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Lifting the<br />

subsidy<br />

How it will be better for us all!<br />

“A 5-PAGE<br />

SPECIAL REPORT”<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

1


2 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

Moda Mall: 17534444<br />

Al-Aali Mall: 17581444<br />

Seef Mall: 17587888<br />

Ritz- Carlton Hotel: 17580123<br />

City Centre: 17179009<br />

www.asiajewellers.com


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

3


CONTENTS<br />

<strong>Aug</strong>ust-<strong>Sep</strong>tember <strong>2015</strong><br />

06 | Special Report<br />

Bahrain weighs all options before lifting subsidies<br />

The Government pays close to BD300 million in subsidies on power a year.<br />

The production cost for the one unit of electricity is about 25 fils and being<br />

supplied to end consumers at three fils per unit.<br />

10 | Exclusive Feature Interview<br />

Lifting subsidies sans minimum wages to hurt<br />

businesses<br />

Dr. Omar O. Al Mardi<br />

Advocate & Legal Consultant<br />

FEATURES<br />

12 | Biz Finance<br />

Jean-Christophe Durand<br />

Outgoing CEO, BNP Paribas Bahrain<br />

16 | Al Haddad Mercedes-Benz<br />

Graeme Newport<br />

General Manager, Al Haddad Mercedes-Benz<br />

18 | Bilateral Commerce<br />

Malaysian Embassy marks 48th ASEAN Day in Manama<br />

20 | CBRE Real Estate Analysis<br />

A bright new dawn for Bahrain real estate?<br />

22 | Biz Real Estate Insights<br />

Selecting the right office space<br />

bizbahrain is also digital Follow us for instant updates at: Call / Subscribe:<br />

4 www.flipsnack.com/bizbahrain<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

bizbahrain<br />

+973 17 233 833<br />

info@bizbahrain.com


SECTORS<br />

28 | Banking & Finance:<br />

2 Citi is Bank of the Year at Euromoney Awards <strong>2015</strong><br />

2 Eskan bank mandates SICO to list first REIT on the Bahrain Bourse<br />

2 CBB and BIBF to launch Mentorship program<br />

2 CrediMax launches MasterCard 'Cool Your Summer' campaign<br />

2 CIBAFI and the World bank signs deal to foster cooperation on<br />

Islamic finance<br />

32 | Telecom:<br />

2 Batelco signs agreement with VKL Holdings for fiber network at<br />

Juffair Mall & Hotel<br />

2 Batelco deploys Point-of-Presence in datamena<br />

2 Batelco launches online portal for enterprise customers<br />

2 Zain Bahrain's FUN program welcomes summer trainees and new<br />

batch of FUN members<br />

2 VIVA introduces special roaming package for Umrah<br />

2 Kalaam Telecom partners with Fakhro Restaurants<br />

36 | Real Estate:<br />

2 Diyar Al Muharraq signs deal to develop private school<br />

2 Naseej sells 85% of "Yasmeenat Saar" homes<br />

2 Bahrain Cinema Company invests $6.5 million in a new 6 screen<br />

cineplex in Wadi Al Sail mall<br />

2 Explore, Build & Win at City Centre Bahrain, this summer!<br />

40 | Technology:<br />

2 Control4 wins 4 Global Awards<br />

2 Middle East insurers tape cloud analytics for fast, affordable fraud<br />

prevention<br />

2 Mindware bolsters its ERP on a cloud and marketplace based<br />

application with 3i-Infotech's Orion 11j<br />

2 Absolute communications ramps up expansion strategy with 3A<br />

worldwide<br />

44 | Government:<br />

2 Bahrain's non-oil economy reaches 5% growth<br />

2 New smart ticketing launched for Bahrain's public transport<br />

2 BD 10 million added to joint Tamkeen-Ithmaar bank finance scheme<br />

portfolio<br />

2 BCCI to host startup bootcamp<br />

2 38% progress in the pumping and lifting stations urgent works<br />

48 | Others:<br />

2 BAC and nogaholding appoint main consultant on new fuel farm<br />

complex at BIA<br />

2 Alba strengthens business ties with Asian customers<br />

2 Al Safar Group appoints Ahmed Khalfan as CEO<br />

2 Brand new bodyshop facility to serve Euro Motors<br />

2 A Middle East ART house offering a collection to the world<br />

2 Hyundai reaffirms its position as one of the world's leading<br />

automotive manufacturers<br />

2 Volvo XC90 named auto express car of the year <strong>2015</strong><br />

2 The future of mobility is ready to hit the road<br />

2 Nissan Patrol 'SUV of the year'<br />

MORE IN THIS ISSUE<br />

24 | Biz Events<br />

26 | Marketing at its Best<br />

54 | Biz Dashboard<br />

56 | Tweets on Biz<br />

58 | The Biz Scene<br />

60 | Letters & Comments<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

5


Editor's<br />

Note<br />

Chairman & Publisher<br />

Ahmed Khalifa Khalfan<br />

ahmed@bizbahrain.com<br />

Write the Editor: ahmed@bizbahrain.com<br />

The Battle to Understand Subsidies<br />

Many of us have recently been exposed to the news about the lifting of meat and<br />

electricity subsidies. Few of us actually know the real meaning behind this move<br />

as we mostly view matters from our own eyes. If we look at the big picture, we may<br />

see things differently. From a monetary perspective, a subsidy cannot be provided<br />

without having the money taken out from somewhere. This means that there could be<br />

other use for such a budget in an economy. This is where people usually miss the big<br />

picture.<br />

This issue tackles such a topic with various points of view. As a report from the<br />

International Institute for Sustainable Development highlights "People who defend<br />

subsidies for particular sectors often highlight the goods or services that have been<br />

produced, or the new jobs created. What they do not normally acknowledge is that the<br />

benefits to society of that money, if it had been spent otherwise, or left in the pockets<br />

of taxpayers, might have been even greater."<br />

This same report points out how the value of such goods or services can be better<br />

defined if we considered the opportunity cost of spending what our report has found<br />

to be BD 300 million a year on power alone. Imagine this BD 300 million is used for<br />

something else, such as further developing the education sector, or building a state-ofthe-art<br />

hospital with the latest equipment available. Now, we are starting to consider<br />

the opportunity cost of having such a subsidy. Of course, the concept of opportunity<br />

cost is reasonably intuitive. Consider the government spending such an amount only<br />

once to build a hydro-electric plant that reduces the country's general consumption of<br />

power in the long run. Do you see how the picture starts to change? The more you start<br />

thinking of the opportunity cost, the more you realize that subsidies are a pattern<br />

than must evolve just like anything else in this world. If we don't revise what we are<br />

doing, we will fall in a trap of having habit take over. And in most cases, habits are<br />

actually a bad thing to have.<br />

This is the reason why we actually chose to be more in favor of such a move than<br />

against it. This is why this issue's cover says "How it (the lifting of subsidies) will be<br />

better for us all!"<br />

Production Manager<br />

Sameer Butt<br />

sameer@bizbahrain.com<br />

Senior Editor<br />

Mahmood Rafique<br />

raf.business@gmail.com<br />

Creative Director<br />

Ibrahim Abdo (Madlabs)<br />

Art Designer<br />

Ashjad Azeez<br />

Digital Agency<br />

4Spots<br />

ranjan@4spots.com<br />

Contributors<br />

Ahmed Al Akber - ACK Solutions<br />

Roberto Carrillo, Mohammed Baqer, SN Kala<br />

Ammar Al Raees, John Taylor, Bassam Kamashki<br />

Gordon Anderson, Anna Romanska, Steve Mayes<br />

Heather Longden, Anceeta Martis, Nigel Rodrigues<br />

Publishing House<br />

Production & Layout Designed by<br />

Cover Design & Concept by<br />

Printed at<br />

Oriental Press, Kingdom of Bahrain<br />

In Association With<br />

Warm regards,<br />

Farouk Almoayyed<br />

Honorary Chairman<br />

Ahmed Khalifa Khalfan<br />

Chairman and Publisher<br />

Ahmed Sabah Al-Saloom<br />

Chairman of the Society<br />

6 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

+973 17233833<br />

info@bizbahrain.com<br />

bizbahrain<br />

www.bizbahrain.com


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

7


Special Report<br />

Bahrain weighs all options before<br />

lifting subsidies<br />

With lifting the subsidy of meat<br />

tentatively by the beginning of<br />

<strong>Sep</strong>tember, the business community,<br />

experts and legislators are discussing to<br />

iron out some last minute differences on<br />

this very sensitive subject.<br />

The government and parliament’s<br />

joint committee is reviewing all<br />

aspects and working hard on ensuring<br />

the minimum impact of the move on<br />

citizens and the residents.<br />

The Government from very<br />

beginning has been maintaining a<br />

consistent position on the subject of<br />

subsidy that how to enhance the benefits<br />

of subsidies for the citizens’ in the wake<br />

of limited resources. On the other hand,<br />

an impact of such move on residents<br />

especially in the absence of the<br />

minimum wages structure has become<br />

major area of concern for the committee<br />

working on the subject.<br />

This is believed to be first step<br />

towards lifting of wider subsidies on<br />

energy and other sectors at a later stage<br />

and all stakeholders are deliberating on<br />

the subject very carefully and cautiously.<br />

The joint committee of the parliament<br />

and the government representatives has<br />

been deliberating for many weeks on<br />

this subject and is working to find out a<br />

common ground on subsidy issue.<br />

According to an official, Bahrain<br />

is expected to gradually lift fuel and<br />

electricity subsidies as part of plans to<br />

control the public spending in the wake<br />

of record low oil prices, a major single<br />

factor forcing the GCC to revisit their<br />

spending priorities.<br />

The Government has repeatedly<br />

made it clear that the time has come<br />

to redirect the subsidies for the wider<br />

benefits of the local population by<br />

reviewing the current model, which<br />

according to many, is not fulfilling its<br />

basic objective.<br />

Subsidy is one of the most<br />

misunderstood concepts in this part of<br />

the world as many see it as a welfare<br />

agenda of the GCC. With the changing<br />

revenue-expenditure dynamics, the<br />

8 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Special Report<br />

government of Bahrain is forced to<br />

redirect the benefits of subsidised<br />

services and commodities for the greater<br />

benefits of the low income stratum of the<br />

society. Over the years subsidy bills have<br />

been increased instead of controlling<br />

them and perhaps now we need to look<br />

into the benefits and its impact of such<br />

move on the national economy, said<br />

Mr. Jamal Fakhro Managing Partner at<br />

KPMG Fakhro.<br />

“We should be careful and make<br />

sure that Bahrain shouldn’t be impacted<br />

negatively by subsidies,” he said. “In<br />

the past 10 years the demographic shift<br />

wherein Bahrainis are outnumbered<br />

by expatriate population dictates<br />

us to change the subsidy strategy<br />

accordingly,” he added.<br />

Citing an example of Ministry of<br />

Electricity and Water, Mr Fakhro, said<br />

the electricity is subsidised almost 90%<br />

while its actual impact on the poor is<br />

minimal rather misused by those who<br />

can afford and should pay full price per<br />

unit of the electricity.<br />

Dr. Omar O. Al Mardi termed<br />

subsidies as a part of the GCC culture.<br />

“Subsidies cannot be treated as<br />

something strange as it has been part<br />

and parcel of society in this part of the<br />

world over the decades. This has become<br />

practice partly because of culture of<br />

sharing and partly because these States<br />

are blessed with oil which controlled by<br />

the Governments and they want to share<br />

the benefits of such natural resources<br />

with their people,” said Dr. Omar.<br />

“The move to withdraw the subsidies<br />

in a phased manner should not be<br />

starting with removal of subsidy from<br />

the meat. This will create an imbalance<br />

especially as we don’t have minimum<br />

wages in Bahrain. Once you remove the<br />

subsidy, for example from the meat as<br />

planned, it will have a huge impact on<br />

people who only get BD70 to BD100 per<br />

month and imagine how such earners,<br />

Once put into effect, these<br />

initiatives and programmes<br />

will earn the country an<br />

estimated amount of BD386<br />

million<br />

in disregard of being nationals or<br />

foreigners, can afford to buy meat with<br />

very meager resources,” said Dr. Omar.<br />

“The foreign work force is very vital<br />

to sustain and create a vibrant economy<br />

and such subsidies make country like<br />

Bahrain an attractive destination for<br />

workers. This will also impact the bills<br />

of the contractors whose food bills<br />

will go up as they have to feed huge<br />

number of labourers every day,” added,<br />

Dr. Omar. “The high meat prices will<br />

also impact the alternative choices of<br />

food for consumers such as fish which<br />

has already seen at least 300% times<br />

increase in the past four to five years.<br />

Once put into effect, these initiatives<br />

and programmes will earn the country<br />

an estimated amount of BD386 million.<br />

According to official statistics the<br />

Government pays close to BD300 million<br />

in subsidies on power yearly. The<br />

production cost of one unit of electricity<br />

is about 25 fils and being supplied to end<br />

consumers at three fils per unit.<br />

The lifting of subsidies will affect<br />

everyone and there will be a mechanism<br />

to compensate citizens, through may<br />

be issuing the ration cards or pay the<br />

monetary benefits to the nations through<br />

the smart card every month to purchase<br />

commodities such as meat at an open<br />

market prices.<br />

Currently, the government revenues<br />

are lower than its spending and it seems<br />

illogical to continue borrowing while<br />

expatriates and private companies<br />

benefit from such welfare oriented steps.<br />

The Minister for Information and<br />

the Official Government Spokesperson,<br />

Isa Abdulrahman Al Hammadi while<br />

highlighting the importance of the steps<br />

to lift subsidies said the current subsidy<br />

model has to be revisited.<br />

The Minister believes that the<br />

current model of subsidies is an extra<br />

burden on the government exchequer.<br />

The subsidy issue has been prompted<br />

by a shortfall in government revenues,<br />

which are expected to reach a total<br />

of BD4.255 billion in <strong>2015</strong> and 2016,<br />

The Government has<br />

repeatedly made it clear<br />

that the time has come to<br />

redirect the subsidies for the<br />

wider benefits of the local<br />

population by reviewing the<br />

current model<br />

compared with anticipated expenditure<br />

of BD7.292 billion over the same period.<br />

Bahrain, which is facing a deficit<br />

of BD1.47 billion this year and BD1.563<br />

billion next year, raised its debt ceiling<br />

from BD5 billion to BD7 billion in<br />

November.<br />

Government assets in Bahrain and<br />

Oman are much more limited, lasting<br />

for less than two years at current<br />

budget levels. Together with dwindling<br />

oil reserves (for Bahrain expected to<br />

be depleted around 2020 at current<br />

production levels, in Oman around 2030,<br />

this leaves these two countries exposed<br />

to severe medium-term fiscal challenges,<br />

reflected in downgrade actions by rating<br />

agencies earlier this year, according to<br />

Deutsche Bank Research.<br />

The United Arab Emirates on July 22<br />

announced that they would deregulate<br />

petrol and diesel prices from <strong>Aug</strong>ust 1st<br />

caused a minor sensation. It makes the<br />

federation of seven emirates the first<br />

amongst the Gulf Cooperation Council<br />

(GCC) governments to cut politically<br />

sensitive fuel subsidies long called for<br />

by the IMF and other observers.<br />

“Domestic fuel prices will still be<br />

set by the government (on a monthly<br />

basis) but linked to global market prices<br />

according to the Ministry of Energy. The<br />

decision comes at a time when cheap<br />

oil is eating into the budgets of GCC and<br />

other oil producers, increasing pressure<br />

but potentially also understanding<br />

of the local population for fiscal and<br />

economic reform. The UAE government<br />

justified the move with environmental,<br />

generational and economic development<br />

reasoning rather than fiscal<br />

considerations.<br />

“The UAE’s decision to cut energy<br />

subsidies is a strong signal for the<br />

Emirates' willingness to implement long<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

9


Special Report<br />

overdue fiscal and economic reforms.<br />

The IMF and other observers of the<br />

region have been calling on the GCC<br />

countries for years to reduce energy<br />

subsidies in order to safe guard medium<br />

to long term sustainability of public<br />

finances, support diversification and<br />

remove misallocations and distortions<br />

in the economy.<br />

“However, Gulf States have been<br />

reluctant to change their established oil<br />

wealth distribution systems which are<br />

one of their main policies to maintain<br />

social stability. Kuwait in January rowed<br />

back on cutting diesel and kerosene<br />

subsidies after protests in parliament.<br />

Also the Emirates had so far focused<br />

on economic diversification to reduce<br />

hydrocarbon dependence rather than on<br />

subsidy cuts, with the exception of an<br />

increase of water and electricity tariffs<br />

in Abu Dhabi in January. But in times<br />

of substantially lower oil prices, the<br />

In the past 10 years the<br />

demographic shift wherein<br />

Bahrainis are outnumbered<br />

by expatriate population<br />

and we have to change the<br />

subsidy strategy accordingly<br />

costs of maintaining generous subsidy<br />

schemes appear increasingly high for<br />

countries which rely almost entirely<br />

on oil revenues to finance their fiscal<br />

budgets (80% of total revenues in the<br />

UAE are oil-related).<br />

According to a recent IMF report,<br />

pre-tax energy subsidies in the UAE<br />

are estimated at USD 12.6 billion (2.9%<br />

of GDP or 9% of overall government<br />

expenditures) in <strong>2015</strong>. This puts them<br />

mid-range between Saudi Arabia and<br />

Bahrain at 4.6% of GDP and Oman, Qatar<br />

and Kuwait at 1.2-1.8%.<br />

“While subsidy cuts are an important<br />

step for fiscal consolidation and<br />

economic development in the UAE, the<br />

pressure to lift subsidies is even higher<br />

in several other GCC countries, mainly<br />

for three reasons. The fiscal impact of<br />

the 50% oil price drop since last summer<br />

is severe. The fiscal deficit resulting from<br />

lower oil revenues is expected at 15% of<br />

GDP for Bahrain and Oman this year, for<br />

Saudi Arabia even higher at 18%.”<br />

Compared to them, the UAE’s fiscal<br />

deficit of around 1.8% of GDP, stemming<br />

from a relatively low breakeven oil price<br />

of USD 65.5/bbl.<br />

“The UAE are closer to the GCC’s<br />

fiscal outperformers, Qatar and Kuwait<br />

which are even expected to keep<br />

their surpluses. Secondly, not all GCC<br />

countries can match the Emirates’ vast<br />

government wealth in order to weather<br />

revenue shortfalls in times of cheap oil.<br />

In the case of Saudi Arabia, FX reserves<br />

are as high as the Emirates’ FX reserves<br />

(including Sovereign Wealth Fund<br />

resources) estimated at almost USD 1<br />

trillion. But if Saudi Arabia had to cover<br />

a double -digit fiscal deficit for more<br />

than a few years without tapping debt<br />

markets, this would eat up substantial<br />

reserves.<br />

“In all other GCC countries, retail<br />

fuel prices are substantially lower than<br />

in the UAE. In Saudi Arabia, heavy<br />

subsidisation keeps fuel prices at<br />

record lows of USD0.07/litre (diesel)<br />

and USD 0.16 /litre (petrol), worldwide<br />

only surpassed by Venezuela and Libya<br />

(petrol). Compared to their neighbours,<br />

fuel prices in the UAE are already much<br />

closer to world markets, despite price<br />

regulation. On July 28, the Ministry of<br />

Energy announced that petrol 95 octane<br />

prices will rise as of <strong>Aug</strong>ust by 24% to<br />

USD 0.58/litre compared to USD 1.1/litre<br />

world average. On the other hand, diesel<br />

prices, which were priced above petrol<br />

before, will drop by 29% to USD 0.56/<br />

litre, compared to a world average of USD<br />

0.96/ litre.<br />

“In the current environment of low<br />

oil prices, the short to medium-term<br />

impact of subsidy cuts on general<br />

price developments in the UAE can be<br />

expected to remain rather muted.<br />

“A substitution effect to now cheaper<br />

diesel will already lower the effect<br />

of higher petrol prices on inflation.<br />

According to the UAE government<br />

estimations, the expenses for petrol<br />

account for only 3-4% of house holds’<br />

average income, reducing the passthrough<br />

to inflation (DB forecast <strong>2015</strong>:<br />

The Government pays close<br />

to BD300 million in subsidies<br />

on power a year. The<br />

production cost for the one<br />

unit of electricity is about 25<br />

fils and being supplied to end<br />

consumers at three fils per<br />

unit<br />

3.6%) further. In this context, risks to<br />

social stability in the Emirates, which<br />

are amongst the world’s 25 wealthiest<br />

countries in terms of GDP per capita<br />

(around USD 45,000), should not rise<br />

substantially.<br />

A large share of the additional costs<br />

will be borne by non-nationals, with<br />

expatriates accounting for around 90% of<br />

the UAE’s total population.<br />

“Gulf peers are monitoring the<br />

implementation and public reception of<br />

subsidy cuts in the UAE very carefully.<br />

If successful, the Emirates’ move might<br />

not only serve as a regional role model<br />

for economic diversification but also for<br />

fiscal reform. Faced with substantially<br />

lower oil revenues, GCC peers might<br />

see themselves encouraged to follow<br />

suit, also as understanding of the local<br />

population for energy price deregulation<br />

may increase.<br />

“The most interesting question<br />

remains how the GCC’s largest economy<br />

and one of the world’s largest perhead<br />

energy consumers Saudi Arabia<br />

will approach the issue. Compared to<br />

the UAE, not only is fiscal pressure<br />

more profound but so too are sociodemographic<br />

challenges.<br />

“The average income of the 31<br />

million population is much lower at<br />

USD 25,000 and public discontent about<br />

structural problems such as economic<br />

inequality and (youth) unemployment<br />

was already a cause for concern before<br />

the drop in oil prices. Whether a public<br />

call for water and energy subsidy<br />

reforms by Saudi Arabian Monetary<br />

Agency (SAMA) Governor Almubarak<br />

earlier this year might be a signal of the<br />

Saudi government’s willingness to tackle<br />

the issue therefore remains to be seen.”<br />

10 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

11


Exclusive Feature Interview<br />

Exclusive Feature Interview<br />

Lifting subsidies sans minimum<br />

wages to hurt businesses<br />

As the Kingdom of Bahrain is one step closer to lift the subsidy from meat<br />

from 1st <strong>Sep</strong>tember, many see it as a myopic view of subsidies culture and<br />

feel such move may jeopardise the competitive edge of the country.<br />

Dr. Omar O. Al Mardi, who has<br />

been a practicing Lawyer for the<br />

past 40 years, in an exclusive interview<br />

with Mahmood Rafique Senior Editor at<br />

bizbahrain termed subsidies as a part<br />

of the Gulf culture. “Subsidies cannot<br />

be treated as something strange as it<br />

has been part and parcel of lives in this<br />

part of the world over the decades. This<br />

has become practice partly because of<br />

culture of sharing and partly because<br />

these States are blessed with oil which<br />

Governments control but want to share<br />

the benefits of such natural resources<br />

with their people,” said Dr. Omar.<br />

“The move to withdraw the subsidies<br />

in a phased manner should not start<br />

with removal of subsidy from the meat.<br />

This will create an imbalance especially<br />

as we don’t have minimum wages in<br />

Bahrain. Once you remove the subsidy,<br />

for example from the meat as planned, it<br />

will have a huge impact on people who<br />

only get BD70 to BD100 per month and<br />

imagine how such earners, in disregard of<br />

being nationals or foreigners, can afford<br />

to buy meat with very meager resources,”<br />

Dr. Omar, argued.<br />

“The foreign work force is very vital<br />

to sustain and create a vibrant economy<br />

and such subsidies make country like<br />

Bahrain an attractive destination for<br />

workers. This will also impact the bills<br />

of the contractors whose food bills<br />

will go up as they have to feed huge<br />

number of labourers every day,” added,<br />

Dr. Omar. “The high meat prices will also<br />

impact the alternative choices of food<br />

for consumers such as fish which has<br />

already seen at least 300% times increase<br />

in the past four to five years.”<br />

On the other side, Dr. Omar said,<br />

what the Government propose to offer<br />

to the nationals in return of withdrawal<br />

of subsidy is very negligible. It is very<br />

strange that the first subsidy to be<br />

abandoned is suggested to be the meat!!<br />

Why!! . It is obvious that the choice in not<br />

wise.<br />

On a different subject, Dr. Omar, who<br />

has held numerous prominent legal<br />

public positions before joining the BAR<br />

in Bahrain, said the relationship between<br />

the bench and the bar in the Kingdom of<br />

Bahrain is very complex due its peculiar<br />

nature.<br />

“The legal profession in Bahrain is<br />

very complex because of the nature of<br />

the composition of the bar members,<br />

as we have lawyers not from Bahrain<br />

and we have people from different legal<br />

backgrounds from many Arab countries<br />

as well as from Western world. We also<br />

have people from various legal schools<br />

such as Islamic Schools graduates and<br />

people with qualifications from the<br />

European Continental or the U.K. Civil<br />

Law schools and from other local and<br />

regional institutions.<br />

“Apart from Bahrainis we have<br />

lawyers from East Africa, Egypt, Sudan,<br />

Syria, Jordan, U.K. etc. which makes<br />

Bahrain’s bar a very unique as we witness<br />

practicing lawyers from different schools<br />

and backgrounds and to some extent<br />

we see lack of harmony in terms of legal<br />

practice approach.<br />

“The bar’s role is seen very crucial<br />

in complementing the judiciary which<br />

enjoys a special status as the protector<br />

of the constitution, upholding the human<br />

rights, protect the law and individuals<br />

and make sure that justice is done.<br />

Dr. Omar O. Al Mardi<br />

Advocate & Legal Consultant<br />

Talking about the relationship<br />

between the bar and bench Dr. Omar said<br />

somehow it is not as smooth as it could<br />

have been.<br />

“No legal system perhaps can satisfy<br />

the political societies and associations<br />

on the subject of human rights as such<br />

platforms may have their own specific<br />

views and the administration of justice<br />

therefore always come under criticism.<br />

The flow of the information, meeting<br />

transparency, is very important and grey<br />

areas in this respect in some countries<br />

are not helping their judicial systems.<br />

Justice must be seen to be done and not<br />

only done.<br />

“The most important aspect is<br />

that one should see the justice being<br />

administered, which further signifies the<br />

role of the prosecutor general to uphold<br />

the legal system and the individuals right<br />

at all times and in all cases even without<br />

having defending Lawyers seeking that<br />

from him. He should act on behalf of the<br />

people.<br />

Highlighting the importance of<br />

training for the members of the bar Dr.<br />

Omar stressed the need to have some<br />

training by bringing all practitioners<br />

from different backgrounds under one<br />

umbrella. However, he said, Bahrain has<br />

embarked on major initiative to offer<br />

training to judges and the establishment<br />

of the Judicial Institute is part of<br />

such efforts. Training should target<br />

12 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Exclusive Feature Interview<br />

bar members also. Admission to the<br />

Legal Profession should be only offer<br />

a professional bar exam. As in many<br />

countries.<br />

Dr. Omar, who is a licensed advocate<br />

before the Court of Cassation, feels more<br />

efforts needed to elevate and update the<br />

legal system to match the requirements<br />

of dynamic businesses.<br />

On the appointment or election of<br />

the members of the board of directors of<br />

Commercial Companies, Dr. Omar said<br />

in most of the cases in the Gulf region,<br />

at least, it is seen as selection and not<br />

an election. We must realized that most<br />

of the big business in Bahrain, and the<br />

Gulf for that matter, are Family business<br />

growing into Commercial or industrial<br />

Companies, Owned by families. “You<br />

just can’t simply dictate on the owners<br />

about the composition of the boards of<br />

directors. As a natural tendency in the<br />

family businesses the appointment of<br />

the board members comes from the<br />

family hierarchy, or close consultants<br />

and confides and not from any other<br />

consideration.<br />

As part of efforts to bring some<br />

transparency in the formation of the<br />

board, Dr. Omar said that the Central Bank<br />

of Bahrain (CBB) now approves the names<br />

of members of the Financial Institutions<br />

boards. “This scrutiny is very helpful in<br />

bringing wider reforms in the formation<br />

of the banking boards. The issue to<br />

put a restricting limit on in how many<br />

companies boards’ one person can serve<br />

is also a good move and the distinction<br />

of ownership from management will<br />

bring efficiency and transparency to<br />

the way companies’ boards are running<br />

businesses.<br />

“It is very important to bring qualified<br />

people on the boards of directors of<br />

specialized Companies and those who<br />

are responsible, for example, to run<br />

professional business such as education,<br />

medical, banking and finance and<br />

hospitality institutions. In hospitals<br />

doctors must be involved, in industries,<br />

industry experts….etc.<br />

Talking about the business climate,<br />

Dr. Omar despite being an optimistic<br />

person feels that certain steps are needed<br />

to address the security issue, which<br />

according to him, has been seen as an<br />

issue by the investors in the past three to<br />

four years.<br />

“You can’t attract investments while<br />

they see a security issue because as a<br />

mindset the investment flows with the<br />

sense of security and not insecurity.”<br />

About the business prospects, he said<br />

Bahrain needs to rediscover its lost glory<br />

as it used to be known in the world as an<br />

offshore and financial center since 1975<br />

but slowly that status somehow faded<br />

away during the few past years.<br />

“Some have wrong perceptions about<br />

Bahrain to be known as an offshore<br />

center while there is absolutely nothing<br />

wrong with this status, as you will<br />

defiantly by such definition attract<br />

investors and multinationals to come<br />

and establish their businesses in Bahrain<br />

or been use Bahrain as a gateway to the<br />

entire region.”<br />

The recent example of being a<br />

business hub, he quoted, of Lithuania<br />

which had attracted 37000 companies in<br />

one year since it opened up its borders<br />

for international businesses. “Bahrain<br />

is known for offering best incentives to<br />

investors and businesses such as tax<br />

free regime, foreign ownership, training,<br />

no cap on repatriation of funds and<br />

no foreign Exchange etc. And many<br />

more. This model is good as you have to<br />

stand out as an attractive business and<br />

investment destination in this highly<br />

competitive environment.”<br />

There is no harm, he said, calling<br />

Bahrain an offshore center or a financial<br />

center but we need to put the right<br />

ingredients in place first.<br />

Explaining the business model of<br />

the Bahrain Financial Harbour (BFH),<br />

Dr. Omar said, it was conceived as a<br />

dynamic financial city in the heart of the<br />

Capital Manama. “The BFH is surrounded<br />

by a well-planned housing, business,<br />

shopping, hospitality and services and<br />

housing related projects which were<br />

originally planned to be completed<br />

by 2002 but couldn’t due to some<br />

constraints. At the beginning we had<br />

plans to have own private Commercial<br />

satellite, and have private executive<br />

jets service and other similar services<br />

to make the BFH a real business or a<br />

unique financial center. When we talk<br />

about executive jets for the business it<br />

is not a dream, it is a quite calculated<br />

profit oriented business which is in<br />

huge demand for a country like Bahrain<br />

due to its strategic location which is<br />

surrounded by some of the world’s<br />

biggest economies,” he said.<br />

“And part of the BFH promotion was<br />

promise of an attractive and desirable<br />

social life and the establishment of the<br />

Capital Club Bahrain is reflective of<br />

the approach which has been behind<br />

creating a thriving business model. The<br />

Capital Club Bahrain has emerged as one<br />

of the finest clubs helping to fostering the<br />

relationships among the businesses and<br />

investors.<br />

“The Capital Club has added a new<br />

dimension to the business stature<br />

of the Kingdom of Bahrain and this<br />

institution continues to play as a catalyst<br />

to attract more members from Bahrain<br />

and neighboring Gulf States as well as<br />

businesses,” he added.<br />

Dr. Omar has become director of<br />

more than 30 international, regional<br />

and local corporations including Banks,<br />

Investments, Hoteliers, Real Estate and<br />

other companies such as the owning<br />

company of Bahrain Financial Harbour<br />

Holding Co., Siam kempinski Co.<br />

(Thailand) – Al Sueban Co. (Bahrain)<br />

– Chairman of Emar Co.( Bahrain), Al<br />

Raya Co. (BVI) and Al Manar Co. (BVA),<br />

Delmon Siam Co. – Thailand.; Emar<br />

Bahrain (Cayman); Kempinski Hotels<br />

S.A. (Geneva); United Real Estate Co.,<br />

United Supplies Co., Tourism Company<br />

(Bahrain), Awal Bank (Cayman), Lombard<br />

Atlantic Bank ( Liechtenstein), Saad<br />

Investment Company (Saudi Arabia)<br />

and United Hotels Co. (Bahrain) Dr. Al<br />

Mardi is also on the Board of Governor of<br />

Capital Club Bahrain and member of the<br />

Bahrain Human Rights Watch Society<br />

and Honorary Chairman of the Sudanese<br />

Club in Bahrain.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

13


Biz Finance<br />

Jean-Christophe Durand<br />

Outgoing CEO, BNP Paribas Bahrain<br />

New paradigm for banking in<br />

the offing<br />

With the rapidly changing business<br />

climate worldwide, the global<br />

banking industry is bracing for a new<br />

paradigm.<br />

“The new regulatory requirements<br />

such as capital adequacy and<br />

liquidity ratio on one side as part<br />

of the implementation of Basle-III<br />

and reinforced rules on anti-money<br />

laundering, tax evasion and compliance<br />

with international sanctions are some<br />

important aspects of the new realities<br />

the global banking sector is grappling<br />

with. The global banking industry is in<br />

the final stages of the implementation of<br />

Basle-III requirements and reinforcing<br />

its global standards of ethics and<br />

compliance ” outgoing CEO of BNP<br />

Paribas Bahrain, Jean-Christophe<br />

Durand, in an exclusive interview<br />

told Mahmood Rafique, Senior Editor<br />

bizbahrain.<br />

14 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Biz Finance<br />

“The implementation of the new<br />

regulations will not only have an<br />

important impact in terms of costs<br />

for the industry but also puts strong<br />

pressure on the profitability and return<br />

on equity, and this changes the banking<br />

paradigm,” he said.<br />

“The implementation of the new<br />

regulations is an irreversible reality<br />

and therefore for the banks and<br />

financial institutions it is advisable<br />

to adapt quickly in order to maintain<br />

an acceptable level of profitability<br />

while complying with the regulatory<br />

requirements or even avoid possible<br />

penalties for being a non- compliant<br />

with the regulation . Some other<br />

challenges such as putting a lid on<br />

terrorist finance and tax evasion which<br />

have also prompted all regulators to step<br />

in more vigorously,” he said.<br />

Talking about the compliance<br />

function, Mr. Durand said that it has<br />

become a cornerstone in the banking<br />

industry and every bank has to take the<br />

compliance requirements very seriously.<br />

“All the banks have to be fully<br />

compliant with international and local<br />

regulations; otherwise the institutions<br />

will have to bear the brunt of penalties<br />

or even risk their business. The<br />

international banks operating in this<br />

region for example are making all the<br />

necessary efforts to adhere thoroughly to<br />

all local and international rules,” he said.<br />

“In terms of anti-money laundering<br />

controls, the banks and financial<br />

institutions need not only to know their<br />

clients well, but also the clients and<br />

counterparties of their clients, so that<br />

the whole chain they are dealing with is<br />

adequately monitored and controlled.”<br />

Regarding the change of business<br />

model and its impact on the banking<br />

industry’s lending ability in the GCC<br />

region, he said it is important to actively<br />

pursue the recent opening up of local<br />

capital markets, to promote a more<br />

structured approach to debt raising<br />

by the major borrowers as well as tap<br />

emerging sophisticated investors<br />

patterns such as regional investment<br />

institutions or even major corporates.<br />

“Opportunities in specialized<br />

banking business in the GCC justify the<br />

local presence of international players<br />

in the region, which can add value to the<br />

traditional banking sector or work in<br />

partnership with it.”<br />

“The declining oil price combined<br />

with a higher breakeven level for GCC<br />

states finances fuels efforts to find<br />

solutions to fund their deficit such<br />

as lifting subsidies and revisiting the<br />

decades-old model and bringing in some<br />

savings. All the counties in the GCC<br />

are currently weighing their options to<br />

adjust this gap. Countries across the<br />

region have been deliberating upon the<br />

issue to come up with some ideas, while<br />

trying to minimize the impact on the<br />

citizens. Some countries, for example,<br />

are considering introducing value<br />

added tax or VAT to bridge up the gap in<br />

revenues and spending.”<br />

“Bahrain has earned<br />

its reputation as<br />

a banking and<br />

financial hub which<br />

involves tireless<br />

efforts and hard<br />

work over the past<br />

30 years"<br />

“Although the GCC has been enjoying<br />

political stability since its inception, it is<br />

unfortunately surrounded by a number<br />

of on-going tense geopolitical situations<br />

and even conflicts such as currently in<br />

Syria, Iraq and Yemen. This is of course<br />

of concern for the business community<br />

and foreign investors, as stability and<br />

security are key considerations for<br />

creating a sustainable business climate.”<br />

“The era of sustained high oil<br />

prices has come to an abrupt end with<br />

significantly weaker oil prices and<br />

no immediate prospects for a sharp<br />

recovery. This new era creates the need<br />

to adjust the economic model and the<br />

way it is financed. But at the same time,<br />

it brings new opportunities such as the<br />

development of capital markets across<br />

the region, which attracts investors.<br />

We could also see financing structured<br />

in a more sustainable way as well as<br />

more selectivity in certain investments.<br />

Adaptation of the business model also<br />

means opportunities to create economic<br />

growth.”<br />

“The GCC GDP growth forecast is<br />

around 3 to 4% for the coming year.<br />

While this forecast is slightly lower<br />

than the earlier figure of 5% , it remains<br />

still much better than many developed<br />

countries.”<br />

Highlighting the possible impact<br />

of low oil prices, he agreed that there<br />

will be some shift in thinking about the<br />

way funds are being spent in the wake<br />

of lower government revenues, even<br />

for those countries which enjoy vast<br />

reserves. But the GCC enjoys a much<br />

stronger economic base than many<br />

emerging economies with lower debt<br />

levels. It can rely on substantial surplus<br />

reserves and an abundance of liquidity<br />

which provides this region with a good<br />

ability to face the challenges created<br />

by low oil prices in the near future.<br />

It also has accumulated significant<br />

investments abroad which produces<br />

good returns and are another buffer.<br />

“Bahrain has earned its reputation<br />

as a regional banking and financial hub<br />

through tireless efforts and hard work<br />

over the past 40 years. It has attracted<br />

major international and regional players<br />

over the years. A lot of European and<br />

American banks have established their<br />

presence across the GCC and recognized<br />

its importance. But one has to recognize<br />

that the region is very well reputed for<br />

its own performing banking industry<br />

and boast some major players in this<br />

field .”<br />

Durand, who has been personally<br />

pivotal in establishing BNP Paribas MEA<br />

HQ in Bahrain, considers the Kingdom<br />

as the right place for a global banking<br />

giant to host its regional operations.<br />

“Bahrain has some very inherent<br />

advantages making it easy to do<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

15


Biz Finance<br />

business including human capital,<br />

reputed supervisory authorities,<br />

adequate regulations and a good<br />

business climate. The local workforce is<br />

very dynamic and international-minded.<br />

Recently BNP Paribas for example has<br />

offered a position to a Bahraini national<br />

in its Paris office. This is considered as<br />

a real success and a reversal of usual<br />

patterns.”<br />

“Similarly as a bank established<br />

in Bahrain, one does not face any<br />

problem finding local talents to hire for<br />

its operations nor importing specific<br />

expertise when required. This adds<br />

a new dimension to the diversity of<br />

human resources. BNP Paribas in the<br />

GCC boasts 43 different nationalities in<br />

its staff , most of which are represented<br />

in Bahrain, which is something to be<br />

proud of.”<br />

“The banking business model in this<br />

region has been evolving since the 1980’s<br />

,which used to be known for ‘recycling<br />

petro dollars.’ This has changed a lot<br />

since then and it offers a much more<br />

sophisticated activities including<br />

investment banking, assets management<br />

and traditional commercial banking.<br />

Wealth management itself in this region<br />

has evolved and has now emerged as<br />

an important business carried out by<br />

international financial firms. The GCC<br />

has indeed become a very important<br />

hub in the world in this respect. This is<br />

reflected in the very important portfolio<br />

of individual wealth deployed from the<br />

region with huge interests in real estate<br />

in Europe or the US.”<br />

Talking about the different lines<br />

of activity in the banking sector , he<br />

pointed out that prominent international<br />

banks such as Standard Chartered<br />

Bank, HBC or Citi Bank, which have<br />

been around in this region for several<br />

decades, have now placed<br />

their experts in the region to<br />

support their asset management,<br />

advisory services, capital markets or<br />

trade finance businesses in these oil rich<br />

and fast developing states.<br />

Highlighting some of the features<br />

of the GCC monetary union, he said the<br />

success of this initiative would positively<br />

impact the development of the region.<br />

“The GCC already has a strong base to<br />

progress from, such as common culture<br />

and language, aligned views on major<br />

topics, similar levels of development and<br />

a good level of economic integration.<br />

These aspects should provide strong<br />

encouragement to pursue this initiative,<br />

which will in turn further the economic<br />

integration of the region with a single<br />

currency.”<br />

JC Durand, who has been working in<br />

the banking industry for past 33 years<br />

and 30 years in the Middle East and<br />

Africa region, believes that the GCCplanned<br />

monetary union is still a good<br />

project and a further step in the right<br />

direction aimed at promoting regional<br />

growth and prosperity.<br />

Talking about the Capital Club<br />

Bahrain, JC Durand feels its presence<br />

has proved an excellent opportunity for<br />

bankers, businessmen, investors and<br />

even the public sector’s Who’s Who to<br />

network and exchange. The Capital Club<br />

has added a new dimension to Bahrain’s<br />

business stature as a known networking<br />

and social place in the region.<br />

“The Capital Club is a very good<br />

institution for networking and bringing<br />

people of different walks together from<br />

Bahrain and beyond.”<br />

BNP Paribas board endorses<br />

interim financials for 1st half<br />

The Board of Directors of BNP Paribas<br />

met on 30 July <strong>2015</strong>. The meeting was<br />

chaired by Jean Lemierre and the Board<br />

examined the Group’s results for the<br />

second quarter <strong>2015</strong> and endorsed the<br />

interim financial statements for the first<br />

half of the year.<br />

BNP Paribas posted a very good<br />

performance of the quarter that ended<br />

June 30th <strong>2015</strong>, in a context of a gradual<br />

return to growth in Europe. Revenues<br />

were up sharply and grew in all the<br />

operating divisions. The Group showed<br />

the strength of its integrated business<br />

model building on a solid and diversified<br />

customer base.<br />

Revenues at 11,079 M EUR were up<br />

by 15.8% compared to the second quarter<br />

of 2014. The revenues of the operating<br />

divisions were up significantly (+12.2%<br />

compared to the second quarter 2014).<br />

They also benefited from the positive<br />

impact of the acquisitions made in 2014.<br />

Operating expenses, at 7,083 million<br />

euros, were up by 11.2%. The operating<br />

expenses of the operating divisions were<br />

up by 11.4%, resulting in a positive 0.8<br />

point jaws effect.<br />

Gross operating income was up by<br />

24.8%, at 3,996 million euros. It increased<br />

by 13.5% for the operating divisions.<br />

The Group’s cost of risk was up by<br />

5.6% compared to the same quarter last<br />

year, at 903 million euros (51 basis points<br />

of outstanding customer loans), due to the<br />

scope effect related to the acquisitions<br />

made in 2014 (2). It was down slightly<br />

excluding this effect.<br />

As a reminder, in the second quarter<br />

of last year, the Group booked a total of<br />

5,950 million euros in the costs related to<br />

the comprehensive settlement with the<br />

U.S. authorities.<br />

Pre-tax income thus came to 3,685<br />

million euros compared to -3,450 million<br />

euros in the second quarter 2014. It rose<br />

by 18.2% for the operating divisions.<br />

The Group generated 2,555 million<br />

euros in net income attributable to equity<br />

holders . Excluding the one-off items,<br />

it was up sharply by 13.7%, illustrating<br />

the Group’s very good performance this<br />

quarter.<br />

As of 30 June <strong>2015</strong>, the fully loaded<br />

Basel 3 common equity Tier 1 ratio (3)<br />

stood at 10.6%, up by 30 basis points<br />

compared to 31 March <strong>2015</strong>. The fully<br />

loaded Basel 3 leverage ratio (4) came<br />

to 3.7% (+30 basis points compared to 31<br />

March <strong>2015</strong>).<br />

Net value per share was 68.8 euros,<br />

equivalent to a compounded annualised<br />

growth rate of 6.5% since 31st December<br />

2008, illustrating the continuous value<br />

creation throughout the cycle.<br />

16 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

17


Al Haddad Mercedes-Benz<br />

Al Haddad Mercedes-Benz<br />

Bahrain emerges<br />

as a mature<br />

automotive market<br />

Graeme Newport<br />

General Manager,<br />

Al Haddad Mercedes-Benz<br />

18 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Al Haddad Mercedes-Benz<br />

“The Kingdom of Bahrain is a mature<br />

automotive market given it is relatively<br />

small,” states Graeme Newport, General<br />

Manager at Al Haddad Mercedes-Benz.<br />

Understanding that a giant leap in<br />

sales cannot be expected every year, like<br />

2012, Graeme Newport considers the first<br />

half of the year was a good result.<br />

Graeme Newport, in an exclusive<br />

interview with Mahmood Rafique,<br />

Senior Editor bizbahrain, maintains that<br />

the expected sales in the automotive<br />

business fluctuate due to many<br />

contributing factors.<br />

There is no need to be pessimistic<br />

about the future of the automotive<br />

business despite the fact it has not been<br />

growing at the expected pace in the<br />

recent past. The GCC region faces many<br />

challenges including some instability<br />

in neighboring countries and other<br />

markets also face similar challenges.<br />

When compared with other<br />

countries, Bahrain remains a good<br />

business destination. Graeme further<br />

asserts, “Doing business in Bahrain<br />

is much easier as the Ministries, the<br />

regulations and the overall business<br />

climate is very friendly.”<br />

Mercedes-Benz as a brand enjoys<br />

a unique position in the market. The<br />

approach to continuously rollout<br />

models has helped reduce the age of the<br />

Mercedes-Benz cars across the board by<br />

providing a much younger fleet than a<br />

few years ago. To bolster the Mercedes-<br />

Benz line-up across many categories, 10<br />

new models have been launched during<br />

the last two years and there will be 10<br />

more in the next four years.<br />

“We have been working hard on<br />

creating new client base while providing<br />

best after sales services to retain<br />

our existing customers. The recent<br />

initiatives have opened up new avenues<br />

for more customers. For the first time<br />

a new Mercedes-Benz can be owned at<br />

just BD250 a month. ”<br />

Al Haddad Motors announced<br />

its summer promotions throughout<br />

<strong>Aug</strong>ust and <strong>Sep</strong>tember: a 250 for 250<br />

deal. Customers have the opportunity<br />

to purchase a car from the Mercedes-<br />

Benz 250 line, which includes the GLK<br />

250, GLA 250, CLA 250 and A 250 for only<br />

BD250 per month over 84 months.<br />

The range of vehicles on offer speaks<br />

to a wide array of customers who can<br />

benefit from this summer sensation.<br />

The GLA and GLK models are ideal<br />

for families looking for an SUV, fit for<br />

making memories. The CLA is the best<br />

choice for those who are looking for a<br />

sporty seductive sedan. The A 250 is the<br />

ultimate idol when it comes to the world<br />

of compact cars.<br />

Customers need to only pay BD250<br />

down payment in order to drive home a<br />

brand new Mercedes-Benz. Customers<br />

who avail this exciting offer will receive<br />

a myriad of additional benefits including<br />

free registration and one-year insurance.<br />

They will also get three years of the<br />

silver service package that covers all<br />

Mercedes-Benz scheduled services,<br />

labour, oil, fluids and filters for a period<br />

of either 3 years or 60,000 kilometers.<br />

On the Service side, Mercedes-Benz<br />

has reduced the servicing costs by at<br />

least 30% compared to its peers. The<br />

excellent product packages on offer are<br />

backed by incredible after sales service.<br />

There are numerous options available,<br />

even for leasing the Mercedes-Benz<br />

range.<br />

“We want to give customers a longer<br />

window in which to enjoy great deals<br />

on Mercedes-Benz vehicles. It’s such<br />

a pleasure to see customers’ delighted<br />

expressions when they realize they don't<br />

have to rush everything.”<br />

Graeme concludes, “Customers’<br />

satisfaction serves as our cornerstone<br />

in sustaining the client base. Al Haddad<br />

Motors has earmarked $20 million to<br />

invest in after-sales services and new<br />

showrooms for Mercedes-Benz cars and<br />

trucks.”<br />

We also invest in our people and<br />

we offer excellent job opportunities<br />

for young Bahrainis. By mid of <strong>2015</strong>,<br />

our Bahrainisation level is at 42% and<br />

is as high as 80 per cent in the sales<br />

department.”<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

19


Bilateral Commerce<br />

The Malaysian Ambassador HE Ahmad Shahizan Abdul Samad ASEAN Ambassadors and guests during the flag hoisting at the<br />

Malaysian embassy premises<br />

Malaysian Embassy marks 48th<br />

ASEAN Day in Manama<br />

The embassy of Malaysia in Manama<br />

held a reception and flag hoisting<br />

ceremony in a style marking the 48th<br />

ASEAN Day celebrations.<br />

The Ambassador HE Ahmad<br />

Shahizan Abdul Samad in his greeting<br />

speech welcomed HE Ambassador<br />

Dr. Dhafer Alumran, Assistant<br />

Undersecretary for GCC and Western<br />

Countries Affairs at the Ministry of<br />

Foreign Affairs the Kingdom of Bahrain<br />

and as guest-of-honor representing<br />

H.E. Minister of Foreign Affairs of the<br />

Kingdom of Bahrain, and invited guests.<br />

Following is the text of HE Malaysian<br />

Ambassador’s speech during the flag<br />

hoisting ceremony.<br />

Assalamualaikum W.B.T. and A Very<br />

Good Morning and a Warm Greeting of<br />

welcome and ‘Selamat Datang’ to all our<br />

honoured guests celebrating the 48th<br />

ASEAN Day flag raising ceremony at the<br />

Chancery of the Embassy of Malaysia.<br />

Let me also humbly extend my profound<br />

thanks and gratitude to all of you for<br />

your gracious presence, to which I am<br />

deeply honoured and indebted to.<br />

“It was exactly on 8 <strong>Aug</strong>ust 1967 that<br />

ASEAN was born and that today together<br />

we celebrate the 48th Anniversary of<br />

ASEAN.<br />

“Indeed, on 8 <strong>Aug</strong>ust, the ASEAN<br />

embassies, ASEAN corporate and<br />

private sectors, ASEAN NGOs and civil<br />

societies and ASEAN Citizens around<br />

the world celebrated this 48th ASEAN<br />

commemoration.<br />

“Truly so as ASEAN Citizens in<br />

Bahrain, we are also honouring this<br />

auspicious anniversary, which is a<br />

significant landmark achievement<br />

towards the realisation of an ASEAN<br />

Community by the year's end. On record,<br />

there are about 120,000 ASEAN Citizens<br />

in Bahrain, and we have undoubtedly<br />

made tremendous achievements since<br />

2012 that inter alia were as follows:<br />

“The seven ASEAN Embassies in<br />

Bahrain, including two non-residence<br />

Embassies in Saudi Arabia (Singapore)<br />

and Kuwait (Vietnam) have been flying<br />

both the ASEAN flag side-by-side with<br />

our respective national flag in 2012.<br />

“The credits go to the ASEAN<br />

Embassies in Bahrain as this is our<br />

fourth consecutive year we have been<br />

celebrating the ASEAN Day Flag Raising<br />

Ceremony in Bahrain, which was<br />

initiated by the Philippine’s Ambassador<br />

in 2012, followed by Malaysia in 2013,<br />

and Indonesia in 2014. Since Malaysia<br />

is the Chairman of ASEAN <strong>2015</strong>, we wish<br />

to celebrate this momentous occasion<br />

today with the theme “Our People,<br />

20 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Bilateral Commerce<br />

Our Community, Our Vision.” Most<br />

significantly, we are able to build bridges<br />

between various communities and<br />

countries such as this event, bringing<br />

ASEAN Heads of Missions closer<br />

together and strengthen the ASEAN Plus<br />

Dialogue Partners Ambassadors from<br />

China, Japan, Korea, India, Pakistan,<br />

Russia and United States of America<br />

in Bahrain. This is a stunning recordbreaking<br />

accomplishment for ASEAN<br />

thus far in this Kingdom.<br />

“With the theme of “Our People, Our<br />

Community, Our Vision,” the ASEAN<br />

Community will focus on Peopleoriented,<br />

People-centered ASEAN,<br />

encompassing all areas of cooperation.<br />

Furthermore, we are determined to<br />

strengthen ASEAN Centrality and all<br />

ASEAN-led mechanisms, ensuring<br />

the benefits of inclusiveness and<br />

sustainability to ASEAN in meeting<br />

the challenges and dynamics of global<br />

developments. With our focus on the<br />

realization of ASEAN Community <strong>2015</strong>,<br />

we ASEAN Citizens must therefore<br />

“Think ASEAN, Feel ASEAN, Act ASEAN,”<br />

as One ASEAN: People First, Community<br />

Now.<br />

“Thirdly, as we commemorate the<br />

48th ASEAN Day, our challenge in<br />

Bahrain is to extend our undivided<br />

support and commitment to the<br />

well-being, peace and stability of this<br />

Kingdom. We the ASEAN Citizens<br />

strongly condemn the heinous terror<br />

blast in Sitra recently, which killed two<br />

security forces and injured 35 others and<br />

offered our deepest condolences to the<br />

bereaved families.<br />

“We further denounce the criminal<br />

and inhumane acts of internal<br />

interference, sabotage, vandalism,<br />

extremism and terrorism in Bahrain.<br />

We therefore support the leadership,<br />

efforts and commitments of His Majesty<br />

the King, Their Royal Highnesses the<br />

Prime Minister and The Crown Prince,<br />

The Government and The People of<br />

the Kingdom of Bahrain as well as Her<br />

Royal Highness Wife of The King on the<br />

empowerment and leadership of women<br />

in Bahrain.<br />

“Fourthly, we ASEAN citizens in<br />

Bahrain wish to commend and thank<br />

our mass media friends for taking the<br />

leadership role to support, to trust and<br />

to continue reporting the truth and<br />

the real image with responsibility and<br />

accountability to the people at all times.<br />

“Last but not the least, allow me to<br />

acknowledge with endless thanks to<br />

those who have made the 48th ASEAN<br />

Day Celebration stunningly amazing,<br />

whom amongst others are SF-MGC,<br />

BAMCO, MAYBANK Berhad, Indonesian<br />

PASKIBRA, several prominent Malaysian<br />

companies, ASEAN communities and<br />

leaders in Bahrain, mass media and<br />

social-media friends, and above all, the<br />

Organising Committee members of the<br />

embassy of Malaysia for their dedication<br />

and excellent work done for this event.”<br />

“The ASEAN communities and<br />

leaders in Bahrain had also successfully<br />

organized three consecutive years of<br />

ASEAN community-building awareness<br />

through the ASEAN Games and Gala<br />

Dinner in 2012, 2013 and <strong>2015</strong>.<br />

“Secondly, <strong>2015</strong> is a significant<br />

year to ASEAN and the 48th ASEAN<br />

Day Celebration is testimony of the<br />

realisation of the ASEAN Community<br />

by the year's end. This year programme<br />

for instance is specifically designed to<br />

raise awareness, foster and strengthen<br />

ties amongst the ASEAN citizens as the<br />

ASEAN community is realised this year,<br />

including us in Bahrain.<br />

The Malaysian Ambassador HE Ahmad Shahizan Abdul Samad with HE<br />

Ambassador Dr. Dhafer Alumran, Assistant Undersecretary for GCC and Western<br />

Countries Affairs at the Ministry of Foreign Affairs the Kingdom of Bahrain<br />

during the reception<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

21


CBRE Real Estate Analysis<br />

CBRE Real Estate Analysis<br />

A bright new dawn for Bahrain<br />

real estate?<br />

As the saying goes, there is no smoke<br />

without fire, and, if the reports in the<br />

press are to be believed, backed by the<br />

evidence of our own eyes, the lights are<br />

back on at one of Bahrain’s most high<br />

profile property developments, where<br />

the cranes have been idle for some years<br />

now, and all indicators suggest that<br />

work is set to re-commence at Villamar,<br />

the landmark three tower residential/<br />

hospitality project that sits behind<br />

the twin financial towers at Bahrain<br />

Financial Harbour.<br />

the residential and commercial office<br />

sectors.<br />

In real terms, the actual number of<br />

failed, or stalled, projects in the Kingdom<br />

have been tiny in comparison to some<br />

other notable GCC locations, but, sadly<br />

for Bahrain, due to the size of the market<br />

and the very prominent location and<br />

visibility of most of the failed projects,<br />

the detrimental impact on confidence in<br />

the market has been disproportionate to<br />

the numbers involved.<br />

This is the first concrete (pun<br />

intended) evidence to support<br />

statements circulated by various<br />

government entities that Bahrain is<br />

getting serious about regulating the real<br />

estate market and follows a raft of recent<br />

legislation that seeks to provide a stable<br />

and transparent framework upon which<br />

secondary (existing stock) and primary<br />

(under development) real estate can be<br />

Steve Mayes<br />

Director, Sales & Agency, CBRE<br />

transacted with enhanced confidence<br />

for buyers and provides clarity with<br />

regard to lease contracts, primarily in<br />

Villamar is probably the most<br />

widely cited example, maybe because of<br />

prominence and visibility, but equally<br />

notable, especially in the eyes of those<br />

who have yet to see delivery of the<br />

properties that they have invested in,<br />

are Marina West, a collection of eleven<br />

unfinished residential and hospitality<br />

towers clearly visible as you enter the<br />

Kingdom from the Saudi causeway,<br />

22 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


CBRE Real Estate Analysis<br />

andAmwaj Gateway, which, as the<br />

name suggests, greets Amwaj Islands<br />

residents and visitors upon arrival as<br />

a stark, grey reminder of the perils of<br />

real estate investment and what can<br />

go wrong. Other delinquent projects,<br />

such as Al Areen, might actually be<br />

more significant in terms of gross<br />

development value, or size, but by virtue<br />

of geographical location and thereby ‘out<br />

of sight, out of mind’ does not attract<br />

the same level of public notoriety. The<br />

unfinished component of Riffa Views,<br />

the high end secure and gated, golf<br />

course anchored community of private<br />

villas in the centre of the island, Park<br />

Estate, still detracts from an otherwise<br />

first class development and it is widely<br />

anticipated that this, and the other<br />

stalled projects mentioned, will benefit<br />

from the measures being put in place,<br />

allowing them to be completed in timely<br />

fashion.<br />

Figures vary, but it has been widely<br />

claimed that between $350 and $400<br />

million is required to complete the ‘big<br />

six’ stalled projects, which includes<br />

Marina Reef residential project on<br />

Reef Island, not mentioned above, and,<br />

in the context of the 10 billion GCC<br />

Development Fund, set up to finance<br />

development in Bahrain over 10 years<br />

from 2011, this represents a mere 4% of<br />

the funds being made available.<br />

Principal amongst the measures<br />

being put in place are Law No. 28 of 2014,<br />

regulating real estate development in<br />

Bahrain, the first legislation of its type<br />

for the Kingdom, and Legislative decree<br />

No.66, also of 2014, which addresses<br />

the Settlement of Stalled Real Estate<br />

Projects.<br />

Most stakeholders in real estate<br />

development acknowledge the necessity<br />

for a regulatory framework and Law 28<br />

came into effect on February 7th giving<br />

developers six months to put their house<br />

in order (pun intended again) although<br />

quite how this can be achieved remains<br />

to be seen as key measures, such as,<br />

the ‘Concerned Authority’ approved by<br />

the Minister, or Ministry, still require<br />

nomination by subsequent decree.<br />

Despite any understandable confusion<br />

arising from the missing components<br />

of the new law, this is a positive step<br />

forward and requires developers to<br />

complete a master plan and to procure<br />

a license to commence development<br />

form the Concerned Authority before any<br />

promotion, marketing or construction<br />

can take place. Before being granted a<br />

license the developer will need to prove<br />

ownership of the property and a right<br />

to develop the land, submit a master<br />

plan for approval, receive building<br />

permits, submit an engineer’s estimate<br />

of the total project value, have the<br />

sales agreement with buyers approved<br />

and prove that an escrow account is<br />

established with 20% of the project value<br />

deposited therein. There are still ‘grey<br />

areas’ open to interpretation, such as<br />

whether the land value constitutes part<br />

of the 20% required to be deposited, but,<br />

on the whole, the new law certainly<br />

establishes firmer foundations (yes,<br />

another pun) for investors than anything<br />

previously in place in the Kingdom. The<br />

license is valid for up to three years<br />

and must be registered with the Survey<br />

and Land Registration Bureau within<br />

thirty days of receipt. Project sales are<br />

prohibited before grant of the license<br />

and any contracts pre dating the license<br />

will be void. Penalties for not complying<br />

with the new law include both fines and<br />

imprisonment, but these are yet to be<br />

specified.<br />

Legislative Decree No.66, regarding<br />

Settlement of Stalled real Estate Projects<br />

came into force on December 6th 2014.<br />

This new law has been introduced to<br />

restart real estate development projects<br />

in Bahrain, where units have been<br />

sold off plan and payments made but<br />

the project has stopped, or has stalled,<br />

causing a detrimental effect on the<br />

economy of Bahrain.<br />

Three criteria have been established<br />

by the Decree to determine a ‘stalled<br />

project’ and these include a proven<br />

lack of seriousness, on the part of the<br />

developer, to complete the project,<br />

failure to commence the project<br />

without valid reason, once permits and<br />

approvals to develop are in place, and<br />

failure to execute the project due to<br />

gross negligence. Under the terms of<br />

the decree an ‘Entity’ will be set up by<br />

a Cabinet of Ministers to investigate<br />

stalled projects and report findings<br />

to a committee. The committee is<br />

empowered to remove the causes of<br />

the stalling and to reach a settlement.<br />

Timelines to agree a settlement and<br />

implement approved measures are<br />

sketchy, but in essence there seems to<br />

be around nine months for stakeholders<br />

to move forward, otherwise the<br />

Committee has wide ranging powers to<br />

take all measures it deems appropriate<br />

to kick start the project.<br />

As with all new legislation, the<br />

measures specified have yet to be tested<br />

in a court of law and it would appear<br />

that some remedial measures open<br />

to the committee have been hastily<br />

drafted without being fully thought<br />

through. Once such measure includes<br />

the committee’s right, in certain<br />

circumstances, to sell the development<br />

by public auction. Commentators have<br />

expressed concern as to how that can be<br />

achieved if plots, or units, have been sold<br />

freehold to investors prior to the project<br />

failing, thereby defeating one of the<br />

fundamental rights of freehold property<br />

ownership.<br />

Despite initial reservations and an<br />

apparent need for some tighter drafting<br />

to remove grey areas in the legislation,<br />

all those engaged in the real estate<br />

development market are unanimous in<br />

praising the Government for overhauling<br />

real estate regulations in Bahrain and<br />

for demonstrating a commitment to<br />

restoring confidence levels to maximize<br />

investor interest in the property market.<br />

As a new day dawns over Bahrain’s<br />

property development market, all<br />

stakeholders are banking on this<br />

new commitment to stability and<br />

transparency establishing the<br />

confidence necessary to carry the<br />

market forward to the benefit of<br />

Bahrain’s economy and all citizens.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

23


Biz Real Estate Insights<br />

Biz Real Estate Insights<br />

Selecting the Right<br />

Office Space<br />

Drawing the right selection criteria<br />

One of the most challenges in today’s<br />

Corporate Real Estate industry that<br />

Corporate Real Estate Managers face is<br />

to get the best-fit office space that meets<br />

the overall corporate requirements.<br />

Based on my experience dealing with<br />

corporate clients, many of them spend<br />

so much time and money to get an office<br />

space and at the end (usually after 2-3<br />

years) turns out to be not the right space<br />

or location for them, we need to stop<br />

here and ask ourselves why?<br />

In this article I will be drawing and<br />

discussing the selection criteria for<br />

getting the right office space when it<br />

comes to a corporate institution/client,<br />

and to be more specific, I will focus on<br />

the case of a commercial bank looking<br />

to rent an office as a headquarters “HQ”.<br />

I have chosen the bank case since banks<br />

are not straight forward case to deal<br />

with, there are a lot of technical aspects<br />

to be looked at when placing a bank at<br />

the best-fit building, which needs more<br />

elaboration to be discussed in future<br />

articles.<br />

A successful selection criteria takes<br />

into account the input from Business,<br />

Operations, IT and HR units to start<br />

with which will determine the required<br />

space/location if input was calculated<br />

carefully at the first place. Usually<br />

developing the selection criteria and<br />

managing the lease process is done by<br />

the Corporate Real Estate Manager who’s<br />

an employee of the bank, otherwise<br />

banks should hire professional real<br />

estate agents to run this assignment on<br />

their behalf professionally and represent<br />

them in the market.<br />

I have gathered based on my<br />

experience a selection criteria to be<br />

followed when selecting the right<br />

commercial space for a commercial<br />

bank, which if followed it will lead to a<br />

successful office acquisition:<br />

The Priority<br />

After determining how much space<br />

is required and got the budget approved,<br />

the question comes to, does the bank<br />

prefer to occupy a whole building or<br />

rent a space within a commercial? The<br />

selection criteria will slightly differ in<br />

both cases; occupying a whole building<br />

will lead to full control of the property,<br />

whereas sharing part of a commercial<br />

tower with other tenants will limit<br />

the privilege of the first case such as<br />

controlling the entrance and the car<br />

park.<br />

The Geographical Location<br />

1. Location to be within financial<br />

district/hub matching the profile of the<br />

bank<br />

2. Location to have an easy access with<br />

preferably high visibility from main road<br />

3. In some banks cases, there is a<br />

preference to obtain a prestigious<br />

address such as Bahrain World Trade<br />

Bassam Kamashki<br />

Independent Real Estate Professional<br />

Center “BWTC” or Bahrain Financial<br />

Harbor “BFH” which are considered to<br />

be the two main prestigious towers in<br />

Bahrain<br />

The Building<br />

1. Privacy is important, especially in<br />

the case of occupying large part of the<br />

building, in case of the bank renting<br />

large portion of the building (being an<br />

anchor tenant), this can open the door of<br />

negotiation with the landlords to have<br />

a separate reception area and dedicated<br />

elevators (depending on number of staff<br />

and what percentage of the building<br />

the bank occupies), this is subjected to<br />

landlord’s approval ofcourse as long as<br />

it doesn’t interrupt the operation of the<br />

whole building<br />

24 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Biz Real Estate Insights<br />

2. Having retail space at ground floor is<br />

a plus so the bank can have their main<br />

retail branch and their office at the same<br />

building<br />

3. Building to have high security<br />

control provided by the landlord<br />

4. Building to be well maintained as<br />

this will reflect on the bank’s image<br />

5. Free car parks to be allocated in<br />

addition to the option to rent extra<br />

parking lots, having a car park space for<br />

VIP guests/ valet parking is a plus (such<br />

as BWTC). Today the biggest challenge<br />

in the commercial real estate market in<br />

Bahrain is the availability of the right<br />

car park space/ ratio addressing office<br />

requirements. In case the building<br />

doesn’t offer enough car parks, is there<br />

within a close proximity any paidparking<br />

building/ yard that could be<br />

rented on long term basis?<br />

6. Building main reception to be<br />

welcoming and up to the standard of<br />

the bank, this is in the case the bank<br />

not being able to secure a separate/<br />

dedicated reception desk<br />

7. Tenancy mix of the building; tenancy<br />

mix of the building to be homogenous;<br />

in other words other tenants to be of<br />

relative activities, as example a bank<br />

would not prefer to be in the same<br />

building with clinics, schools, etc.<br />

8. Building infrastructure to support<br />

the bank’s IT/communication/security<br />

requirements<br />

9. To have an external signage on the<br />

building is a plus if permitted by the<br />

landlord to display their logo in order to<br />

show presence in the building<br />

10. Regulatory approval of the selected<br />

location is essential<br />

The office Space<br />

1. The offered asking rate is within<br />

bank’s approved budget<br />

2. The offered leasable area to match<br />

the bank’s space requirements<br />

3. In case of open floor (shell &<br />

core) The structure of the floor to be<br />

flexible for partitioning; for example<br />

having minimum is columns is always<br />

better and easier for efficient space<br />

partitioning<br />

4. Having office with outside view is<br />

a plus rather than inner office, hence<br />

to have natural lighting and nice views<br />

that would reflect on the ambience of the<br />

office<br />

5. Does the landlord offer fitted toilets<br />

and kitchens or a provision for it? Are<br />

they dedicated or shared? In case of<br />

toilets being shared for the whole floor<br />

with other tenants, enough no. of toilets<br />

need to be provided and to be well<br />

maintained by landlord<br />

6. Is there a preference for all floors to<br />

be connected i.e. in a series? This is very<br />

important specially when occupy a large<br />

portion of the building, otherwise there<br />

will be a high usage of the elevators due<br />

to frequent traveling between distant<br />

floors that will disrupt the overall<br />

elevators traffic system of the building<br />

7. Does the office supply enough power<br />

requirements addresses the bank’s<br />

needs? Is there any provision to add a<br />

back-up power such as UPS?<br />

I hope the above was useful and<br />

l look forward to receive any further<br />

thoughts or comments. You can always<br />

email me on bassamkameshki@yahoo.<br />

com<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

25


Biz Events<br />

Amazing Prizes at Al A’ali Shopping<br />

Complex’s "Shop & Win" Campaign<br />

Al A’ali Shopping Complex, the first high-end<br />

shopping destination in Bahrain, is launching its<br />

"Shop & Win" promotional campaign, which will offer<br />

its valued shoppers daily instant prizes along with a<br />

chance to win a Grand Prize.<br />

Al A’ali Shopping Complex’s Shop & Win promotional<br />

campaign will take place from the 1st to the 30th of<br />

<strong>Sep</strong>tember <strong>2015</strong>. Shoppers will be entitled to receive<br />

1 raffle draw voucher for every BD 10 spent at any<br />

store or restaurant in the complex. Additionally three<br />

instant prizes will be given away daily to the 1st three<br />

customers who spend BD 150 or more. Shoppers who<br />

qualify for an instant prize will get 30 seconds to select<br />

a ball from a pool of multi- colored balls surrounding the<br />

car display. The Grand Prize draw will be held at the end<br />

of the campaign and the lucky participant will win a<br />

<strong>2015</strong> Mini Cooper.<br />

Commenting on behalf of Al A’ali Shopping Complex,<br />

Ms. Shafeeka Fakier, Centre Manager, said “This<br />

campaign aims to award our shoppers with valuable<br />

prizes as well as to promote luxury brands and highend<br />

products that define the complex as the preferred<br />

destination for quality and luxurious style and fashion.”<br />

For more information or inquiries please visit the<br />

information desk at Gate 1 or contact Al A’ali Shopping<br />

Complex on 17581000.<br />

26 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

27


Marketing at its Best<br />

How to understand your<br />

target customer segments<br />

quickly and effectively<br />

Imagine you have what you believe to<br />

be a fantastic innovation that you want<br />

to ensure gets in the hands of customers.<br />

But who are those customers, and why<br />

should they buy the product from your<br />

company and not another? This is a<br />

difficult question to answer, and one that<br />

many companies with high-potential<br />

innovations struggle with.<br />

Geoffrey A. Moore’s book Crossing<br />

the Chasm utilizes a means of<br />

developing profiles of your potential<br />

target customers in order to decipher<br />

which ones are the most attractive. It<br />

gives you the ability to focus your efforts<br />

on one type of customer rather than<br />

focusing too much on the early market,<br />

especially when there isn’t one for what<br />

you’re trying to sell.<br />

Why you wouldn’t focus on the<br />

market as a whole (and capturing a<br />

portion of it) and instead focus on a<br />

target customer type is perhaps the<br />

subject of another article. But for now<br />

let’s just say this: if you capture that<br />

target customer and sweep them off your<br />

feet with your innovative product, then<br />

you stand a good chance of growing by<br />

adding more and more types of similar<br />

customers, and ones with even more<br />

sophisticated requirements.<br />

The trouble is that in order to define<br />

your target customers, you need to have<br />

a good idea of who they are. And when<br />

you first launch a new innovation, you<br />

might not have a lot of information to<br />

start with – so you will have to take a<br />

best-guess of what it is. The process<br />

of developing target customer profiles<br />

helps you to develop a character in your<br />

mind of the kind of customer you most<br />

want to sell to.<br />

Here is how to start:<br />

Write out the ‘Header’ information<br />

for your target customer. This should<br />

include:<br />

1. For business to business markets,<br />

this includes industry, geography,<br />

size of organization, number of users,<br />

department, and similar information. For<br />

consumer markets, this includes mainly<br />

demographic (age, sex, income, social<br />

group, etc.)<br />

2. Describe the buyers in the target<br />

customer’s organization. Usually there<br />

are three types, and it is possible for<br />

one person to have the role of one or all<br />

three:<br />

i) The economic buyer is the person<br />

who ultimately decides whether<br />

to buy your product or not. He or<br />

she signs the contract or cheque to<br />

start working with you. This may be<br />

the CEO of a small business in B2B<br />

markets or the mother of a child that<br />

needs new sporting equipment.<br />

ii) The end user is the person who<br />

uses the product or service and may<br />

provide guidance to the economic<br />

buyer when making the purchase<br />

decision. This could be a sales<br />

manager providing feedback to<br />

28 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Marketing at its Best<br />

the purchasing director on various<br />

customer relationship management<br />

(CRM) software tools.<br />

The technical buyer is the person<br />

with specialized expertise relevant to<br />

your product within the customer’s<br />

organization. This may be the IT<br />

department head reviewing how<br />

the CRM tool integrates with other<br />

established systems in the organization.<br />

A day in the life (before):<br />

1. Scene or situation: Focus on the<br />

moment of frustration. What is going on?<br />

What is the user about to attempt?<br />

2. Desired outcome: What is the user<br />

trying to accomplish? Why is that<br />

important?<br />

3. Attempted approach: Without the<br />

new product, how does the user go about<br />

the task?<br />

4. Interfering factors: What goes wrong?<br />

How and why does it go wrong?<br />

5. Economic consequences: So what?<br />

What is the impact of the user failing to<br />

accomplish the task productively?<br />

Staying on the CRM tool as an<br />

example, the buyer may be frustrated<br />

with how leads are managed. The sales<br />

team may be talking to a lot of leads, but<br />

not managing their time. Many contacts<br />

that are developed get lost along the<br />

way, and if someone from the sales team<br />

leaves the organization, then the contact<br />

leaves with them. There must be a better<br />

way!<br />

Their desired outcome may be to<br />

have greater visibility on what the sales<br />

team are doing and have some of their<br />

KPIs measured. How many leads are<br />

they talking to? How many meetings<br />

are they having per week? What can we<br />

do to improve their productivity and<br />

effectiveness?<br />

The company may have attempted<br />

to get the sales team to put all their<br />

leads on an excel sheet and manage<br />

them manually. While this does help to<br />

quantify things, it is a frustratingly long<br />

and tedious process.<br />

The extra time it takes for<br />

management to ‘manage’ leads on the<br />

excel sheet diverts their attention from<br />

managing sales. No other new initiatives<br />

are put in place, and sales stagnate. They<br />

may have slightly more visibility on<br />

what they sales team are doing, but sales<br />

definitely haven’t improved!<br />

A day in the life (after):<br />

1. New approach: With the new product<br />

how does the end user go about the task?<br />

2. Enabling factors: What is it about the<br />

new approach that allows the user to get<br />

unstuck and be productive?<br />

3. Economic rewards: What are the<br />

costs avoided or benefits gained?<br />

The buyer uploads the company’s leads<br />

from excel onto the CRM tool. He assigns<br />

one sales rep to have a play around<br />

with the system and report back to<br />

management on his feedback a week<br />

later.<br />

The real power of the system is<br />

realized when all the sales team move<br />

to the new CRM system. This does away<br />

with manually needing to upload and<br />

manage entries, and sales reps can<br />

update their CRM entries from their<br />

smartphones through a mobile app.<br />

While the first few weeks are slow,<br />

the sales manager can all of a sudden<br />

determine how to improve productivity<br />

with the sales team.<br />

Three months later sales increase<br />

dramatically – the sales manager is<br />

able to manage results by managing<br />

sales rep activities through the CRM.<br />

It has become an integral tool to the<br />

department, and spurs them to take on<br />

bigger and better clients and projects.<br />

Time taken to manage the sales team is<br />

dramatically reduced.<br />

Conclusion<br />

Building a library of say a dozen<br />

or so of this target customer profiles<br />

will help to supply the ‘data’ on which<br />

initial decisions can be made as to their<br />

attractiveness. Once you know which<br />

are the most attractive and accessible,<br />

you’ll have your target!<br />

Ahmed Al Akber is the Managing Director of ACK Solutions, a firm that helps<br />

companies to dramatically improve their marketing and sales results by<br />

offering more effective ways attracting customers and significantly better<br />

products and services.<br />

Ahmed has worked internationally in marketing, sales, and strategic<br />

planning at companies such as The Coca-Cola Company, Philip Morris<br />

International and Dell. Questions or comments can be sent to Ahmed on<br />

ahmed@acksolutions.com<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

29


iz sector highlights<br />

Banking & Finance<br />

Citi is Bank of the Year at Euromoney Awards <strong>2015</strong><br />

Citi was named “Best Global Bank” for<br />

<strong>2015</strong> by Euromoney, the preeminent<br />

global financial markets magazine.<br />

The top award of the evening<br />

was one of 13 won by Citi, which also<br />

included the Best Global Emerging<br />

Market Investment Bank.<br />

Euromoney said, “Citi is a muchchanged,<br />

smaller, more focused<br />

institution. But it still has a truly<br />

global presence, in both consumer and<br />

wholesale banking, which competitors<br />

will struggle ever to replicate. Citi's<br />

management has taken many of<br />

the necessary steps to ensure that a<br />

global universal banking model works.<br />

Our belief is that its clients, and its<br />

shareholders, will increasingly see the<br />

benefits of its unique global franchise.”<br />

Citi also won a number of regional<br />

awards, including Best Investment<br />

Bank in Africa, Best Investment Bank<br />

in Central and Eastern Europe and Best<br />

Investment Bank in Latin America.<br />

Citi CEO Michael Corbat said, “By<br />

every measure, Citi has become a<br />

simpler, smaller, safer and stronger<br />

Citi CEO Mike Corbat (middle) with Bank of the year award<br />

bank. This award shows that we’re well<br />

on our way and we have begun to show<br />

what our firm can do at its best.”<br />

The Euromoney Awards for<br />

Excellence are recognized as among<br />

the most prestigious in the financial<br />

services industry.<br />

Below is a list of Citi's Euromoney<br />

award wins in all regions except for<br />

Asia.<br />

• Best Global Bank<br />

• Best Global Emerging Market<br />

Investment Bank<br />

• Best Investment Bank in Africa<br />

• Best Investment Bank in Central<br />

Eastern Europe<br />

• Best Investment Bank in Latin<br />

America<br />

• Best Investment Bank in Argentina<br />

• Best Investment Bank in Peru<br />

• Best Equity House in Africa<br />

• Best DCM House in Turkey<br />

• Best DCM House in Latin America<br />

• Best Equity House in USA<br />

• Best Transaction Banking House in<br />

North America<br />

• Best M&A House in the Middle East<br />

Eskan bank mandates SICO to list<br />

first REIT on the Bahrain Bourse<br />

Eskan Bank has appointed Securities<br />

& Investment Company (SICO) as<br />

lead arranger for the first real estate<br />

investment trust (REIT) on the Bahrain<br />

Bourse, and only the second Shariacompliant<br />

listed REIT in the Gulf region.<br />

Dr. Khalid Abdulla, General Manager<br />

of Eskan Bank said, “The initiative<br />

of listing the REIT will be the first in<br />

Bahrain by Eskan Bank, where we offer<br />

a financial instrument that will add to<br />

the breadth of investment opportunities<br />

and position the institution as an<br />

innovative bank spearheading financial<br />

sophistication and depth. In line with<br />

our social mandate, this new REIT gives<br />

Bahrainis the opportunity to share<br />

in Eskan Bank’s significant property<br />

development activities, and benefit<br />

from commercial and residential rental<br />

income across diversified assets. This<br />

has been made possible by the proactive<br />

roles of the Central Bank of Bahrain and<br />

the Bahrain Bourse. Both are further<br />

developing the regulations concerning<br />

investing activities that will lead to<br />

capital market growth.”<br />

Ms. Najla M. Al Shirawi, Chief<br />

Dr. Khalid Abdulla<br />

General Manager, Eskan Bank<br />

Executive Officer of SICO said, “We are<br />

pleased to work with Eskan Bank to<br />

30 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Banking & Finance<br />

lead and manage this historic REIT<br />

listing in Bahrain. The introduction of<br />

this new alternative investment asset<br />

class will contribute in adding depth to<br />

the Kingdom’s real estate sector, while<br />

helping to improve liquidity on the<br />

Bahrain Bourse.”<br />

A listed REIT is a regulated<br />

investment vehicle that invests directly<br />

in real estate with its units traded like<br />

a stock on exchanges. REITs generally<br />

provide investors with access to real<br />

estate, a regular and stable income<br />

stream, diversification, and enhance the<br />

liquidity of their portfolios.<br />

New listing rules for REITs issued<br />

by the Bahrain Bourse (BHB) came into<br />

effect on 17 May <strong>2015</strong>, with requirements<br />

including a minimum of two properties<br />

with a combined asset value of no less<br />

than US$ 20 million. REITs are regulated<br />

by the Central Bank of Bahrain (CBB),<br />

and must be authorised by the CBB<br />

before they can be listed. According to<br />

CBB regulations, the dividend pay-out<br />

ratio of a REIT has to be at least 90%of its<br />

net realised income.<br />

Eskan Bank’s REIT will consist of<br />

two income-generating and unleveraged<br />

properties currently owned by Bahrain<br />

Property Musharaka Trust (BPMT) which<br />

was formed in May 2011 in collaboration<br />

with reputable institutional investors<br />

and high net worth individuals. The<br />

REIT properties consist of Segaya Plaza<br />

and Danaat Al Madina.<br />

CBB and BIBF to launch Mentorship Program<br />

The Central bank of Bahrain (CBB) and<br />

the Bahrain Institute for Banking<br />

and Finance (BIBF) announced to launch<br />

a mentorship program for university<br />

students seeking careers in the banking<br />

and finance sector.<br />

This program will officially<br />

commence in <strong>Sep</strong>tember and<br />

involves the participation of five local<br />

universities, namely: University of<br />

Bahrain, Bahrain Polytechnic, Bangor<br />

BIBF, Ahliya, and Royal University for<br />

Women.<br />

The program will comprise of five<br />

training workshops conducted by BIBF<br />

covering a range of topics including<br />

Communication, Banking, Islamic<br />

Finance, Insurance and Investment.<br />

It will also include three mentoring<br />

sessions per student that will be<br />

provided by a group of mentors from<br />

Bahrain's leading Financial Institutions.<br />

Dr. Huda Al-Maskati Executive<br />

Director of Corporate Services of CBB<br />

commented on the event, "Mentorship<br />

program is to provide the students with<br />

an opportunity to link their studies with<br />

experience from the industry. We believe<br />

that the mentorship program will put<br />

the students on the right path at a very<br />

early stage in their careers. The program<br />

is open to students from both genders as<br />

we want equal opportunities for all. The<br />

CBB has always put great importance<br />

and supported initiatives that develop<br />

the human capital in the industry."<br />

"The mentoring program is a direct<br />

result of a collaborative effort between<br />

academic institutions and the financial<br />

industry, a first for the Kingdom. Young,<br />

driven students are being given a once<br />

in a lifetime opportunity to learn firsthand<br />

from the experience of industry<br />

leaders, while exploring potential career<br />

paths in a vibrant, growing industry. We<br />

wish them every success", said BIBF<br />

Director Solveig Nicklos.<br />

This mentoring program is part of<br />

a year-long campaign which includes<br />

a series of activities including panel<br />

discussions and town hall sessions<br />

leading up to the Women in the<br />

Financial and Banking Conference on<br />

the 30th of November <strong>2015</strong>.<br />

CrediMax launches MasterCard ‘Cool Your Summer’<br />

campaign<br />

CrediMax launches its successful<br />

MasterCard ‘Cool Your Summer’<br />

campaign this year, which offers<br />

MasterCard cardholders an opportunity<br />

to win fabulous prizes worth BD 9,000<br />

and an Audi Q7 2016.<br />

“CrediMax always has and will<br />

continue to take advantage of every<br />

opportunity available to enhance<br />

its relationship with its customers<br />

through new and innovative offers. The<br />

‘Cool Your Summer' campaign offers<br />

MasterCard cardholders the opportunity<br />

to win prizes for every BD50 spent,” said<br />

the Chief Executive of CrediMax, Mr<br />

Yousif Ali Mirza.<br />

“The campaign started on the 15th<br />

of July and will continue until the 15th<br />

of <strong>Sep</strong>tember <strong>2015</strong>, when most families<br />

or individuals will be away on holiday.<br />

That is why they have a bigger chance of<br />

winning, because for every BD50 spent<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

31


Banking & Finance<br />

abroad, they will get three entries into<br />

the raffle,” he added.<br />

“MasterCard is pleased to extend<br />

its long standing partnership with the<br />

leading credit card issuer and acquirer<br />

in the Kingdom of Bahrain, CrediMax,<br />

to run another edition of the ‘Cool Your<br />

Summer’ campaign. We value the loyalty<br />

of our cardholders, and are delighted to<br />

reward them for making simple, safe and<br />

secure transactions this summer,” said<br />

Khaled Abdulkarim, Country Manager –<br />

Bahrain, MasterCard.<br />

CrediMax MasterCard cardholders<br />

are given the opportunity to enter a<br />

raffle draw every time they spend BD50<br />

on purchases in the country and triple<br />

their chances when used abroad. There<br />

will be 30 lucky winners walking away<br />

with MasterCard “Cardy” Prepaid Cards<br />

worth BD 9,000 and one lucky winner<br />

will drive away in an Audi Q7 2016.<br />

CIBAFI and the World bank sign deal to foster<br />

cooperation on Islamic finance<br />

The General Council for Islamic<br />

Banks and Financial Institutions<br />

(CIBAFI), the global umbrella of Islamic<br />

financial institutions, and the World<br />

Bank announced the signing of a<br />

Memorandum of Understanding (MoU)<br />

that will help foster the development<br />

of Islamic finance globally and expand<br />

its use as an effective tool for financing<br />

development worldwide, including in<br />

non-Muslim countries.<br />

The MoU serves as the foundation<br />

for future cooperation in the areas<br />

of knowledge generation and<br />

dissemination; distilling and sharing<br />

lessons of experience; encouraging<br />

research and promoting awareness;<br />

and enhancing capacity in the Islamic<br />

financial services industry.<br />

Abayomi Alawode, Head of Islamic<br />

Finance, Finance & Markets Global<br />

Practices, World Bank said, "This<br />

MoU underscores the World Bank's<br />

commitment to the development of the<br />

Islamic financial services industry. As<br />

the industry expands, it will inevitably<br />

impact the way global finance evolves<br />

to support real sector economic activity<br />

and contribute to addressing the<br />

challenges of ending extreme poverty<br />

and boosting shared prosperity. We<br />

look forward to working closely with<br />

CIBAFI to strengthen the institutional<br />

foundations of Islamic finance, enhance<br />

regulatory and supervisory frameworks,<br />

and share lessons of experience in the<br />

industry, including sound practices<br />

relating to business practices, risk<br />

management and market development."<br />

Abdelilah Belatik, Secretary<br />

General of CIBAFI said, "CIBAFI is<br />

pleased to sign this MoU with the<br />

World Bank. This partnership will<br />

strengthen CIBAFI's role as the<br />

'voice' of the industry and advocate<br />

for the Islamic financial services<br />

industry with other international<br />

organizations, international standardsetting<br />

organizations and regulatory<br />

and supervisory authorities as well<br />

as support its strategic objectives -<br />

Research and Publications as well as<br />

Awareness and Information Sharing."<br />

32 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

33


Telecom<br />

Telecom<br />

Batelco signs agreement with VKL holdings for fibre<br />

network at Juffair mall & hotel<br />

Batelco has recently partnered with<br />

VKL Holding Group to provide<br />

end-to-end fibre infrastructure for<br />

Juffair Mall and Juffair Hotel. Almost<br />

300 Optical Network Terminations<br />

(ONT) will enable telephony, wireless<br />

internet and LAN ports, all on a single<br />

line connected to every shop at the<br />

mall and the hotel. The service will<br />

be a boon for shop tenants and hotel<br />

management, especially as the Mall<br />

and hotel are due to open in <strong>Sep</strong>tember.<br />

Gigabit Passive Optical Network<br />

(GPON) supports triple-play services,<br />

high-bandwidth and long reach,<br />

which delivers many benefits to the<br />

customer. The reliable fibre-based<br />

network implemented by Batelco is<br />

an excellent cost effective choice for<br />

businesses due to the need for less<br />

physical equipment and accordingly,<br />

less maintenance.<br />

The agreement was signed by<br />

Batelco A/GM Enterprise Division<br />

Donya Al Ansari and VKL and Al<br />

Namal Group Chairman and Managing<br />

Director Varghese Kurian.<br />

Mr Kurian said, "we are very happy<br />

to align our Group with Batelco and<br />

look forward to their association in the<br />

development and plans. We welcome<br />

the new technology applied to this<br />

mall and hotel. This is introduced by<br />

Batelco as one-of-a-kind and the first<br />

in Bahrain. The new Juffair Mall and<br />

Hotel now stands as an iconic project<br />

and a leap towards the new future<br />

technology."<br />

Mrs. Al Ansari said that Batelco,<br />

as a leader in the local economy, is<br />

delighted to take part in yet another<br />

major project in Bahrain by providing<br />

premium quality, high-end, reliable<br />

infrastructure solutions for Juffair Mall<br />

and Hotel.<br />

VKL and Al Namal Group selected<br />

Batelco due to the company's excellent<br />

reputation when it comes to providing<br />

one-stop-shop solutions in supplying,<br />

installing and maintaining quality<br />

and reliable services for businesses.<br />

Batelco 's proven track record and<br />

experience were key factors in this<br />

project. Furthermore, the ability to<br />

provide 24/7 support was considered to<br />

be vital to ensure seamless service at<br />

all times.<br />

Batelco deploys Point-of-Presence in datamena<br />

Batelco has selected datamena, the<br />

carrier neutral data centre and<br />

connectivity platform based in the UAE<br />

and serving the Middle East and Africa<br />

(MEA) region, to deploy a point-ofpresence<br />

(PoP).<br />

Batelco has chosen datamena<br />

because it acts as a hub where regional<br />

and international carriers are present,<br />

which makes it easy to interconnect<br />

and provide different services. The<br />

deployment will serve Batelco Bahrain<br />

and the Batelco Group.<br />

Batelco Chief Global Business<br />

Officer Adel Al-Daylami said, “Our new<br />

PoP guarantees that our customers will<br />

have access to more options and an<br />

enhanced portfolio of global services,<br />

as we intend to offer services like<br />

International Private Leased Circuit<br />

(IPLC), Multiprotocol Label Switching<br />

(MPLS) layer 2 and 3, and Ethernet over<br />

SDH (EoSDH)."<br />

Additionally, du Chief Commercial<br />

Officer Fahad Al Hassawi said, “We<br />

are delighted to welcome Batelco<br />

Bahrain into datamena. As the<br />

leading integrated communications’<br />

solutions provider, Batelco will provide<br />

more options for reliable services to<br />

datamena customers. On the other<br />

hand, Batelco will benefit from the<br />

ecosystem of carriers, content and<br />

cloud providers to enable new services<br />

and improve end-user experience.”<br />

Furthermore, this collaboration will<br />

also enable Batelco to further develop<br />

its portfolio of modern and innovative<br />

solutions such as cloud and managed<br />

34 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Telecom<br />

customers with clear and complete<br />

views of all their data circuits, as well<br />

as equip them with an easy means to<br />

request further services," she said.<br />

Batelco once more reiterates<br />

its commitment to supporting all<br />

businesses with their network<br />

requirements.Batelco is capable of<br />

facilitating local and global services<br />

due to its established presence in all<br />

major areas including the Middle East,<br />

Europe, the US, Asia and Africa.<br />

Adel Al-Daylami<br />

Chief Global Business Officer, Batelco<br />

services and other data intensive<br />

services. In line with Batelco’s<br />

expansion plans, the new PoP allows<br />

Batelco easy access by facilitating<br />

further interconnectivity with other<br />

carriers, thus extending it to Batelco’s<br />

global network.<br />

Batelco<br />

launches<br />

online portal<br />

for enterprise<br />

customers<br />

Batelco, as part of its commitment<br />

to empower its customers has<br />

launched an online portal for the<br />

enterprise sector. This functionality<br />

is the latest addition to the already<br />

established Batelco e-Services,<br />

which allows corporate customers to<br />

login to the portal by inputting their<br />

Commercial Registration (CR) number.<br />

The portal provides a suite of<br />

benefits for organisations as it<br />

allows business users to access<br />

information regarding their data<br />

circuits, giving customers full visibility<br />

on their account status and circuit<br />

performance; customers can now<br />

check the billing and activity status<br />

of all their circuits by simply entering<br />

their tag numbers. The portal also<br />

provides users with rapid support<br />

services such as instant order tracking,<br />

upgrade requests, and quotation<br />

applications.<br />

To support business customers<br />

further, Batelco has introduced a<br />

dedicated Live Chat line for Enterprise<br />

Support, which is also accessible<br />

via the e-Services portal. Specialists<br />

from the Batelco Service Management<br />

Centre (SMC) will be available on-hand<br />

to chat with and support business<br />

customers.<br />

Additionally, the upgraded<br />

e-Services gateway includes<br />

enhanced reporting on faults for<br />

data connectivity services, as well<br />

as a complaint management system<br />

which allows users to raise complaints<br />

online. Customers will receive a<br />

confirmation email, as well as a<br />

reference number, upon submitting any<br />

type of request or complaint. Corporate<br />

customers can also make use of a<br />

direct link to Batelco 's secure service<br />

monitoring portal, NetView, where<br />

they can view complete information<br />

on the utilisation, performance, and<br />

availability of network links.<br />

Batelco launches this portal with<br />

the aim of empowering and supporting<br />

its data and connectivity business<br />

customers further. On this occasion,<br />

Batelco 's Enterprise Division A/<br />

General Manager Donya Al-Ansari<br />

stressed that Batelco places customer<br />

satisfaction and empowerment at the<br />

core of its business.<br />

"The portal will provide our<br />

Batelco is also a leader in the ICT<br />

market, having an extended portfolio<br />

of products including Telephony,<br />

Data Networking, Physical and<br />

Virtual Security and Cloud Solutions.<br />

Batelco 's strategic partnerships and<br />

Joint Ventures (JVs), as well as their<br />

continuous enhancement of their<br />

support services, has enabled them<br />

to secure a multitude of projects<br />

connecting local and multi-national<br />

organisations in disparate locations<br />

across the globe.<br />

Zain Bahrain’s<br />

FUN program<br />

welcomes<br />

summer<br />

trainees & new<br />

batch of FUN<br />

members<br />

Zain Bahrain kicked off its <strong>2015</strong><br />

Summer Training Program under<br />

its Future University Network (F.U.N)<br />

initiative.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

35


Telecom<br />

The unique training program<br />

provides university undergraduates the<br />

opportunity to gain valuable and real-life<br />

workplace experience through different<br />

specialized human development<br />

programs.<br />

Based on their area of studies, the<br />

summer trainees were joined by 18<br />

FUN members and introduced to this<br />

year’s development sessions which<br />

focused on Lateral Thinking, Customer<br />

Retention, Time Management, Emotional<br />

Intelligence and Social Media for Youth.<br />

The aim of the FUN program is<br />

to provide students with a rewarding<br />

experience and preparing them to enter<br />

the job market.<br />

During the summer internship,<br />

the trainees will have the opportunity<br />

to work on a CSSR initiative that will<br />

positively impact the society as well as<br />

meeting business requirements.<br />

The program gives university<br />

students the opportunity to nurture their<br />

corporate skills under the guidance<br />

of Zain experts, who prepare them for<br />

the job market and its challenges. The<br />

youth development program is focused<br />

on feeding the minds of students and<br />

sculpting their professional skills<br />

through teamwork, collaboration,<br />

training and practical field work. It<br />

also provides them the opportunity to<br />

develop projects and develop innovative<br />

business ideas and test them against the<br />

real world.<br />

University students can register to<br />

the FUN Summer Training Session for<br />

free by submitting their contact details<br />

to CSR@bh.zain.com<br />

VIVA introduces<br />

special roaming<br />

package for<br />

Umrah<br />

VIVA introduced a special<br />

promotional roaming package for<br />

customers who are traveling to the<br />

Kingdom of Saudi Arabia (KSA) during<br />

this season. The BD 15 package allows<br />

VIVA subscribers to stay connected<br />

with their family and friends while on<br />

their spiritual journey and experience<br />

unlimited data, free minutes for calls<br />

and SMS.<br />

The special promotion offers VIVA<br />

customers the convenience to use their<br />

Bahrain number in KSA without the<br />

hassle of acquiring a local SIM card,<br />

and includes unlimited data access, 50<br />

minutes of outgoing calls to Bahrain<br />

and/or KSA, 50 minutes of incoming<br />

calls and 50 additional text messages.<br />

This offer is available for both<br />

prepaid and postpaid customers, with<br />

the validity of 7 days. To avail this<br />

service, VIVA customers can SMS ‘ON’<br />

to 98865 or dial *98865#. The promotion<br />

shall last till <strong>Sep</strong>tember end.<br />

Kalaam<br />

Telecom<br />

partners<br />

with Fakhro<br />

Restaurants<br />

alaam Telecom partners with<br />

KFakhro Restaurants to provide<br />

free wireless Internet access at 14<br />

McDonald’s restaurants across the<br />

island.<br />

Ahmad Jaser, General Manager<br />

at Fakhro Restaurants, the owners<br />

of the international franchise stated,<br />

"Customers come to McDonald’s<br />

for great food in a comfortable<br />

environment. At McDonald’s, we make<br />

sure customers have exactly what<br />

they need: great food, a family-friendly<br />

atmosphere, a play place for children,<br />

and, now, free wifi connectivity to<br />

provide even more convenience<br />

when using their digital devices with<br />

family and friends. We chose Kalaam<br />

Telecom, as our technology partner<br />

– as they have been a long-standing<br />

telecommunications partner for us and<br />

our other associate companies within<br />

the group with a proven-track record in<br />

reliability and expertise.”<br />

Ahmad Jaser, General Manager,<br />

Fakhro Restaurants (left) &<br />

Veer Passi, Chief Executive Officer,<br />

Kalaam Telecom<br />

Veer Passi, Chief Executive Officer,<br />

Kalaam Telecom said, "We are proud<br />

to be solution providers for Fakhro<br />

Restaurants’ convenience-based<br />

decision to provide free wifi to their<br />

customers at McDonald’s. Our solution<br />

architecture mapped out a customized<br />

managed solution that enables branch<br />

to branch connectivity and easy wifi<br />

connectivity to McDonald’s customers.”<br />

36 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

37


Real Estate<br />

Real Estate<br />

Diyar Al Muharraq signs deal to develop private School<br />

Diyar Al Muharraq, signed a land sale<br />

agreement recently with Medad<br />

Real Estate Company, part of the Kooheji<br />

group of companies in Bahrain, for the<br />

purpose of developing Al Safwa Private<br />

School within its premises.<br />

The school will be constructed by<br />

Kooheji Contractors on a total land<br />

area of 30,000 square meters and a<br />

3000 square meters built up area over 3<br />

floors, located opposite the Diyar Homes<br />

neighborhood close to the main entrance<br />

of Diyar Al Muharraq. It will be the first<br />

school in the new Al Safwa Group of<br />

schools and it will be operated by Al<br />

Safwa in cooperation with the Swedish<br />

school operators, KEDTECH, and will<br />

be a K12 school catering to handle 3000<br />

Bahrainis as well as expat students.<br />

The school will provide a curriculum<br />

that combines the highest international<br />

standards and languages, as provided<br />

in the Cambridge International<br />

Examinations, with Arabic language<br />

and literature and a social anchorage<br />

in Bahraini culture and values. This<br />

combination of Global and local<br />

education, will establish the school<br />

as the first truly “GLOCAL” school in<br />

Bahrain.<br />

Dr. Maher Al Shaer, Chief Executive<br />

Officer of Diyar Al Muharraq said,<br />

"Education is a top priority for us.<br />

Having succeeded in attracting highly<br />

reputed international schools to our<br />

project, we are moving even closer to<br />

attaining our prime objective for Diyar<br />

Al Muharraq, to be a fully integrated<br />

modern city with all facilities provided<br />

whether for residential, educational ,<br />

commercial or entertainment purposes."<br />

Commenting on the agreement,<br />

Ms. Vivian Jamal, Executive Director –<br />

Business Development at the EDB said,<br />

“Bahrain enjoys a prosperous education<br />

sector with developed public education<br />

and high-level training programs, in<br />

addition to a number of private schools<br />

that offer excellent curriculums from<br />

all over the world. Supplementing the<br />

sector with more specialized schools<br />

will no doubt contribute to raising<br />

efficiency and will provide high-quality<br />

education to the largest possible number<br />

of students.”<br />

From his side Mr. Abdul Ghaffar Al<br />

Kooheji, Chairman of Medad Real Estate<br />

and founder of Kooheji Contractors said,<br />

“For us schools and education of the next<br />

generation has been a strong interest.<br />

We consider Diyar Al Muharraq as a<br />

natural location for a school intending<br />

to set a new standard for Bahraini<br />

education with its unique offerings<br />

on par with the highest international<br />

standards, and in compliance with<br />

Internationally accredited curriculums<br />

such as the Cambridge Board covering a<br />

comprehensive list of subjects such as<br />

Arabic and foreign languages, Science,<br />

History, Arts and Islamic studies, to<br />

fulfill the needs of the Bahraini society.”<br />

Elaborating further, Mr. Odd Eiken,<br />

Chief Executive Officer of KEDTECH,<br />

an international school operator and<br />

curriculum developer from Sweden<br />

said, “We operate 50 schools with more<br />

than 15,000 students all our activities<br />

are based on the conviction that 21st<br />

century schools should extensively use<br />

modern technology and they should<br />

provide both the highest international<br />

standards and a strong anchorage in<br />

local language, culture and values. We<br />

are very excited about the agreement we<br />

signed to operating the school and we<br />

look forward to put in our best resources<br />

to create a state of art school for Bahrain<br />

and to become a role model for the<br />

region.”<br />

Construction of the already designed<br />

school will start in <strong>Aug</strong>ust <strong>2015</strong> and the<br />

school is due to start its operation in<br />

<strong>Sep</strong>tember 2016.<br />

Naseej sells 85%<br />

of “Yasmeenat<br />

Saar” homes<br />

Naseej BSC (c) announced that it has<br />

sold over 85% of the villas in its<br />

Yasmeenat Saar Project. The project is a<br />

residential development consisting of 27<br />

well-appointed villas situated in a prime<br />

location opposite the newly opened Saar<br />

Mall.<br />

Speaking about this milestone,<br />

Mr Khalid Abdulla-Janahi, Naseej’s<br />

Chairman revealed that the Company<br />

38 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Real Estate<br />

has successfully sold over 85% of the<br />

units in "Yasmeenat Saar", which<br />

are targeted for the higher end of the<br />

medium-income bracket of buyers<br />

consisting of Bahrainis and GCC<br />

nationals. He also mentioned that the<br />

luxurious 3, 4, 5 bedroom villas have<br />

been designed to meet today’s modern<br />

day living preferences and built as high<br />

quality homes. The project enjoys easy<br />

access from the main Sheikh Khalifa<br />

Bin Salman Highway where it is located<br />

opposite to Saar Mall. The project<br />

is also strategically situated among<br />

several retail, commercial and services<br />

amenities within the area."<br />

Speaking about the project’s<br />

operational aspects, Naseej’s Managing<br />

Director Mr Mohamed Khalil Alsayed<br />

said, " Yasmeenat Saar is valued at<br />

BD 6 million, with a project overall<br />

size of 17,000 square meters. Villas<br />

are priced at a range of BD199,000 to<br />

BD320,000 depending on the number<br />

of bedrooms, built-up and land sizes.<br />

Naseej appointed the main contractor<br />

Dar Al Khaleej Contracting Company to<br />

construct the villas which are scheduled<br />

for completion by the end of 2016. Naseej<br />

had appointed the design & supervision<br />

consultant Mohammed Salahuddin<br />

Consulting Engineering Bureau (MSCEB)<br />

to carry out the design and supervision<br />

aspects of the project."<br />

Bahrain Cinema company invests $6.5 million in a<br />

new 6 screen cineplex in Wadi Al Sail mall<br />

Bahrain Cinema Company (Cineco)<br />

signed a major corporate deal with<br />

the Wadi Al Sail Mall in Riffa that entails<br />

the leasing of space in the Mall for the<br />

setting up of a new 6 screen Cineplex and<br />

a branch of Rendezvous Restaurant.<br />

Construction work for the project<br />

has already started and once all civil<br />

works are completed, Cineco will then<br />

proceed with all the necessary fittings<br />

for the Cineplex followed by the same<br />

for Rendezvous. The target date for the<br />

completion of all works is mid-March<br />

2016.<br />

The initiative for the new Cineplex<br />

comes as part of Cineco's expansion<br />

plans in Bahrain and it substantially<br />

increases the number of its screens<br />

that are already showing movies in the<br />

Kingdom. The total value of Cineco's<br />

investment in this project is $6.5 million<br />

and it further consolidates the company's<br />

current position as leaders in the<br />

entertainment industry in Bahrain.<br />

Mr. Ahmed Rashed, C.E.O of Cineco<br />

said, " Introduction of the new Cineplex<br />

in Wadi Al Sail Mall in Riffa is our step<br />

towards constantly furthering our growth<br />

include the exponential introduction of a<br />

nation-wide network of multiplexes, that<br />

will boast the screening of quality movies<br />

of international acclaim using the most<br />

advanced technology that is currently<br />

available in the entertainment industry."<br />

"The decision to introduce the new<br />

Cineplex in Wadi Al Sail Mall was based<br />

on strategic elements as its location<br />

in Riffa makes it well placed to cater<br />

to the movie goers from both Riffa<br />

and its surrounding areas. We look<br />

forward to bringing our high quality<br />

movie screenings closer to our valuable<br />

customers and to offering them the<br />

globally top rated and most popular<br />

films," he added.<br />

The new Cineplex will have the<br />

impressive capacity of 809 seats<br />

and will encompass the latest in<br />

technological advancements in the global<br />

entertainment industry.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

39


Real Estate<br />

Explore, Build & Win at City Centre Bahrain, this<br />

summer!<br />

City bricks for older kids. Building<br />

instructions will also be made available<br />

for LEGO fans to help them build<br />

awesome models such as a City police<br />

car, truck, or helicopter. Children who<br />

successfully build a LEGO City model<br />

will be rewarded with a ‘Junior Master<br />

Builder’ diploma as a memento of the<br />

day.<br />

City Centre Bahrain, the largest<br />

shopping, leisure and entertainment<br />

destination in Bahrain, started a family<br />

entertainment-packed summer program<br />

of interactive amusements - featuring<br />

a fantastic LEGO® City Building Event.<br />

The mall is also celebrating ‘City Centre’<br />

brand’s 20th anniversary with fun<br />

activities to keep residents and tourists<br />

entertained throughout the summer<br />

holidays.<br />

Visitors to City Centre Bahrain<br />

are able to enjoy playing with the<br />

ever popular LEGO® bricks a first<br />

for Bahrain, in a ‘LEGO® City Event’.<br />

The Central Galleria is transformed<br />

to offer a larger than life LEGO® City<br />

experience, including a building activity<br />

area to encourage kids to unleash their<br />

creativity, along with engaging activities<br />

at the LEGO City fire station, police<br />

station, park, and the charity station.<br />

“As part of Majid Al Futtaim’s vision<br />

to create great moments for everyone,<br />

everyday, City Centre Bahrain is rolling<br />

out an action and fun-packed summer<br />

for all families in the Kingdom. We are<br />

proud to present a first in Bahrain, the<br />

LEGO® City Event , which illustrates our<br />

continuous initiatives to innovate and<br />

enhance our visitors’ experience,” said<br />

Duaij Khalifa Al Rumaihi, Senior Mall<br />

Manager for City Centre Bahrain.<br />

Children will be able to immerse<br />

themselves into a LEGO City®. A<br />

DUPLO® area will be available for<br />

kids under five years old, and LEGO®<br />

Kids between the age of 6 to 12 years<br />

will have an opportunity to enter the<br />

‘Unbox their imagination’ competition,<br />

by constructing an inventive LEGO®<br />

model for submission to win prizes,<br />

These will also be displayed in the<br />

gallery within the LEGO City Event, for<br />

all to see and admire.<br />

Last but not the least, on <strong>Aug</strong>ust 20,<br />

City Centre Bahrain will be marking<br />

the double-decade anniversary of the<br />

‘City Centre’ brand, throughout the<br />

shopping center. Kids will have to keep<br />

a lookout for the charismatic roaming<br />

LEGO® mascot, whom will be creating<br />

great moments & rewarding families<br />

with gifts to take home to mark the 20th<br />

anniversary. Visitors can also take a<br />

photo at the LEGO® City Event and share<br />

it on Instagram for a chance to win BD50<br />

in gift cards.<br />

With schools on break, families<br />

can make the most of their free time<br />

by shopping at City Centre Bahrain, to<br />

become amongst the lucky winners<br />

this summer. For every spend of BD40,<br />

shoppers will be entered into a draw for<br />

a chance to win 1 of 4 BD2,000 in Gift<br />

Cards every week. In addition, shoppers<br />

who spend BD50 or more will instantly<br />

get to choose one of the mystery LEGO®<br />

toy packs – with lots to be collected.<br />

40 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Real Estate<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

41


Technology<br />

Technology<br />

Control4 wins 4 Global Awards<br />

Middle East Computer Services<br />

(MECOS), a division of Al Safar<br />

Group and the authorized dealer for<br />

Control4 (USA), announced that Control4<br />

has been recognized as the Top Whole-<br />

House Automation Brand in a survey<br />

of the Nation’s (USA) leading Custom<br />

Electronic Integrators. The <strong>2015</strong> CE PRO<br />

brand analysis also reports Control4 as<br />

the leading brand in multiple categories<br />

for smart home solutions.<br />

The winning companies and brands<br />

of "CE Pro 100 Awards <strong>2015</strong>" were chosen<br />

by a panel of industry leaders along with<br />

the editors of CE Pro magazine. They<br />

were selected based on a set of criteria<br />

including innovation, functionality,<br />

competitive advantages and benefits to<br />

the end-user.<br />

Control4 won the awards for multiroom<br />

audio, whole-house automation,<br />

energy smart grid management and<br />

security access control.<br />

On this occasion, Mr. Adel Al Safar,<br />

Chairman of MECOS, said “We are very<br />

pleased with this great accomplishment<br />

by the Control4 brand, and we are proud<br />

to offer its wide variety of products to<br />

our customers in Bahrain. This is a<br />

unique achievement and it will definitely<br />

contribute to realizing further the value<br />

of this technology."<br />

"Control4 offers high quality<br />

products to our residential and business<br />

customers; it provides an exclusive<br />

experience to the end-user with one of<br />

the most advanced audio-video system<br />

at an economically priced smart home<br />

and commercial solutions."<br />

"Recognizing Control4 as the top<br />

whole-house automation brand reaffirms<br />

its quality of products and services in<br />

smart home solutions. With technology<br />

becoming an essential part of our daily<br />

life, this industry is witnessing an<br />

increasing demand from customers<br />

internationally," he concluded.<br />

Middle East Computer Service<br />

(MECOS) is a systems integrator which<br />

mainly provides Home and Commercial<br />

Automation Systems and Security<br />

Solutions in the Kingdom of Bahrain. It<br />

Adel Al Safar<br />

Chairman, MECOS<br />

also provides network video solutions<br />

and expertise in Digital, IP & Network<br />

Video and Analogue CCTV. Some of its<br />

latest range of products includes mobile<br />

indoor and outdoor cameras as well as<br />

standalone mobile NVRs (network video<br />

recorders).<br />

Middle East Insurers tap cloud analytics for fast,<br />

affordable fraud prevention<br />

Insurance fraud and claims leakage<br />

are a concerning issue for all insurers<br />

globally including those in the Middle<br />

East. PwC’s (PricewaterhouseCoopers)<br />

2014 Middle East Economic Crime<br />

Survey revealed that only 5% of frauds<br />

were detected by internal audit, with<br />

22% detected by tip-offs and 16%<br />

now detected by chance, indicating<br />

a widespread lack of effective fraud<br />

detection methods in the region.<br />

To provide fraud analytics more<br />

quickly and affordably, SAS is now<br />

offering SAS® Fraud Framework for<br />

42 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Technology<br />

Insurance via the cloud to insurance<br />

companies in the Middle East. This new<br />

option not only increases investigator<br />

efficiency and lowers cost of ownership,<br />

but does it securely on the SAS Cloud as<br />

a software-as-a-service (SaaS) offering.<br />

“With over 50 years’ of experience<br />

in the Insurance Fraud sector, we at SAS<br />

helped develop fraud solutions for a<br />

number of organizations ranging from<br />

Motor, Home, Health Insurance including<br />

Workers’ Compensation among others.<br />

“The exact rates of claims fraud,<br />

waste and abuse are difficult to<br />

determine but recent figures from<br />

regional industry and regulatory bodies<br />

suggests that ‘figures allude to the<br />

notion that as much as 10% of claims<br />

are fraudulent and as little as 20% of<br />

these are detected’, and global figures<br />

range from 5% to 15%,” said Ebru Jouzy,<br />

Fraud and AML (Anti Money Laundering)<br />

expert, Middle East and Turkey at SAS.<br />

SAS Fraud Framework for Insurance<br />

Mindware bolsters its ERP on a cloud and<br />

marketplace based application with 3i-Infotech’s<br />

Orion 11j<br />

Mindware, adopts 3i Infotech’s<br />

ORION 11j product as its ERP<br />

solutions for their Cloud based<br />

application. This agreement holds<br />

significant importance, as it is 3i<br />

Infotech’s first ERP implementation to be<br />

adopted on a Cloud based platform.<br />

helps more accurately detect potentially<br />

fraudulent activity with the solution<br />

being flexible if any new rules need to<br />

be added as new fraud types evolve. The<br />

pre-built fraud analytical models are<br />

enabled companies to implement the<br />

solution in weeks instead of months.<br />

Powered by SAS’ advanced fraud<br />

analytics engine, SAS Fraud Framework<br />

for Insurance uses multiple analytics<br />

techniques: business rules, anomaly<br />

detection, predictive modeling, database<br />

searches and link analysis. The solution<br />

enables insurers to uncover more<br />

suspicious activity than traditional<br />

manual methods of detection.<br />

“Combating claims fraud is difficult<br />

and costly for insurers but not for<br />

organized crime rings, which find<br />

insurance fraud to be a low-risk, highreturn<br />

enterprise. With this in mind, it<br />

is important for insurance companies to<br />

have a defense mechanism that helps<br />

them to manage, detect and predict<br />

potentially suspicious claims before<br />

further losses are incurred.” added<br />

Jouzy.<br />

Analysts across industries point to a<br />

continued shift of IT budgets away from<br />

in-house installations to cloud-based<br />

delivery models. CEB TowerGroup USA<br />

research shows that 59% of insurance<br />

firms expect increased spending on<br />

cloud solutions technology over the next<br />

few years.<br />

Meanwhile, recognizing the<br />

importance of tackling claims fraud,<br />

US-based Grange Insurance that<br />

offers auto, home, life and business<br />

insurance protection to its policyholders<br />

wanted to implement a solution<br />

quickly. In opting for a cloud-based<br />

fraud detection solution, Grange was<br />

able to make SAS Fraud Framework<br />

for Insurance available in weeks. In<br />

addition, companies also prefer onsite<br />

installations due to their internal<br />

policies and SAS provides the best-fit<br />

on-site and cloud solution options for its<br />

customers.<br />

Commenting on this recent<br />

collaboration, Ashish Dass, President-<br />

EMEA at 3i Infotech said, “We are<br />

delighted to join hands with Mindware,<br />

as they opt to strengthen their ERP<br />

strategy through the implementation of<br />

3i Infotech’s Orion 11j. This engagement<br />

is particularly exciting to us because<br />

this will be a cloud-based model where<br />

Mindware will make the maximum use<br />

of the cloud technology, both internally<br />

to its stakeholders and externally to its<br />

vendors and customers by deploying the<br />

Orion marketplace function on the cloud.<br />

A leading IT company like Mindware<br />

choosing this model of deployment,<br />

shows the region’s high acceptance and<br />

adoption rate of the trending advanced<br />

global technologies in streamlining<br />

processes and increasing productivity<br />

by using core systems on the cloud.<br />

We are pleased to meet the demand<br />

of a cloud based ERP structure and<br />

have Mindware join the long list of our<br />

satisfied customers”.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

43


Technology<br />

Babak Kobari, Vice President- MEA<br />

at 3i Infotech also added, “Orion11J ERP<br />

on Cloud would enable Mindware to get a<br />

complete visibility of their business with<br />

state of the art Workflow Management<br />

coupled along with an inbuilt CPM in<br />

one application. With this unified view<br />

of business, we expect our client to<br />

considerably reduce operational time/<br />

costs and time to market. The entire<br />

suite of Orion 11J products is accessible<br />

over the Internet, which gives you the<br />

freedom to access information from any<br />

part of the globe at the click of a button,<br />

whether from a laptop or a Mobile.”<br />

The latest product release Orion 11j<br />

uses the new Java based application<br />

J2EE, armed with a web based set up,<br />

making it a potent and scalable multitier<br />

architecture structure. Covering the<br />

workflow, document flow and data flow<br />

of the organization in collaboration with<br />

Orion 11J EPM (enterprise Performance<br />

management) are fabricated with a true<br />

Cloud-based architecture providing<br />

options for Mindware on both Private<br />

and Public cloud platform adding<br />

flexibilities and enhancing their<br />

operational efficiencies.<br />

As one of the top 10 IT Distribution<br />

Companies in the Middle East, Mindware<br />

offers quality IT products to its<br />

customers with a commitment that is<br />

unrivalled. Mindware has an extensive<br />

portfolio including leading global brands<br />

such as Apple, Microsoft, Intel, Cisco and<br />

many others reaching out to over 2,500<br />

resellers throughout the MENA region.<br />

Mindware’s one stop technology advisor<br />

for resellers and system integrators<br />

consists of Certified Engineers and Pre-<br />

Sales Consultants providing a variety of<br />

value- added services which facilitates<br />

the reach and penetration into specific<br />

segment of the markets and helps<br />

develop their business.<br />

Absolute communications ramps up expansion<br />

strategy with 3A worldwide<br />

International corporate<br />

communications firm Absolute<br />

Communications has forged a strategic<br />

partnership with 3A Worldwide,<br />

an international communications<br />

consultancy, in their bid to widen their<br />

international network, strengthen their<br />

business platform, and grow in their<br />

ability to serve more clients on the<br />

global sphere.<br />

Victor King, CEO of Absolute<br />

Communications says, “As a<br />

fast-growing agency, Absolute<br />

Communications has been on a lookout<br />

for a network which can add value to<br />

what we do, believe in and in return,<br />

enable the network members to be<br />

able to reach out to their clients with<br />

confidence when it comes to their<br />

executions in the Middle East and<br />

India. This partnership will enable<br />

both 3A Worldwide and Absolute<br />

Communications – to showcase<br />

ourselves as an agency with a global<br />

reach and local expertise. With great<br />

partnerships comes great success!”<br />

For his part, Miguel Ángel Rodriguez<br />

Caveda, 3A Worldwide’s Global COO and<br />

President of Europe, Middle East and<br />

India, says, "This association is another<br />

Victor King<br />

CEO, Absolute Communications<br />

step towards the consolidation of the<br />

multinational internationally, something<br />

very positive not only for us but for all<br />

our customers, who will be able to reach<br />

new markets through this partnership.<br />

We are a group with the ability to offer<br />

services globally with incredible ways to<br />

strengthen our position in Europe and in<br />

the whole world."<br />

3A Worldwide has recently been<br />

awarded the Bronze Stevie Award and<br />

has been ranked as South Florida’s<br />

second-fastest growing company by the<br />

South Florida Business Journal.<br />

"The fast expansion of our business<br />

has allowed us to cross borders in a<br />

real and effective way, becoming the<br />

main bridge of communication for our<br />

customers to Latin America in particular,<br />

and to other international markets in<br />

general. Having partnered with Absolute<br />

Communications in the Middle East and<br />

India, we believe that we have achieved<br />

a major milestone enabling us to offer<br />

our services to our clients in two of the<br />

most important and fastest growing<br />

economies in the world." affirmed<br />

Edward de Valle II, President of the<br />

Multinational at 3A Worldwide.<br />

Both companies expect to continue<br />

to expand their business horizons and<br />

audience reach as their newly-formed<br />

affiliation promises better opportunities<br />

for growth and success in the corporate<br />

communications field.<br />

44 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

45


Government<br />

Government<br />

Bahrain’s non-oil economy reaches 5% growth<br />

Bahrain’s non-oil growth came in<br />

noticeably above projections in the<br />

first quarter of <strong>2015</strong> according to the<br />

latest Economic Quarterly (BEQ) issued<br />

by the Economic Development Board<br />

(EDB). The report also highlighted broadbased<br />

real GDP growth of 2.9% on an<br />

annual basis, and strong labour market<br />

activity, with employment increasing<br />

by 5.0% compared with the same period<br />

last year.<br />

unemployment rate was also reported in<br />

the first quarter of <strong>2015</strong>, reaching 3.5% in<br />

March – a level last seen during Q3 2012.<br />

In spite of oil price volatility in the<br />

second half of last year, the country’s<br />

fiscal performance also improved. The<br />

report found that according to the 2014<br />

consolidated final accounts, government<br />

revenues rose by 11% in 2014, and<br />

expenditures declined by 11%.<br />

The report found that growth in the<br />

non-oil economy, which constitutes<br />

more than 80% of Bahrain’s GDP,<br />

saw strong growth in a number of<br />

sectors, reaching 5.0%. The social and<br />

personal services sector grew by 8.3%<br />

year-on-year, overtaking the hotels<br />

and restaurants sector as the fastestgrowing<br />

sector. The social and personal<br />

services sector is primarily made up of<br />

private sector healthcare and education<br />

activities. The manufacturing sector also<br />

saw 5.9% year-on-year growth.<br />

Despite global economic challenges,<br />

the report finds that forward-looking<br />

indicators point to a high degree of<br />

continuity in the regional non-oil<br />

economy, reflecting the strength of<br />

key structural growth drivers and the<br />

commitment of regional governments<br />

and investors to long-term projects.<br />

Strong growth of 7.5% year on<br />

year was reported in the construction<br />

Mr. Khalid Al Rumaihi<br />

Chief Executive<br />

Economic Development Board<br />

sector, which is in line with the sector’s<br />

momentum that became apparent in<br />

the second half of last year and reflects<br />

continued infrastructure activity. Growth<br />

in the transport and communications<br />

sector followed closely with a 7.3% year<br />

on year expansion.<br />

The report also found that<br />

infrastructure activity had a marked<br />

effect on the labour market. The increase<br />

in total employment occurred at its<br />

quickest pace since Q2 2013, and was<br />

driven by the private sector, which<br />

represented 89% of the annual growth in<br />

total job creation during Q1. A fall in the<br />

Mr. Khalid Al Rumaihi, Chief<br />

Executive of the EDB said, “The report<br />

highlights the strong performance of<br />

Bahrain’s non-oil sector, with growth<br />

coming in above our projections. This<br />

reflects Bahrain’s diversification efforts<br />

over the past decade and the general<br />

resilience of the GCC economies at a<br />

time of doubts about the global recovery.<br />

Even as Bahrain’s hydrocarbons sector<br />

experiences a decline due to seasonal<br />

maintenance, headline real GDP<br />

expanded by 2.9% and we continue to<br />

project robust growth throughout <strong>2015</strong><br />

and 2016.“<br />

Bahrain is set to invest over US$22<br />

billion in key infrastructure projects over<br />

the coming years, which aims to spur<br />

public and private sector participation<br />

across the manufacturing, energy,<br />

healthcare and education sectors. This<br />

includes a commitment to build 25,000<br />

housing units over the coming four-year<br />

period.<br />

New smart ticketing launched for Bahrain’s public<br />

transport<br />

Bahrain Public Transport Company<br />

(BPTC), the new operators of the<br />

Kingdom’s modern, fully revamped<br />

public bus service, have introduced the<br />

GO Card, a pre-paid, re-usable smart card<br />

that facilitates flexible, convenient and<br />

faster travel for public transport users.<br />

The new cards were launched to the<br />

public during a 5-day campaign held at<br />

Bab Al Bahrain and BPTC was available<br />

to demonstrate its proper use and<br />

answer questions on the new routes and<br />

destinations added to the network.<br />

The GO Card is the first smart<br />

ticketing system to be introduced in<br />

Bahrain and one in a series of new<br />

products and services to be gradually<br />

added to the new bus network in line<br />

with the Ministry of Transportation and<br />

Telecommunications’ (MTT) efforts to<br />

upgrade and enhance Bahrain’s public<br />

transport system.<br />

46 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Government<br />

GO Cards provide passengers with<br />

a re-usable top-up alternative to paper<br />

tickets and can be used on any route<br />

across the bus network. GO Cards are<br />

charged for the zones crossed in any<br />

complete one-way journey including<br />

connections between buses and offer<br />

a cheaper travel option to purchasing<br />

tickets for individual routes.<br />

Go Cards are available as one-day<br />

passes or can store cash credit and<br />

can be used as per passenger needs<br />

and convenience. GO Cards need to be<br />

Checked In at the start of each journey<br />

and Checked Out before exiting the bus<br />

using the special machines available on<br />

all buses.<br />

There is an initial fee of 500Fils<br />

when first purchasing a GO Card and it<br />

can then be reloaded with any amount of<br />

credit up to a maximum of BD50. Credit<br />

is available from all bus drivers and<br />

cards can also be reloaded at all main<br />

bus terminals using the ticket vending<br />

machines or at the manned ticket<br />

offices. Special reloading machines will<br />

soon be available on every bus soon to<br />

enable top up of credit using cash notes.<br />

GO Cards are widely obtainable and<br />

can be purchased from the bus drivers<br />

or the Ticket Vending Machines at the<br />

main bus terminals in Manama, Isa<br />

Town and Muharraq<br />

The launch of the GO Card coincides<br />

with the full implementation of the<br />

new Public Transport Network on<br />

<strong>Aug</strong>ust 1st where a total 32 routes and<br />

new destinations are serviced by 141<br />

brand new state-of-the-art vehicles,<br />

bringing network coverage to over<br />

77% of the Kingdom’s inhabited areas.<br />

The new service has been designed to<br />

significantly improve passenger travel<br />

experience and cater to the requirements<br />

of all sections of society.<br />

BD 10 million added to joint Tamkeen-Ithmaar bank<br />

finance scheme portfolio<br />

As part of their joint efforts to<br />

provide financing solutions to<br />

help enterprises meet their needs<br />

and achieve their business objectives,<br />

Tamkeen and Ithmaar Bank signed<br />

an agreement to add BD10 million to<br />

their joint enterprise finance scheme<br />

portfolio.<br />

Commenting on the agreement,<br />

Tamkeen Chairman and Acting CEO H.E<br />

Shaikh Mohammed bin Isa Al Khalifa<br />

said, "Through its various programmes,<br />

Tamkeen seeks to help enterprises<br />

achieve their developmental goals and<br />

provide them with opportunities for<br />

expansion and growth. This includes<br />

financing solutions that make it easier<br />

for these enterprises to succeed in their<br />

ventures and projects. To achieve this,<br />

Tamkeen cooperates with partners<br />

sharing the same objectives, amongst<br />

which is Ithmaar Bank, one of leading<br />

financing institutions in the kingdom."<br />

Ithmaar Bank CEO Ahmed Abdul<br />

Rahim said, "We are pleased to<br />

participate in this Bahrain Government<br />

initiative together with Tamkeen to<br />

help enterprises realise their strategic<br />

objectives. The enterprise finance<br />

scheme will provide the foundation<br />

and engine for growth of business<br />

and the economy. This is part of the<br />

bank's efforts to open new prospects<br />

for enterprise to achieve sustainability<br />

and growth, diversify their businesses,<br />

expand their customer bases, and build a<br />

solid foundation for future development."<br />

With the signing of this agreement,<br />

the total financing offered through<br />

Tamkeen's Finance scheme in<br />

cooperation with partner banks<br />

reached BD372.5 million. More than<br />

6,000 enterprises benefited from the<br />

programme to date.<br />

For more information about the<br />

scheme and how to benefit from it,<br />

contact support@Tamkeen.bh, or visit<br />

any Tamkeen or Ithmaar Bank branches<br />

available across the kingdom.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

47


Government<br />

BCCI to host Startup Bootcamp<br />

CEO of Bahrain Chamber of Commerce<br />

& Industry Nabeel Al Mahmood has<br />

announced that the SMEs Development<br />

& Support Centre of the Chamber has<br />

started receiving applications for its<br />

forthcoming event (Startup Bootcamp),<br />

which is to be held from 1st <strong>Sep</strong>tember<br />

to 31st October <strong>2015</strong> at the Chamber’s<br />

premises.<br />

Revealing details about the<br />

program, Al Mahmood said, "This is<br />

a comprehensive program that takes<br />

participants in a journey that starts with<br />

training them and aiding them with<br />

the necessary knowledge and skills,<br />

to helping them obtain commercial<br />

registrations (CRs) and funding, and<br />

eventually launching their actual<br />

businesses."<br />

Nabeel-Mahmood<br />

CEO, Bahrain Chamber of<br />

Commerce & Industry<br />

Elaborating on the same, Al<br />

Mahmood added, "Following the success<br />

of the program in its first edition last<br />

year, in this second edition, the program<br />

will also seek to attract college alumni<br />

and entrepreneurs from the Information<br />

and Communication Technology (ICT)<br />

specialization, in a bid to extend the<br />

opportunity for participants who missed<br />

the first edition, and meet the demand<br />

for programs in this promising field."<br />

With regards to enrollment<br />

procedures, interested college alumni<br />

and entrepreneurs can submit<br />

their applications and provide their<br />

information electronically via the<br />

center’s website.<br />

38 percent progress in the pumping and lifting<br />

stations urgent works<br />

The Ministry of Works, Municipalities<br />

& Urban Planning Assistant Under-<br />

Secretary for Sanitary revealed that the<br />

Ministry has achieved 38% progress<br />

in the urgent works for the supply of<br />

pumping and lifting stations.<br />

The project is part of the Ministry’s<br />

plan aiming to reduce sewerage<br />

networks defects. Works involved<br />

in the project consist of surveying<br />

71 lifting and pumping stations,<br />

supplying and replacing some pumps<br />

and control panels and carrying<br />

out some improvements related to<br />

electromechanical works.<br />

Lifting pumps for 64 stations have<br />

been purchased, and work is underway<br />

to replace 37 control panels with new<br />

ones and fix 33 other control panels.<br />

Also, stations locations have already<br />

been examined. The Under – secretary<br />

stated that 11 stations have been<br />

supplied and installed; A2F in Block<br />

325 in Al Fadhel Area, A2H in Block 303<br />

in Abu Seera Area, A5J in Block 339 in<br />

Umm Al Hassam, B17 in Block 233 in<br />

Dair, C5B in Block 368 in Janabiya, E2E<br />

in Block 1032 in Malkiya, E2F in Block<br />

1032 also in Malkiya, E8E in Block 840 in<br />

Isa Town, E11D in Block 910 in West Riffa,<br />

G8 in Block 604 in Quraya and X01A in<br />

Block 1001 in Jasra.<br />

Tests revealed that all stations<br />

are operating well. Currently, pumps<br />

are being installed in C4C station<br />

located in Block 404 in Sanabis. The<br />

BD1,297,650.000 project commenced in<br />

October last year and was awarded to<br />

Zohal Constructions.<br />

48 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

49


Other Business<br />

Other Business<br />

BAC and nogaholding appoints main consultant on<br />

new fuel farm complex at BIA<br />

In line with the directives of HRH Prime<br />

Minister Prince Khalifa bin Salman<br />

Al Khalifa to relocate the aviation<br />

fuel tanks away from the residential<br />

areas in Arad to a new complex at<br />

Bahrain International Airport (BIA),<br />

Bahrain Airport Company (BAC) and<br />

The Oil and Gas Holding Company<br />

BSC (nogaholding) have entered into<br />

a Consultancy Services Agreement<br />

with global engineering management<br />

and development specialists, Mott<br />

MacDonald for the provision of holistic<br />

design and management services for<br />

the new Fuel Farm Complex and Fuel<br />

Hydrant.<br />

The BD1.4 million agreement was<br />

signed by all related parties in the<br />

presence of Shaikh Mohamed bin<br />

Khalifa bin Ahmed Al Khalifa, Chief<br />

Executive of nogaholding, Mr. Mohamed<br />

Yousif Al Binfalah, CEO of BAC and<br />

Mr. Albert Allan, Managing Director,<br />

Oil Gas & Petrochemical Unit, at Mott<br />

MacDonald Limited.<br />

Shaikh Mohamed said, "The<br />

appointment of leading experts Mott<br />

MacDonald as the main consultants on<br />

the new Fuel Farm Complex, supports<br />

the vision of HRH the Prime Minister<br />

and echoes the commitment of both<br />

nogaholding and BAC to deliver this<br />

ambitious national venture within the<br />

defined timeframe and with the highest<br />

quality of standards and result in<br />

superior services for the entire airport<br />

community."<br />

Awarding of this contract follows on<br />

from the MoU signed between BAC and<br />

nogaholding earlier this year to establish<br />

a national joint venture company<br />

responsible for the overall management<br />

and operation of the fueling complex at<br />

Bahrain International Airport.<br />

Mr. Yousif said, "Assigning the first<br />

consultants on the Fuel Farm Complex<br />

within a few months of signing the MoU<br />

stands testament to the efforts exerted<br />

by BAC and nogaholding to fast-track<br />

this project and ensure transfer of the<br />

fuel farm into a state-of-the-art facility<br />

at BIA within the stated period of 24 to<br />

30 months."<br />

BAC is the authority responsible<br />

for enhancing BIA and increasing<br />

the airport's contribution to the<br />

local economy in line with Bahrain's<br />

Economic Vision.<br />

Alba<br />

strengthens<br />

business ties<br />

with Asian<br />

customers<br />

A<br />

ttuned to get closer to its customers<br />

around the globe, Aluminium<br />

Bahrain B.S.C. (Alba), has had official<br />

delegation visiting some of its key<br />

50 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Other Business<br />

customers in Asia and Pacific Region.<br />

The delegation comprised of Alba’s<br />

Chief Executive Officer, Tim Murray,<br />

along with the Acting Chief Marketing<br />

Officer, Khalid A. Latif, Sales Manager<br />

of Asia & Pacific, Yogesh Kumar, and<br />

Sales Officer of Alba’s Hong Kong Office,<br />

Enoch Kwok. This visit aimed to improve<br />

customer satisfaction, give more<br />

insights on Line 6 Expansion Project<br />

as well as expand Alba’s customer base<br />

across Asia.<br />

In addition, Alba took part in<br />

Aluminium China <strong>2015</strong> at the Shanghai<br />

New International Expo Centre in China.<br />

Held every year, this conference is<br />

considered as one of Asia’s top trading,<br />

sourcing and networking platform for<br />

the full aluminium industry chain.<br />

On this occasion, Alba’s Chief<br />

Executive Officer, Tim Murray said, "Alba<br />

is keen to enhance its presence in the<br />

global aluminium market and one of<br />

the key regions is Asia and Pacific. Our<br />

participation in Aluminium China <strong>2015</strong><br />

represents an ideal platform to network<br />

with our existing partners and forge<br />

business relationships with potential<br />

ones.<br />

We are also pleased to meet with<br />

some of our key clients in the region<br />

-- such meetings provide us not only<br />

with hands-on experience to better<br />

understand our customers’ requirements<br />

but also the opportunity to strengthen<br />

our ties with them.”<br />

Asia represents approximately<br />

13% of Alba total sales in 2014 and is a<br />

key market consumer for aluminium<br />

products.<br />

Al Safar Group appoints Ahmed Khalfan as CEO<br />

Al Safar Group announced the<br />

appointment of Mr. Ahmed Khalfan<br />

as Group Chief Executive Officer who<br />

will be spearheading the group to<br />

develop its businesses and manage its<br />

subsidiaries.<br />

Mr. Adel Al Safar, Group Chairman<br />

commented, "We are very pleased to<br />

welcome Mr. Ahmed Khalfan to the<br />

executive management of the group,<br />

he will play a significant role in leading<br />

the group and support it to continue<br />

its success. He will be responsible for<br />

implementing investment strategies and<br />

strengthening existing relationships<br />

with key clients and partners. We wish<br />

him good luck in his new position."<br />

Mr. Khalfan expressed his pleasure<br />

in joining this prestigious group saying,<br />

"I am honored to join the Al Safar Group<br />

and I will serve to develop its businesses<br />

through utilizing my experience in the<br />

business sector. I will be working closely<br />

with the chairman to strengthen its<br />

Brand new bodyshop facility to<br />

serve Euro Motors<br />

Euro Motors have signed an<br />

agreement worth $10 million to build<br />

a brand new state of the art body shop<br />

facility to serve the Euro Motors brands<br />

and other potential customers.<br />

Adel Al Safar, Group Chairman (left)<br />

Ahmed Khalfan, Group CEO (right)<br />

position in the market."<br />

"The Al Safar Group’s core business<br />

focuses on the IT sector; it provides new<br />

and unique cutting-edge technology<br />

to the market. It also invests in the<br />

real estate and food sectors. I am<br />

With BR Technologies MENA as<br />

the authorized distributors of the<br />

Bodyshop Revolution, this turn-key<br />

solution will provide the new facility<br />

with extraordinary technology to<br />

achieve unbelievable repair speed,<br />

very confident that we can achieve<br />

further growth through catering to the<br />

requirements of the target market."<br />

Mr. Khalfan is experienced in the<br />

fields of marketing communications,<br />

public relations, market research and<br />

business development. He holds a<br />

Master of Business Administration from<br />

Seattle University, Washington State -<br />

School of Business Administration and<br />

an Associate's degree from Chartered<br />

Institute of Marketing (ACIM).<br />

The Al Safar Group of companies<br />

includes EXCEED for Information<br />

Technology IT Solutions & Training,<br />

InfoCall the first contact center in<br />

Bahrain, InfoTouch which is a full-fledge<br />

communication agency, Times Square<br />

Property Development, Rainforest Café,<br />

Autocare Mobile Car Wash Service,<br />

Al Safar Food Co., EZ BURGER, and<br />

Control4 which is a leading provider of<br />

personalized automation and control<br />

solutions.<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

51


Other Business<br />

innovative design and a methodical<br />

implementation with software to control<br />

all aspects of production.<br />

Mr. Nawaf K. Al Zayani, Managing<br />

Director of Euro Motors along with<br />

Mr. Paul Yates, General Manager of<br />

Euro Motors signed the agreement<br />

in collaboration with Mr. Robert<br />

McMunnigal and Mr. Richard Sinclair<br />

from BR Technologies MENA, Mr. Qamar<br />

Ul Hassan from Gulf House Engineering<br />

Company S.P.C and Mr. Raed Ahmed<br />

Omer Saleh from Ahmed Omer Trading &<br />

Contracting Est. WLL.<br />

A middle east ART house offering a collection to the<br />

world<br />

STOP and SHOP for ART at<br />

ARTDIVANO, a Middle East ART<br />

house offering a collection to the World.<br />

ARTDIVANO’s business concept stands<br />

strong on three main pillars of services<br />

namely ART CONSULTANCY, ARCHIVAL<br />

PRINT BOUTIQUE and ONLINE GALLERY.<br />

ART CONSULTANCY entails<br />

development of an art program tailored<br />

to the client’s requirement including<br />

design, customizing, production and<br />

installation of artworks whether<br />

in hotels or private residences. We<br />

have in-house expertise with a<br />

track record, Mrs Marion Labani Art<br />

Director has extensive experience in<br />

the Art Consultancy field and we have<br />

completed full art programs in Doha<br />

Double Tree Hilton Hotel, amongst Sofitel<br />

Resort and Spa Bahrain and the Majestic<br />

Arjan by Rotana Bahrain to name a few.<br />

The ARCHIVAL PRINT BOUTIQUE<br />

has been successfully launched recently<br />

and offers Reproductions of Fine<br />

Art and Photography. Our in-house<br />

Reproductions are proudly “Made in<br />

Bahrain”, museum quality certified to<br />

last for years. Mrs Afaf Zainalabedin, the<br />

Managing Director of ARTDIVANO says<br />

that this is a dream come true, “Marion<br />

& myself always felt a strong demand<br />

Marion Labani, Art Director & Afaf Zainalabedin, Managing Director<br />

for Archival Reproductions in the<br />

Region as well as offered internationally<br />

and are proud to have established the<br />

first ARCHIVAL PRINT BOUTIQUE in<br />

Bahrain“.<br />

ARTDIVANO has also launched<br />

the concept of “myPHOTObox” where<br />

a costumer image is boxed framed for<br />

table and wall art display. Orders can be<br />

placed by ARTDIVANO’s Instastore via<br />

Instagram, which is a newly developed<br />

online shopping concept highly<br />

costumer friendly and easily accessible<br />

Our ONLINE GALLERY aims to<br />

house a collection of Middle Eastern<br />

Art presented worldwide and shall<br />

be launched in October <strong>2015</strong> on<br />

the occasion of Art Bahrain, where<br />

ARTDIVANO is participating with a<br />

selection by leading and renowned<br />

artists.<br />

Our signature products are displayed<br />

via instagram@artdivano, www.<br />

instastore.me/artdivano and www.<br />

artdivano.com<br />

Contact email: Afaf@artdivano.com<br />

and Marion@artdivano.com for further<br />

information.<br />

Hyundai reaffirms its position as one of the world’s<br />

leading automotive manufacturers<br />

Hyundai has reaffirmed its position<br />

as one of the world’s leading<br />

automotive manufacturers thanks to<br />

prestigious awards from international<br />

awards body J.D. Power. As part of the<br />

company’s <strong>2015</strong> Initial Quality Study<br />

which surveyed 84,000 customers, the<br />

Hyundai Tucson and Accent have been<br />

reported fewer problems with their<br />

vehicles than any other small SUV or<br />

small car, respectively.<br />

Overall Hyundai ranked fourth<br />

among all brands in the J.D. Power<br />

<strong>2015</strong> U.S. Initial Quality Study SM (IQS)<br />

and second among non-premium<br />

automakers, putting the Korean brand<br />

ahead of its Japanese counterparts.<br />

In total, Hyundai had four models<br />

ranking in the top two in their segments,<br />

52 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Other Business<br />

including segment awards for Tucson<br />

and Accent, and second-place finishes<br />

for Elantra and Santa Fe. The Hyundai<br />

overall score was 95 problems per 100<br />

vehicles, 17 problems fewer than the<br />

industry average. The <strong>2015</strong> Hyundai<br />

Tucson was awarded for the highest<br />

initial quality in the small SUV segment<br />

and the <strong>2015</strong> Hyundai Accent earned the<br />

highest honour in the small-car segment<br />

for the second year in a row.<br />

Jin (James) Kim, Vice President and<br />

Head of operations in Africa and the<br />

Middle East said, “The overall ownership<br />

experience of the people who buy our<br />

cars is based on our modern premium<br />

brand direction which provides vehicles<br />

with innovative technologies, while<br />

ensuring highest levels of initial and<br />

long-term quality and services they can<br />

rely on.”<br />

Volvo XC90 named auto express car of the year <strong>2015</strong><br />

The Volvo XC90 has been named Car<br />

of the Year <strong>2015</strong> and Large SUV of the<br />

Year at this year’s Auto Express New Car<br />

Awards.<br />

Volvo Cars’ award-winning XC90 is<br />

already close to selling out its entire first<br />

year’s planned production run of 50,000<br />

cars. To date over 44,000 cars have been<br />

ordered.<br />

“This award reflects the great<br />

passion that Volvo Cars puts into its<br />

new cars. We understand our customers’<br />

desire to have beautiful cars – cars that<br />

make their lives easier by delivering<br />

the latest technology but in a userfriendly<br />

manner. We also understand<br />

the driving need for powertrains that<br />

deliver efficient performance, and a<br />

chassis that provides a balanced and<br />

engaging driving experience,” said Dr<br />

The new Toyota Mirai hydrogen fuel<br />

cell electric vehicle will offer an EPAestimated<br />

67 miles per gallon equivalent<br />

(mpge) city/highway/combined when<br />

it hits dealerships in California this fall,<br />

and an EPA-estimated driving range<br />

“SUV sales accounted for 21.9% of<br />

our total sales during 2014 (74,419 units)<br />

therefore the international recognition<br />

from our customers is invaluable. It is<br />

also worth noting that the Accent was<br />

our second bestselling model last as it<br />

recorded a boost of 9% totaling 79,013<br />

Peter Mertens, Senior Vice President<br />

Research & Development at Volvo Car<br />

Group, accepting the award.<br />

The all new XC90 is the first car to<br />

be built on Volvo Cars’ Scalable Product<br />

Architecture (SPA) using its acclaimed<br />

Drive E powertrain technology.<br />

A blend of rich Scandinavian design<br />

elements, both inside and out, makes<br />

the XC90 stand out from the crowd.<br />

Delivering a commanding road presence<br />

with the distinct ‘Thor’s Hammer’ LED<br />

headlights and larger grille, the XC90’s<br />

powerful exterior design makes a strong,<br />

yet subtle statement.<br />

The interior’s crowning glory is<br />

the in-car control system, Sensus.<br />

This intuitive system controls all the<br />

major functions of the vehicle, from the<br />

rating of 312 miles on a single fill of<br />

hydrogen.<br />

The world's first mass-produced<br />

hydrogen fuel cell electric vehicle, the<br />

Toyota Mirai is a four-door, mid-size<br />

units sold," added kim.<br />

The <strong>2015</strong> IQS is based on responses<br />

from more than 84,000 purchasers and<br />

lessees of new <strong>2015</strong> model-year vehicles<br />

surveyed after 90 days of ownership.<br />

infotainment, phone, navigation and<br />

connectivity features. The interior is<br />

the epitome of Scandinavian design,<br />

a serene and relaxing environment,<br />

combining the finest natural materials<br />

available such a leather and wood, and<br />

at the same time being a practical seven<br />

seat SUV.<br />

The future of mobility is ready to hit the road<br />

sedan with performance that fully<br />

competes with traditional internal<br />

combustion engines - but uses no<br />

gasoline. Instead, Mirai creates<br />

electricity on demand using hydrogen,<br />

oxygen and a fuel cell, and emits nothing<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

53


Other Business<br />

but water vapor in the process.<br />

Toyota has matched the Mirai's<br />

impressive performance with an equally<br />

impressive ownership experience. In<br />

addition to outstanding range and fuel<br />

economy, Mirai drivers will enjoy a<br />

comprehensive, ownership experience<br />

offering a range of world-class services,<br />

including:<br />

• Three years' worth of complimentary<br />

fuel<br />

• Three years complimentary Safety<br />

Connect and Entune, including hydrogen<br />

station finder app.<br />

• Three years of 24/7 customer call<br />

support.<br />

• Mirai Complimentary Rental<br />

Experience for seven days per year for<br />

three years.<br />

• No cost service plan and roadside<br />

assistance, is enhanced for Mirai and<br />

offers<br />

• No cost scheduled maintenance for<br />

three years, or 35,000 miles, whichever<br />

comes first<br />

• 8-year/100,000-mile warranty on key<br />

fuel cell vehicle components including<br />

the FC stack and power control unit; FC<br />

hydrogen tanks; hybrid battery pack and<br />

ECU; FC air compressor, boost converter<br />

and ECU; hybrid control module (power<br />

management control module); and<br />

hydrogen fueling ECU.<br />

Nissan Patrol 'SUV of the year'<br />

The Nissan Patrol has won ‘SUV<br />

of the Year' in both Automan and<br />

Evo Magazine awards, adding more<br />

prestigious accolades for the Japanese<br />

automaker’s iconic model.<br />

“This is a competitive and elite<br />

segment but the Nissan Patrol leads<br />

the pack. Once again the Nissan Patrol<br />

has proved why it is dubbed ‘Hero of all<br />

Terrains in Life’. The Patrol’s reputation<br />

as a highly-capable, extremely powerful,<br />

reliable and durable vehicle is secondto-none<br />

in the Middle East market,"<br />

says Samir Cherfan, managing director,<br />

Nissan Middle East.<br />

Evo is one of the most highlyregarded<br />

automotive publications in<br />

the UAE, while Automan is the leading<br />

automotive publication in Oman. Their<br />

annual Car of the Year awards command<br />

a great deal of respect throughout the<br />

Middle East.<br />

Cherfan says that in addition to<br />

satisfying its loyal customers the Nissan<br />

Patrol is attracting many new buyers to a<br />

vehicle that has been an integral part of<br />

motoring in the Middle East for over four<br />

decades.<br />

The Evo and Automan awards joined<br />

with 24 other prestigious honours for the<br />

Nissan Patrol in the Middle East.<br />

Nissan’s flagship model in the<br />

Middle East received the awards from<br />

some of the top regional titles in 2014,<br />

including: BBC Top Gear Middle East,<br />

Sport Auto magazine, Saudi Auto<br />

magazine, Motorshow, PR Arabia<br />

Awards, Saudi Motors, Entrepreneur<br />

Middle East magazine, Automobile<br />

magazine, Automobile TV Show,<br />

Aswak Al Sayara Al Arabia, Car Xpress<br />

magazine, Evo Middle East, Middle<br />

East Car magazine, Gulf Autos, Auto<br />

Middle East, Alam Al Sayyarat, Aswak Al<br />

Sayyarat, Car Express, Car on Web, Cars &<br />

Speed and Guinness World Records.<br />

54 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Real Estate<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

55


Biz Dashboard<br />

Net Profit comparison for the first half of <strong>2015</strong> & 2014<br />

(BD in millions)<br />

NBB (National Bank of Bahrain), ASBB (Al Salam Bank Bahrain), BBK (Bank of Bahrain & Kuwait), BISB (Bahrain Islamic Bank),<br />

KHCB (Khaleeji Commercial Bank), BNH (Bahrain National Holding)<br />

Market Share for PR Coverage<br />

56 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


* All figures shown in the bars are BHD - mln (millions)<br />

bizbahrain.com - Web Portal Overview as on 31st July, <strong>2015</strong> Total Articles (6,524) Total Views (104,098) Total Clicks (781,430)<br />

www.bizbahrain.com<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

57


Tweets on Biz<br />

37,624<br />

Total Views<br />

397<br />

Retweets<br />

488<br />

bizbahrain<br />

Link Visits Stats for the month of July <strong>2015</strong><br />

58 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

59


The Biz Scene<br />

Novo Cinemas open first IMAX in Bahrain<br />

LEGO® City Open in Bahrain City Center<br />

60 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


Bahrain Summer Festival <strong>2015</strong> attractions unveil<br />

Damas Open new outlet in Seef Mall Muharraq<br />

<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

61


If you have anything to say about business in Bahrain your letters<br />

will be posted in this section of the magazine please email us on<br />

info@bizbahrain.com<br />

LETTERS &<br />

COMMENTS<br />

Very happy with the bizbahrain magazine, it is very useful for us<br />

getting an insight of the business market in Bahrain.<br />

If you are working on any stories/features in topics like private<br />

equity, stocks or any general economy stories which involve<br />

sectors like healthcare, education, F&B and logistics, we would<br />

love to contribute in your respective magazine.<br />

Kindly let us know if you need editorial support, exclusive interviews, industry<br />

comments etc. on the same.<br />

- Mahesh Kumar<br />

The article on the<br />

Bahrain's hospitality is<br />

very positive and would<br />

like to see more articles<br />

that focus on the differnt<br />

sectors of the economy<br />

and how they are doing<br />

compared to each other.<br />

Congratulation on the<br />

new look and feel of the<br />

bizbahrain magazine,<br />

very sophisticated,<br />

organized and total<br />

international look. You<br />

and your team have<br />

done a brilliant job!<br />

We would love to read<br />

more about the new<br />

development projects<br />

and the businesses<br />

opening in Bahrain and<br />

also about the industries<br />

which are witnessing<br />

growth in the kingdom.<br />

- Heather John<br />

- Gregory - Jawad Ibrahim<br />

The article on time<br />

management is very<br />

useful. It's very easy<br />

to get distracted with<br />

all the technology,<br />

gadgets and social<br />

media in today's life.<br />

It's important to know<br />

how to use our time<br />

optimally!<br />

- Zeina Akl<br />

I wanted to know if you are interested in having<br />

articles on meditation in your beneficial magazine<br />

guiding people to their inner values and showing<br />

them how to shift from negative thinking into<br />

positive thinking. It would be a good idea for your<br />

readers to have a new vision for themselves and<br />

for life.<br />

- Rita Moussalem<br />

62 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>


<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />

63


64 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>

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