SINGAPORE YACHT SHOW 2018 EXHIBITION OPPORTUNITIES

EXHIBITION OPPORTUNITIES 

www.singaporeyachtshow.com

ABOUT THE 

SINGAPORE YACHT 

SHOW 

WHY SINGAPORE? 

As Asia’s foremost yacht show, the Singapore 

Yacht Show is a natural gateway to Asian affluence; 

perfectly positioned as an international hub that 

attracts high net worth individuals from across the 

region. 

The Singapore Yacht Show is Asia’s leading yacht 

and luxury show, providing an opportunity to 

discover some of the world’s finest superyacht and 

international boat brands in an elite and highly 

social setting. 

Held at the award-winning ONE°15 Marina Sentosa 

Cove, Singapore, this exclusive event epitomises 

luxury lifestyle, bringing together world-class 

superyachts and luxury boats, and consistently 

showcasing more regional premieres than at any 

other show in Asia. Glamorous parties, high-end 

entertaining, and an enviable range of prestige 

products and brands makes the Singapore 

Yacht Show a firm fixture as one of the region’s 

unmissable events. 

The event showcases leading yacht brands and 

service providers from around the world, as well 

as a potent combination of lifestyle elements; an 

automobile showcase, property, private aviation, 

time pieces, jewellery and art. 

The 8th edition of the Singapore Yacht Show 

will take place from the 12-15 April 2018, and 

will offer visitors a first-class platform to meet 

yachting professionals, boat owners, and supercar 

aficionados. Exhibitors can also benefit from 

valuable business networking and the opportunity 

to develop professional networks of suppliers and 

distributors thanks to dedicated B2B schedule of 

events resulting in large-scale attendance from 

industry professionals. 

According to Wealth-X’s World Ultra Wealth 

Report 2017, Asia registered the strongest 

growth in the number of ultra wealthy individuals 

within the context of a rise in the global wealthy 

populations and its total wealth. 

2016 saw wealth among UNHWIs in Asia rise by 

3.5%. With new opportunities abound, finding the 

right platform for your company to stand out from 

the crowd is your key to success in these markets. 

Our exhibitors benefit from direct interaction with 

these new millionaires and billionaires from around 

the region, attracted to the yachting lifestyle, as 

well as all that Singapore has to offer – its financial 

free-zone, world-leading casinos, luxury shopping, 

sumptuous golf courses, first-world private 

education, and much more. 

If you’re looking to meet Asian’s burgeoning 

HNWI and UHNWI community, coupled with fellow 

yachting and luxury industry professionals from 

all over the world, the Singapore Yacht Show is 

an unmissable addition to your annual marketing 

strategy. 

SINGAPORE 

2 EXHIBITION OPPORTUNITIES • www.singaporeyachtshow.com 

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EXHIBITION OPPORTUNITIES • www.singaporeyachtshow.com

WHY EXHIBIT? 

WHY EXHIBIT? 

11,600 

13,600 

14,280 

2015 2016 2017 


5 


WHY EXHIBIT? 

WHY EXHIBIT? OUR REACH 

From brand visibility to credibility, exhibiting at a B2B/B2C expo such as the Singapore Yacht Show 

affords you and your business many benefits. 

Whether you’re looking to establish your presence in the region or expand into a new market, 

an expo provides a powerful platform for meeting new customers, reaching out to your existing 

clientèle, and building a more established and reputable brand. 

With the right strategy in place, exhibiting at the Singapore Yacht Show will provide a valuable 

opportunity to significantly expand your company’s client base. 

As part of our objective to promote the yachting lifestyle in Asia and maintain the Singapore 

Yacht Show’s position as the region’s leading yacht show, we take a proactive approach to 

attracting prospective clients to visit SYS and ensuring that we attract the right visitors. We 

understand that the leisure marine market in Asia is maturing and developing, and our mission is 

to drive that development. 

In addition to advertising in relevant media, we also have a powerful networking of visitor 

promotions partners (clubs and associations) and a PR agency who helps us to spread the word 

even further afield. 

Over the course of our promotional campaign our reach is impressive, see below: 

Promote your 

business at the 

region’s leading 

yacht show 

Showcase 

your company 

to buyers 

and decision 

makers 

VISITOR PROMOTION 

CAMPAIGN 

2.2 MILLION 

PEOPLE 

PR CAMPAIGN 

7.2 MILLION 

READERS AND VIEWERS 

SOCIAL MEDIA 

3.5 MILLION 

PEOPLE 

ADVERTISING 

CAMPAIGN 

WORTH 

S$1.2 million 

Develop new 

partnerships and 

relationships with 

international and 

regional contacts 

Benefit from an 

engaging and widereaching 

marketing 

and media 

programme 

Build brand 

awareness in a 

growing market 


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WHO EXHIBITS? 

GEOGRAPHICAL BREAKDOWN 

OF EXHIBITORS 

Federation - 

Association 4% 3% 

Financial/ 

Insurance 

Private 

Aviation 

5% 

3% 

Hotels, 

Properties 

& Resorts 

26% 

EUROPE 

6% 

AMERICAS 

49% 

ASIA 

Luxury 

Product & 

Services 

(nonyachting) 

16% 

27% 

Yacht/ 

Boat 

Builder 

2% 

ROW 

17% 

AUSTRALIA 

Yachting 

Services and 

Suppliers 

21% 

21% 

Yacht 

Dealer/ 

Broker 


9 


CLIENT TESTIMONIALS 

CLIENT TESTIMONIALS 

“Huge congratulations to the show 

organisers - SYS 2017 has in every way 

surpassed our expectations. In terms of 

boat sales we have had stratospheric 

results, and have even exceeded the 

number of sales from last year.” 

Kiran Haslam, Marketing Director, 

Princess Yachts 

“The Singapore Yacht Show is vibrant 

and gathers people from all over Asia. 

We’ve had a very busy show, with lots of 

client viewings of M/Y Ambrosia.” 

Vincenzo Poerio, CEO, Benetti 

“We chose the Singapore Yacht Show 

as the launch platform for our Virtual 

Reality technology. We met with many 

potential clients, partners and media … 

the response was very positive and quite 

overwhelming...” 

Serguei Beloussov, Founder & CEO, 

SW Interactive 

“The 7th edition of Singapore Yacht 

Show was the best edition that 

Simpson Marine has ever had…The 

show is without doubt the right 

platform for the launch of new yachts 

and products and we are looking 

forward to 2018!” 

Nick Stratton, Country Manager, 

Simpson Marine 

“We are continuously strengthening our 

presence in the region, and the Singapore 

Yacht Show is a key part of our strategy. We 

will be back with a much bigger presence 

next year. SYS is the Show to be at - it is the 

focal point of the whole region.” 

Douglas Culverwell, 

Regional Business Manager, 

Sunseeker International Ltd 

“We are extremely happy with SYS 

this year, attracting guests from across 

the region, and selling five boats 

throughout the weekend. Our booth had 

no downtime and we were overflowing 

with visitors from opening until way 

past show closing every night… We look 

forward to putting on an even bigger 

display next year.” 

Choppy Tan, CEO, 

Azimut 

“May I say thank you for a very good 

show; we saw plenty of good quality 

clients, and we are optimistic about a 

sale. We were happy to be able to show 

a superyacht of superior quality - if we 

want to develop the Asian market, we 

have to… promote the top end of the 

industry.” 

Guido Krass, Founder, 

SilverYachts 

“There was a really good feel to the place, 

a great ambience - we’ve had a fantastic 

four days here at the Singapore Yacht 

Show. We’ve seen it growing every year 

and this is the biggest so far. The region 

needs a boat show, and this is the one!” 

Peter Staalsmid, Sales Manager, 

Sevenstar Yacht Transport 


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STAND OPTIONS 

STAND OPTIONS 

We have a range of stands available to suit all needs and budgets. Exhibitors can chose between a 

shell-scheme stand or raw space in both the Pavilion, or on the Esplanade area of the Show. 

INDOOR PAVILIONS - RAW SPACE 

On water we offer berths for yachts and boats of all sizes, and a comprehensive range of floating 

platforms too. 

INDOOR PAVILIONS – SHELL SCHEME 

FLOATING PLATFORMS - ON WATER OPTION 1 

ESPLANADE PAVILION – RAW SPACE 

Copyright: Feadship 


13 


STAND OPTIONS 

STAND OPTIONS 


MARINA BERTHS 

We offer a range of yacht berths suitable for in-water displays of all sizes, from the smallest of day 

boat right through to larger superyachts. 


RATES FOR STANDS 

EXHIBITION AREA TYPE OF DISPLAY COST 

Indoor Pavilions (North, East, West) 

Raw Space 

Shell Scheme 

SGD600 per square metre 


Esplanade Pavilion Raw Space SGD575 per square metre 

Yacht (E Dock, Premiere Berth) Premium Berth SGD625 per linear metre 

Yacht up to 30m Berth SGD600 per linear metre 

Superyacht 31m - 50m Berth SGD500 per linear metre 

Superyacht 51m and up Berth SGD450 per linear metre 

Floating Platform 

Option 1 - Raw Space 

Option 2 - Modular Open Booth 

Option 3 - Glass Enclosed Booth 





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BRANDING OPPORTUNITIES 

BRANDING OPPORTUNITIES 

ENHANCED BRANDING OPPORTUNITIES 

If you didn’t see the branding at Singapore Yacht Show, you must have had your eyes closed! More 

companies and exhibitors than ever before made the most of the available branding opportunities, 

from light balloons to signage, and from branded bags to simple lanyards. Being visible is easy, 

and at SYS we’re experts at it. 

CARPET 

To find out how you can increase your brand visibility at SYS, 

contact us: info@singaporeyachtshow.com 

LANYARD 

SPONSORSHIP 

ADVERTISEMENTS 

BANNERS 

FLAGS 

BAGS 

LIGHT 

BALLOON 


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CONTACT US 

info@singaporeyachtshow.com 

www.singaporeyachtshow.com

SINGAPORE YACHT SHOW 2018 EXHIBITION OPPORTUNITIES

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