rating by the Arizona Department of Education<br />
and the excellent reputation of the Chandler Unified School District.”<br />
=<br />
•<br />
Sustainable Communities<br />
• Maintains Property Values<br />
• Safer Community for All<br />
CUSD is a grade “A” district. Twenty-seven schools, including all five high schools,<br />
earned an “A” grade. In addition, 10 CUSD schools are in the top 100 in Arizona—<br />
more than any other district!<br />
ChandlerOverrideYES<br />
OverrideYES<br />
—Bill Ryan, LOCAL REALTOR www.YESforChandlerStudents.com<br />
Open It!<br />
Mark It YES!<br />
Mail It!<br />
PRESORTED STANDARD<br />
U.S. POSTAGE<br />
PAID<br />
Phoenix, Arizona<br />
Permit No. 1662<br />
Ballots will be sent<br />
October 11.<br />
Vote YES and return<br />
by November 1.<br />
One of the keys to our success in bringing high wage<br />
jobs to Chandler is the strength of our school system…<br />
I support this school district override, please join me in<br />
“<br />
investing in the CUSD and the future of our community by<br />
voting ‘Yes’ on the override this fall.<br />
— Vice Mayor Jack Sellers<br />
CHANDLER CITY COUNCIL<br />
Great Teachers.<br />
Safer Schools.<br />
Teachable Class Sizes.<br />
The CUSD Governing Board has called for a 15% maintenance and operations<br />
override election to ensure the district has great teachers, safer schools and<br />
teachable class sizes. Chandler Unified School District needs your support in its<br />
pursuit of excellence for schools, students and our community.<br />
Your investment in CUSD is working!<br />
“<br />
CUSD is a grade “A” district. Twenty-seven schools, including all five high schools, earned an “A” grade.<br />
In addition, 10 CUSD schools are in the top 100 in Arizona—more than any other district!<br />
Please vote YES in October.<br />
Watch for the mail-in ballot and remember to:<br />
Open It!<br />
Mark It YES!<br />
Mail It!<br />
YESforChandlerStudents.com<br />
ChandlerOverrideYES<br />
Paid for by YES for Chandler Students • Major funding from Chandler Education Foundation<br />
Ballots will be sent<br />
October 11. Vote<br />
YES and return by<br />
November 1.<br />
OverrideYES<br />
MESSAGING<br />
All materials instructed voters to mark and<br />
return ballots. The message was clean,<br />
thorough and consistent.<br />
Your mail-in ballot<br />
should have arrived.<br />
Don’t delay. Your vote<br />
counts. Mail TODAY!<br />
$100K home<br />
equals LESS THAN<br />
$4/month<br />
property tax increase<br />
CUSD currently operates on a 10%<br />
override as do most school districts.<br />
Override funding will keep great<br />
teachers in our schools, keep class sizes<br />
manageable, and improve<br />
safety throughout the district.<br />
‘‘<br />
Vice Mayor Jack Sellers<br />
CHANDLER CITY COUNCIL<br />
‘‘LOCAL<br />
Bill Ryan<br />
REALTOR<br />
Endorsed<br />
by the<br />
Chandler<br />
Chamber of<br />
Commerce<br />
‘‘ ‘‘<br />
Nadine Basha<br />
CHANDLER RESIDENT<br />
FIRST THINGS FIRST CHAIRWOMAN<br />
Markus Wheaton<br />
CHS CLASS OF 2009<br />
WIDE RECEIVER/PITTSBURGH STEELERS<br />
The proposed bond will raise approximately $196<br />
million in essential funding for capital needs. After all<br />
the bonds have been issued, the estimated additional<br />
cost per homeowner would be approximately $1 per<br />
month or $12 annually for a home valued at $200,000.<br />
Bond money will be used to:<br />
• build, repair, renovate, and re-purpose<br />
existing buildings<br />
• purchase, repair and maintain<br />
entire bus fleets<br />
• purchase and maintain new technology<br />
backthebond.com<br />
YES for Chandler Students<br />
Paid for by YES for Chandler Students<br />
BacktheBond<br />
AZ State Funding for CUSD<br />
Fiscal Year Amount Entitled Amount Received<br />
2008-09<br />
2009-10<br />
2010-11<br />
2011-12<br />
2012-13<br />
2013-14<br />
2014-15<br />
2015-16<br />
16,795,016<br />
17,048,608<br />
17,521,925<br />
18,002,162<br />
18,315,529<br />
18,753,670<br />
19,298,016<br />
19,801,347<br />
15,998,654<br />
11,274,542<br />
10,606,392<br />
5,089,566<br />
7,449,875<br />
7,630,557<br />
7,386,914<br />
3,069,209<br />
8 Year State Funding Loss: $77,030,564<br />
Look for your MAIL-IN ONLY ballot!<br />
OPEN IT, MARK IT YES<br />
AND MAIL IT in right away!<br />
“<br />
backthebond.com<br />
YES for Chandler Students<br />
Paid for by YES for Chandler Students<br />
As the most senior Governing Board member, I always<br />
place as paramount the responsibility to ensure our<br />
school facilities are maintained to the highest standards<br />
along with being financially frugal with public funds. I<br />
promise to make certain CUSD continues to be both wise<br />
in its budgeting and ensure our students have safe and<br />
well maintained facilities.<br />
—ANNETTE AUXIER Governing Board Member<br />
Please vote Yes on this bond measure when you receive your<br />
ballot in October. Investing in schools will bring positive<br />
returns to every citizen in the form of stable property values<br />
and new business investment and opportunity.<br />
—REPRESENTATIVE BOB ROBSON<br />
Arizona Legislative District 18, Speaker Pro Tempore<br />
BacktheBond<br />
“<br />
As a Chandler City Councilmember, one of my key objectives<br />
has been to bring great jobs to our city. One of the most<br />
important elements in our success in attracting great<br />
employers to our city is our outstanding school system.<br />
—JACK SELLERS Chandler City Councilman<br />
Chart Title<br />
1% Support Facility Equipment 3% Renovations to Support Facilities<br />
PRESORTED STANDARD<br />
U.S. POSTAGE<br />
PAID<br />
Phoenix, Arizona<br />
Permit No. 1662<br />
One of the keys to our<br />
success in bringing high<br />
wage jobs to Chandler is<br />
the strength of our school<br />
system. I support this school<br />
district override, please<br />
join me in investing in the<br />
CUSD and the future of our<br />
community by voting 'Yes'<br />
on the override this fall.<br />
As a local realtor and<br />
resident, I talk to citizens<br />
daily who emphasize the<br />
importance of a good<br />
education system as one<br />
of their criteria in deciding<br />
where to purchase a home.<br />
Many come to Chandler<br />
because of the 'A' rating by<br />
the Arizona Department<br />
of Education and the<br />
excellent reputation of the<br />
Chandler Unified School<br />
District.<br />
‘‘ ‘‘<br />
YESforChandlerStudents.com<br />
I can not overstate the<br />
importance of a financially<br />
stable and successful school<br />
district. It is paramount<br />
that we provide our<br />
students with educational<br />
opportunities that prepare<br />
them to meet the business,<br />
health, educational and<br />
civic challenges of our everchanging<br />
global economy.<br />
The CUSD students of today<br />
will be tomorrow’s leaders.<br />
‘‘<br />
The opportunities that<br />
CUSD provided me, along<br />
with the dedication of<br />
the teachers and coaches,<br />
allowed me to earn a full<br />
athletic college scholarship.<br />
The valuable academic<br />
skills I received helped me<br />
complete my degree and<br />
pursue my dream of playing<br />
in the NFL. Please help<br />
CUSD continue to provide<br />
the same opportunities for<br />
future generations.<br />
‘‘<br />
ChandlerOverrideYES<br />
OverrideYES<br />
Paid for by YES for Chandler Students • Major funding from Chandler Education Foundation<br />
backthebond.com<br />
YES for Chandler Students BacktheBond<br />
Paid for by YES for Chandler Students<br />
School Bonds are used exclusively to meet capital improvements and<br />
structural maintenance needs.<br />
Bond money will be used to:<br />
• build, repair, renovate, and re-purpose existing buildings<br />
• purchase, repair and maintain entire bus fleets<br />
• purchase and maintain new technology<br />
The state has not been able to adequately fund the needs of the Chandler<br />
Unified School District’s 43,000 students. The proposed bond will raise<br />
approximately $196 million in essential funding for capital needs.<br />
This MAIL-IN ONLY ballot will arrive in early October.<br />
OPEN IT, MARK IT YES AND MAIL IT<br />
in right away!<br />
41% Construction,<br />
Acquisition, Additions and/<br />
or Improvements to New and<br />
Existing Schools<br />
How much will the Bond cost me, as a homeowner, based on a<br />
home with a value of $200,000?<br />
The bonds will be issued in series as funds are needed for capital expenditures. After all the bonds have been<br />
issued, the estimated additional cost would be approximately $1 per month or $12 annually. This bond will help<br />
maintain Chandler’s quality schools which will help maintain your property value.<br />
Doesn’t the state fund schools?<br />
27% Building Renovation<br />
& Security<br />
1 2 3 4 5 6<br />
20% Buses, Technology,<br />
Furniture, Equipment &<br />
School Furnishings<br />
8% Heating, Ventilation & AC<br />
Chart Title<br />
Using the same funding formula the state has used in the past, a district the size of CUSD should receive<br />
approximately $20 million annually in capital funding. However, in the current state budget, CUSD only received<br />
$3 million dollars in capital funding from the state.<br />
Chart 3Title<br />
backthebond.com<br />
YES for Chandler Students<br />
BacktheBond<br />
Furniture, Equipment, School<br />
Furnishings, Buses &<br />
Technology<br />
Furniture, Equipment, 1 School 2 3Furnishings, 4 Buses & Technology<br />
The MAIL-IN<br />
ONLY ballots<br />
were sent Oct. 8.<br />
Please respond<br />
RIGHT AWAY!<br />
Must be mailed by October 30<br />
to arrive by Election Day.
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