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HOTT3D Exhibition Stand Portfolio

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activation.<br />

SHELL<br />

Top Gear Festival 2013<br />

In 2012 we created a converted shipping container<br />

exhibit that was the premium exhibit at the Top<br />

Gear Festival held in sunny Durban in South Africa.<br />

So the challenge for 2013 was to ensure that we<br />

created a bigger, better brand experience for the<br />

visitors to the Top Gear event. 70 000 people<br />

were once again expected and with the benefit of<br />

hindsite we set about designing what can best be<br />

described as “Disneyland” for petrolheads.<br />

This year we had a 20m x 20m open air space.<br />

Elements of 2012 where re-used and then we<br />

added even more experiential modules.<br />

The exhibit was so successful and such a drawcard<br />

that aspects of it will be featured on both Top Billing<br />

and Espresso Morning Live as well as a range of<br />

other publications. Media interest was massive.<br />

© All designs, drawings, renderings, pictures, plans are the property of HOTT 3 Dimensional Marketing, and are subject to Copyright. Any unauthorized copying, adapting or use, for<br />

whatever purpose, whether in full or in part, without prior written consent is prohibited. Anyone who distributes or makes infringing copies of this design will also be guilty of an infringement of copyright.<br />

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