SINGAPORE YACHT SHOW 2018 EXHIBITION OPPORTUNITIES

WHY EXHIBIT?
WHY EXHIBIT? OUR REACH
From brand visibility to credibility, exhibiting at a B2B/B2C expo such as the Singapore Yacht Show
affords you and your business many benefits.
Whether you’re looking to establish your presence in the region or expand into a new market,
an expo provides a powerful platform for meeting new customers, reaching out to your existing
clientèle, and building a more established and reputable brand.
With the right strategy in place, exhibiting at the Singapore Yacht Show will provide a valuable
opportunity to significantly expand your company’s client base.
As part of our objective to promote the yachting lifestyle in Asia and maintain the Singapore
Yacht Show’s position as the region’s leading yacht show, we take a proactive approach to
attracting prospective clients to visit SYS and ensuring that we attract the right visitors. We
understand that the leisure marine market in Asia is maturing and developing, and our mission is
to drive that development.
In addition to advertising in relevant media, we also have a powerful networking of visitor
promotions partners (clubs and associations) and a PR agency who helps us to spread the word
even further afield.
Over the course of our promotional campaign our reach is impressive, see below:
Promote your
business at the
region’s leading
yacht show
Showcase
your company
to buyers
and decision
makers
VISITOR PROMOTION
CAMPAIGN
2.2 MILLION
PEOPLE
PR CAMPAIGN
7.2 MILLION
READERS AND VIEWERS
SOCIAL MEDIA
3.5 MILLION
PEOPLE
ADVERTISING
CAMPAIGN
WORTH
S$1.2 million
Develop new
partnerships and
relationships with
international and
regional contacts
Benefit from an
engaging and widereaching
marketing
and media
programme
Build brand
awareness in a
growing market
6 EXHIBITION OPPORTUNITIES • www.singaporeyachtshow.com
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EXHIBITION OPPORTUNITIES • www.singaporeyachtshow.com