HOTT3D Exhibition Stand Portfolio

managing director_ liam beattie | unit C3-6 regent park_clifford close_ottery_cape town_south africa | telephone_+27(0)21 703 9522 

exhibition showcase

CONTENTS_ 

3. 

/ about us. 

We design and manufacture award-winning 

trade show exhibition stands & temporary 

event infrastructure. 

4. 

/ our clients. 

Since our inception, we’ve been fortunate 

to work with some of biggest brands across 

various industries. 

5. 

/ bespoke. 

The creation of built-to-order exhibition 

stands and trade show displays from 

inception to completion. 

21. 

/ modular. 

One of our areas of specialty is the use of 

Octanorm Maxima Aluminium extrusions and 

to create modular exhibits and structures. 

32. 

/ pavilions. 

Pavilions create large indoor or outdoor 

zones that can be used for launches, 

exhibits, and interactive displays. 

/ experiential marketing. 

/ signage & wayfinding. 

37. 41. 

We collaborate with our clients to seamlessly 

integrate various communication techniques for 

brand activation. 

Our skill set is perfectly suited to the 

planning, creation and installation of event 

branding & wayfinding. 

© All designs, drawings, renderings, pictures, plans are the property of HOTT 3 Dimensional Marketing, and are subject to Copyright. Any unauthorized copying, adapting or use, for 

whatever purpose, whether in full or in part, without prior written consent is prohibited. Anyone who distributes or makes infringing copies of this design will also be guilty of an infringement of copyright. 2

ABOUT US_ 

We design and manufacture award-winning 

trade show exhibition stands and temporary 

event infrastructure. 

Bespoke exhibition stands, modular system 

exhibition stands, pavilions and activations 

are our areas of specialty. 

We have an extensive inhouse CAD and 

Graphic Design studio that will visualise your 

project. Our inhouse production facilities will 

bring these designs to life. 

Our team is handpicked to ensure that your 

project is delivered seamlessly from brief 

right through to the completed exhibit and 

beyond. 

HOTT 3Dimensional Marketing is a member 

of EXSA (The Exhibition & Event Association 

of Southern Africa). 


whatever purpose, whether in full or in part, without prior written consent is prohibited. Anyone who distributes or makes infringing copies of this design will also be guilty of an infringement of copyright. 

3

OUR CLIENTS_ 


whatever purpose, whether in full or in part, without prior written consent is prohibited. Anyone who distributes or makes infringing copies of this design will also be guilty of an infringement of copyright. 4

3_about us | 4_our clients | 5_bespoke | 2 1_modular | 32_pavilions | 37_experiential | 41_signage 

/ bespoke. 

The creation of built-to-order exhibition 

stands and trade show displays from 

inception to completion. 

© All designs, drawings, renderings, pictures, plans are the property of HOTT 3 Dimensional Marketing, and are subject to Copyright. Any unauthorized copying, adapting or use, for whatever purpose, whether in 

full or in part, without prior written consent is prohibited. Anyone who distributes or makes infringing copies of this design will also be guilty of an infringement of copyright.

espoke. 

CATERPILLAR 

Mining Indaba 2015 

Following the hugely successful booth we 

designed and constructed for Caterpillar at Mining 

Indaba 2014 we were again contracted for the 2015 

event. This year’s booth was similar to the 2014 

rendition, but with a more accessible central core 

that allowed easier flow between both sides of the 

island booth. This booth remains a show-stopper 

at this event that drew its fair share of attention. 

Caterpillar is wonderful combination of great 

design work and client trust. Dubbed “The Stealth 

Project”, the central wall mimics the shape of a 

stealth wing. 

The exhibit is entirely custom made. The layout 

incorporates the display of exact scale replicas of 

the earth moving equipment, semi private meeting 

areas on both ends and a hospitality area. 

Once again it has been a privilege to be involved 

with this prominent brand. 



6

espoke. 

CATERPILLAR 


2016 represents the third year we have worked 

with Caterpillar Global at the annual Mining Indaba 

trade show. 

A CID change at CAT required a new design for 

this years booth. Working with a 2.5m height limit 

is never easy and so our design team created an 

architectural statement that was inherently CAT, 

yet retaining great functionality that works in the 

business environment that are trade shows. 

The 12m x 4m exhibit incorporated multiple casual 

meeting areas. The display of scale models of CAT 

equipment, as well as a well-appointed hospitality 

areas and a point of reception zone. 



7

espoke. 

GEIGER & 

KLOTZBUCHER 

Propak 2016 

Geiger & Klotzbucher’s brand identity was a source 

of inspiration in developing a design solution for 

their stand at Propak 2014. 

The product made a remarkable impression for 

our company’s first appearance on this show and 

we look forward to collaborating with them again 

in 2016. 



8

espoke. 

DELTA ENERGY & 

COMMUNICATIONS 

PowerGen Africa 2015 

The HOTT3D team was approached by Delta 

Energy & Communications late in 2014 to realise 

their vision for their exhibit at PowerGen Africa 

2015. 

This was Delta’s first time exhibiting in Africa and 

the brief called for a show-stopper of a stand that 

was unique and stood out from the usual style of 

custom exhibits seen at industrial events. 

This exhibit is entirely custom fabricated and 

finished in a black automotive finish. The 

leading columns incorporated P3 LED modules 

programmed to simulate unorganised data flowing 

into 2 seamless screens below where the data was 

animated into logical algorithms. 

Hands down this was the top exhibit on show to 

the point where the organisers used it for many 

PR exercises and the final awards ceremony was 

hosted nearby with the stand as the backdrop. A 

great project and definitely a forerunner for our top 

project of 2015. 



9

espoke. 

McCORMICK 

SACSC 2014 

The 18th Annual Congress of the South African 

Council of Shopping Centres (SACSC) took place 

at the CTICC in Cape Town. SACSC provides 

a platform for SA’s leading industry members 

to network and share their wealth of creativity, 

originality and ingenuity in order to develop 

solutions to unique industry challenges. 

We were commissioned to create a 6x3 exhibit for 

McCormick Property Development. The result 

was a great collaboration between the client 

and ourselves. This exhibit combined slick CNC 

LED lit signage with raw timber finishes and slick 

furnishings. This was one of the stand out exhibits 

at the conference and received more than its fair 

share of compliments. 



10

espoke. 

EPSILON 

AfricaCom 2016 

This was our 3rd consecutive year working 

with Epsilon to design and build their stand at 

AfricaCom and with each year the result was 

bigger and better. 

The use of the client’s corporate brand identity 

resulted in a vibrant exhibition booth that attracted 

visitors. The addition of black complimented 

the vibrant colour and created a sophisticated 

environment with lounge areas for client meetings. 



11

espoke. 

INFRASAT 


2016 Marks the first year that HOTT3D has 

designed and produced an exhibition stand 

for Infrasat and the result was a unique and 

professional stand that captured the identity of the 

Angolan company perfectly. 

The 6x6 stand consisted of a hospitality area, an 

interactive iPad section, a semi-private meeting are 

and a custom steel and fabric bulkhead for better 

visibility. 



12

espoke. 

GILAT 


HOTT 3D and Gliat has had a long-standing 

successful relationship over the years and the 

2016 AfricaCom exhibit was no exception. 

We produced a striking custom stand with layered 

style bulkhead for better visibility and eye-catching 

graphics. A private boardroom with sliding glass 

door provided the client with a comfortable space 

for meetings. 



13

espoke. 

WIOCC 


The 6th year we have worked with WIOCC at 

AfricaCom and the fourth time we have constructed 

a double storey structure for them. 

This exhibit is a 9m x 6m peninsula booth utilizing 

an i-beam structure to create the second tier. This 

exhibit is a modular, full custom, duco-sprayed 

exhibit with features like fabricated LED company 

signs, recessed LED highlights, CNC text detailing 

and custom powdercoated steel suspended 

screens. 



14

espoke. 

BRAND LOYALTY 

Consumer Goods Forum 2016 

In June of 2016 we had the pleasure of working 

with SquareBV from The Netherlands to produce 

their world class, experiential exhibit concept & 

design for their client Brand Loyalty at the 2016 

rendition of the Consumer Goods Forum held at 

the CTICC in Cape Town. 

This 12m x 5m, custom fabricated exhibit was 

constructed entirely from custom materials, which 

included timber veneer finishes, wallpaper prints, 

tensioned backlit fabric prints, raised flooring and 

a host of fine detailing. 

Delegates were invited to visit the stand and 

meet with Brand Loyalty delegates in a relaxed 

environment, whilst enjoying the world class 

beverages served by the Rosetta Roastery team. 

Hands down the stand out exhibit on show that 

drew more than its fair share of accolades from 

delegates and organisers alike. 

The attention to detail by SquareBV for their client 

was staggering and a great learning experience. 

Definitely a highlight of 2016 for the HOTT3D team. 



15

espoke. 

PEDAL POWER 

ASSOCIATION 

Cape Town Cycle Tour Expo 2017 

The raw concrete environment inspired this 

creative solution for Pedal Power’s exhibit space at 

the Cape Town Cycle Tour Expo 2017. 

A sculptural installation using timber and sprayed 

bicycle wheels, the practical use of crates to 

display merchandise, the use of Octonorm Maxima 

extrusions with fabric graphics to create brand 

awareness and a creative lighting installation to 

illuminate the space all came together to bring this 

stand to life. 

Another great collaborative exhibit with our client, 

allowing our designers go for it on this project. 



16

espoke. 

AMDC 


The African Mineral Development Centre (AMDC), 

a division of the United nations took part in the 

exhibition component of the 2017 Mining Indaba, 

held at the CTICC in Cape Town. 

HOTT3D was contracted for a second consecutive 

year to design and build their stand. Restricted to 

2.5m’s in height we created a high quality booth 

that was fabricated in duco-sprayed timber that 

made provision for 2 meeting areas as well as a 

point of reception. Timber raised flooring, backlit 

graphics and plexiglas reverse mounted graphics 

created a corporate and textural environment that 

was well attended over the 3 days of this years 

event. A simple yet elegant design, which was very 

well received by our client. 



17

espoke. 

BME 


2017 Marks the 3 rd Year that HOTT3D designed 

and built BME’s stand at Mining Indaba. 

The innovative use of angled flash frame system 

and graphics fitted to a custom structure is what 

sets this stand apart from other exhibits. 



18

espoke. 

CORIN 

COMOC 2016 

Corin requested us to design a 6x3 custom booth 

for the display and presentation of the Orthopedic 

products at COMOC 2016, the 13th Combined 

Orthopedic Meeting held in Cape Town at the 

CTICC. 



19

espoke. 

PW MINING 


Clever use of the 3m x 2m space resulted in 

striking stand for PW Mining at the 2017 Mining 

Indaba expo. 

Slick and sophisticated use of black and backlit 

graphic and LED lighting made this exhibit come 

alive and resulted in a cosy environment. 



20


/ modular. 

One of our areas of specialty is the use of 

Octanorm Maxima Aluminium extrusions and 

to create modular exhibits and structures. 



modular. 

BOFINET 


A innovative combination of our standard 

Octonorm Maxima Aluminium extrusions and 

sprayed timber panels resulted in a clean and 

sophisticated design solution with a hint of timber 

for warmth for Botswana Fibre Networks at the 

2017 AfricaCom exhibition. 



22

modular. 

SYNIVERSE 


For the past couple of years Syniverse has been a 

client with a shellscheme booth at the AfricaCom 

exhibit. At this year’s AfricaCom they decided to 

us and upgrade from a shellscheme booth to a 

modular Octonorm stand with two private meeting 

rooms. 

The result was an eye-catching modular stand 

with striking graphics and a backlit tower graphic 

for better visibility. The use of warm timber and 

plants within the meeting rooms allowed for a 

comfortable environment. 



23

modular. 

PEERAPP 


This was our 3rd consecutive year working 

with PeerApp to design and build their stand 

at AfricaCom and with each year the result was 

bigger and better. 

What started out as a simple shellscheme booth 

has evolved into a sophisticated, professional 

space. 



24

modular. 

BLACK & VEATCH 


Black and Veatch attended Powergen 2015 

celebrating 100 years of power, water and 

telecoms products. 

Contracted by Skyline Displays Heartland to 

design and produce this stand for their client at 

Powergen Africa 2015, we designed an inviting, 

professional platform for B&V representatives to 

interact with visiting delegates. 

Incorporating raised full lay carpeted flooring, 

Octanorm Maxima structure clad in large lightbox 

visuals, timber detailing and comfortable 

furnishings the exhibition was an outright success 

for our clients. 



25

modular. 

ALAPALA 

IAOM 2014 

The International Association of Operative Millers 

(IAOM) held their annual meeting for 2014 at the 

CTICC in Cape Town in December of 2014.Alapala 

requested an exhibit that reflected their brand, 

that outshone their competitors and created an 

environment that showcases their products. 

To this end we created a 9m x 6m pavilion using 

Octanorm Maxima. We used large modules fitted 

with full colour, fabric prints creating an intimate, 

yet inviting environment. Yellow rope was strung 

in certain areas to add design flair that ties in with 

wheat and grain. 

The IAOM Annual Conference & Expo is the 

premier educational event for grain milling and 

seed processing professionals. The annual event 

gathers milling and allied trade professionals from 

around the world for three days of education, 

networking and fellowship 



26

modular. 

GENERAL ELECTRIC 


Octanorm Maxima modular exhibit combined 

with large grand format, stretched fabric prints 

to create a professional exhibition platform for 

our international clients from General Electric at 

PowerGen Africa 2014. 



27

modular. 

MANSONS 

AutoMechanika 2015 

AutoMechanika is touted as South Africa’s Leading 

International Trade Fair for the Automotive Industry 

targeting Trade Visitors from the Sub-Saharan 

Region. 

. 

Mansons approached us to design a cost effective 

6x4 booth that reflected their brand and allowed 

for secure display of their OEM automotive parts. 

. 

The exhibit was designed to accommodate 

comfortable meetings in a lounge environment 

with a major focus being on on product display. 

To this end we create aisle positioned, custom 

showcases with internally lit surface to highlight 

the displays. Large full wall graphics added further 

brand impact. 

. 

Mansons is one of the world’s leading components 

sources for OEM, Tier 1 and after market trucks, 

trailers, buses and vans. 



28

modular. 

EKINOPS 


A neat and classic stand design was produced for 

our long-standing client Ekinops at AfricaCom 2017 

held at the CTICC in Cape Town. 

The innovative use of a suspended flash frame 

structure with full colour fabric banner graphics 

provided extra visibility at this busy show. 

The lush full lay carpet and meeting lounge resulted 

in an inviting environment fit for networking. 



29

modular. 

SANDVINE 


Sandvine is one of our longstanding shellscehem 

clients at AfricaCom. 

It’s no surprise they decided to contact us when 

it was time for a stand upgrade at the 2016 

AfricaCom exhibit. 



30

modular. 

ZERMA 

Propak 2016 

HOTT3D were approached by Zerma to produce a 

functional as well as cost effective exhibit to show 

case the company’s impressive machinery. 

Working closely with the client to achieve the 

desired look and feel, HOTT 3D utilized the 

stand space in the most effective way in order to 

accommodate all the required machines. 

The integration of a hanging banner added 

additional branding and visibility as well as lighting 

that Zerma needed to be a stand-out exhibitor at 

ProPak 2016. 



31


/ pavilions. 

Pavilions create large indoor or outdoor 

zones that can be used for launches, 

exhibits, and interactive displays. 



pavilions. 

FOA PAVILION 

World Forestry Congress 2015 

The 14th World Forestry Congress took place at 

Durban ICC from 7th till 11th September 2015. Of 

the 4 exhibits we produced at this event, The Food 

and Agricultural Organization of the United Nations 

(FAO) Pavilion was the flagship of the exhibition 

and was used extensively to showcase a variety of 

initiatives and host numerous high level meetings 

and delegations. 

The circular layout of this pavilion made it unique 

in comparison to typical square or rectangular 

exhibition layouts. This was an especially effective 

layout that allowed for numerous features including 

a cinema zone, regional displays, a youth zone with 

‘selfie’ masks, an extensive literature library, Global 

Forest Resources Assessments (FRA) zone, a large 

integrated store , a private meeting room, occasional 

meeting areas and various multi-media screens. 

This exhibit was constructed using entirely reclaimed 

or recyclable materials. Post show much of the timber 

was recycled on-site. These will be re-purposed and 

used for construction projects in poorer communities. 

The installation was done at a high pace in a day and 

a half thanks to really good planning. 



33

pavilions. 

FAO FARMS 

& FORESTRY 

World Forestry Congress 2015 

The 14th World Forestry Congress took place at the 

Durban ICC from the 7th till the 11th of September 

2015. 

Our second featured exhibit at WFC was for 

another division of The Food and Agricultural 

Organisation of the United Nations (FAO), the 

Farms and Forestry Facility. 

The 10 x 10 space was used to create an island 

pavilion where various partners could rotate their 

display materials on a daily basis. Using only 

sustainable materials the pavilion was divided into 

8 exhibitor spaces, a presentation platform and a 

media zone. 



34

pavilions. 

BRASIL 

AutoMechanika 2015 

The pavilion designed for Brasil Autoparts at the 

2015 AutoMechanika Exhibit, provided a platform 

for no less than 24 different companies to 

showcase their products. 

The structure occupied two floor spaces on either 

side of the isle with the smaller space consisting 

of the main reception, store room and private 

meeting room. 

The colourful stretched fabric artwork fitted to the 

impressive bulkheads ensured unity between the 

two spaces and continuity of brand representation. 



35

pavilions. 

SEDA 

Decorex Durban & Cape Town 2014 

The HOTT3D team created a full custom 24m x 6m 

pavilion for SEDA at Decorex 2014 held recently 

in Durban, South Africa. It will be re-used again at 

Decorex Cape Town 2014. 

This exhibit is a platform for small design orientated 

businesses to exhibit at Decorex at a fraction of the 

cost of producing their own exhibit. 

The stand consists of a point of reception for SEDA 

as well as a delegate lounge and then a series of 

14 booths each with specific furnishings for each 

sub exhibitor. 

A hugely successful booth that won an Excellence 

Award from the Decorex organisers. 



36


/ experiential. 

We collaborate with our clients to 

seamlessly integrate various communication 

techniques for brand activation. 



activation. 

MERCEDES BENZ 

/ GLE COUPÉ 

Installation | V&A Waterfront 2015 

Part 1 of a 2 stage activation project for the new 

Mercedes AMG GTS, saw the new Mercedes GLE 

Coupe being showcased at the V&A Waterfront in 

Cape Town. 

Using the infrastructure created for the AMG GTS 

activation as a temporary space for the GLE Coupe 

and also as a teaser to the headline #MyAMGGTS 

campaign worked out brilliantly. 

Approached by our friends at Bokeh fashion Film 

festival to realise their vision for the new Mercedes 

AMGT GTS activation, we included custom black 

flooring, custom fabricated 2k sprayed walling with 

integrated fabric lightbox graphics and a host of 

luxury fittings and fixtures. All of which were designed 

to easily accommodate the campaign changeover. 

Specifically designed for a 3 city activation in Cape 

Town, Johannesburg and Durban, the exhibit is 

modular and designed to install in 8 hours. 



38

activation. 

MERCEDES BENZ 

/ AMG GTS 

Installation | V&A Waterfront 2015 

Part 1 of our recent Mercedes Benz activation saw the 

GLE Coupe being showcased at the V&A Waterfront. 

The GLE Coupe activation was the warmup to the 

launch of the AMG GTS GT to the South African market. 

The changeover in Cape Town, in conjunction with the 

Mercedes Benz Cape Town Fashion Week, saw the 

introduction of the live film set where visitors would 

find themselves immersed into the international AMG 

GTS advertisement. Visitors were filmed and inserted 

into the international abbreviated advertisement, 

which was then promoted on a multitude of social 

platforms. 

Approached by our friends at Bokeh Fashion Film 

Festival to realise their vision for the new Mercedes 

AMGT GTS activation, we included custom black 

flooring, custom fabricated 2k sprayed walling with 

integrated fabric lightbox graphics and a host of 

luxury fittings and fixtures. All of which were designed 

to accommodate the live film shoot at 3 prime mall 

spaces countrywide. 

Specifically designed for a 3 city activation in Cape 

Town, Johannesburg and Durban, the exhibit is 

modular and designed to install in 8 hours. 



39

activation. 

SHELL 

Top Gear Festival 2013 

In 2012 we created a converted shipping container 

exhibit that was the premium exhibit at the Top 

Gear Festival held in sunny Durban in South Africa. 

So the challenge for 2013 was to ensure that we 

created a bigger, better brand experience for the 

visitors to the Top Gear event. 70 000 people 

were once again expected and with the benefit of 

hindsite we set about designing what can best be 

described as “Disneyland” for petrolheads. 

This year we had a 20m x 20m open air space. 

Elements of 2012 where re-used and then we 

added even more experiential modules. 

The exhibit was so successful and such a drawcard 

that aspects of it will be featured on both Top Billing 

and Espresso Morning Live as well as a range of 

other publications. Media interest was massive. 



40


/ signage. 

Our skill set is perfectly suited to the 

planning, creation and installation of 

event branding & wayfinding. 



events. 

BAYER MIDDLE EAST 

The Westin 2015 

Bayer Middle East chose Cape Town as their 

destination for their annual internal sales 

conference. The Westin, Cape Town (adjacent to 

the CTICC) played host to 250 internal sales staff 

and management including the head management 

of Bayer South Africa, Europe and the Middle East. 

Having a long and successful relationship with 

Tourvest, HOTT3D were asked to design and 

develop the Conference Branding & Venue 

Wayfinding at The Westin by producing large and 

grand format printed event and product branding 

to fit specific internal venues and meeting areas. 



42

events. 

AFRICA OIL & POWER 

The Westin 2016 

HOTT3D has the pleasure of working with 

Africa Branding Corporation for their inaugural 

conference Oil and Power 2016, which took place 

in May at The Westin Hotel and Conference Centre 

in Cape Town. 

The massive, multi level 23m x 6.5m x 4.8m high 

stage consisted of integrated LED modules to 

create a huge 6m x 3.6m screen coupled with 

custom timber curved ends to accommodate 

sponsor and media partner graphics. 

An awesome event to be involved with and one 

that was impeccably and seamlessly installed and 

produced by the team. 



43

events. 

AFRICACOM 

CTICC 2016 

2016 represents the 10th year that HOTT3D have 

planned, designed and implemented the venue 

wayfinding and sponsor branding at the AfricaCom 

Conference & Exhibition at the CTICC. Sponsor 

Opportunity sites 

Throughout the CTICC, a variety of banner sites are 

positioned that sponsors can purchase for the event 

duration. These are positioned at strategic points that 

allow for maximum exposure to the 10 000 attending 

delegates. Sponsors are able to brand an entire internal 

area at the CTICC ensuring their key message is driven 

to their target audience. 

Ericsson, with their sponsorship of the A-Hub zone on 

level 1 & the ballroom and Huawei with their dominant 

branding of the gallery areas of the CTICC both made 

excellent use of the branding zones available. 

Event and Wayfinding sites To ensure 10000 international 

delegates find their way around the CTICC venue, we 

use a series of wayfinding displays and feature area 

location banners to navigate the venue with ease. 

All suspended banners are tensioned into aluminium 

frames to ensure a world class, crease free presentation. 



44

events. 

6 TH WORLD CONGRESS 

Paediatric Cardiology & Cardiac Surgery 

CTICC 2015 

HOTT3D were commissioned in March of 2012 to 

plan, design and produce the event signage for 

the 6th World Congress of Pediatric Cardiology & 

Cardiac Surgery held at the CTICC in Cape Town, 

South Africa. 

The CTICC is a large, linear venue. Deciding how 

best to ensure 3500 international delegates knew 

where to go during their visit was no easy task. Key 

in this planning was the movement of delegates 

between 9 different conference streams as well as 

the exhibition halls. 

Planning was done via a series of plans, elevations 

and 3D renders, incorporating real photos of the 

areas intended for use with visual overlays to 

illustrate positions. 

Our studio is geared towards the design of event 

branding and has an integral understanding of the 

deadlines involved in such branding especially at 

the CTICC. 



45

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HOTT3D Exhibition Stand Portfolio

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