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Thailand Yacht Show Post Show Report

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15 - 18 December 2016<br />

POST SHOW REPORT<br />

www.thailandyachtshow.com


CONTENTS<br />

Message from the CEO.....................................1<br />

A Message from the Minister<br />

of Tourism and Sports.......................................3<br />

<strong>Show</strong> Overview....................................................4<br />

Facts & Figures and Visitor Profile...............5<br />

Social Events.........................................................6<br />

Testimonials...........................................................12<br />

Exhibitor Profile ..................................................15<br />

<strong>Yacht</strong> Highlights..................................................18<br />

<strong>Yacht</strong> List................................................................21<br />

Exhibitor List.........................................................22<br />

Partners & Sponsors..........................................24<br />

Marketing Activities...........................................25<br />

Public Relations...................................................28<br />

<strong>Thailand</strong> <strong>Yacht</strong>ing Forum.................................34<br />

Exhibitors...............................................................16<br />

2<br />

POST SHOW REPORT • www.thailandyachtshow.com<br />

Image credit: Phuket Best Group, BIC and Hype Boat


MESSAGE<br />

FROM THE CEO<br />

participants – from right around this huge and virtually<br />

untapped region. Ao Po Grand Marina is perfectly<br />

situated for an event of this calibre, with immediate<br />

access to Phang Nga Bay allowing exhibitors to take<br />

prospective customers out for a sea trial, and affording<br />

newcomers to boating the opportunity to step on<br />

board for a cruise - on small boats or superyachts alike<br />

- around some of the Bay’s spectacular islands. There’s<br />

no better way to get people interested in boating than<br />

to take them afloat.<br />

The whole world mourned the sad passing of His<br />

Majesty King Bhumiphol Adulyadej on October<br />

13th last year. Rarely has a Monarch, or any Head of<br />

State in history touched the hearts of so many people<br />

in so many countries around the globe. Thus it was in<br />

a spirit of celebration of his kindness, his generosity,<br />

his popularity and his love of sailing that the second<br />

edition of the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> (TYS) went ahead<br />

as planned in December 2016, and was dedicated to the<br />

memory of <strong>Thailand</strong>’s beloved King. The Government<br />

felt it was important to show the world that, even in<br />

such circumstances, it was Business as Usual in the<br />

Kingdom.<br />

This is <strong>Thailand</strong>’s own <strong>Yacht</strong> <strong>Show</strong>, and the support we<br />

have received as official organisers on behalf of the<br />

Government has been absolutely magnificent; as a<br />

result, TYS has, in only its first year, become established<br />

as an occasion of truly international standing. The<br />

proactive involvement of the Ministry of Tourism &<br />

Sports, the Tourism Authority of <strong>Thailand</strong>, the Ministry<br />

of Transport, the Marine Department, the Phuket<br />

Provincial Office, our venue hosts Ao Po Grand Marina,<br />

and of course the personal interest of Deputy Prime<br />

Minister General Thanasak Patimaprakorn - all of whom<br />

demonstrably want to see the yachting and boating<br />

industries here thrive and prosper - has ensured that<br />

<strong>Thailand</strong> continues to develop its reputation and status<br />

as the premier hub of yachting and boating in Asia.<br />

In so many ways, the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> can develop<br />

into a world-class, all-embracing sales and marketing<br />

platform for the whole of the Asia Pacific marine leisure<br />

industry. This <strong>Show</strong> in this venue has all it takes to bring<br />

together the dealers, the brokers, the charterers, and of<br />

course, the visitors – charterers, buyers, and sporting<br />

The second edition of TYS 2016 provided a platform<br />

for some of the biggest and best yachting and boating<br />

brands in the world, from superyachts available for<br />

charter to family runabouts ready to cruise away to<br />

the nearest beach. By definition, the superyachts are<br />

the most visible elements of the <strong>Show</strong>, but it’s not just<br />

about the big boats. TYS proved itself once again to<br />

be the perfect marketing platform for all things that<br />

float and are fun, and a showcase par excellence for<br />

the recreational boating industry of <strong>Thailand</strong>.<br />

We had boats, and we had luxury brands. We had<br />

four days of exciting activities on our ‘Demonstration<br />

Platform’, and a great many of the demos were<br />

interactive, too. It’s all part of the inclusiveness of<br />

the show, and fitted in perfectly with our intention<br />

to present ‘something for everyone’ at the event. The<br />

social scene was second to none, with lavish parties on<br />

board boats, and a constant stream of entertainment<br />

along the docks.<br />

So we like to think that His Late Majesty King<br />

Bhumiphol Adulyadej, <strong>Thailand</strong>’s beloved King, would<br />

have approved. He was a passionate sailor, and we were<br />

privileged to have on display a number of His Majesty’s<br />

own boats, along with a remarkable exhibition of some<br />

of his other nautical achievements.<br />

We are already forging ahead with our preparations<br />

for the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> 2018, which is starting to<br />

attract more and more marine lifestyle-seeking folk<br />

from China and all around the region, and look forward<br />

to welcoming our guests, sponsors and exhibitors back<br />

to Ao Po Grand Marina in February 2018.<br />

Mr Andy Treadwell<br />

CEO & FOUNDER<br />

www.thailandyachtshow.com • POST SHOW REPORT 1


2<br />

POST SHOW REPORT • www.thailandyachtshow.com


A MESSAGE FROM<br />

THE MINISTER<br />

OF TOURISM AND<br />

SPORTS<br />

visitors afloat, we offer beautiful waters,<br />

magnificent beaches, and jewel-like islands.<br />

On shore, <strong>Thailand</strong> has some of the best hotels,<br />

spas, health resorts and wellness centres in<br />

the world, as well as a culture of friendliness<br />

and the famous Thai welcome that is already<br />

so well-known around the world.<br />

The Ministry of Tourism and Sports is<br />

delighted to have been part of <strong>Thailand</strong>’s<br />

new Number One boating event – the <strong>Thailand</strong><br />

<strong>Yacht</strong> <strong>Show</strong>. Building on the success of the<br />

inaugural <strong>Show</strong> in February 2016, this occasion<br />

demonstrated that the combination of a<br />

spectacular range of products and services<br />

for luxury travellers – presented in a fabulous<br />

setting, and organised by the best professionals<br />

in the marine leisure industry – shows what<br />

<strong>Thailand</strong> truly has to offer.<br />

The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a very important<br />

and integral part of the Government policy<br />

aimed at promoting the Kingdom as a perfect<br />

destination, both on and off the water. For<br />

Adding all these together, and actively seeking<br />

to streamline regulations for marine visitors,<br />

we believe that the stimulus of the <strong>Thailand</strong><br />

<strong>Yacht</strong> <strong>Show</strong> will help promote high-end<br />

tourism and further develop local economies<br />

for the benefit of the businesses and people<br />

of <strong>Thailand</strong>.<br />

The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a window that the<br />

world can look through to view our spectacular<br />

offering as a world-class destination, and it<br />

is a crucially important element in our vision<br />

of making <strong>Thailand</strong> the marine hub of Asia.<br />

<strong>Thailand</strong> is perfectly positioned to welcome<br />

superyachts arriving in Asia from Europe,<br />

and this <strong>Show</strong> will help build on the strengths<br />

we already have in the leisure marine sector,<br />

both as a destination in its own right and as a<br />

service centre for the wider, regional, marine<br />

industry.<br />

Mrs. Kobkarn Wattanavrangkul<br />

MINISTER OF TOURISM AND SPORTS<br />

Official Partners:<br />

www.thailandyachtshow.com • POST SHOW REPORT 3


SHOW<br />

OVERVIEW<br />

The <strong>Show</strong> enjoyed support from the Ministry<br />

of Tourism & Sports, the Tourism Authority<br />

of <strong>Thailand</strong>, the Ministry of Transport, and<br />

the Marine Department. An expanded lineup<br />

of 75 brands on display, and 55 boats on<br />

show (including 18 superyachts) meant that<br />

the second TYS was, indeed, even bigger and<br />

better than the inaugural edition.<br />

The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> has definitely<br />

‘arrived’ and is firmly established as one of<br />

Asia’s premier big boat shows. Hosted at Ao<br />

Po Grand Marina on the east coast of Phuket,<br />

and within mere minutes’ cruising distance of<br />

the stunning Phang Nga Bay, TYS proved once<br />

again that a well-organised show backed by<br />

the full support of the Thai Government is the<br />

way to promote and develop the marine leisure<br />

industry in <strong>Thailand</strong>.<br />

There was something for everyone at the<br />

<strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong>: Big boats, small boats,<br />

charter boats, monohulls, catamarans, sailing<br />

boats, party boats, and super-fast power<br />

boats. There were bars and pop-up food<br />

outlets along the docks, exciting interactive<br />

demonstrations of water toys - “Come on in,<br />

have a try!” – and an air-conditioned pavilion<br />

hosting displays from a wide-range of exhibits<br />

from yachting and lifestyle brands, including<br />

equipment manufacturers and suppliers, resort<br />

developments, a yacht crew training academy<br />

and an on-line berth-booking system.<br />

The intention of the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is to<br />

encourage people to come along and take a<br />

look, and of course, then they fall in love with<br />

boating!<br />

4<br />

POST SHOW REPORT • www.thailandyachtshow.com


FACTS & FIGURES<br />

VISITOR PROFILE<br />

www.thailandyachtshow.com • POST SHOW REPORT 5


SOCIAL<br />

EVENTS<br />

Boating can be as social as you want it to<br />

be. A getaway cruise to enjoy a little peace<br />

and quiet is one thing, but a glamorous onboard<br />

party is good too!<br />

The second edition of the <strong>Thailand</strong> <strong>Yacht</strong><br />

<strong>Show</strong> certainly did not lack for upmarket<br />

occasions. The scene was positively electric,<br />

from the Opening Party at d’Deck sponsored<br />

by Sevenstar <strong>Yacht</strong> Transport, to the Closing<br />

Extravaganza on board the appropriatelynamed<br />

HYPE, there was non-stop fun for four<br />

days.<br />

Several times every day the hugely-popular<br />

Demo Platform by Java <strong>Yacht</strong>ing presented<br />

displays of dinghy sailing, kayaking, dragon<br />

boating and stand up paddle boarding. <strong>Show</strong><br />

visitors were actively encouraged to take<br />

part, with assistance provided by qualified<br />

instructors. For the extra-intrepid, there<br />

were FlyBoard demonstrations too – but<br />

just watching was exciting enough for most<br />

people!<br />

On board the 90m Lauren L, the biggest<br />

yacht in the <strong>Show</strong>, Titan Brokers hosted an<br />

extravagant party for an extraordinary guest<br />

list, and the fun just never stopped on Ocean<br />

Emerald, right up to the closing night’s fashion<br />

show just before the yacht horns marked<br />

6<br />

POST SHOW REPORT • www.thailandyachtshow.com


the end of the show in traditional fashion.<br />

International brokerage house Burgess <strong>Yacht</strong>s<br />

treated VIPs to a soirée on board the classically<br />

elegant Northern Sun. Even a torrential<br />

downpour couldn’t dampen the party spirit at<br />

a huge and elegant reception hosted by the<br />

show’s biggest exhibitor, Lee Marine, at their<br />

Ao Po Grand Marina premises.<br />

It wasn’t all invitation-only events: throughout<br />

the four days of the show a mouth-watering<br />

collection of pop-up bars and restaurants<br />

kept the crowds fed and watered all along<br />

the docks. Brokers’ and dealers’ hospitality<br />

suites on the pontoon provided shade and<br />

refreshments for show visitors taking a look<br />

at the boats on display, and the new d’Deck<br />

Bar at the marina entrance proved to be a<br />

convenient and popular meeting spot<br />

The HYPE party catamaran took off every<br />

morning for ticketed cruises up into Phang<br />

Nga Bay (but was always back in time for the<br />

evening parties!) and Ocean Emerald hosted<br />

press and media representatives the ultimate<br />

morning, pre-<strong>Show</strong> cruise.<br />

If you really couldn’t keep your feet on the<br />

ground, TYS offered VIP guests helicopter<br />

flights for a spectacular aerial tour of Phuket,<br />

including Ao Po Grand Marina itself.


8<br />

POST SHOW REPORT • www.thailandyachtshow.com


www.thailandyachtshow.com • POST SHOW REPORT 9


10<br />

POST SHOW REPORT • www.thailandyachtshow.com


www.thailandyachtshow.com • POST SHOW REPORT 11


TESTIMONIALS<br />

“Without a doubt the <strong>Thailand</strong> <strong>Yacht</strong><br />

<strong>Show</strong> is the only important marine event<br />

in <strong>Thailand</strong> for us now, where we have had<br />

successful results, and as such we will be<br />

significantly increasing our display space<br />

for TYS 2018.”<br />

“We see TYS becoming the major<br />

large yacht show in the region, and<br />

we will be fully supporting the event<br />

going forward.”<br />

Joshua Lee, Lee Marine<br />

Vrit Yongsakul, Boat Lagoon <strong>Yacht</strong>ing<br />

‘’With good organisation by <strong>Thailand</strong> <strong>Yacht</strong><br />

<strong>Show</strong> team and strong support by the <strong>Thailand</strong><br />

government, the 2nd edition has resulted in more<br />

Thai visitors visiting a yachting event and as a<br />

result we had a brand new Lagoon 42 purchased<br />

by a Thai buyer.’’<br />

Sergio Loiacono, Simpson Marine<br />

12<br />

POST SHOW REPORT • www.thailandyachtshow.com


“The <strong>Show</strong> is professionally organised and the type<br />

of customer that comes here is exactly what we’re<br />

looking for.’”<br />

Fiona Nel, MontAzur<br />

“The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a very<br />

important show for us. This is the<br />

second edition that we’ve done, we’re<br />

supporting the show, it’s very well<br />

organised and it’s a big event!”<br />

Kit Chotithamaporn, Leopard Catamarans – Asia<br />

“The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a great<br />

show for us, especially because it is<br />

very closely affiliated with the Thai<br />

Government, so we’re a definite<br />

exhibitor here every year.”<br />

Andrew de Bruin, Multihull Solutions<br />

www.thailandyachtshow.com • POST SHOW REPORT 13


SAVE THE DATE<br />

LIVE THE LIFE<br />

22-25 february 2018<br />

PHUKET, THAILAND<br />

14<br />

POST SHOW REPORT • www.thailandyachtshow.com


EXHIBITOR PROFILE<br />

www.thailandyachtshow.com • POST SHOW REPORT 15


2016<br />

EXHIBITORS<br />

Good boat shows attract quality exhibitors,<br />

and they in turn attract visitors – it’s a<br />

virtuous circle. The calibre of both in-water and<br />

in-hall exhibitors at the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong><br />

was a veritable Who’s Who of boating in South<br />

East Asia.<br />

The superyacht charter division was represented<br />

by Lauren L (90m, the largest yacht ever<br />

on display in Asia, presented by Titan Fleet<br />

brokers), Paraffin (Feadship, 60m, presented by<br />

Lee Marine), Northern Sun (51m, Burgess) and<br />

Ocean Emerald, a 41m Norman Foster-design,<br />

presented by her owner, who is already making<br />

a mark on the charter business in <strong>Thailand</strong>.<br />

The biggest exhibitor in the <strong>Show</strong> by numbers<br />

of boats (15) was Lee Marine – mere metres<br />

from their head office in the Ao Po Grand<br />

Marina commercial complex. Boat Lagoon<br />

<strong>Yacht</strong>ing presented Princess motoryachts and<br />

Jeanneau brand sailing boats. Simpson Marine<br />

is ubiquitous in Asia, including at the <strong>Thailand</strong><br />

<strong>Yacht</strong> <strong>Show</strong>, displaying a Monte Carlo <strong>Yacht</strong>s 70<br />

as well as Lagoon catamarans and a Beneteau<br />

sailing yacht. Other exhibitors included Hong<br />

Seh Marine, Leopard Catamarans, Multihill<br />

Solutions, Northrop & Johnson, the HYPE On-<br />

Water hospitality lounge, and the beautiful,<br />

classic, Illuzion which seemed to have a party<br />

going all day every day!<br />

Indoors, significant exhibitors included<br />

LuxBerths, who launched their new online berth<br />

booking platform during the <strong>Show</strong>, the Galileo<br />

Maritime Academy, Mont Azure property,<br />

Harcourt <strong>Yacht</strong>ing Crew Management, the<br />

almost-open Port Takola <strong>Yacht</strong> Marina, Kenkoon,<br />

Italthai Marine Group, Azimut <strong>Yacht</strong>s <strong>Thailand</strong>.<br />

<strong>Show</strong> sponsor, Sunbrella always on a mission to<br />

keep everyone shaded and cool had a presence<br />

both in the Pavilion and on the docks with a<br />

range of colourful pinwheels.<br />

16<br />

POST SHOW REPORT • www.thailandyachtshow.com


www.thailandyachtshow.com • POST SHOW REPORT 17


YACHT HIGHLIGHTS<br />

M/Y Lauren L<br />

presented by Titan Broker<br />

The majestic superyacht,<br />

Lauren L, was presented by<br />

Titan Broker. At 90m, she is the<br />

largest yacht ever to have been<br />

on display at a yacht show in<br />

Asia!<br />

M/Y Northern Sun<br />

Burgess <strong>Yacht</strong>s<br />

The 51m Northern Sun<br />

returned to the <strong>Thailand</strong> <strong>Yacht</strong><br />

<strong>Show</strong> with Burgess <strong>Yacht</strong>s.<br />

She’s high-class, long-range<br />

expedition yacht with extensive<br />

cruising experience in South<br />

East Asia.<br />

M/Y Ocean Emerald<br />

The 41m charter yacht, Ocean<br />

Emerald; a contemporary<br />

superyacht masterpiece,<br />

designed by Norman Foster<br />

she’s based year-round in<br />

South East Asia.<br />

18<br />

POST SHOW REPORT • www.thailandyachtshow.com


M/Y Mia Kai<br />

The 30m Bilgin <strong>Yacht</strong> was<br />

presented at TYS by Blue<br />

Water <strong>Yacht</strong>ing Co and<br />

Northrop & Johnson Asia,<br />

following an extensive refit in<br />

2015.<br />

Lee Marine<br />

Feadship and Ferretti,<br />

Maioras and Riveria were<br />

just a taste of Lee Marine’s<br />

15-strong impressive line-up<br />

of superyacht and boating<br />

brands on display at TYS. From<br />

the 60m Feadship-built M/Y<br />

Paraffin’s exclusive amenities,<br />

to the Falcon 106 with its<br />

impressive aft deck and swim<br />

platform, there was something<br />

for everyone.<br />

Boat Lagoon <strong>Yacht</strong>ing<br />

Boat Lagoon <strong>Yacht</strong>ing’s sixstrong<br />

line up included three<br />

Princess <strong>Yacht</strong>s and three<br />

Jeanneaus. The Princess V39<br />

with her retractable sunroof,<br />

offers a true open boating<br />

experience.<br />

www.thailandyachtshow.com • POST SHOW REPORT 19


MCY 70 - Simpson Marine<br />

Simpson Marine’s three-strong<br />

line-up included a MCY70<br />

motoryacht, boasting an<br />

elegant design from world<br />

class Italian yacht designers<br />

Nuvolari Lenard.<br />

Leopard Catamarans<br />

Leopard 51 PC<br />

The new Leopard 51PC was<br />

presented at TYS, boasting a<br />

range of exciting new features,<br />

she has a sleek design, a<br />

large forward cockpit and an<br />

expansive flybridge.<br />

Galeon 460’s<br />

Asian Premier<br />

Asia Marine presented the<br />

Galeon 460 Flybridge and she<br />

made her Asian debut at TYS.<br />

A yacht on the forefront of<br />

innovation technologies, this<br />

vessel features an adjustable<br />

sundeck, a rotating cockpit<br />

area and great entertainment<br />

space.<br />

20<br />

POST SHOW REPORT • www.thailandyachtshow.com


YACHT LIST<br />

YACHT BROKER BUILDER<br />

LOA<br />

(M)<br />

YACHT BROKER BUILDER<br />

LOA<br />

(M)<br />

Lauren L Titan Fleet Cassens-Werft 90<br />

Paraffin Lee Marine Feadship 60<br />

Northern<br />

Sun<br />

Lady Orient<br />

Burgess HYS 51<br />

Lee Marine<br />

Nishii<br />

Shipyard<br />

Destination Private Alloy <strong>Yacht</strong>s 41<br />

Ocean<br />

Emerald<br />

Phatsara<br />

Custom Line<br />

112<br />

Owner<br />

Lee Marine<br />

Rodriguez<br />

<strong>Yacht</strong>s<br />

Silkline<br />

International<br />

48<br />

41<br />

35<br />

Lee Marine Custom Line 34<br />

Falcon 106 Lee Marine Falcon 32<br />

Maiora 31DP Lee Marine Maiora 31.5<br />

MCY70 Simpson Marine MCY 21<br />

Selene 59 Lee Marine Selene 18<br />

Grand Banks Java <strong>Yacht</strong>ing Grand Banks 18<br />

Jeanneau 57<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Jeanneau 17<br />

Riviera 52 Lee Marine Riviera 16<br />

Leopard 51 PC<br />

Prestige 500<br />

Saba 50<br />

Leopard<br />

Catamarans<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Multihull Solutions<br />

Leopard<br />

Catamarans<br />

15.5<br />

Prestige 15<br />

Fountaine<br />

Pajot<br />

Viking 50 HongSeh Marine Viking 15<br />

Galeon 460 Asia Marine Galeon 14<br />

15<br />

Astondoa<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Princess<br />

<strong>Yacht</strong>s<br />

31<br />

Jeanneau<br />

V43F<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Jeanneau 14<br />

Mia Kai<br />

Blue Water<br />

Yaching Co<br />

Ltd & N&J<br />

Asia<br />

Bilgin <strong>Yacht</strong>s 30<br />

Pershing 92 Lee Marine Pershing 28<br />

Princess 82<br />

Private<br />

Princess<br />

<strong>Yacht</strong>s<br />

Sunseeker 90 Private Sunseeker 28<br />

Illuzion<br />

Sunreef<br />

82DD<br />

Illuzion<br />

Cruises<br />

Lee Marine<br />

Turkish<br />

Gullet<br />

Sunreef<br />

<strong>Yacht</strong>s<br />

Aicon 85 Private Aicon 23<br />

Inspiration III Private Jongert 23<br />

Leopard<br />

Olympia<br />

Princess S72<br />

Lee Marine<br />

Andaman<br />

Cruises<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Leopard<br />

<strong>Yacht</strong>s<br />

Tachou<br />

Shipyard<br />

Princess<br />

<strong>Yacht</strong>s<br />

28<br />

25<br />

25<br />

23<br />

23<br />

22.55<br />

Lagoon 42 Simpson Marine Lagoon 13<br />

Princess 42<br />

Z44<br />

Lucia 40<br />

Nautitech<br />

OPEN 40<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Northrop &<br />

Johnson Asia<br />

Multihull Solutions<br />

Elite <strong>Yacht</strong>ing<br />

Princess<br />

<strong>Yacht</strong>s<br />

13<br />

Zeelander 13<br />

Fountaine<br />

Pajot<br />

Nautitech<br />

Catamarans<br />

Oceanis 41 Simpson Marine Beneteau 12<br />

Premier 38 Lee Marine Premier 12<br />

Princess V39<br />

Everglades<br />

355CCX<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Princess<br />

<strong>Yacht</strong>s<br />

12<br />

12<br />

12<br />

HongSeh Marine Everglades 11.5<br />

Axopar Private Axopar 11<br />

Airship Rib<br />

330<br />

Airship Ribs<br />

<strong>Thailand</strong><br />

Airship Ribs 10<br />

Sherkhan<br />

Multihull<br />

Solutions<br />

Freizer 22.5<br />

Capelli<br />

Cantieri<br />

Capelli<br />

8<br />

Ferretti 72 Lee Marine Ferretti 22<br />

Hype<br />

HYPE Luxury<br />

Boat Club<br />

Ocean<br />

Voyager<br />

MCY70 Lee Marine MCY 21<br />

22<br />

Jeanneau<br />

CAP Camarat<br />

8.5CC<br />

Malibu<br />

Wakesetter<br />

24MXZ<br />

Boat Lagoon<br />

<strong>Yacht</strong>ing<br />

Jeanneau 8<br />

Lee Marine Malibus 7<br />

www.thailandyachtshow.com • POST SHOW REPORT 21


EXHIBITOR LIST<br />

EXHIBITORS<br />

Airship Rib Galileo Ocean Emerald<br />

Andaman Cruises Harcourt <strong>Yacht</strong>ing Crew Management Ocean <strong>Yacht</strong> Marina<br />

Asia Marine Hong Seh Phuket Gazette<br />

Awlgrip & International Paint lluzion Phuket Marina Engineering<br />

Azimut <strong>Yacht</strong>s <strong>Thailand</strong> Italthai Marine Limited Phuket Old Town<br />

Baba Beach Club by Sri Panwa Phuket Java <strong>Yacht</strong>ing Poe Ma Insurance<br />

Bake Kajonkiet International School (KIS) Port Takola <strong>Yacht</strong> Marina<br />

Banyan Tree Resort Kenkoon Pure Latex<br />

Blu Inc Media Lee Marine RL Magazine<br />

Boat Lagoon <strong>Yacht</strong>ing Co., Ltd Leopard Catamarans Sansiri<br />

BVZ Asia Livart Marine Simpson Marine (<strong>Thailand</strong>) Limited<br />

Delta Properties Luxberths Sunbrella<br />

DWP | BUZZ Markagain TMBA Lounge<br />

EA Mechanics Co., Ltd Mineral Pool Systems Twin Palms<br />

East Marine<br />

Farnova <strong>Yacht</strong>s<br />

MontAzure<br />

Multihull Solutions Asia<br />

MARINA MARINA SITE MAP SITE MAP & RATE CARD<br />

Up to 80m<br />

40m+<br />

20m+<br />

15m<br />

Floating<br />

Exhibition Space<br />

Lounge<br />

N<br />

1<br />

Z1<br />

N.Q<br />

Z3<br />

Z2<br />

1<br />

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17<br />

2 3<br />

4 5 6 7<br />

N 8 9<br />

10 11 12 13<br />

14 15<br />

16 17 18 19 20 21<br />

1<br />

On-Water<br />

Lounge<br />

1<br />

2<br />

1<br />

D<br />

15<br />

2<br />

T2<br />

1<br />

W<br />

C<br />

NON-SHOW BERTHS<br />

16<br />

4<br />

OBSERVATION<br />

PLATFORM<br />

1<br />

1<br />

B<br />

A<br />

17<br />

T1<br />

18<br />

3<br />

TO ON LAND<br />

PAVILION<br />

1<br />

S<br />

14<br />

E<br />

E.Q<br />

22<br />

POST SHOW REPORT • www.thailandyachtshow.com<br />

*<strong>Show</strong> layout representative only and subject<br />

to change by the organizer without prior notice<br />

Exhibition Area Type of Display Rate (THB) Excluding VAT


ON-LAND INDOOR<br />

PAVILION<br />

ON-LAND INDOOR PAVILION<br />

EXIT EXIT<br />

TO<br />

ON-WATER<br />

DISPLAY<br />

3<br />

3<br />

3<br />

3<br />

A30<br />

3<br />

A31<br />

3<br />

A41<br />

3<br />

3<br />

A29a<br />

3<br />

5<br />

3<br />

3<br />

3<br />

15<br />

TMBA<br />

LOUNGE<br />

A33<br />

6 3<br />

A26<br />

3<br />

A35<br />

3<br />

3<br />

A25a<br />

3<br />

A36<br />

3<br />

3<br />

A25b<br />

3<br />

3<br />

3<br />

3<br />

5<br />

2<br />

A29<br />

3<br />

A28<br />

3<br />

3<br />

A27<br />

3<br />

3<br />

6<br />

7<br />

A17<br />

3<br />

A18<br />

3<br />

A20<br />

3<br />

A22<br />

A24<br />

3<br />

A16<br />

6<br />

A19<br />

A14<br />

4<br />

4<br />

2<br />

A21<br />

2<br />

A12<br />

5<br />

10<br />

2<br />

A10<br />

5<br />

5<br />

2<br />

2<br />

6<br />

3<br />

6<br />

2<br />

A15<br />

3<br />

3<br />

3<br />

A13<br />

3<br />

A11<br />

6<br />

3<br />

7<br />

A1<br />

3<br />

A3<br />

3<br />

A7<br />

3<br />

A9<br />

REGISTRATION COUNTER<br />

VIP<br />

CARPARK<br />

Media Centre<br />

A2<br />

4<br />

2<br />

A4<br />

4<br />

2<br />

A6<br />

4<br />

4 4 4<br />

2 2 2<br />

A8a A8b A8c<br />

2<br />

OFFICIAL<br />

SHOW<br />

ENTRANCE<br />

TAT/MOT LOUNGE<br />

www.thailandyachtshow.com • POST SHOW REPORT 23


PARTNERS & SPONSORS<br />

The growth of the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is thanks to our valued collaborations with key partners<br />

and sponsors, all contributing to the <strong>Show</strong>’s success.<br />

Each partner brings something unique and memorable to the overall show experience, and the<br />

growing list of brands and companies who come on board are testament to the shared vision<br />

among all partners.<br />

Official Partners:<br />

Supported By:<br />

Sponsors:<br />

AO PO GRAND MARINA<br />

Thai Marine Business Association<br />

24<br />

POST SHOW REPORT • www.thailandyachtshow.com


MARKETING<br />

ACTIVITIES<br />

promotion of TYS in English, Thai and Chinese.<br />

A wide-ranging online and social media<br />

campaign also proved to be highly effective in<br />

raising interest and attracting visitors.<br />

Visitor promotions and strategic partnerships<br />

within the <strong>Show</strong>’s network, as well as increased<br />

reach thanks to our relationship with the<br />

Tourism Authority of <strong>Thailand</strong> and the Ministry<br />

of Tourism & Sports network, provided valuable<br />

access to airport advertising, billboard signage<br />

throughout Phuket, in addition to our own onisland<br />

signage campaign too.<br />

Following in the footsteps of the immensely<br />

successful first <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong>, the<br />

second edition was extensively publicised<br />

through a comprehensive mix of marketing<br />

methods, both in print and electronically. A<br />

new and visually striking brand campaign was<br />

rolled-out in the run-up to the <strong>Show</strong>, and it<br />

certainly helped us to stand-out. Advertising<br />

and editorial coverage in premier boating<br />

publications and luxury lifestyle titles around<br />

the region led to extensive exposure and<br />

The <strong>Show</strong>’s broadcast reach was equally<br />

impressive, with national and international<br />

television and radio interviews providing<br />

coverage that was essential in garnering the<br />

attendance of HNWI and UNHWI visitors. In<br />

addition, a series of targeted e-newsletters<br />

and news articles on the <strong>Show</strong>’s website, and<br />

across its social media platforms, were all<br />

employed to keep TYS visible both before and<br />

during the event, and maintain a steady flow<br />

of fresh information in real time to the largest<br />

possible target audience.<br />

www.thailandyachtshow.com • POST SHOW REPORT 25


26<br />

POST SHOW REPORT • www.thailandyachtshow.com


www.thailandyachtshow.com • POST SHOW REPORT 27


MARKETING ACTIVITIES<br />

PUBLIC RELATIONS<br />

TOTAL PR VALUE<br />

USD 3.9M<br />

THB 134.6M<br />

+32%<br />

PR VALUE<br />

INCREASE<br />

T EDITION IN LAST EDITION<br />

USD 2.96M<br />

THB 104.2M<br />

TYS FIRST EDITION<br />

TYS SECOND EDITION<br />

28<br />

POST SHOW REPORT • www.thailandyachtshow.com


PRESS SOCIAL CLIPPINGS MEDIA SAMPLES<br />

www.thailandyachtshow.com • POST SHOW REPORT 29


PRESS CLIPPINGS<br />

30<br />

POST SHOW REPORT • www.thailandyachtshow.com


www.thailandyachtshow.com • POST SHOW REPORT 31


PRESS CLIPPINGS<br />

32<br />

POST SHOW REPORT • www.thailandyachtshow.com


MEDIA PARTNERS<br />

A big thank you to the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong>’s media partner for their support.<br />

CHINA MARKET<br />

START FROM OCEANWAY<br />

ONE COAST<br />

LIFESTYLE & FASHION BANGKOK PHUKET SAMUI DUBAI ABU DHABI<br />

The first yacht information platform in China<br />

www.thailandyachtshow.com • POST SHOW REPORT 33


THAILAND<br />

YACHTING FORUM<br />

of presentations from members of the Thai<br />

Marine Business Association, starting with<br />

an overview of the Andaman Sea region, its<br />

highlights and strengths in the international<br />

marketplace. This was followed by an in-depth<br />

look at the Gulf of <strong>Thailand</strong>, in particular it’s<br />

untapped potential as a cruising destination<br />

and the expected increase in the number of<br />

visiting yachts following recent changes by the<br />

Customs Department.<br />

The second edition of the <strong>Thailand</strong> <strong>Yacht</strong>ing<br />

Forum provided a unique opportunity for<br />

public and private sector co-operation, and a<br />

platform for industry stakeholders to discuss<br />

and share ideas of how to make <strong>Thailand</strong> the<br />

yachting hub of ASEAN.<br />

Held at the Phuket Boat Lagoon on 14<br />

December 2016, the first half of the Forum saw<br />

presentations from a number of government<br />

departments and authorities, with the focus<br />

primarily on developing <strong>Thailand</strong>’s superyacht<br />

industry. The Marine Department updated on<br />

recent and ongoing activities, specifically the<br />

planned realignment of regulations to entice<br />

more visiting superyachts to <strong>Thailand</strong>’s waters.<br />

The second half of the Forum was dominated<br />

by the private sector and included a number<br />

Infrastructure is key to the success of any<br />

marine destination, and the Forum looked<br />

at the clear link between Phuket’s evolution<br />

and marine infrastructure development, in<br />

particular marina berths, and how this has<br />

directly led to growth in the number of visiting<br />

yachts to the area over the last 10 years.<br />

With the drive by central government to turn<br />

<strong>Thailand</strong> into a superyacht hub, Gold Coast<br />

City Marina and Shipyard provided a timely<br />

case study on Australia, highlighting its success<br />

as a superyacht destination, and highlighting<br />

important take-aways for Phuket and <strong>Thailand</strong>.<br />

Delegates concurred that the Forum stimulated<br />

discussion, proved to be an excellent<br />

opportunity to develop contacts and further<br />

strengthen business relationships, and that it is<br />

essential tool to help guide <strong>Thailand</strong>’s marine<br />

industry development for the future.<br />

The third <strong>Thailand</strong> <strong>Yacht</strong>ing Forum will take<br />

place 22 February, 2018, followed by the<br />

<strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> (22 – 25 February, 2018).<br />

34<br />

POST SHOW REPORT • www.thailandyachtshow.com


www.thailandyachtshow.com • POST SHOW REPORT 35


36<br />

POST SHOW REPORT • www.thailandyachtshow.com


LIVE THE LIFE<br />

12-15 APRIL 2018<br />

ONE°15 MARINA SENTOSA COVE<br />

SINGAPORE<br />

VENUE HOSTS<br />

SUPPORTED BY<br />

HELD IN<br />

www.thailandyachtshow.com • POST SHOW REPORT 37


Sunbrella ® is a registered trademark of Glen Raven, Inc.<br />

SUNBRELLA.COM<br />

www.thailandyachtshow.com<br />

FADE PROOF / EASY CARE / BLEACH CLEANABLE

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