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15 - 18 December 2016<br />
POST SHOW REPORT<br />
www.thailandyachtshow.com
CONTENTS<br />
Message from the CEO.....................................1<br />
A Message from the Minister<br />
of Tourism and Sports.......................................3<br />
<strong>Show</strong> Overview....................................................4<br />
Facts & Figures and Visitor Profile...............5<br />
Social Events.........................................................6<br />
Testimonials...........................................................12<br />
Exhibitor Profile ..................................................15<br />
<strong>Yacht</strong> Highlights..................................................18<br />
<strong>Yacht</strong> List................................................................21<br />
Exhibitor List.........................................................22<br />
Partners & Sponsors..........................................24<br />
Marketing Activities...........................................25<br />
Public Relations...................................................28<br />
<strong>Thailand</strong> <strong>Yacht</strong>ing Forum.................................34<br />
Exhibitors...............................................................16<br />
2<br />
POST SHOW REPORT • www.thailandyachtshow.com<br />
Image credit: Phuket Best Group, BIC and Hype Boat
MESSAGE<br />
FROM THE CEO<br />
participants – from right around this huge and virtually<br />
untapped region. Ao Po Grand Marina is perfectly<br />
situated for an event of this calibre, with immediate<br />
access to Phang Nga Bay allowing exhibitors to take<br />
prospective customers out for a sea trial, and affording<br />
newcomers to boating the opportunity to step on<br />
board for a cruise - on small boats or superyachts alike<br />
- around some of the Bay’s spectacular islands. There’s<br />
no better way to get people interested in boating than<br />
to take them afloat.<br />
The whole world mourned the sad passing of His<br />
Majesty King Bhumiphol Adulyadej on October<br />
13th last year. Rarely has a Monarch, or any Head of<br />
State in history touched the hearts of so many people<br />
in so many countries around the globe. Thus it was in<br />
a spirit of celebration of his kindness, his generosity,<br />
his popularity and his love of sailing that the second<br />
edition of the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> (TYS) went ahead<br />
as planned in December 2016, and was dedicated to the<br />
memory of <strong>Thailand</strong>’s beloved King. The Government<br />
felt it was important to show the world that, even in<br />
such circumstances, it was Business as Usual in the<br />
Kingdom.<br />
This is <strong>Thailand</strong>’s own <strong>Yacht</strong> <strong>Show</strong>, and the support we<br />
have received as official organisers on behalf of the<br />
Government has been absolutely magnificent; as a<br />
result, TYS has, in only its first year, become established<br />
as an occasion of truly international standing. The<br />
proactive involvement of the Ministry of Tourism &<br />
Sports, the Tourism Authority of <strong>Thailand</strong>, the Ministry<br />
of Transport, the Marine Department, the Phuket<br />
Provincial Office, our venue hosts Ao Po Grand Marina,<br />
and of course the personal interest of Deputy Prime<br />
Minister General Thanasak Patimaprakorn - all of whom<br />
demonstrably want to see the yachting and boating<br />
industries here thrive and prosper - has ensured that<br />
<strong>Thailand</strong> continues to develop its reputation and status<br />
as the premier hub of yachting and boating in Asia.<br />
In so many ways, the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> can develop<br />
into a world-class, all-embracing sales and marketing<br />
platform for the whole of the Asia Pacific marine leisure<br />
industry. This <strong>Show</strong> in this venue has all it takes to bring<br />
together the dealers, the brokers, the charterers, and of<br />
course, the visitors – charterers, buyers, and sporting<br />
The second edition of TYS 2016 provided a platform<br />
for some of the biggest and best yachting and boating<br />
brands in the world, from superyachts available for<br />
charter to family runabouts ready to cruise away to<br />
the nearest beach. By definition, the superyachts are<br />
the most visible elements of the <strong>Show</strong>, but it’s not just<br />
about the big boats. TYS proved itself once again to<br />
be the perfect marketing platform for all things that<br />
float and are fun, and a showcase par excellence for<br />
the recreational boating industry of <strong>Thailand</strong>.<br />
We had boats, and we had luxury brands. We had<br />
four days of exciting activities on our ‘Demonstration<br />
Platform’, and a great many of the demos were<br />
interactive, too. It’s all part of the inclusiveness of<br />
the show, and fitted in perfectly with our intention<br />
to present ‘something for everyone’ at the event. The<br />
social scene was second to none, with lavish parties on<br />
board boats, and a constant stream of entertainment<br />
along the docks.<br />
So we like to think that His Late Majesty King<br />
Bhumiphol Adulyadej, <strong>Thailand</strong>’s beloved King, would<br />
have approved. He was a passionate sailor, and we were<br />
privileged to have on display a number of His Majesty’s<br />
own boats, along with a remarkable exhibition of some<br />
of his other nautical achievements.<br />
We are already forging ahead with our preparations<br />
for the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> 2018, which is starting to<br />
attract more and more marine lifestyle-seeking folk<br />
from China and all around the region, and look forward<br />
to welcoming our guests, sponsors and exhibitors back<br />
to Ao Po Grand Marina in February 2018.<br />
Mr Andy Treadwell<br />
CEO & FOUNDER<br />
www.thailandyachtshow.com • POST SHOW REPORT 1
2<br />
POST SHOW REPORT • www.thailandyachtshow.com
A MESSAGE FROM<br />
THE MINISTER<br />
OF TOURISM AND<br />
SPORTS<br />
visitors afloat, we offer beautiful waters,<br />
magnificent beaches, and jewel-like islands.<br />
On shore, <strong>Thailand</strong> has some of the best hotels,<br />
spas, health resorts and wellness centres in<br />
the world, as well as a culture of friendliness<br />
and the famous Thai welcome that is already<br />
so well-known around the world.<br />
The Ministry of Tourism and Sports is<br />
delighted to have been part of <strong>Thailand</strong>’s<br />
new Number One boating event – the <strong>Thailand</strong><br />
<strong>Yacht</strong> <strong>Show</strong>. Building on the success of the<br />
inaugural <strong>Show</strong> in February 2016, this occasion<br />
demonstrated that the combination of a<br />
spectacular range of products and services<br />
for luxury travellers – presented in a fabulous<br />
setting, and organised by the best professionals<br />
in the marine leisure industry – shows what<br />
<strong>Thailand</strong> truly has to offer.<br />
The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a very important<br />
and integral part of the Government policy<br />
aimed at promoting the Kingdom as a perfect<br />
destination, both on and off the water. For<br />
Adding all these together, and actively seeking<br />
to streamline regulations for marine visitors,<br />
we believe that the stimulus of the <strong>Thailand</strong><br />
<strong>Yacht</strong> <strong>Show</strong> will help promote high-end<br />
tourism and further develop local economies<br />
for the benefit of the businesses and people<br />
of <strong>Thailand</strong>.<br />
The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a window that the<br />
world can look through to view our spectacular<br />
offering as a world-class destination, and it<br />
is a crucially important element in our vision<br />
of making <strong>Thailand</strong> the marine hub of Asia.<br />
<strong>Thailand</strong> is perfectly positioned to welcome<br />
superyachts arriving in Asia from Europe,<br />
and this <strong>Show</strong> will help build on the strengths<br />
we already have in the leisure marine sector,<br />
both as a destination in its own right and as a<br />
service centre for the wider, regional, marine<br />
industry.<br />
Mrs. Kobkarn Wattanavrangkul<br />
MINISTER OF TOURISM AND SPORTS<br />
Official Partners:<br />
www.thailandyachtshow.com • POST SHOW REPORT 3
SHOW<br />
OVERVIEW<br />
The <strong>Show</strong> enjoyed support from the Ministry<br />
of Tourism & Sports, the Tourism Authority<br />
of <strong>Thailand</strong>, the Ministry of Transport, and<br />
the Marine Department. An expanded lineup<br />
of 75 brands on display, and 55 boats on<br />
show (including 18 superyachts) meant that<br />
the second TYS was, indeed, even bigger and<br />
better than the inaugural edition.<br />
The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> has definitely<br />
‘arrived’ and is firmly established as one of<br />
Asia’s premier big boat shows. Hosted at Ao<br />
Po Grand Marina on the east coast of Phuket,<br />
and within mere minutes’ cruising distance of<br />
the stunning Phang Nga Bay, TYS proved once<br />
again that a well-organised show backed by<br />
the full support of the Thai Government is the<br />
way to promote and develop the marine leisure<br />
industry in <strong>Thailand</strong>.<br />
There was something for everyone at the<br />
<strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong>: Big boats, small boats,<br />
charter boats, monohulls, catamarans, sailing<br />
boats, party boats, and super-fast power<br />
boats. There were bars and pop-up food<br />
outlets along the docks, exciting interactive<br />
demonstrations of water toys - “Come on in,<br />
have a try!” – and an air-conditioned pavilion<br />
hosting displays from a wide-range of exhibits<br />
from yachting and lifestyle brands, including<br />
equipment manufacturers and suppliers, resort<br />
developments, a yacht crew training academy<br />
and an on-line berth-booking system.<br />
The intention of the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is to<br />
encourage people to come along and take a<br />
look, and of course, then they fall in love with<br />
boating!<br />
4<br />
POST SHOW REPORT • www.thailandyachtshow.com
FACTS & FIGURES<br />
VISITOR PROFILE<br />
www.thailandyachtshow.com • POST SHOW REPORT 5
SOCIAL<br />
EVENTS<br />
Boating can be as social as you want it to<br />
be. A getaway cruise to enjoy a little peace<br />
and quiet is one thing, but a glamorous onboard<br />
party is good too!<br />
The second edition of the <strong>Thailand</strong> <strong>Yacht</strong><br />
<strong>Show</strong> certainly did not lack for upmarket<br />
occasions. The scene was positively electric,<br />
from the Opening Party at d’Deck sponsored<br />
by Sevenstar <strong>Yacht</strong> Transport, to the Closing<br />
Extravaganza on board the appropriatelynamed<br />
HYPE, there was non-stop fun for four<br />
days.<br />
Several times every day the hugely-popular<br />
Demo Platform by Java <strong>Yacht</strong>ing presented<br />
displays of dinghy sailing, kayaking, dragon<br />
boating and stand up paddle boarding. <strong>Show</strong><br />
visitors were actively encouraged to take<br />
part, with assistance provided by qualified<br />
instructors. For the extra-intrepid, there<br />
were FlyBoard demonstrations too – but<br />
just watching was exciting enough for most<br />
people!<br />
On board the 90m Lauren L, the biggest<br />
yacht in the <strong>Show</strong>, Titan Brokers hosted an<br />
extravagant party for an extraordinary guest<br />
list, and the fun just never stopped on Ocean<br />
Emerald, right up to the closing night’s fashion<br />
show just before the yacht horns marked<br />
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POST SHOW REPORT • www.thailandyachtshow.com
the end of the show in traditional fashion.<br />
International brokerage house Burgess <strong>Yacht</strong>s<br />
treated VIPs to a soirée on board the classically<br />
elegant Northern Sun. Even a torrential<br />
downpour couldn’t dampen the party spirit at<br />
a huge and elegant reception hosted by the<br />
show’s biggest exhibitor, Lee Marine, at their<br />
Ao Po Grand Marina premises.<br />
It wasn’t all invitation-only events: throughout<br />
the four days of the show a mouth-watering<br />
collection of pop-up bars and restaurants<br />
kept the crowds fed and watered all along<br />
the docks. Brokers’ and dealers’ hospitality<br />
suites on the pontoon provided shade and<br />
refreshments for show visitors taking a look<br />
at the boats on display, and the new d’Deck<br />
Bar at the marina entrance proved to be a<br />
convenient and popular meeting spot<br />
The HYPE party catamaran took off every<br />
morning for ticketed cruises up into Phang<br />
Nga Bay (but was always back in time for the<br />
evening parties!) and Ocean Emerald hosted<br />
press and media representatives the ultimate<br />
morning, pre-<strong>Show</strong> cruise.<br />
If you really couldn’t keep your feet on the<br />
ground, TYS offered VIP guests helicopter<br />
flights for a spectacular aerial tour of Phuket,<br />
including Ao Po Grand Marina itself.
8<br />
POST SHOW REPORT • www.thailandyachtshow.com
www.thailandyachtshow.com • POST SHOW REPORT 9
10<br />
POST SHOW REPORT • www.thailandyachtshow.com
www.thailandyachtshow.com • POST SHOW REPORT 11
TESTIMONIALS<br />
“Without a doubt the <strong>Thailand</strong> <strong>Yacht</strong><br />
<strong>Show</strong> is the only important marine event<br />
in <strong>Thailand</strong> for us now, where we have had<br />
successful results, and as such we will be<br />
significantly increasing our display space<br />
for TYS 2018.”<br />
“We see TYS becoming the major<br />
large yacht show in the region, and<br />
we will be fully supporting the event<br />
going forward.”<br />
Joshua Lee, Lee Marine<br />
Vrit Yongsakul, Boat Lagoon <strong>Yacht</strong>ing<br />
‘’With good organisation by <strong>Thailand</strong> <strong>Yacht</strong><br />
<strong>Show</strong> team and strong support by the <strong>Thailand</strong><br />
government, the 2nd edition has resulted in more<br />
Thai visitors visiting a yachting event and as a<br />
result we had a brand new Lagoon 42 purchased<br />
by a Thai buyer.’’<br />
Sergio Loiacono, Simpson Marine<br />
12<br />
POST SHOW REPORT • www.thailandyachtshow.com
“The <strong>Show</strong> is professionally organised and the type<br />
of customer that comes here is exactly what we’re<br />
looking for.’”<br />
Fiona Nel, MontAzur<br />
“The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a very<br />
important show for us. This is the<br />
second edition that we’ve done, we’re<br />
supporting the show, it’s very well<br />
organised and it’s a big event!”<br />
Kit Chotithamaporn, Leopard Catamarans – Asia<br />
“The <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is a great<br />
show for us, especially because it is<br />
very closely affiliated with the Thai<br />
Government, so we’re a definite<br />
exhibitor here every year.”<br />
Andrew de Bruin, Multihull Solutions<br />
www.thailandyachtshow.com • POST SHOW REPORT 13
SAVE THE DATE<br />
LIVE THE LIFE<br />
22-25 february 2018<br />
PHUKET, THAILAND<br />
14<br />
POST SHOW REPORT • www.thailandyachtshow.com
EXHIBITOR PROFILE<br />
www.thailandyachtshow.com • POST SHOW REPORT 15
2016<br />
EXHIBITORS<br />
Good boat shows attract quality exhibitors,<br />
and they in turn attract visitors – it’s a<br />
virtuous circle. The calibre of both in-water and<br />
in-hall exhibitors at the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong><br />
was a veritable Who’s Who of boating in South<br />
East Asia.<br />
The superyacht charter division was represented<br />
by Lauren L (90m, the largest yacht ever<br />
on display in Asia, presented by Titan Fleet<br />
brokers), Paraffin (Feadship, 60m, presented by<br />
Lee Marine), Northern Sun (51m, Burgess) and<br />
Ocean Emerald, a 41m Norman Foster-design,<br />
presented by her owner, who is already making<br />
a mark on the charter business in <strong>Thailand</strong>.<br />
The biggest exhibitor in the <strong>Show</strong> by numbers<br />
of boats (15) was Lee Marine – mere metres<br />
from their head office in the Ao Po Grand<br />
Marina commercial complex. Boat Lagoon<br />
<strong>Yacht</strong>ing presented Princess motoryachts and<br />
Jeanneau brand sailing boats. Simpson Marine<br />
is ubiquitous in Asia, including at the <strong>Thailand</strong><br />
<strong>Yacht</strong> <strong>Show</strong>, displaying a Monte Carlo <strong>Yacht</strong>s 70<br />
as well as Lagoon catamarans and a Beneteau<br />
sailing yacht. Other exhibitors included Hong<br />
Seh Marine, Leopard Catamarans, Multihill<br />
Solutions, Northrop & Johnson, the HYPE On-<br />
Water hospitality lounge, and the beautiful,<br />
classic, Illuzion which seemed to have a party<br />
going all day every day!<br />
Indoors, significant exhibitors included<br />
LuxBerths, who launched their new online berth<br />
booking platform during the <strong>Show</strong>, the Galileo<br />
Maritime Academy, Mont Azure property,<br />
Harcourt <strong>Yacht</strong>ing Crew Management, the<br />
almost-open Port Takola <strong>Yacht</strong> Marina, Kenkoon,<br />
Italthai Marine Group, Azimut <strong>Yacht</strong>s <strong>Thailand</strong>.<br />
<strong>Show</strong> sponsor, Sunbrella always on a mission to<br />
keep everyone shaded and cool had a presence<br />
both in the Pavilion and on the docks with a<br />
range of colourful pinwheels.<br />
16<br />
POST SHOW REPORT • www.thailandyachtshow.com
www.thailandyachtshow.com • POST SHOW REPORT 17
YACHT HIGHLIGHTS<br />
M/Y Lauren L<br />
presented by Titan Broker<br />
The majestic superyacht,<br />
Lauren L, was presented by<br />
Titan Broker. At 90m, she is the<br />
largest yacht ever to have been<br />
on display at a yacht show in<br />
Asia!<br />
M/Y Northern Sun<br />
Burgess <strong>Yacht</strong>s<br />
The 51m Northern Sun<br />
returned to the <strong>Thailand</strong> <strong>Yacht</strong><br />
<strong>Show</strong> with Burgess <strong>Yacht</strong>s.<br />
She’s high-class, long-range<br />
expedition yacht with extensive<br />
cruising experience in South<br />
East Asia.<br />
M/Y Ocean Emerald<br />
The 41m charter yacht, Ocean<br />
Emerald; a contemporary<br />
superyacht masterpiece,<br />
designed by Norman Foster<br />
she’s based year-round in<br />
South East Asia.<br />
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POST SHOW REPORT • www.thailandyachtshow.com
M/Y Mia Kai<br />
The 30m Bilgin <strong>Yacht</strong> was<br />
presented at TYS by Blue<br />
Water <strong>Yacht</strong>ing Co and<br />
Northrop & Johnson Asia,<br />
following an extensive refit in<br />
2015.<br />
Lee Marine<br />
Feadship and Ferretti,<br />
Maioras and Riveria were<br />
just a taste of Lee Marine’s<br />
15-strong impressive line-up<br />
of superyacht and boating<br />
brands on display at TYS. From<br />
the 60m Feadship-built M/Y<br />
Paraffin’s exclusive amenities,<br />
to the Falcon 106 with its<br />
impressive aft deck and swim<br />
platform, there was something<br />
for everyone.<br />
Boat Lagoon <strong>Yacht</strong>ing<br />
Boat Lagoon <strong>Yacht</strong>ing’s sixstrong<br />
line up included three<br />
Princess <strong>Yacht</strong>s and three<br />
Jeanneaus. The Princess V39<br />
with her retractable sunroof,<br />
offers a true open boating<br />
experience.<br />
www.thailandyachtshow.com • POST SHOW REPORT 19
MCY 70 - Simpson Marine<br />
Simpson Marine’s three-strong<br />
line-up included a MCY70<br />
motoryacht, boasting an<br />
elegant design from world<br />
class Italian yacht designers<br />
Nuvolari Lenard.<br />
Leopard Catamarans<br />
Leopard 51 PC<br />
The new Leopard 51PC was<br />
presented at TYS, boasting a<br />
range of exciting new features,<br />
she has a sleek design, a<br />
large forward cockpit and an<br />
expansive flybridge.<br />
Galeon 460’s<br />
Asian Premier<br />
Asia Marine presented the<br />
Galeon 460 Flybridge and she<br />
made her Asian debut at TYS.<br />
A yacht on the forefront of<br />
innovation technologies, this<br />
vessel features an adjustable<br />
sundeck, a rotating cockpit<br />
area and great entertainment<br />
space.<br />
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POST SHOW REPORT • www.thailandyachtshow.com
YACHT LIST<br />
YACHT BROKER BUILDER<br />
LOA<br />
(M)<br />
YACHT BROKER BUILDER<br />
LOA<br />
(M)<br />
Lauren L Titan Fleet Cassens-Werft 90<br />
Paraffin Lee Marine Feadship 60<br />
Northern<br />
Sun<br />
Lady Orient<br />
Burgess HYS 51<br />
Lee Marine<br />
Nishii<br />
Shipyard<br />
Destination Private Alloy <strong>Yacht</strong>s 41<br />
Ocean<br />
Emerald<br />
Phatsara<br />
Custom Line<br />
112<br />
Owner<br />
Lee Marine<br />
Rodriguez<br />
<strong>Yacht</strong>s<br />
Silkline<br />
International<br />
48<br />
41<br />
35<br />
Lee Marine Custom Line 34<br />
Falcon 106 Lee Marine Falcon 32<br />
Maiora 31DP Lee Marine Maiora 31.5<br />
MCY70 Simpson Marine MCY 21<br />
Selene 59 Lee Marine Selene 18<br />
Grand Banks Java <strong>Yacht</strong>ing Grand Banks 18<br />
Jeanneau 57<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Jeanneau 17<br />
Riviera 52 Lee Marine Riviera 16<br />
Leopard 51 PC<br />
Prestige 500<br />
Saba 50<br />
Leopard<br />
Catamarans<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Multihull Solutions<br />
Leopard<br />
Catamarans<br />
15.5<br />
Prestige 15<br />
Fountaine<br />
Pajot<br />
Viking 50 HongSeh Marine Viking 15<br />
Galeon 460 Asia Marine Galeon 14<br />
15<br />
Astondoa<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Princess<br />
<strong>Yacht</strong>s<br />
31<br />
Jeanneau<br />
V43F<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Jeanneau 14<br />
Mia Kai<br />
Blue Water<br />
Yaching Co<br />
Ltd & N&J<br />
Asia<br />
Bilgin <strong>Yacht</strong>s 30<br />
Pershing 92 Lee Marine Pershing 28<br />
Princess 82<br />
Private<br />
Princess<br />
<strong>Yacht</strong>s<br />
Sunseeker 90 Private Sunseeker 28<br />
Illuzion<br />
Sunreef<br />
82DD<br />
Illuzion<br />
Cruises<br />
Lee Marine<br />
Turkish<br />
Gullet<br />
Sunreef<br />
<strong>Yacht</strong>s<br />
Aicon 85 Private Aicon 23<br />
Inspiration III Private Jongert 23<br />
Leopard<br />
Olympia<br />
Princess S72<br />
Lee Marine<br />
Andaman<br />
Cruises<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Leopard<br />
<strong>Yacht</strong>s<br />
Tachou<br />
Shipyard<br />
Princess<br />
<strong>Yacht</strong>s<br />
28<br />
25<br />
25<br />
23<br />
23<br />
22.55<br />
Lagoon 42 Simpson Marine Lagoon 13<br />
Princess 42<br />
Z44<br />
Lucia 40<br />
Nautitech<br />
OPEN 40<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Northrop &<br />
Johnson Asia<br />
Multihull Solutions<br />
Elite <strong>Yacht</strong>ing<br />
Princess<br />
<strong>Yacht</strong>s<br />
13<br />
Zeelander 13<br />
Fountaine<br />
Pajot<br />
Nautitech<br />
Catamarans<br />
Oceanis 41 Simpson Marine Beneteau 12<br />
Premier 38 Lee Marine Premier 12<br />
Princess V39<br />
Everglades<br />
355CCX<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Princess<br />
<strong>Yacht</strong>s<br />
12<br />
12<br />
12<br />
HongSeh Marine Everglades 11.5<br />
Axopar Private Axopar 11<br />
Airship Rib<br />
330<br />
Airship Ribs<br />
<strong>Thailand</strong><br />
Airship Ribs 10<br />
Sherkhan<br />
Multihull<br />
Solutions<br />
Freizer 22.5<br />
Capelli<br />
Cantieri<br />
Capelli<br />
8<br />
Ferretti 72 Lee Marine Ferretti 22<br />
Hype<br />
HYPE Luxury<br />
Boat Club<br />
Ocean<br />
Voyager<br />
MCY70 Lee Marine MCY 21<br />
22<br />
Jeanneau<br />
CAP Camarat<br />
8.5CC<br />
Malibu<br />
Wakesetter<br />
24MXZ<br />
Boat Lagoon<br />
<strong>Yacht</strong>ing<br />
Jeanneau 8<br />
Lee Marine Malibus 7<br />
www.thailandyachtshow.com • POST SHOW REPORT 21
EXHIBITOR LIST<br />
EXHIBITORS<br />
Airship Rib Galileo Ocean Emerald<br />
Andaman Cruises Harcourt <strong>Yacht</strong>ing Crew Management Ocean <strong>Yacht</strong> Marina<br />
Asia Marine Hong Seh Phuket Gazette<br />
Awlgrip & International Paint lluzion Phuket Marina Engineering<br />
Azimut <strong>Yacht</strong>s <strong>Thailand</strong> Italthai Marine Limited Phuket Old Town<br />
Baba Beach Club by Sri Panwa Phuket Java <strong>Yacht</strong>ing Poe Ma Insurance<br />
Bake Kajonkiet International School (KIS) Port Takola <strong>Yacht</strong> Marina<br />
Banyan Tree Resort Kenkoon Pure Latex<br />
Blu Inc Media Lee Marine RL Magazine<br />
Boat Lagoon <strong>Yacht</strong>ing Co., Ltd Leopard Catamarans Sansiri<br />
BVZ Asia Livart Marine Simpson Marine (<strong>Thailand</strong>) Limited<br />
Delta Properties Luxberths Sunbrella<br />
DWP | BUZZ Markagain TMBA Lounge<br />
EA Mechanics Co., Ltd Mineral Pool Systems Twin Palms<br />
East Marine<br />
Farnova <strong>Yacht</strong>s<br />
MontAzure<br />
Multihull Solutions Asia<br />
MARINA MARINA SITE MAP SITE MAP & RATE CARD<br />
Up to 80m<br />
40m+<br />
20m+<br />
15m<br />
Floating<br />
Exhibition Space<br />
Lounge<br />
N<br />
1<br />
Z1<br />
N.Q<br />
Z3<br />
Z2<br />
1<br />
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17<br />
2 3<br />
4 5 6 7<br />
N 8 9<br />
10 11 12 13<br />
14 15<br />
16 17 18 19 20 21<br />
1<br />
On-Water<br />
Lounge<br />
1<br />
2<br />
1<br />
D<br />
15<br />
2<br />
T2<br />
1<br />
W<br />
C<br />
NON-SHOW BERTHS<br />
16<br />
4<br />
OBSERVATION<br />
PLATFORM<br />
1<br />
1<br />
B<br />
A<br />
17<br />
T1<br />
18<br />
3<br />
TO ON LAND<br />
PAVILION<br />
1<br />
S<br />
14<br />
E<br />
E.Q<br />
22<br />
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*<strong>Show</strong> layout representative only and subject<br />
to change by the organizer without prior notice<br />
Exhibition Area Type of Display Rate (THB) Excluding VAT
ON-LAND INDOOR<br />
PAVILION<br />
ON-LAND INDOOR PAVILION<br />
EXIT EXIT<br />
TO<br />
ON-WATER<br />
DISPLAY<br />
3<br />
3<br />
3<br />
3<br />
A30<br />
3<br />
A31<br />
3<br />
A41<br />
3<br />
3<br />
A29a<br />
3<br />
5<br />
3<br />
3<br />
3<br />
15<br />
TMBA<br />
LOUNGE<br />
A33<br />
6 3<br />
A26<br />
3<br />
A35<br />
3<br />
3<br />
A25a<br />
3<br />
A36<br />
3<br />
3<br />
A25b<br />
3<br />
3<br />
3<br />
3<br />
5<br />
2<br />
A29<br />
3<br />
A28<br />
3<br />
3<br />
A27<br />
3<br />
3<br />
6<br />
7<br />
A17<br />
3<br />
A18<br />
3<br />
A20<br />
3<br />
A22<br />
A24<br />
3<br />
A16<br />
6<br />
A19<br />
A14<br />
4<br />
4<br />
2<br />
A21<br />
2<br />
A12<br />
5<br />
10<br />
2<br />
A10<br />
5<br />
5<br />
2<br />
2<br />
6<br />
3<br />
6<br />
2<br />
A15<br />
3<br />
3<br />
3<br />
A13<br />
3<br />
A11<br />
6<br />
3<br />
7<br />
A1<br />
3<br />
A3<br />
3<br />
A7<br />
3<br />
A9<br />
REGISTRATION COUNTER<br />
VIP<br />
CARPARK<br />
Media Centre<br />
A2<br />
4<br />
2<br />
A4<br />
4<br />
2<br />
A6<br />
4<br />
4 4 4<br />
2 2 2<br />
A8a A8b A8c<br />
2<br />
OFFICIAL<br />
SHOW<br />
ENTRANCE<br />
TAT/MOT LOUNGE<br />
www.thailandyachtshow.com • POST SHOW REPORT 23
PARTNERS & SPONSORS<br />
The growth of the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> is thanks to our valued collaborations with key partners<br />
and sponsors, all contributing to the <strong>Show</strong>’s success.<br />
Each partner brings something unique and memorable to the overall show experience, and the<br />
growing list of brands and companies who come on board are testament to the shared vision<br />
among all partners.<br />
Official Partners:<br />
Supported By:<br />
Sponsors:<br />
AO PO GRAND MARINA<br />
Thai Marine Business Association<br />
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MARKETING<br />
ACTIVITIES<br />
promotion of TYS in English, Thai and Chinese.<br />
A wide-ranging online and social media<br />
campaign also proved to be highly effective in<br />
raising interest and attracting visitors.<br />
Visitor promotions and strategic partnerships<br />
within the <strong>Show</strong>’s network, as well as increased<br />
reach thanks to our relationship with the<br />
Tourism Authority of <strong>Thailand</strong> and the Ministry<br />
of Tourism & Sports network, provided valuable<br />
access to airport advertising, billboard signage<br />
throughout Phuket, in addition to our own onisland<br />
signage campaign too.<br />
Following in the footsteps of the immensely<br />
successful first <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong>, the<br />
second edition was extensively publicised<br />
through a comprehensive mix of marketing<br />
methods, both in print and electronically. A<br />
new and visually striking brand campaign was<br />
rolled-out in the run-up to the <strong>Show</strong>, and it<br />
certainly helped us to stand-out. Advertising<br />
and editorial coverage in premier boating<br />
publications and luxury lifestyle titles around<br />
the region led to extensive exposure and<br />
The <strong>Show</strong>’s broadcast reach was equally<br />
impressive, with national and international<br />
television and radio interviews providing<br />
coverage that was essential in garnering the<br />
attendance of HNWI and UNHWI visitors. In<br />
addition, a series of targeted e-newsletters<br />
and news articles on the <strong>Show</strong>’s website, and<br />
across its social media platforms, were all<br />
employed to keep TYS visible both before and<br />
during the event, and maintain a steady flow<br />
of fresh information in real time to the largest<br />
possible target audience.<br />
www.thailandyachtshow.com • POST SHOW REPORT 25
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MARKETING ACTIVITIES<br />
PUBLIC RELATIONS<br />
TOTAL PR VALUE<br />
USD 3.9M<br />
THB 134.6M<br />
+32%<br />
PR VALUE<br />
INCREASE<br />
T EDITION IN LAST EDITION<br />
USD 2.96M<br />
THB 104.2M<br />
TYS FIRST EDITION<br />
TYS SECOND EDITION<br />
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PRESS SOCIAL CLIPPINGS MEDIA SAMPLES<br />
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PRESS CLIPPINGS<br />
30<br />
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PRESS CLIPPINGS<br />
32<br />
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MEDIA PARTNERS<br />
A big thank you to the <strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong>’s media partner for their support.<br />
CHINA MARKET<br />
START FROM OCEANWAY<br />
ONE COAST<br />
LIFESTYLE & FASHION BANGKOK PHUKET SAMUI DUBAI ABU DHABI<br />
The first yacht information platform in China<br />
www.thailandyachtshow.com • POST SHOW REPORT 33
THAILAND<br />
YACHTING FORUM<br />
of presentations from members of the Thai<br />
Marine Business Association, starting with<br />
an overview of the Andaman Sea region, its<br />
highlights and strengths in the international<br />
marketplace. This was followed by an in-depth<br />
look at the Gulf of <strong>Thailand</strong>, in particular it’s<br />
untapped potential as a cruising destination<br />
and the expected increase in the number of<br />
visiting yachts following recent changes by the<br />
Customs Department.<br />
The second edition of the <strong>Thailand</strong> <strong>Yacht</strong>ing<br />
Forum provided a unique opportunity for<br />
public and private sector co-operation, and a<br />
platform for industry stakeholders to discuss<br />
and share ideas of how to make <strong>Thailand</strong> the<br />
yachting hub of ASEAN.<br />
Held at the Phuket Boat Lagoon on 14<br />
December 2016, the first half of the Forum saw<br />
presentations from a number of government<br />
departments and authorities, with the focus<br />
primarily on developing <strong>Thailand</strong>’s superyacht<br />
industry. The Marine Department updated on<br />
recent and ongoing activities, specifically the<br />
planned realignment of regulations to entice<br />
more visiting superyachts to <strong>Thailand</strong>’s waters.<br />
The second half of the Forum was dominated<br />
by the private sector and included a number<br />
Infrastructure is key to the success of any<br />
marine destination, and the Forum looked<br />
at the clear link between Phuket’s evolution<br />
and marine infrastructure development, in<br />
particular marina berths, and how this has<br />
directly led to growth in the number of visiting<br />
yachts to the area over the last 10 years.<br />
With the drive by central government to turn<br />
<strong>Thailand</strong> into a superyacht hub, Gold Coast<br />
City Marina and Shipyard provided a timely<br />
case study on Australia, highlighting its success<br />
as a superyacht destination, and highlighting<br />
important take-aways for Phuket and <strong>Thailand</strong>.<br />
Delegates concurred that the Forum stimulated<br />
discussion, proved to be an excellent<br />
opportunity to develop contacts and further<br />
strengthen business relationships, and that it is<br />
essential tool to help guide <strong>Thailand</strong>’s marine<br />
industry development for the future.<br />
The third <strong>Thailand</strong> <strong>Yacht</strong>ing Forum will take<br />
place 22 February, 2018, followed by the<br />
<strong>Thailand</strong> <strong>Yacht</strong> <strong>Show</strong> (22 – 25 February, 2018).<br />
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www.thailandyachtshow.com • POST SHOW REPORT 35
36<br />
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LIVE THE LIFE<br />
12-15 APRIL 2018<br />
ONE°15 MARINA SENTOSA COVE<br />
SINGAPORE<br />
VENUE HOSTS<br />
SUPPORTED BY<br />
HELD IN<br />
www.thailandyachtshow.com • POST SHOW REPORT 37
Sunbrella ® is a registered trademark of Glen Raven, Inc.<br />
SUNBRELLA.COM<br />
www.thailandyachtshow.com<br />
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