SINGAPORE YACHT SHOW 2017 POST SHOW REPORT
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>2017</strong> <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong><br />
www.singaporeyachtshow.com www.singaporeyachtshow.com<br />
• <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 1
STOP:<br />
THERE’S HAIR INSIDE.<br />
Individuality of a different kind:<br />
the stop-seconds mechanism of the BENU Tourbillon –<br />
an elastic brush made of real hair.<br />
www.grossmann-uhren.com<br />
PURE WATCHMAKING ARTISTRY SINCE 1854<br />
Moritz Grossmann Japan Co., Ltd., Tokyo · Leicht Juweliere, Dresden und Hamburg · Juwelier Oeke, Weimar · Juwelier Scholze, Bautzen<br />
Juwelier CW Müller, Koblenz · Juwelier Reuer, Berlin · Juwelier Eggebrecht, Berlin · Juwelier Morawitz, Düsseldorf · Juwelier Carl Glück, München<br />
Tewes Juwelier, Dortmund · Juwelier Windecker, Oberursel · Haute Horlogerie Schindler, Zermatt · Juwelier Seiler, Basel · Atelier Wassmann, Zug<br />
Juwelier Präg, Dornbirn · Antoine de Macedo, Paris · Grassy S. A., Madrid · Pırlant, Bursa · William & Son, London · Ahmed Seddiqi & Sons, Dubai<br />
Al Majed<br />
2<br />
Jewellery,<br />
<strong>POST</strong><br />
Doha<br />
<strong>SHOW</strong><br />
· Caratell<br />
<strong>REPORT</strong><br />
Pte Ltd, Singapore<br />
• www.singaporeyachtshow.com<br />
· Eye Eye Isuzu, Takamatsu · Nihombashi Mitsukoshi, Tokyo · Hirano Watch and Jewelry, Nagoya<br />
Khronos Unique Horlogerie, Kuala Lumpur · Cellini Jewelers, New York · Oster Jewelers, Denver
CONTENTS<br />
Message From The CEO...................................5<br />
Visitor Profile........................................................6<br />
Facts & Figures....................................................7<br />
Show Overview....................................................10<br />
Exhibitors...............................................................17<br />
Yacht List................................................................22<br />
Yacht Highlights..................................................24<br />
Partners .................................................................30<br />
Testimonials...........................................................34<br />
Marketing & PR....................................................39<br />
Branding Opportunities....................................44<br />
A Business Platform...........................................47<br />
www.singaporeyachtshow.com IMAGE CREDIT: BlueiProd, Cedric • <strong>POST</strong> Vrolant, <strong>SHOW</strong> Gregory <strong>REPORT</strong>Vanlerberghe,<br />
3<br />
ReelProductionsHD and SuperYachtTimes.com
4<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
MESSAGE<br />
FROM THE CEO<br />
of games and shows. SYS also partnered with<br />
the Asia Dive Exhibition (ADEX) which ran<br />
concurrently at the SUNTEC Exhibition Centre,<br />
providing shuttle bus to connect the two<br />
venues. We were also delighted to welcome<br />
back the on-water Demonstration Platform,<br />
where a range of spectacular toys were<br />
available to be ‘tried and tested’ by some of<br />
the more daring spectators; such engagement<br />
is immensely valuable to the atmosphere of<br />
SYS.<br />
The Singapore Yacht Show (SYS) <strong>2017</strong><br />
confirmed the event’s status as the most<br />
important marine show in South East Asia, and<br />
further developed Singapore’s reputation as<br />
the boating business hub of the region. This<br />
was helped by better weather than in previous<br />
years, and the first-class venue that is ONE˚15<br />
Marina Sentosa Cove. Representatives of<br />
many of the world’s leading brands chose to<br />
exhibit in force, and were happy later to report<br />
an increased number of visitors over 2016, an<br />
increase in the quality of those visitors and,<br />
ultimately, good sales figures and improved<br />
‘further prospects’.<br />
The Show attracted exceptionally strong<br />
representation from the highest-profile<br />
dealers, many of them presenting both<br />
regional and world premières, reflecting the<br />
strategic importance of SYS to so many of the<br />
exhibitors.<br />
In addition to the in-water show, SYS <strong>2017</strong><br />
presented a greatly expanded number of<br />
family-friendly activities over the four days,<br />
including a children’s playground and plenty<br />
The social programme was second-to-none:<br />
immediately after the Asia Pacific Yachting<br />
Conference, SYS celebrated the best-of-thebest<br />
Asia Boating Awards, and those with<br />
sufficient stamina went straight on to the<br />
Singapore Yacht Show Welcome Party. Over<br />
the next four days, a whole catalogue of<br />
dealers’ receptions, VIP parties, fashion shows,<br />
supercar parades and the SYS & Yisin Chinese<br />
Regal Night took place. Aside from the formal<br />
functions, visitors were well catered for by<br />
food & beverage outlets in the pavilions, in<br />
the marina, on the boardwalk and all along<br />
Quayside Isle where guests and industry<br />
professionals were able to meet, relax, and<br />
discuss in the restaurants and bars and any<br />
number of pop-up concept bars as well.<br />
The Singapore Yacht Show team is delighted<br />
to have been the architect of an immensely<br />
successful event, staged in a world class venue,<br />
and putting South East Asia ever more firmly<br />
on the global yachting map.<br />
Andy Treadwell,<br />
CEO & FOUNDER<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 5
FACTS & FIGURES<br />
11,600<br />
13,600<br />
14,280<br />
2015 2016 <strong>2017</strong><br />
6<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
FACTS & FIGURES<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 7
FACTS & FIGURES<br />
8<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
Sheer<br />
Driving Pleasure<br />
THE MOST INNOVATIVE<br />
CAR IN ITS CLASS.<br />
THE BMW 7 SERIES. DRIVING LUXURY.<br />
The best way to predict the future is to create it. With the BMW 7 Series, BMW sets the mark in driving<br />
luxury, combining the best of comfort, style and most impressively, leading-edge innovations.<br />
What’s more, as a BMW 7 Series owner, you will gain access to a world of luxury with BMW Priority Plus*.<br />
Receive exclusive access to priority BMW Service pick-ups, luxurious car spa treatments, and a myriad<br />
of other privileges*.<br />
Reserve your test drive today. Visit Performance Motors or call 6319 0100 today.<br />
Join Performance Motors on<br />
Facebook for more updates.<br />
* Car specifications may vary from the models shown. Options and features are model-dependent. This advertisement provides<br />
information on BMW products and does not constitute an offer of sale. A sale is subject to our applicable terms and conditions.<br />
BMW Priority Plus programme terms and conditions apply.<br />
BMW 7 Series fuel consumption 6.3 – 8.5 l/100km CO2 emissions: 145 – 197 g/km<br />
BMW DISPLAY KEY. UNIQUE IN ITS ESSENCE. BMW GESTURE CONTROL. A LEADING-EDGE INNOVATION. COMFORT SEATS WITH MASSAGE FUNCTION.<br />
Performance Motors Limited.<br />
Sime Darby Performance Centre, 303 Alexandra Road. Tel: 1800-2255-269.<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 9<br />
A member of the<br />
Sime Darby Group<br />
Co Reg No: 197401559W
THE <strong>SINGAPORE</strong> <strong>YACHT</strong><br />
<strong>SHOW</strong> <strong>2017</strong><br />
presented more premières than ever before, and the new popup<br />
dining area on the boardwalk was a focal point of the Show.<br />
The party programme seemed almost endless, both private<br />
and open, underscoring SYS’s ability to connect buyers and<br />
sellers through social events in sophisticated surroundings.<br />
10<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
DAZZLING<br />
DEBUTS<br />
More global yacht builders chose the<br />
Singapore Yacht Show as the launch<br />
platform for their regional debuts, with over<br />
20 new models on display for the first time.<br />
Princess, Jeanneau (Boat Lagoon Yachting),<br />
Beneteau Gran Turismo and Beneteau’s<br />
Oceanis Yacht 62 (Simpson Marine), Leopard<br />
Catamarans, Azimut, Cranchi and Boston<br />
Whaler (Hong Seh Marine), Ferretti and<br />
Pershing (Ferretti Asia-Pacific and Hong Seh<br />
Marine), and Sunreef Catamarans all presented<br />
brand new out-of-the-box boats. SYS was also<br />
the venue of the world première of Charley,<br />
a 51m superyacht support vessels from Echo<br />
Yachts.<br />
Completing the ‘big boats’ line up were the 65m<br />
Ambrosia from Benetti, and the astonishing<br />
77m Silver Fast by SilverYachts from Western<br />
Australia. The combination of size, novelty,<br />
and social events was a perfect demonstration<br />
of what a yacht show should be – a coming<br />
together of all the elements that contribute to<br />
the luxury boating lifestyle.<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 11
SYS & YISIN CHINESE<br />
REGAL NIGHT<br />
No show in China attracts the sort of boats<br />
that SYS has on display, making this the<br />
perfect platform to introduce the yachting<br />
lifestyle to select China VIPs. After just two<br />
years the Chinese Regal Night has become<br />
a major fixture on the SYS programme to<br />
the delight of all those involved, organisers<br />
and guests alike.<br />
VIP LOUNGE<br />
During the Singapore Yacht Show, special<br />
guests were invited to take time out in the<br />
VIP Lounge, which featured the Diageo World<br />
Class Bar, fabulous sounds via AV Intelligence<br />
audio equipment as well as Singapore’s most<br />
comfortable lounging furniture and accessories<br />
from Singapore-based furniture designer Sam &<br />
Sara with their brand new ipse ipsa ipsum range.<br />
There was even an eclectic array of Moritz<br />
Grossmann watches on display with experts<br />
on-hand for visitors to discover the range. The<br />
perfect venue to unwind!<br />
<strong>YACHT</strong> PARTIES<br />
It really was “parties, parties, parties” for four nights in a row. Every evening there were receptions held<br />
by Azimut Yachts, Ferretti Group, Princess Yachts, Simpson Marine, and Sunreef Yachts. Sunseeker<br />
threw Happy Hours, and the beer tokens nearly ran out at Sevenstar Yacht Transport. Then there were<br />
the exclusive soirées on board Silverfast, Ocean Emerald, Ambrosia and Charley for invited guests.<br />
The docks were buzzing: social events are invaluable in bringing together buyers and sellers, and<br />
SYS provided the opportunity for exhibitors to entertain and network with clients in a sophisticated<br />
ambience. Everyone’s dance card was full, every night.<br />
12<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
VIP TRANSFERS<br />
COURTESY OF BMW<br />
To make sure that VIP guests travelled in<br />
style, the Singapore Yacht Show partnered<br />
with BMW. As the Show’s Official Luxury<br />
Motor Vehicle Partner, transfers were<br />
arranged in a fleet of the company’s flagship<br />
sedan – the BMW 7 Series. SYS may be the<br />
destination, but it’s always better to arrive<br />
in comfort and style!<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 13
CAR CLUBS<br />
SYS is a magnet for car enthusiasts as well<br />
as boat lovers. The <strong>2017</strong> Show hosted car<br />
clubs from Ferrari and Lamborghini, and<br />
the car owners and drivers were treated<br />
to an unique and in person look at some<br />
of the superyachts on display as well as<br />
special access to all areas of the Show.<br />
ON-WATER<br />
DEMONSTRATION<br />
PLATFORM<br />
Seeing is believing, but experiencing is so<br />
much better. SYS teamed up with Ola Beach<br />
Club and Red Paddle to present hands-on<br />
and interactive demonstrations of kayaks,<br />
motorised jet surfs, paddleboards and the<br />
exhilarating water-jetpack.<br />
14<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
COMO SHAMBHALA<br />
WORKSHOPS<br />
Breathe and stretch for a little peace, quiet,<br />
and healthy living among all the hedonism,<br />
when COMO Shambhala presented three<br />
exclusive workshops on board the 25m<br />
catamaran, Lady QuikGlow. Guests had the<br />
choice of: ‘Meditatation’ with Per van Spall;<br />
‘Nutrition’ by Eve Persak; ‘Yoga and Pilates’<br />
from Joyce Liew and Lorenzo Augustus<br />
Tay.<br />
POP-UP BARS AND<br />
DINING AREA<br />
Hot? Hungry? Thirsty? The extensive<br />
selection of pop-up bars and restaurants<br />
on The Esplanade had something for<br />
everyone, from ice cream to sizzling<br />
sausages, and from cocktails to cold-brew<br />
coffee. The whole area near the main ramp<br />
to the docks was a focal point of the Show,<br />
a meeting-and-greeting place that nobody<br />
could miss.<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 15
16<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
GEOGRAPHICAL BREAKDOWN<br />
OF EXHIBITORS<br />
26%<br />
EUROPE<br />
6%<br />
AMERICAS<br />
49%<br />
ASIA<br />
2%<br />
ROW<br />
17%<br />
AUSTRALIA<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 17
EXHIBITOR LIST<br />
18<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
EXHIBITOR LIST<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 19
EXHIBITOR LIST<br />
LUXURY<br />
<strong>YACHT</strong>ING<br />
P A L M<br />
B E A C H<br />
Pantone 540C<br />
Pantone 271C<br />
prometheus<br />
PROMARINE<br />
20<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
EXHIBITOR LIST<br />
w w w . s u p e r y a c h t g r o u p . c o m<br />
TRITON<br />
SUBMARINES<br />
U-Boat Worx<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 21
<strong>YACHT</strong> LIST<br />
<strong>YACHT</strong> BROKER BUILDER<br />
LOA<br />
(M)<br />
<strong>YACHT</strong> BROKER BUILDER<br />
LOA<br />
(M)<br />
Silver Fast Silver Yachts Silver Yachts 77<br />
Palm Beach 65 Grand Banks Palm Beach 20<br />
Ambrosia Benetti Benetti 65<br />
Ru Lin Neo Yachting Ferretti 20<br />
Charley Echo Yachts Echo Yachts 46<br />
Sante Simpson Marine Clipper 20<br />
Ocean Emerald<br />
Yacht owner<br />
Rodriguez<br />
Yachts<br />
41<br />
Annette 2 Sunreef Yachts Sunreef Yachts 19<br />
Gaia Love<br />
Dive Gaia<br />
PT Bahtera<br />
Bahari<br />
40<br />
Bay Suites<br />
ONEº15 Luxury<br />
Yachting<br />
19<br />
Hye Seas II SUTL Azimut Yachts 36<br />
Lagoon 620<br />
Simpson Marine<br />
Lagoon<br />
Catamarans<br />
19<br />
Princess 32M<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 32<br />
MC6 Simpson Marine Monte Carlo 19<br />
Azimut 95 Azimut Singapore Azimut Yachts 29<br />
Oceanis 62 Simpson Marine Beneteau 19<br />
Princess 88MY<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 27<br />
Metorite Grand Banks 18<br />
H/V Vega 26<br />
Princess 60<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 18<br />
MCY86 Simpson Marine MCY 26<br />
Princess S60<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 18<br />
Sea Breeze Reel Torque Yachts Riviera 25.5<br />
Magnus Opus Princess Yachts 17<br />
MCY76 Simpson Marine MCY 23.5<br />
Manhatten 55 Sunseeker Asia Sunseeker 17<br />
Anka<br />
ONEº15 Luxury<br />
Yachting<br />
Bondway 23<br />
Pershing 5X<br />
Ferretti Group<br />
Pershing<br />
Yachts<br />
17<br />
Princess 75MY<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 23<br />
Princess 56<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 17<br />
Riva 75 Ferretti Group Riva 23<br />
Riva 56 Ferretti Group Riva 17<br />
Sher Khan Multihull Solutions Friezer 75 23<br />
Azimut 54 Azimut Singapore Azimut Yachts 16<br />
Ferretti 720 Ferretti Group Ferretti Yachts 22<br />
Charter Me Too<br />
Leopard<br />
Catamarans<br />
16<br />
Maritimo M70 SG Boating Maritimo 22<br />
Lady Mae Albemarle 16<br />
Princess S72<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 22<br />
Leopard 51 PC<br />
Leopard<br />
Catamarans<br />
Leopard<br />
Catamarans<br />
16<br />
Azimut 70<br />
Boat Lagoon<br />
Yachting<br />
Azimut Yachts 21<br />
Riviera 54 Reel Torque Yachts Riviera 16<br />
Eagle Wings Sunreef Yachts Sunreef Yachts 21<br />
Tiger Too Princess Yachts 16<br />
Ferretti 700 Ferretti Group Ferretti Yachts 21<br />
Princess 49<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 15.5<br />
Lady Quickglow 21<br />
Agnus Princess Yachts 15<br />
Princess 68<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 21<br />
Fountain 48 -<br />
Acronis<br />
Seakeeper Inc Fountain 15<br />
Azimut 66 Azimut Singapore Azimut Yachts 20<br />
Leopard 48 Sail<br />
Leopard<br />
Catamarans<br />
Leopard<br />
Catamarans<br />
15<br />
Le Tara<br />
ONEº15 Luxury<br />
Yachting<br />
Alaska 20<br />
Majesty 48 Gulf Craft Gulf Craft 15<br />
Nomad 65 Gulf Craft Gulf Craft 20<br />
Maritimo M48 SG Boating Maritimo 15<br />
22<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
<strong>YACHT</strong> LIST<br />
<strong>YACHT</strong> BROKER BUILDER<br />
LOA<br />
(M)<br />
<strong>YACHT</strong> BROKER BUILDER<br />
LOA<br />
(M)<br />
Galeon 460 Asia Marine Yachts Galeon 14.5<br />
Lang Kuai Fung Simpson Marine Aquila 12<br />
Lagoon 450<br />
Sportop<br />
Simpson Marine<br />
Lagoon<br />
Catamarans<br />
14.5<br />
Lucia 40<br />
Multihull Solutions<br />
Fountaine<br />
Pajot<br />
12<br />
Leopard 45<br />
Leopard<br />
Catamarans<br />
Leopard<br />
Catamarans<br />
14.5<br />
Roughneck OPH<br />
M10<br />
Kairos Singapore Roughneck 12<br />
Sealine 47<br />
Boat Lagoon<br />
Yachting<br />
Sealine 14.5<br />
Princess V39<br />
Boat Lagoon<br />
Yachting<br />
Princess Yachts 11.5<br />
Antares 2 Simpson Marine Beneteau 14<br />
370 Outrage Hong Seh Marine Boston Whaler 11<br />
Atlantis 43 Azimut Singapore Azimut Yachts 14<br />
Cranchi Z35 Hong Seh Marine Cranchi 11<br />
Ferretti 450 Ferretti Group Ferretti Yachts 14<br />
Pursuit 355 SG Boating Pursuit 11<br />
Fiesta too Cabo 14<br />
Sun Odyssey<br />
349<br />
Boat Lagoon<br />
Yachting<br />
Jeanneau 11<br />
GT46 Simpson Marine Beneteau 14<br />
Four Winns<br />
HD270<br />
Premium Nautical Four Winns 9<br />
Lady Quickglow<br />
II<br />
Fairline 14<br />
Safyna<br />
ONEº15 Luxury<br />
Yachting<br />
Rinker 8<br />
Magellano 43 Azimut Singapore Azimut Yachts 14<br />
Searay<br />
Sundancer 260<br />
SG Boating Searay 8<br />
Princess Tiffany Princess Yachts 14<br />
Cool Breeze<br />
ONEº15 Luxury<br />
Yachting<br />
Four Winns 7<br />
Azimut 43 Azimut 13<br />
Fisherman 236 MBR Grady White 7<br />
Leopard 43 PC<br />
Leopard<br />
Catamarans<br />
Leopard<br />
Catamarans<br />
13<br />
Four Winns<br />
HD220<br />
Premium Nautical Four Winns 6<br />
Palm Beach 42 Grand Banks Palm Beach 13<br />
Pioner Flexi Kairos Singapore Pioner 6<br />
Ximula<br />
ONEº15 Luxury<br />
Yachting<br />
Lagoon<br />
Catamarans<br />
13<br />
Pioner Touring Kairos Singapore Pioner 6<br />
Carera Motive Maritimo 12<br />
Searay SPX190 SG Boating Searay 6<br />
Lagoon 400S2<br />
Simpson Marine<br />
Lagoon<br />
Catamarans<br />
12<br />
Whaly 435 Kairos Singapore Whaly 5<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 23
<strong>YACHT</strong> HIGHLIGHTS<br />
Silver Fast<br />
By SilverYachts<br />
SILVER<strong>YACHT</strong>S’ presence at SYS was<br />
unmissable with its impressive 77m<br />
Silver Fast on display. The Espen<br />
Øino-designed motoryacht has a<br />
sleek, aerodynamic hull form and<br />
superstructure that is characteristic<br />
of the shipyard. She is the largest<br />
vessel to be built by SilverYachts to<br />
date, and was also the largest yacht<br />
ever to be displayed at the Singapore<br />
Yacht Show.<br />
Benetti Yacht’s<br />
Ambrosia<br />
The Italian powerhouse, Benetti<br />
Yachts, is one of the oldest builders<br />
of luxury motoryachts in the world<br />
and is known for producing vessels<br />
of timeless Italian styling and<br />
construction elegance. The 65m M/Y<br />
Ambrosia was no exception at SYS<br />
with traditional elegant lines, her six<br />
deck levels, and exterior lines, are<br />
sleek and well-proportioned while<br />
maintaining her strong sense of<br />
identity and power.<br />
Boat Lagoon Yachting –<br />
Princess Yachts SEA<br />
24<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com<br />
Boat Lagoon Yachting, was once<br />
again the largest exhibitor at the<br />
Singapore Yacht Show with an<br />
extensive line-up, with something<br />
for every cruising experience and<br />
budget, for both charter, or purchase.<br />
The company’s 13-strong line up,<br />
of which 11 were Princess Yachts,<br />
included the new Princess S60 and<br />
Princess 49, both models made their<br />
Asian debut.
Simpson Marine<br />
Simpson Marine, one of SYS’ longeststanding<br />
exhibitors returned to the<br />
Show with several leading brands<br />
including the Beneteau Oceanis Yacht<br />
62 and the Beneteau Gran Turismo<br />
46 both of which made their Asian<br />
premiere. The Lagoon 620 Essence<br />
and the Monte Carlo 6 both made<br />
their Singapore debuts, while firmfavourite,<br />
the Lagoon 450 was also<br />
on display.<br />
Charley’s Premiere<br />
– Echo Yachts<br />
The 46m tri-deck catamaran Charley<br />
made her world premiere at SYS<br />
having recently been delivered to<br />
her owner by Echo Yachts. Equipped<br />
with a wide array of tenders and toys,<br />
a touch-and-go helicopter pad, dive<br />
store, decompression chamber and<br />
specialist sonar equipment for wreck<br />
diving expeditions, she is the largest<br />
composite resin infused vessel to be<br />
built in Australia to date.<br />
Ferretti Group<br />
In partnership with its local dealer,<br />
Hong Seh Marine, the Ferretti Group<br />
showcased five yachts at SYS, three<br />
of which made their regional debut;<br />
the brand-new Ferretti 450, the<br />
Ferretti 700 and the Pershing 5X,<br />
alongside the Riva Venere 75 and<br />
Riva 56. With Ferretti’s biggest ever<br />
display at the Singapore Yacht Show<br />
there was certainly something for<br />
everyone!<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 25
Hong Seh Marine<br />
Long-time supporter of SYS, and<br />
resident of ONE°15 Marina Sentosa<br />
Cove, Hong Seh Marine presented<br />
some of Italy’s finest production<br />
boats. They displayed a wide-range<br />
of the Ferretti Group brands’ pleasure<br />
vessels alongside the Cranchi Z35<br />
which made her Asian debut, as did<br />
the unsinkable legend, Boston Whaler<br />
370 Outrage.<br />
Leopard Catamarans<br />
Leopard Catamarans returned with<br />
four vessels, making this edition of<br />
SYS their largest showing to date.<br />
A testament to the brand’s strength<br />
and popularity in the South East<br />
Asian market, Leopard Catamarans<br />
showcased the Leopard 40 sailing<br />
and the 45 Powercat both of which<br />
made their regional premieres. In<br />
addition, two new models were<br />
also on display, the 48 Sail and 51<br />
Powercat.<br />
Sunseeker<br />
We welcomed Sunseeker back to SYS<br />
with an on-water hospitality lounge<br />
and the Manhattan 55. Visitors had<br />
the chance to experience the finest<br />
in British craftsmanship first hand,<br />
and relax in their expansive lounge to<br />
learn about the full range of models<br />
available.<br />
26<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
Azimut<br />
Azimut Singapore returned to SYS<br />
with a prominent central location<br />
in the marina to display a range of<br />
yachts from 43ft to 95ft. Azimut’s<br />
five-strong line-up included the<br />
Azimut 95, which made its debut at<br />
the Show and she proved to be a real<br />
head-turner.<br />
Sunreef Yachts<br />
Sunreef Yachts returned once again<br />
with another premiere! This year<br />
together with the Sunreef Supreme<br />
68 Eagle Wings, we saw the premiere<br />
of the custom Sunreef 62. The<br />
Sunreef 62 Annette 2, a universal sail<br />
catamaran provided both luxury and<br />
exceptional sailing performance. She<br />
was ordered by a Singaporean owner<br />
and boasts generous living spaces<br />
and a contemporary marine look.<br />
SG Boating<br />
and Maritimo<br />
Long-time supporters of SYS, SG<br />
Boating returned with a line-up of<br />
prestigious Asian premiers including<br />
the Pursuit 335, Maritimo 70 and<br />
47 and Searay 260 and 190. The<br />
company is the official Maritimo<br />
dealer, so teamed up with the yard to<br />
present the two Maritimo premieres<br />
together.<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 27
The Galeon 460<br />
Showcased at SYS for the first time,<br />
the Galeon 460 was presented by<br />
Asia Marine.<br />
A yacht at the forefront of innovation<br />
technologies, charting a new<br />
direction for modular luxury crafts,<br />
this boat featured an adjustable<br />
sundeck, a rotating cockpit area<br />
and great entertainment space, she<br />
certainly sparked interest among<br />
show visitors!<br />
Ocean Emerald<br />
M/Y Ocean Emerald, the 41m charter<br />
yacht which featured in the cult film,<br />
Point Break, appeared at SYS for<br />
the first time. With her minimalist<br />
interior, oversized sundeck, Jacuzzi<br />
and retractable swim platform, she<br />
was a major social focus with all of<br />
the parties that took place on board<br />
every night.<br />
Riviera & Reel Torque<br />
Riviera, in partnership with Reel<br />
Torque Yachts in Singapore exhibited<br />
the Riviera 57 Enclosed Bridge and<br />
the Riviera 54 Sport Yacht which<br />
made her Asian premiere at SYS.<br />
28<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
RESERVED FOR THOSE WITH<br />
A PASSION FOR LIFE’S FINEST<br />
Nestled within the exclusive Sentosa Cove enclave, ONE°15 Marina is a luxurious waterfront<br />
lifestyle destination offering contemporary and elegant entertainment and leisure facilities.<br />
Be part of the exclusive Club that drives modern lifestyle to the next level.<br />
Limited number of Individual, Corporate, and Term Memberships available.<br />
• Dining Privileges at the Club • Exclusive Invites to Members Event<br />
• Privileges and Benefits with our Partner Merchants<br />
• Preferential Rates for Accommodation, Yacht Charters & Meeting Venues<br />
• Lifestyle & Wellness Entitlement • Privileges at Local Affiliate Clubs<br />
• Access To Extensive Network of Reciprocal Clubs Around The World<br />
For enquiries or to arrange for a private tour of the club,<br />
please call +65 6305 6988 or e-mail membership@one15marina.com<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 29<br />
+65 6305 6988 l www.one15marina.com l #01-01, 11 Cove Drive, Sentosa Cove, Singapore 098497
PARTNERS<br />
The key to the success of the Singapore Yacht Show, and a vital component in helping it to<br />
become an established fixture in the international boat show calendar, is our relationship with our<br />
partners. Over recent years SYS has gone from strength to strength, and its development and<br />
establishment is due in no small part to these partnerships.<br />
Every partner brings an additional note of excellence to the Show, from services suppliers to<br />
beverage companies. It is the sum of these parts that add up to a greater whole.<br />
A BIG THANK YOU TO OUR PARTNERS<br />
Captains<br />
Lounge Partner:<br />
Official Luxury Motor<br />
Vehicle Partner:<br />
RWS LOGO - A GENTING RESORT<br />
ENGLISH (STACKED) Lifestyle<br />
4C FULL COLOURPartner:<br />
RWS LOGO - A GENTING RESORT<br />
ENGLISH<br />
Official Watch<br />
4C FULL COLOUR<br />
Partner:<br />
ENGLISH (STACKED)<br />
1C MONOTONE<br />
ENGLISH<br />
1C MONOTONE<br />
Private Aviation<br />
Partner:<br />
Official Airline<br />
Partner:<br />
Official Canvas<br />
Partner:<br />
Official Yacht<br />
Transport Partner:<br />
ENGLISH (STACKED)<br />
2 COLOUR<br />
ENGLISH<br />
2 COLOUR<br />
Supported By:<br />
Supported By:<br />
Venue Hosts:<br />
ENGLISH (STACKED)<br />
INVERSE COLOUR / ON COLOURED BACKGROUND<br />
(2 COLOUR)<br />
ENGLISH<br />
INVERSE COLOUR / ON COLOURED BACKGROUND<br />
(2 COLOUR)<br />
Official Hotel:<br />
Official<br />
Champagne:<br />
Official<br />
Wine:<br />
Official<br />
Whisky:<br />
ENGLISH (STACKED)<br />
INVERSE COLOUR / ON COLOURED BACKGROUND<br />
(4 COLOUR)<br />
ENGLISH<br />
INVERSE COLOUR / ON COLOURED BACKGROUND<br />
(4 COLOUR)<br />
30<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
PARTNERS<br />
Official<br />
Beer:<br />
Official Bar<br />
Partner:<br />
Official Furniture<br />
Partner:<br />
Offical Menswear<br />
Partner:<br />
Official Marine<br />
Shoes Partner:<br />
Official Florist:<br />
Official Coffee<br />
Partners:<br />
Official Bicycle<br />
Partner:<br />
Official Luxury<br />
Partner:<br />
Official Show<br />
Partner:<br />
Official Sound<br />
System:<br />
Official E-Ticketing<br />
Partner:<br />
Official Technology<br />
Partner:<br />
Official Show Partner:<br />
Official Show Partner:<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 31
SUPPORTING PARTNERS<br />
The Singapore Yacht Show works closely with a number local, regional and international<br />
organisations and associations who promote SYS to their members and clients. A big thank you<br />
to them for their support!<br />
World ils<br />
32<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
Sunbrella ® is a registered trademark of Glen Raven, Inc.<br />
SUNBRELLA.COM<br />
www.singaporeyachtshow.com<br />
FADE PROOF / EASY CARE<br />
• <strong>POST</strong><br />
/<br />
<strong>SHOW</strong><br />
BLEACH<br />
<strong>REPORT</strong><br />
CLEANABLE<br />
33
TESTIMONIALS<br />
“Huge congratulations to the show<br />
organisers - SYS <strong>2017</strong> has in every way<br />
surpassed our expectations. In terms of<br />
boat sales we have had stratospheric<br />
results, and have even exceeded the<br />
number of sales from last year.”<br />
Kiran Haslam, Marketing Director,<br />
Princess Yachts<br />
“This is the biggest show in Asia – this<br />
is a great platform, in the right location<br />
and it provides the audience with a<br />
fantastic show. We’re happy to be be a<br />
part of it as a long-term sponsor of SYS!”<br />
Alexander Tesch, Director,<br />
MTU<br />
“We are continuously strengthening our<br />
presence in the region, and the Singapore<br />
Yacht Show is a key part of our strategy. We<br />
will be back with a much bigger presence<br />
next year. SYS is the Show to be at - it is the<br />
focal point of the whole region.”<br />
Douglas Culverwell,<br />
Regional Business Manager,<br />
Sunseeker International Ltd<br />
“We are extremely happy with SYS<br />
this year, attracting guests from across<br />
the region, and selling five boats<br />
throughout the weekend. Our booth had<br />
no downtime and we were overflowing<br />
with visitors from opening until way<br />
past show closing every night… We look<br />
forward to putting on an even bigger<br />
display next year.”<br />
Choppy Tan, CEO,<br />
Azimut<br />
34<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
“It’s been another good show this year for us… This<br />
event has certainly reinforced its standing as the<br />
best platform in Asia for yacht enthusiasts, and<br />
it was a truly great opportunity to promote the<br />
leisure marine lifestyle.”<br />
Vrit Yongsakul, Group Managing Director,<br />
Boat Lagoon Yachting and Princess Yachts South East Asia<br />
“The 7th edition of the Singapore<br />
Yacht Show was the best edition<br />
that Simpson Marine has ever had…<br />
The show is without doubt the right<br />
platform for the launch of new yachts<br />
and products and we are looking<br />
forward to 2018!”<br />
Nick Stratton, Country Manager,<br />
Simpson Marine<br />
“May I say thank you for a very good<br />
show; we saw plenty of good quality<br />
clients, and we are optimistic about a<br />
sale. We were happy to be able to show<br />
a superyacht of superior quality - if we<br />
want to develop the Asian market, we<br />
have to… promote the top end of the<br />
industry.”<br />
Guido Krass, Founder,<br />
SilverYachts<br />
“There was a really good feel to the place,<br />
a great ambience - we’ve had a fantastic<br />
four days here at the Singapore Yacht<br />
Show. We’ve seen it growing every year<br />
and this is the biggest so far. The region<br />
needs a boat show, and this is the one!”<br />
Peter Staalsmid, Sales Manager,<br />
Sevenstar Yacht Transport<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 35
TESTIMONIALS<br />
“The Singapore Yacht Show is vibrant<br />
and gathers people from all over Asia.<br />
We’ve had a very busy show, with lots of<br />
client viewings of M/Y Ambrosia.”<br />
Vincenzo Poerio, CEO, Benetti<br />
“This year’s edition of the SYS was very<br />
successful for Sunreef Yachts… We came<br />
back from the show with a number of<br />
potential buyers from around the region.<br />
The SYS is definitely growing and has<br />
become one of the most important shows<br />
in our global marketing calendar.”<br />
Francis Lapp, CEO, Sunreef<br />
“Jetsolution Aviation saw a number of<br />
existing jet owners and met with a number of<br />
buyers at SYS <strong>2017</strong>. The team observed strong<br />
interest in jet leasing from the Indonesian<br />
and Malaysian markets as well as increased<br />
demand for charters to greater China.”<br />
“Leopard Catamarans has had an<br />
excellent Show, with two boats sold (so<br />
far), the Leopard 45 and the Leopard 48.”<br />
Kit Chotithamaporn, Yacht Sales Manager - Asia ,<br />
Leopard Catamarans<br />
Sam Kennedy, Director,<br />
Jetsolution Aviation<br />
36<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
“We’ve had a great yacht show, we’ve<br />
met fantastic people and have had a<br />
chance to really promote our product.<br />
The Show was even better than last year<br />
and is clearly growing!”<br />
Theo Staub, Chairman,<br />
Moritz Grossmann<br />
“The Show feels very positive this year -<br />
there have definitely been more visitors,<br />
more serious buyers having more fun...”<br />
Mahmoud Itani,<br />
Marketing & Communications Manager,<br />
Gulf Craft<br />
“We chose the Singapore Yacht Show<br />
as the launch platform for our Virtual<br />
Reality technology. We met with many<br />
potential clients, partners and media …<br />
the response was very positive and quite<br />
overwhelming...”<br />
Serguei Beloussov, Founder & CEO,<br />
SW Interactive<br />
“It was The Prefecture’s first time<br />
participating in SYS and we were the<br />
Official Menswear Partner. The Show<br />
helped to generate excellent brand<br />
awareness for us and we were able to<br />
secure new clients at the Show thanks to<br />
our display in the Pavilion. We’ll be back<br />
in 2018!”<br />
Mr Q, Founder, The Prefecture<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 37
38<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
MARKETING & PR<br />
This year we substantially expanded our media reach with a Chinese-language version of the<br />
event website, an increased number of hosted overseas media and two official press conferences.<br />
Through our printed Show Preview, via social media, the SYS website, targeted newsletters and<br />
our appointed PR agents in Singapore, Hong Kong and London, the Show’s marketing team is<br />
constantly seeking to promote our clients. Our success is dependent on our clients’ success, and<br />
that is something we aim to drive further.<br />
TOTAL PR VALUE<br />
21.5%<br />
45.5%<br />
SGD3,530,766<br />
28%<br />
5%<br />
VALUE<br />
SGD7,749,260<br />
PR VALUE<br />
INCREASED<br />
BY 22%<br />
COMPARED<br />
TO 2016<br />
PRINT<br />
ONLINE<br />
BROADCAST<br />
SOCIAL MEDIA<br />
MARKETING<br />
MORE THAN<br />
420<br />
ARTICLES<br />
PUBLISHED BY INTERNATIONAL,<br />
REGIONAL AND LOCAL MEDIA<br />
ALREADY<br />
12<br />
INTERNATIONAL<br />
BROADCAST<br />
MEDIA FEATURES<br />
*as at 22/05/17<br />
37<br />
MEDIA<br />
PARTNERS<br />
SOCIAL MEDIA GROWTH: 2016-<strong>2017</strong><br />
930%<br />
GROWTH<br />
ACROSS<br />
FACEBOOK<br />
FOLLOWING<br />
890%<br />
GROWTH<br />
ACROSS<br />
INSTAGRAM<br />
FOLLOWING<br />
390%<br />
TOTAL<br />
GROWTH<br />
ACROSS<br />
SOCIAL<br />
MEDIA REACH<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 39
MONTHLY INTERNATIONAL <strong>YACHT</strong>ING MAGAZINE<br />
MEDIA PARTNERS<br />
A BIG THANK YOU TO OUR MEDIA PARTNERS<br />
Yachting and boating media partners:<br />
®<br />
BARCHE<br />
MONTHLY INTERNATIONAL <strong>YACHT</strong>ING MAGAZINE<br />
B<br />
®<br />
ARCHE<br />
Luxury & lifestyle media partners:<br />
40<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
MARKETING COLLATERALS<br />
In addition to its dynamic media engagement programme, the Singapore Yacht Show also<br />
carries out a wide-range of promotional activities and produces targeted collaterals to help drive<br />
awareness and visitors to SYS.<br />
Here’s a sample:<br />
CHINESE WEBSITE<br />
PRESS EVENTS<br />
ISLAND-WIDE<br />
STREET SIGNAGE<br />
<strong>SHOW</strong> INVITATIONS<br />
<strong>SHOW</strong> PREVIEW - NEWSLETTERS<br />
VIP INVITATIONS<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 41
PRESS CLIPPINGS<br />
42<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
SOCIAL MEDIA SAMPLES<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 43
BRANDING OPPORTUNITIES<br />
ENHANCED BRANDING OPPORTUNITIES<br />
If you didn’t see the branding at Singapore Yacht Show, you must have had your eyes closed!<br />
More companies and exhibitors than ever before made the most of the available branding<br />
opportunities, from light balloons to signage, and from branded bags to simple lanyards. Being<br />
visible is easy, and at SYS we’re experts at it.<br />
To find out how you can increase your brand visibility at SYS,<br />
contact us: info@singaporeyachtshow.com<br />
LANYARD<br />
SPONSORSHIP<br />
ADVERTISEMENTS<br />
BAGS<br />
44<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
BRANDING OPPORTUNITIES<br />
CARPET<br />
BANNERS<br />
FLAGS<br />
LIGHT<br />
BALLOON<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 45
46<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
A BUSINESS PLATFORM<br />
VIP INDUSTRY MULTIPASS<br />
This year the Singapore Yacht Show launched the new, all access, VIP Industry Multipass (VIPIM).<br />
Designed for those exploring new business opportunities in the growing leisure marine industry<br />
in Asia, it offers trade visitors the ultimate B2B experience at SYS. From the Show’s opening<br />
party, to exclusive conferences and networking events, the pass offers an unrivalled opportunity<br />
to develop your professional network of suppliers and distributors.<br />
Contact us to find out more: info@singaporeyachtshow.com<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 47
A BUSINESS PLATFORM<br />
The APYC is the number one occasion in Asia for marine leisure<br />
industry professionals to meet, talk, be informed, and exchange<br />
views. A series of presentations and forums with speakers from<br />
Europe, the UK, Australia and countries within the ASEAN region<br />
covered the state of the yachting industry in Asia. Discussions to the<br />
further development of the industry and how this may be effected,<br />
from governmental policies and concerns to matters of private<br />
infrastructure.<br />
In between the formal sessions, delegates took the opportunity to<br />
network – which is just as important as listening to presentations.<br />
APYC is Asia’s top source and vehicle for dissemination of<br />
information.<br />
Thank you to our Sponsors and Supporting Association Partners:<br />
48<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
A BUSINESS PLATFORM<br />
The two-day Asia Boating Forum, presented in association with<br />
ICOMIA, provided a well-focused snapshot of the current state of<br />
the boating industry throughout Asia – an area bigger than the<br />
Mediterranean and the Caribbean combined. Speakers came from<br />
Malaysia, India, Sri Lanka, Thailand, Vietnam. Delegates also discussed<br />
pan-regional topics including pollution and regulation, and the<br />
developmental role of Marine Industry Associates, with particular<br />
reference to governmental communication.<br />
The Asia Boating Forum provides the marine industry with a unique<br />
opportunity to connect and develop a unified approach to marine<br />
business development in Asia.<br />
Thank you to our Sponsors and Supporting Association Partners:<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 49
LIVE THE LIFE<br />
12-15 APRIL 2018<br />
ONE°15 MARINA SENTOSA COVE<br />
<strong>SINGAPORE</strong><br />
VENUE HOSTS<br />
SUPPORTED BY<br />
HELD IN<br />
50<br />
<strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 51
You have individual needs.<br />
We offer individual solutions.<br />
52 <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> • www.singaporeyachtshow.com<br />
business-jets.ruag.com