SACOME Annual Report 2015-16

ENGAGING WITH THE COMMUNITY
External Media
SACOME is well represented in the media. SACOME’s messages focus
on increasing awareness of the facts and benefits of the resources
industry, including environmental, economic and social aspects
that often receive mixed messaging in the general media. A large
proportion of SACOME’s engagement with media is one on one,
providing information to reporters and producers or radio interviews.
While putting forward a positive industry message is central to
SACOME’s messaging, media also assists with SACOME’s lobbying
efforts. Over the 2015 – 16 financial year media engagement was
enhanced through the distribution of 35 media releases, an increase
on the previous year, with messages from each of these picked up by
several media outlets.
Resourcing SA magazine
2015 marked a new era for SACOME with the development
of Resourcing SA, a high quality printed community magazine
published in-house and designed to build community awareness
and understanding of the South Australian resources industry. The
magazine evolved from the previous member focused SA Mines &
Energy Journal.
The inaugural issue of Resourcing SA was published in Spring 2015.
The magazine is printed quarterly, with features over the year
including timely articles on local mining and petroleum activity,
environmental topics, heritage themed articles, electricity prices in
SA, the nuclear fuel cycle, educational articles on mined materials
and profiles on community leaders and industry workers. A letters
to the editor page was added from the second issue to encourage
engagement and feedback.
SACOME compiled a large distribution list which included medical
and dental waiting rooms, regional and metropolitan businesses and
recreation centres, hotels and convention centres, airline lounges,
tertiary and secondary education facilities together with many
community members, leaders and groups across the State. This is
constantly evolving as SACOME aims for maximum engagement
across South Australia.
The magazine is distributed to all SACOME members including
mining and petroleum operators and developers, with bulk copies
sent to recreation areas in regional mines and petroleum facilities.
Leaders and employees within South Australia’s resources industry
like to see what their stakeholders are reading and enjoy the
overview of activity, innovations, and profiles on people in their
sector, often providing content themselves.
Resourcing SA is distributed to
10,000 recipients across SA and
read by thousands more - through
its online platform and display in
public areas.
24 South Australian Chamber of Mines and Energy
Annual Report 2016 25