SINGAPORE YACHT SHOW 2017 POST SHOW REPORT

2017 POST SHOW REPORT 

www.singaporeyachtshow.com www.singaporeyachtshow.com 

• POST SHOW REPORT 1

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CONTENTS 

Message From The CEO...................................5 

Visitor Profile........................................................6 

Facts & Figures....................................................7 

Show Overview....................................................10 

Exhibitors...............................................................17 

Yacht List................................................................22 

Yacht Highlights..................................................24 

Partners .................................................................30 

Testimonials...........................................................34 

Marketing & PR....................................................39 

Branding Opportunities....................................44 

A Business Platform...........................................47 

www.singaporeyachtshow.com IMAGE CREDIT: BlueiProd, Cedric • POST Vrolant, SHOW Gregory REPORTVanlerberghe, 

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POST SHOW REPORT • www.singaporeyachtshow.com

MESSAGE 

FROM THE CEO 

of games and shows. SYS also partnered with 

the Asia Dive Exhibition (ADEX) which ran 

concurrently at the SUNTEC Exhibition Centre, 

providing shuttle bus to connect the two 

venues. We were also delighted to welcome 

back the on-water Demonstration Platform, 

where a range of spectacular toys were 

available to be ‘tried and tested’ by some of 

the more daring spectators; such engagement 

is immensely valuable to the atmosphere of 

SYS. 

The Singapore Yacht Show (SYS) 2017 

confirmed the event’s status as the most 

important marine show in South East Asia, and 

further developed Singapore’s reputation as 

the boating business hub of the region. This 

was helped by better weather than in previous 

years, and the first-class venue that is ONE˚15 

Marina Sentosa Cove. Representatives of 

many of the world’s leading brands chose to 

exhibit in force, and were happy later to report 

an increased number of visitors over 2016, an 

increase in the quality of those visitors and, 

ultimately, good sales figures and improved 

‘further prospects’. 

The Show attracted exceptionally strong 

representation from the highest-profile 

dealers, many of them presenting both 

regional and world premières, reflecting the 

strategic importance of SYS to so many of the 

exhibitors. 

In addition to the in-water show, SYS 2017 

presented a greatly expanded number of 

family-friendly activities over the four days, 

including a children’s playground and plenty 

The social programme was second-to-none: 

immediately after the Asia Pacific Yachting 

Conference, SYS celebrated the best-of-thebest 

Asia Boating Awards, and those with 

sufficient stamina went straight on to the 

Singapore Yacht Show Welcome Party. Over 

the next four days, a whole catalogue of 

dealers’ receptions, VIP parties, fashion shows, 

supercar parades and the SYS & Yisin Chinese 

Regal Night took place. Aside from the formal 

functions, visitors were well catered for by 

food & beverage outlets in the pavilions, in 

the marina, on the boardwalk and all along 

Quayside Isle where guests and industry 

professionals were able to meet, relax, and 

discuss in the restaurants and bars and any 

number of pop-up concept bars as well. 

The Singapore Yacht Show team is delighted 

to have been the architect of an immensely 

successful event, staged in a world class venue, 

and putting South East Asia ever more firmly 

on the global yachting map. 

Andy Treadwell, 

CEO & FOUNDER 

www.singaporeyachtshow.com • POST SHOW REPORT 5

FACTS & FIGURES 

11,600 

13,600 

14,280 

2015 2016 2017 

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THE SINGAPORE YACHT 

SHOW 2017 

presented more premières than ever before, and the new popup 

dining area on the boardwalk was a focal point of the Show. 

The party programme seemed almost endless, both private 

and open, underscoring SYS’s ability to connect buyers and 

sellers through social events in sophisticated surroundings. 

10 


DAZZLING 

DEBUTS 

More global yacht builders chose the 

Singapore Yacht Show as the launch 

platform for their regional debuts, with over 

20 new models on display for the first time. 

Princess, Jeanneau (Boat Lagoon Yachting), 

Beneteau Gran Turismo and Beneteau’s 

Oceanis Yacht 62 (Simpson Marine), Leopard 

Catamarans, Azimut, Cranchi and Boston 

Whaler (Hong Seh Marine), Ferretti and 

Pershing (Ferretti Asia-Pacific and Hong Seh 

Marine), and Sunreef Catamarans all presented 

brand new out-of-the-box boats. SYS was also 

the venue of the world première of Charley, 

a 51m superyacht support vessels from Echo 

Yachts. 

Completing the ‘big boats’ line up were the 65m 

Ambrosia from Benetti, and the astonishing 

77m Silver Fast by SilverYachts from Western 

Australia. The combination of size, novelty, 

and social events was a perfect demonstration 

of what a yacht show should be – a coming 

together of all the elements that contribute to 

the luxury boating lifestyle. 


SYS & YISIN CHINESE 

REGAL NIGHT 

No show in China attracts the sort of boats 

that SYS has on display, making this the 

perfect platform to introduce the yachting 

lifestyle to select China VIPs. After just two 

years the Chinese Regal Night has become 

a major fixture on the SYS programme to 

the delight of all those involved, organisers 

and guests alike. 

VIP LOUNGE 

During the Singapore Yacht Show, special 

guests were invited to take time out in the 

VIP Lounge, which featured the Diageo World 

Class Bar, fabulous sounds via AV Intelligence 

audio equipment as well as Singapore’s most 

comfortable lounging furniture and accessories 

from Singapore-based furniture designer Sam & 

Sara with their brand new ipse ipsa ipsum range. 

There was even an eclectic array of Moritz 

Grossmann watches on display with experts 

on-hand for visitors to discover the range. The 

perfect venue to unwind! 

YACHT PARTIES 

It really was “parties, parties, parties” for four nights in a row. Every evening there were receptions held 

by Azimut Yachts, Ferretti Group, Princess Yachts, Simpson Marine, and Sunreef Yachts. Sunseeker 

threw Happy Hours, and the beer tokens nearly ran out at Sevenstar Yacht Transport. Then there were 

the exclusive soirées on board Silverfast, Ocean Emerald, Ambrosia and Charley for invited guests. 

The docks were buzzing: social events are invaluable in bringing together buyers and sellers, and 

SYS provided the opportunity for exhibitors to entertain and network with clients in a sophisticated 

ambience. Everyone’s dance card was full, every night. 

12 


VIP TRANSFERS 

COURTESY OF BMW 

To make sure that VIP guests travelled in 

style, the Singapore Yacht Show partnered 

with BMW. As the Show’s Official Luxury 

Motor Vehicle Partner, transfers were 

arranged in a fleet of the company’s flagship 

sedan – the BMW 7 Series. SYS may be the 

destination, but it’s always better to arrive 

in comfort and style! 


CAR CLUBS 

SYS is a magnet for car enthusiasts as well 

as boat lovers. The 2017 Show hosted car 

clubs from Ferrari and Lamborghini, and 

the car owners and drivers were treated 

to an unique and in person look at some 

of the superyachts on display as well as 

special access to all areas of the Show. 

ON-WATER 

DEMONSTRATION 

PLATFORM 

Seeing is believing, but experiencing is so 

much better. SYS teamed up with Ola Beach 

Club and Red Paddle to present hands-on 

and interactive demonstrations of kayaks, 

motorised jet surfs, paddleboards and the 

exhilarating water-jetpack. 

14 


COMO SHAMBHALA 

WORKSHOPS 

Breathe and stretch for a little peace, quiet, 

and healthy living among all the hedonism, 

when COMO Shambhala presented three 

exclusive workshops on board the 25m 

catamaran, Lady QuikGlow. Guests had the 

choice of: ‘Meditatation’ with Per van Spall; 

‘Nutrition’ by Eve Persak; ‘Yoga and Pilates’ 

from Joyce Liew and Lorenzo Augustus 

Tay. 

POP-UP BARS AND 

DINING AREA 

Hot? Hungry? Thirsty? The extensive 

selection of pop-up bars and restaurants 

on The Esplanade had something for 

everyone, from ice cream to sizzling 

sausages, and from cocktails to cold-brew 

coffee. The whole area near the main ramp 

to the docks was a focal point of the Show, 

a meeting-and-greeting place that nobody 

could miss. 


16 


GEOGRAPHICAL BREAKDOWN 

OF EXHIBITORS 

26% 

EUROPE 

6% 

AMERICAS 

49% 

ASIA 

2% 

ROW 

17% 

AUSTRALIA 


EXHIBITOR LIST 

18 





LUXURY 

YACHTING 

P A L M 

B E A C H 

Pantone 540C 

Pantone 271C 

prometheus 

PROMARINE 

20 



w w w . s u p e r y a c h t g r o u p . c o m 

TRITON 

SUBMARINES 

U-Boat Worx 


YACHT LIST 

YACHT BROKER BUILDER 

LOA 

(M) 


LOA 

(M) 

Silver Fast Silver Yachts Silver Yachts 77 

Palm Beach 65 Grand Banks Palm Beach 20 

Ambrosia Benetti Benetti 65 

Ru Lin Neo Yachting Ferretti 20 

Charley Echo Yachts Echo Yachts 46 

Sante Simpson Marine Clipper 20 

Ocean Emerald 

Yacht owner 

Rodriguez 

Yachts 

41 

Annette 2 Sunreef Yachts Sunreef Yachts 19 

Gaia Love 

Dive Gaia 

PT Bahtera 

Bahari 

40 

Bay Suites 

ONEº15 Luxury 

Yachting 

19 

Hye Seas II SUTL Azimut Yachts 36 

Lagoon 620 

Simpson Marine 

Lagoon 

Catamarans 

19 

Princess 32M 

Boat Lagoon 

Yachting 

Princess Yachts 32 

MC6 Simpson Marine Monte Carlo 19 

Azimut 95 Azimut Singapore Azimut Yachts 29 

Oceanis 62 Simpson Marine Beneteau 19 

Princess 88MY 

Boat Lagoon 

Yachting 


Metorite Grand Banks 18 

H/V Vega 26 

Princess 60 

Boat Lagoon 

Yachting 


MCY86 Simpson Marine MCY 26 

Princess S60 

Boat Lagoon 

Yachting 


Sea Breeze Reel Torque Yachts Riviera 25.5 

Magnus Opus Princess Yachts 17 

MCY76 Simpson Marine MCY 23.5 

Manhatten 55 Sunseeker Asia Sunseeker 17 

Anka 


Yachting 

Bondway 23 

Pershing 5X 

Ferretti Group 

Pershing 

Yachts 

17 

Princess 75MY 

Boat Lagoon 

Yachting 


Princess 56 

Boat Lagoon 

Yachting 


Riva 75 Ferretti Group Riva 23 

Riva 56 Ferretti Group Riva 17 

Sher Khan Multihull Solutions Friezer 75 23 


Ferretti 720 Ferretti Group Ferretti Yachts 22 

Charter Me Too 

Leopard 

Catamarans 

16 

Maritimo M70 SG Boating Maritimo 22 

Lady Mae Albemarle 16 

Princess S72 

Boat Lagoon 

Yachting 


Leopard 51 PC 

Leopard 

Catamarans 

Leopard 

Catamarans 

16 

Azimut 70 

Boat Lagoon 

Yachting 

Azimut Yachts 21 

Riviera 54 Reel Torque Yachts Riviera 16 

Eagle Wings Sunreef Yachts Sunreef Yachts 21 

Tiger Too Princess Yachts 16 


Princess 49 

Boat Lagoon 

Yachting 

Princess Yachts 15.5 

Lady Quickglow 21 

Agnus Princess Yachts 15 

Princess 68 

Boat Lagoon 

Yachting 


Fountain 48 - 

Acronis 

Seakeeper Inc Fountain 15 


Leopard 48 Sail 

Leopard 

Catamarans 

Leopard 

Catamarans 

15 

Le Tara 


Yachting 

Alaska 20 

Majesty 48 Gulf Craft Gulf Craft 15 

Nomad 65 Gulf Craft Gulf Craft 20 

Maritimo M48 SG Boating Maritimo 15 

22 


YACHT LIST 


LOA 

(M) 


LOA 

(M) 

Galeon 460 Asia Marine Yachts Galeon 14.5 

Lang Kuai Fung Simpson Marine Aquila 12 

Lagoon 450 

Sportop 


Lagoon 

Catamarans 

14.5 

Lucia 40 

Multihull Solutions 

Fountaine 

Pajot 

12 

Leopard 45 

Leopard 

Catamarans 

Leopard 

Catamarans 

14.5 

Roughneck OPH 

M10 

Kairos Singapore Roughneck 12 

Sealine 47 

Boat Lagoon 

Yachting 

Sealine 14.5 

Princess V39 

Boat Lagoon 

Yachting 

Princess Yachts 11.5 

Antares 2 Simpson Marine Beneteau 14 

370 Outrage Hong Seh Marine Boston Whaler 11 

Atlantis 43 Azimut Singapore Azimut Yachts 14 

Cranchi Z35 Hong Seh Marine Cranchi 11 


Pursuit 355 SG Boating Pursuit 11 

Fiesta too Cabo 14 

Sun Odyssey 

349 

Boat Lagoon 

Yachting 

Jeanneau 11 

GT46 Simpson Marine Beneteau 14 

Four Winns 

HD270 

Premium Nautical Four Winns 9 

Lady Quickglow 

II 

Fairline 14 

Safyna 


Yachting 

Rinker 8 

Magellano 43 Azimut Singapore Azimut Yachts 14 

Searay 

Sundancer 260 

SG Boating Searay 8 

Princess Tiffany Princess Yachts 14 

Cool Breeze 


Yachting 

Four Winns 7 

Azimut 43 Azimut 13 

Fisherman 236 MBR Grady White 7 

Leopard 43 PC 

Leopard 

Catamarans 

Leopard 

Catamarans 

13 

Four Winns 

HD220 

Premium Nautical Four Winns 6 

Palm Beach 42 Grand Banks Palm Beach 13 

Pioner Flexi Kairos Singapore Pioner 6 

Ximula 


Yachting 

Lagoon 

Catamarans 

13 

Pioner Touring Kairos Singapore Pioner 6 

Carera Motive Maritimo 12 

Searay SPX190 SG Boating Searay 6 

Lagoon 400S2 


Lagoon 

Catamarans 

12 

Whaly 435 Kairos Singapore Whaly 5 


YACHT HIGHLIGHTS 

Silver Fast 

By SilverYachts 

SILVERYACHTS’ presence at SYS was 

unmissable with its impressive 77m 

Silver Fast on display. The Espen 

Øino-designed motoryacht has a 

sleek, aerodynamic hull form and 

superstructure that is characteristic 

of the shipyard. She is the largest 

vessel to be built by SilverYachts to 

date, and was also the largest yacht 

ever to be displayed at the Singapore 

Yacht Show. 

Benetti Yacht’s 

Ambrosia 

The Italian powerhouse, Benetti 

Yachts, is one of the oldest builders 

of luxury motoryachts in the world 

and is known for producing vessels 

of timeless Italian styling and 

construction elegance. The 65m M/Y 

Ambrosia was no exception at SYS 

with traditional elegant lines, her six 

deck levels, and exterior lines, are 

sleek and well-proportioned while 

maintaining her strong sense of 

identity and power. 

Boat Lagoon Yachting – 

Princess Yachts SEA 

24 

POST SHOW REPORT • www.singaporeyachtshow.com 

Boat Lagoon Yachting, was once 

again the largest exhibitor at the 

Singapore Yacht Show with an 

extensive line-up, with something 

for every cruising experience and 

budget, for both charter, or purchase. 

The company’s 13-strong line up, 

of which 11 were Princess Yachts, 

included the new Princess S60 and 

Princess 49, both models made their 

Asian debut.


Simpson Marine, one of SYS’ longeststanding 

exhibitors returned to the 

Show with several leading brands 

including the Beneteau Oceanis Yacht 

62 and the Beneteau Gran Turismo 

46 both of which made their Asian 

premiere. The Lagoon 620 Essence 

and the Monte Carlo 6 both made 

their Singapore debuts, while firmfavourite, 

the Lagoon 450 was also 

on display. 

Charley’s Premiere 

– Echo Yachts 

The 46m tri-deck catamaran Charley 

made her world premiere at SYS 

having recently been delivered to 

her owner by Echo Yachts. Equipped 

with a wide array of tenders and toys, 

a touch-and-go helicopter pad, dive 

store, decompression chamber and 

specialist sonar equipment for wreck 

diving expeditions, she is the largest 

composite resin infused vessel to be 

built in Australia to date. 

Ferretti Group 

In partnership with its local dealer, 

Hong Seh Marine, the Ferretti Group 

showcased five yachts at SYS, three 

of which made their regional debut; 

the brand-new Ferretti 450, the 

Ferretti 700 and the Pershing 5X, 

alongside the Riva Venere 75 and 

Riva 56. With Ferretti’s biggest ever 

display at the Singapore Yacht Show 

there was certainly something for 

everyone! 


Hong Seh Marine 

Long-time supporter of SYS, and 

resident of ONE°15 Marina Sentosa 

Cove, Hong Seh Marine presented 

some of Italy’s finest production 

boats. They displayed a wide-range 

of the Ferretti Group brands’ pleasure 

vessels alongside the Cranchi Z35 

which made her Asian debut, as did 

the unsinkable legend, Boston Whaler 

370 Outrage. 

Leopard Catamarans 

Leopard Catamarans returned with 

four vessels, making this edition of 

SYS their largest showing to date. 

A testament to the brand’s strength 

and popularity in the South East 

Asian market, Leopard Catamarans 

showcased the Leopard 40 sailing 

and the 45 Powercat both of which 

made their regional premieres. In 

addition, two new models were 

also on display, the 48 Sail and 51 

Powercat. 

Sunseeker 

We welcomed Sunseeker back to SYS 

with an on-water hospitality lounge 

and the Manhattan 55. Visitors had 

the chance to experience the finest 

in British craftsmanship first hand, 

and relax in their expansive lounge to 

learn about the full range of models 

available. 

26 


Azimut 

Azimut Singapore returned to SYS 

with a prominent central location 

in the marina to display a range of 

yachts from 43ft to 95ft. Azimut’s 

five-strong line-up included the 

Azimut 95, which made its debut at 

the Show and she proved to be a real 

head-turner. 

Sunreef Yachts 

Sunreef Yachts returned once again 

with another premiere! This year 

together with the Sunreef Supreme 

68 Eagle Wings, we saw the premiere 

of the custom Sunreef 62. The 

Sunreef 62 Annette 2, a universal sail 

catamaran provided both luxury and 

exceptional sailing performance. She 

was ordered by a Singaporean owner 

and boasts generous living spaces 

and a contemporary marine look. 

SG Boating 

and Maritimo 

Long-time supporters of SYS, SG 

Boating returned with a line-up of 

prestigious Asian premiers including 

the Pursuit 335, Maritimo 70 and 

47 and Searay 260 and 190. The 

company is the official Maritimo 

dealer, so teamed up with the yard to 

present the two Maritimo premieres 

together. 


The Galeon 460 

Showcased at SYS for the first time, 

the Galeon 460 was presented by 

Asia Marine. 

A yacht at the forefront of innovation 

technologies, charting a new 

direction for modular luxury crafts, 

this boat featured an adjustable 

sundeck, a rotating cockpit area 

and great entertainment space, she 

certainly sparked interest among 

show visitors! 

Ocean Emerald 

M/Y Ocean Emerald, the 41m charter 

yacht which featured in the cult film, 

Point Break, appeared at SYS for 

the first time. With her minimalist 

interior, oversized sundeck, Jacuzzi 

and retractable swim platform, she 

was a major social focus with all of 

the parties that took place on board 

every night. 

Riviera & Reel Torque 

Riviera, in partnership with Reel 

Torque Yachts in Singapore exhibited 

the Riviera 57 Enclosed Bridge and 

the Riviera 54 Sport Yacht which 

made her Asian premiere at SYS. 

28 


RESERVED FOR THOSE WITH 

A PASSION FOR LIFE’S FINEST 

Nestled within the exclusive Sentosa Cove enclave, ONE°15 Marina is a luxurious waterfront 

lifestyle destination offering contemporary and elegant entertainment and leisure facilities. 

Be part of the exclusive Club that drives modern lifestyle to the next level. 

Limited number of Individual, Corporate, and Term Memberships available. 

• Dining Privileges at the Club • Exclusive Invites to Members Event 

• Privileges and Benefits with our Partner Merchants 

• Preferential Rates for Accommodation, Yacht Charters & Meeting Venues 

• Lifestyle & Wellness Entitlement • Privileges at Local Affiliate Clubs 

• Access To Extensive Network of Reciprocal Clubs Around The World 

For enquiries or to arrange for a private tour of the club, 

please call +65 6305 6988 or e-mail membership@one15marina.com 

www.singaporeyachtshow.com • POST SHOW REPORT 29 

+65 6305 6988 l www.one15marina.com l #01-01, 11 Cove Drive, Sentosa Cove, Singapore 098497

PARTNERS 

The key to the success of the Singapore Yacht Show, and a vital component in helping it to 

become an established fixture in the international boat show calendar, is our relationship with our 

partners. Over recent years SYS has gone from strength to strength, and its development and 

establishment is due in no small part to these partnerships. 

Every partner brings an additional note of excellence to the Show, from services suppliers to 

beverage companies. It is the sum of these parts that add up to a greater whole. 

A BIG THANK YOU TO OUR PARTNERS 

Captains 

Lounge Partner: 

Official Luxury Motor 

Vehicle Partner: 

RWS LOGO - A GENTING RESORT 

ENGLISH (STACKED) Lifestyle 

4C FULL COLOURPartner: 

RWS LOGO - A GENTING RESORT 

ENGLISH 

Official Watch 

4C FULL COLOUR 

Partner: 

ENGLISH (STACKED) 

1C MONOTONE 

ENGLISH 

1C MONOTONE 

Private Aviation 

Partner: 

Official Airline 

Partner: 

Official Canvas 

Partner: 

Official Yacht 

Transport Partner: 


2 COLOUR 

ENGLISH 

2 COLOUR 

Supported By: 

Supported By: 

Venue Hosts: 


INVERSE COLOUR / ON COLOURED BACKGROUND 

(2 COLOUR) 

ENGLISH 


(2 COLOUR) 

Official Hotel: 

Official 

Champagne: 

Official 

Wine: 

Official 

Whisky: 



(4 COLOUR) 

ENGLISH 


(4 COLOUR) 

30 


PARTNERS 

Official 

Beer: 

Official Bar 

Partner: 

Official Furniture 

Partner: 

Offical Menswear 

Partner: 

Official Marine 

Shoes Partner: 

Official Florist: 

Official Coffee 

Partners: 

Official Bicycle 

Partner: 

Official Luxury 

Partner: 

Official Show 

Partner: 

Official Sound 

System: 

Official E-Ticketing 

Partner: 

Official Technology 

Partner: 

Official Show Partner: 

Official Show Partner: 


SUPPORTING PARTNERS 

The Singapore Yacht Show works closely with a number local, regional and international 

organisations and associations who promote SYS to their members and clients. A big thank you 

to them for their support! 

World ils 

32 


Sunbrella ® is a registered trademark of Glen Raven, Inc. 

SUNBRELLA.COM 

www.singaporeyachtshow.com 

FADE PROOF / EASY CARE 

• POST 

/ 

SHOW 

BLEACH 

REPORT 

CLEANABLE 

33

TESTIMONIALS 

“Huge congratulations to the show 

organisers - SYS 2017 has in every way 

surpassed our expectations. In terms of 

boat sales we have had stratospheric 

results, and have even exceeded the 

number of sales from last year.” 

Kiran Haslam, Marketing Director, 

Princess Yachts 

“This is the biggest show in Asia – this 

is a great platform, in the right location 

and it provides the audience with a 

fantastic show. We’re happy to be be a 

part of it as a long-term sponsor of SYS!” 

Alexander Tesch, Director, 

MTU 

“We are continuously strengthening our 

presence in the region, and the Singapore 

Yacht Show is a key part of our strategy. We 

will be back with a much bigger presence 

next year. SYS is the Show to be at - it is the 

focal point of the whole region.” 

Douglas Culverwell, 

Regional Business Manager, 

Sunseeker International Ltd 

“We are extremely happy with SYS 

this year, attracting guests from across 

the region, and selling five boats 

throughout the weekend. Our booth had 

no downtime and we were overflowing 

with visitors from opening until way 

past show closing every night… We look 

forward to putting on an even bigger 

display next year.” 

Choppy Tan, CEO, 

Azimut 

34 


“It’s been another good show this year for us… This 

event has certainly reinforced its standing as the 

best platform in Asia for yacht enthusiasts, and 

it was a truly great opportunity to promote the 

leisure marine lifestyle.” 

Vrit Yongsakul, Group Managing Director, 

Boat Lagoon Yachting and Princess Yachts South East Asia 

“The 7th edition of the Singapore 

Yacht Show was the best edition 

that Simpson Marine has ever had… 

The show is without doubt the right 

platform for the launch of new yachts 

and products and we are looking 

forward to 2018!” 

Nick Stratton, Country Manager, 


“May I say thank you for a very good 

show; we saw plenty of good quality 

clients, and we are optimistic about a 

sale. We were happy to be able to show 

a superyacht of superior quality - if we 

want to develop the Asian market, we 

have to… promote the top end of the 

industry.” 

Guido Krass, Founder, 

SilverYachts 

“There was a really good feel to the place, 

a great ambience - we’ve had a fantastic 

four days here at the Singapore Yacht 

Show. We’ve seen it growing every year 

and this is the biggest so far. The region 

needs a boat show, and this is the one!” 

Peter Staalsmid, Sales Manager, 

Sevenstar Yacht Transport 


TESTIMONIALS 

“The Singapore Yacht Show is vibrant 

and gathers people from all over Asia. 

We’ve had a very busy show, with lots of 

client viewings of M/Y Ambrosia.” 

Vincenzo Poerio, CEO, Benetti 

“This year’s edition of the SYS was very 

successful for Sunreef Yachts… We came 

back from the show with a number of 

potential buyers from around the region. 

The SYS is definitely growing and has 

become one of the most important shows 

in our global marketing calendar.” 

Francis Lapp, CEO, Sunreef 

“Jetsolution Aviation saw a number of 

existing jet owners and met with a number of 

buyers at SYS 2017. The team observed strong 

interest in jet leasing from the Indonesian 

and Malaysian markets as well as increased 

demand for charters to greater China.” 

“Leopard Catamarans has had an 

excellent Show, with two boats sold (so 

far), the Leopard 45 and the Leopard 48.” 

Kit Chotithamaporn, Yacht Sales Manager - Asia , 

Leopard Catamarans 

Sam Kennedy, Director, 

Jetsolution Aviation 

36 


“We’ve had a great yacht show, we’ve 

met fantastic people and have had a 

chance to really promote our product. 

The Show was even better than last year 

and is clearly growing!” 

Theo Staub, Chairman, 

Moritz Grossmann 

“The Show feels very positive this year - 

there have definitely been more visitors, 

more serious buyers having more fun...” 

Mahmoud Itani, 

Marketing & Communications Manager, 

Gulf Craft 

“We chose the Singapore Yacht Show 

as the launch platform for our Virtual 

Reality technology. We met with many 

potential clients, partners and media … 

the response was very positive and quite 

overwhelming...” 

Serguei Beloussov, Founder & CEO, 

SW Interactive 

“It was The Prefecture’s first time 

participating in SYS and we were the 

Official Menswear Partner. The Show 

helped to generate excellent brand 

awareness for us and we were able to 

secure new clients at the Show thanks to 

our display in the Pavilion. We’ll be back 

in 2018!” 

Mr Q, Founder, The Prefecture 


38 


MARKETING & PR 

This year we substantially expanded our media reach with a Chinese-language version of the 

event website, an increased number of hosted overseas media and two official press conferences. 

Through our printed Show Preview, via social media, the SYS website, targeted newsletters and 

our appointed PR agents in Singapore, Hong Kong and London, the Show’s marketing team is 

constantly seeking to promote our clients. Our success is dependent on our clients’ success, and 

that is something we aim to drive further. 

TOTAL PR VALUE 

21.5% 

45.5% 

SGD3,530,766 

28% 

5% 

VALUE 

SGD7,749,260 

PR VALUE 

INCREASED 

BY 22% 

COMPARED 

TO 2016 

PRINT 

ONLINE 

BROADCAST 

SOCIAL MEDIA 

MARKETING 

MORE THAN 

420 

ARTICLES 

PUBLISHED BY INTERNATIONAL, 

REGIONAL AND LOCAL MEDIA 

ALREADY 

12 

INTERNATIONAL 

BROADCAST 

MEDIA FEATURES 

*as at 22/05/17 

37 

MEDIA 

PARTNERS 

SOCIAL MEDIA GROWTH: 2016-2017 

930% 

GROWTH 

ACROSS 

FACEBOOK 

FOLLOWING 

890% 

GROWTH 

ACROSS 

INSTAGRAM 

FOLLOWING 

390% 

TOTAL 

GROWTH 

ACROSS 

SOCIAL 

MEDIA REACH 


MONTHLY INTERNATIONAL YACHTING MAGAZINE 

MEDIA PARTNERS 

A BIG THANK YOU TO OUR MEDIA PARTNERS 

Yachting and boating media partners: 

® 

BARCHE 

MONTHLY INTERNATIONAL YACHTING MAGAZINE 

B 

® 

ARCHE 

Luxury & lifestyle media partners: 

40 


MARKETING COLLATERALS 

In addition to its dynamic media engagement programme, the Singapore Yacht Show also 

carries out a wide-range of promotional activities and produces targeted collaterals to help drive 

awareness and visitors to SYS. 

Here’s a sample: 

CHINESE WEBSITE 

PRESS EVENTS 

ISLAND-WIDE 

STREET SIGNAGE 

SHOW INVITATIONS 

SHOW PREVIEW - NEWSLETTERS 

VIP INVITATIONS 


PRESS CLIPPINGS 

42 


SOCIAL MEDIA SAMPLES 


BRANDING OPPORTUNITIES 

ENHANCED BRANDING OPPORTUNITIES 

If you didn’t see the branding at Singapore Yacht Show, you must have had your eyes closed! 

More companies and exhibitors than ever before made the most of the available branding 

opportunities, from light balloons to signage, and from branded bags to simple lanyards. Being 

visible is easy, and at SYS we’re experts at it. 

To find out how you can increase your brand visibility at SYS, 

contact us: info@singaporeyachtshow.com 

LANYARD 

SPONSORSHIP 

ADVERTISEMENTS 

BAGS 

44 


BRANDING OPPORTUNITIES 

CARPET 

BANNERS 

FLAGS 

LIGHT 

BALLOON 


46 


A BUSINESS PLATFORM 

VIP INDUSTRY MULTIPASS 

This year the Singapore Yacht Show launched the new, all access, VIP Industry Multipass (VIPIM). 

Designed for those exploring new business opportunities in the growing leisure marine industry 

in Asia, it offers trade visitors the ultimate B2B experience at SYS. From the Show’s opening 

party, to exclusive conferences and networking events, the pass offers an unrivalled opportunity 

to develop your professional network of suppliers and distributors. 

Contact us to find out more: info@singaporeyachtshow.com 



The APYC is the number one occasion in Asia for marine leisure 

industry professionals to meet, talk, be informed, and exchange 

views. A series of presentations and forums with speakers from 

Europe, the UK, Australia and countries within the ASEAN region 

covered the state of the yachting industry in Asia. Discussions to the 

further development of the industry and how this may be effected, 

from governmental policies and concerns to matters of private 

infrastructure. 

In between the formal sessions, delegates took the opportunity to 

network – which is just as important as listening to presentations. 

APYC is Asia’s top source and vehicle for dissemination of 

information. 

Thank you to our Sponsors and Supporting Association Partners: 

48 



The two-day Asia Boating Forum, presented in association with 

ICOMIA, provided a well-focused snapshot of the current state of 

the boating industry throughout Asia – an area bigger than the 

Mediterranean and the Caribbean combined. Speakers came from 

Malaysia, India, Sri Lanka, Thailand, Vietnam. Delegates also discussed 

pan-regional topics including pollution and regulation, and the 

developmental role of Marine Industry Associates, with particular 

reference to governmental communication. 

The Asia Boating Forum provides the marine industry with a unique 

opportunity to connect and develop a unified approach to marine 

business development in Asia. 

Thank you to our Sponsors and Supporting Association Partners: 


LIVE THE LIFE 

12-15 APRIL 2018 

ONE°15 MARINA SENTOSA COVE 

SINGAPORE 

VENUE HOSTS 

SUPPORTED BY 

HELD IN 

50 



You have individual needs. 

We offer individual solutions. 

52 POST SHOW REPORT • www.singaporeyachtshow.com 

business-jets.ruag.com

SINGAPORE YACHT SHOW 2017 POST SHOW REPORT

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