WREC Year End Report

"As
a participant, I
couldn't have felt more
included and welcome. This
trip will be a highlight of my
college experience at Chico...This
trip was an excellent value and
was the best use of my Spring
Break ever...The skills and memories
will last with me even after
my time at Chico is done. I
would 100% recommend this
trip to everyone"
(GUIDE SCHOOL 3/17)
"It was
one of the best
trips I've been on... I
had a blast and would
do it all over again!"
(GUIDE SCHOOL 3/17)
ADVENTURE OUTINGS
ple with others and campus, bridging the gap between education
and the outdoors, providing meaningful, professional student-led adventures,
and developing strong, competent leaders. AO is able to
do this across many mediums including its trips program, Wildcat
Wilderness Orientation, special events, equipment rental program,
climbing gym facilitation and Bike Cart program.
During the 2016-2017 year, AO successfully lead 66 out of 72
scheduled trips. Of the six canceled trips 3 were due to weather
related factors, two were due to low enrollment numbers and the
customer, Alumni Association, canceled the final trip. The success of
these trips is shown in the attached infographic in terms of customer
ratings and quotes.
Despite this success, AO is working to improve some of its user demographic
numbers to be more representative of campus percentages.
White female students are the dominant user group for AO. In an
effort to promote its programs and increase male and non-white AO
user rates, AO does an amazing job marketing across all platforms
including but not limited to social media, blogs, trip calendars, videos,
etc. (Please click on links below to see some of AO’s marketing
videos).
https://vimeo.com/144062080
https://vimeo.com/107295310
https://vimeo.com/211536520
https://vimeo.com/155447130
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"This trip taught
me so much not only about
hiking and climbing but also
about myself and the other
people in the group."
(PINNACLES 3/17)
Additional efforts to broaden AO usership include trip scholarships.
While AO trips are already partially subsidized, it is important that
financial barriers to participation are addressed for those students
in financial need. With 42% of Chico State students identifying as
low income, cost can be an obvious barrier. Students are able to
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