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IFISE Magazine - August 2017 FED Report

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<strong>FED</strong> REPORT <strong>August</strong> <strong>2017</strong><br />

is seeing some serious flaws here. Would you have done this to get promotion at<br />

work?… just fling it and see how it goes!<br />

If you say those goals are important, then isn’t it time to change the approach?<br />

WHAT SHOULD BE THE NEW APPROACH?<br />

GET A<br />

MENTOR<br />

I’m sure you have heard this before. Let me explain this from a new angle.<br />

When you start a new business, there are 2 major variables that determine your<br />

chances of success:<br />

Variable #1 – The Business Idea. This includes Business Model, Business Plan, Product/<br />

Service Design, Pricing, Packaging, Logistics, Sales, Marketing, Target Audience, etc.<br />

Variable #2 – You. This includes adopting the new Entrepreneurial Mindset, transitioning<br />

from Employee Employer attitude, adopting a Leader’s thought process, handling<br />

difficult situations, people, rejections, objections and hesitation, understanding the human<br />

behavior and working within those constraints to create a win-win value proposition, etc.<br />

So, as you can see there is a lot to learn and improve.<br />

When you work on Variable #1 while also working on Variable #2, then there is a high<br />

chance that you go in over analysis. Let me explain this with an example.<br />

Let’s say that today is the day that you decided to start a new business and you have<br />

a great idea. So, you start to work on your Business Model. Right now, you have a<br />

certain level of understanding about business. Let’s say on a scale of 1 to 10, your<br />

business acumen is at 1 (just for argument sake).<br />

You start reading books on business; watch YouTube videos and do your own<br />

research. Your acumen now goes to 3. At this point, when you look at the Business<br />

9

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