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Lifting the<br />
subsidy<br />
How it will be better for us all!<br />
“A 5-PAGE<br />
SPECIAL REPORT”<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
1
2 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
Moda Mall: 17534444<br />
Al-Aali Mall: 17581444<br />
Seef Mall: 17587888<br />
Ritz- Carlton Hotel: 17580123<br />
City Centre: 17179009<br />
www.asiajewellers.com
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
3
CONTENTS<br />
<strong>Aug</strong>ust-<strong>Sep</strong>tember <strong>2015</strong><br />
06 | Special Report<br />
Bahrain weighs all options before lifting subsidies<br />
The Government pays close to BD300 million in subsidies on power a year.<br />
The production cost for the one unit of electricity is about 25 fils and being<br />
supplied to end consumers at three fils per unit.<br />
10 | Exclusive Feature Interview<br />
Lifting subsidies sans minimum wages to hurt<br />
businesses<br />
Dr. Omar O. Al Mardi<br />
Advocate & Legal Consultant<br />
FEATURES<br />
12 | Biz Finance<br />
Jean-Christophe Durand<br />
Outgoing CEO, BNP Paribas Bahrain<br />
16 | Al Haddad Mercedes-Benz<br />
Graeme Newport<br />
General Manager, Al Haddad Mercedes-Benz<br />
18 | Bilateral Commerce<br />
Malaysian Embassy marks 48th ASEAN Day in Manama<br />
20 | CBRE Real Estate Analysis<br />
A bright new dawn for Bahrain real estate?<br />
22 | Biz Real Estate Insights<br />
Selecting the right office space<br />
bizbahrain is also digital Follow us for instant updates at: Call / Subscribe:<br />
4 www.flipsnack.com/bizbahrain<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
bizbahrain<br />
+973 17 233 833<br />
info@bizbahrain.com
SECTORS<br />
28 | Banking & Finance:<br />
2 Citi is Bank of the Year at Euromoney Awards <strong>2015</strong><br />
2 Eskan bank mandates SICO to list first REIT on the Bahrain Bourse<br />
2 CBB and BIBF to launch Mentorship program<br />
2 CrediMax launches MasterCard 'Cool Your Summer' campaign<br />
2 CIBAFI and the World bank signs deal to foster cooperation on<br />
Islamic finance<br />
32 | Telecom:<br />
2 Batelco signs agreement with VKL Holdings for fiber network at<br />
Juffair Mall & Hotel<br />
2 Batelco deploys Point-of-Presence in datamena<br />
2 Batelco launches online portal for enterprise customers<br />
2 Zain Bahrain's FUN program welcomes summer trainees and new<br />
batch of FUN members<br />
2 VIVA introduces special roaming package for Umrah<br />
2 Kalaam Telecom partners with Fakhro Restaurants<br />
36 | Real Estate:<br />
2 Diyar Al Muharraq signs deal to develop private school<br />
2 Naseej sells 85% of "Yasmeenat Saar" homes<br />
2 Bahrain Cinema Company invests $6.5 million in a new 6 screen<br />
cineplex in Wadi Al Sail mall<br />
2 Explore, Build & Win at City Centre Bahrain, this summer!<br />
40 | Technology:<br />
2 Control4 wins 4 Global Awards<br />
2 Middle East insurers tape cloud analytics for fast, affordable fraud<br />
prevention<br />
2 Mindware bolsters its ERP on a cloud and marketplace based<br />
application with 3i-Infotech's Orion 11j<br />
2 Absolute communications ramps up expansion strategy with 3A<br />
worldwide<br />
44 | Government:<br />
2 Bahrain's non-oil economy reaches 5% growth<br />
2 New smart ticketing launched for Bahrain's public transport<br />
2 BD 10 million added to joint Tamkeen-Ithmaar bank finance scheme<br />
portfolio<br />
2 BCCI to host startup bootcamp<br />
2 38% progress in the pumping and lifting stations urgent works<br />
48 | Others:<br />
2 BAC and nogaholding appoint main consultant on new fuel farm<br />
complex at BIA<br />
2 Alba strengthens business ties with Asian customers<br />
2 Al Safar Group appoints Ahmed Khalfan as CEO<br />
2 Brand new bodyshop facility to serve Euro Motors<br />
2 A Middle East ART house offering a collection to the world<br />
2 Hyundai reaffirms its position as one of the world's leading<br />
automotive manufacturers<br />
2 Volvo XC90 named auto express car of the year <strong>2015</strong><br />
2 The future of mobility is ready to hit the road<br />
2 Nissan Patrol 'SUV of the year'<br />
MORE IN THIS ISSUE<br />
24 | Biz Events<br />
26 | Marketing at its Best<br />
54 | Biz Dashboard<br />
56 | Tweets on Biz<br />
58 | The Biz Scene<br />
60 | Letters & Comments<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
5
Editor's<br />
Note<br />
Chairman & Publisher<br />
Ahmed Khalifa Khalfan<br />
ahmed@bizbahrain.com<br />
Write the Editor: ahmed@bizbahrain.com<br />
The Battle to Understand Subsidies<br />
Many of us have recently been exposed to the news about the lifting of meat and<br />
electricity subsidies. Few of us actually know the real meaning behind this move<br />
as we mostly view matters from our own eyes. If we look at the big picture, we may<br />
see things differently. From a monetary perspective, a subsidy cannot be provided<br />
without having the money taken out from somewhere. This means that there could be<br />
other use for such a budget in an economy. This is where people usually miss the big<br />
picture.<br />
This issue tackles such a topic with various points of view. As a report from the<br />
International Institute for Sustainable Development highlights "People who defend<br />
subsidies for particular sectors often highlight the goods or services that have been<br />
produced, or the new jobs created. What they do not normally acknowledge is that the<br />
benefits to society of that money, if it had been spent otherwise, or left in the pockets<br />
of taxpayers, might have been even greater."<br />
This same report points out how the value of such goods or services can be better<br />
defined if we considered the opportunity cost of spending what our report has found<br />
to be BD 300 million a year on power alone. Imagine this BD 300 million is used for<br />
something else, such as further developing the education sector, or building a state-ofthe-art<br />
hospital with the latest equipment available. Now, we are starting to consider<br />
the opportunity cost of having such a subsidy. Of course, the concept of opportunity<br />
cost is reasonably intuitive. Consider the government spending such an amount only<br />
once to build a hydro-electric plant that reduces the country's general consumption of<br />
power in the long run. Do you see how the picture starts to change? The more you start<br />
thinking of the opportunity cost, the more you realize that subsidies are a pattern<br />
than must evolve just like anything else in this world. If we don't revise what we are<br />
doing, we will fall in a trap of having habit take over. And in most cases, habits are<br />
actually a bad thing to have.<br />
This is the reason why we actually chose to be more in favor of such a move than<br />
against it. This is why this issue's cover says "How it (the lifting of subsidies) will be<br />
better for us all!"<br />
Production Manager<br />
Sameer Butt<br />
sameer@bizbahrain.com<br />
Senior Editor<br />
Mahmood Rafique<br />
raf.business@gmail.com<br />
Creative Director<br />
Ibrahim Abdo (Madlabs)<br />
Art Designer<br />
Ashjad Azeez<br />
Digital Agency<br />
4Spots<br />
ranjan@4spots.com<br />
Contributors<br />
Ahmed Al Akber - ACK Solutions<br />
Roberto Carrillo, Mohammed Baqer, SN Kala<br />
Ammar Al Raees, John Taylor, Bassam Kamashki<br />
Gordon Anderson, Anna Romanska, Steve Mayes<br />
Heather Longden, Anceeta Martis, Nigel Rodrigues<br />
Publishing House<br />
Production & Layout Designed by<br />
Cover Design & Concept by<br />
Printed at<br />
Oriental Press, Kingdom of Bahrain<br />
In Association With<br />
Warm regards,<br />
Farouk Almoayyed<br />
Honorary Chairman<br />
Ahmed Khalifa Khalfan<br />
Chairman and Publisher<br />
Ahmed Sabah Al-Saloom<br />
Chairman of the Society<br />
6 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
+973 17233833<br />
info@bizbahrain.com<br />
bizbahrain<br />
www.bizbahrain.com
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
7
Special Report<br />
Bahrain weighs all options before<br />
lifting subsidies<br />
With lifting the subsidy of meat<br />
tentatively by the beginning of<br />
<strong>Sep</strong>tember, the business community,<br />
experts and legislators are discussing to<br />
iron out some last minute differences on<br />
this very sensitive subject.<br />
The government and parliament’s<br />
joint committee is reviewing all<br />
aspects and working hard on ensuring<br />
the minimum impact of the move on<br />
citizens and the residents.<br />
The Government from very<br />
beginning has been maintaining a<br />
consistent position on the subject of<br />
subsidy that how to enhance the benefits<br />
of subsidies for the citizens’ in the wake<br />
of limited resources. On the other hand,<br />
an impact of such move on residents<br />
especially in the absence of the<br />
minimum wages structure has become<br />
major area of concern for the committee<br />
working on the subject.<br />
This is believed to be first step<br />
towards lifting of wider subsidies on<br />
energy and other sectors at a later stage<br />
and all stakeholders are deliberating on<br />
the subject very carefully and cautiously.<br />
The joint committee of the parliament<br />
and the government representatives has<br />
been deliberating for many weeks on<br />
this subject and is working to find out a<br />
common ground on subsidy issue.<br />
According to an official, Bahrain<br />
is expected to gradually lift fuel and<br />
electricity subsidies as part of plans to<br />
control the public spending in the wake<br />
of record low oil prices, a major single<br />
factor forcing the GCC to revisit their<br />
spending priorities.<br />
The Government has repeatedly<br />
made it clear that the time has come<br />
to redirect the subsidies for the wider<br />
benefits of the local population by<br />
reviewing the current model, which<br />
according to many, is not fulfilling its<br />
basic objective.<br />
Subsidy is one of the most<br />
misunderstood concepts in this part of<br />
the world as many see it as a welfare<br />
agenda of the GCC. With the changing<br />
revenue-expenditure dynamics, the<br />
8 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Special Report<br />
government of Bahrain is forced to<br />
redirect the benefits of subsidised<br />
services and commodities for the greater<br />
benefits of the low income stratum of the<br />
society. Over the years subsidy bills have<br />
been increased instead of controlling<br />
them and perhaps now we need to look<br />
into the benefits and its impact of such<br />
move on the national economy, said<br />
Mr. Jamal Fakhro Managing Partner at<br />
KPMG Fakhro.<br />
“We should be careful and make<br />
sure that Bahrain shouldn’t be impacted<br />
negatively by subsidies,” he said. “In<br />
the past 10 years the demographic shift<br />
wherein Bahrainis are outnumbered<br />
by expatriate population dictates<br />
us to change the subsidy strategy<br />
accordingly,” he added.<br />
Citing an example of Ministry of<br />
Electricity and Water, Mr Fakhro, said<br />
the electricity is subsidised almost 90%<br />
while its actual impact on the poor is<br />
minimal rather misused by those who<br />
can afford and should pay full price per<br />
unit of the electricity.<br />
Dr. Omar O. Al Mardi termed<br />
subsidies as a part of the GCC culture.<br />
“Subsidies cannot be treated as<br />
something strange as it has been part<br />
and parcel of society in this part of the<br />
world over the decades. This has become<br />
practice partly because of culture of<br />
sharing and partly because these States<br />
are blessed with oil which controlled by<br />
the Governments and they want to share<br />
the benefits of such natural resources<br />
with their people,” said Dr. Omar.<br />
“The move to withdraw the subsidies<br />
in a phased manner should not be<br />
starting with removal of subsidy from<br />
the meat. This will create an imbalance<br />
especially as we don’t have minimum<br />
wages in Bahrain. Once you remove the<br />
subsidy, for example from the meat as<br />
planned, it will have a huge impact on<br />
people who only get BD70 to BD100 per<br />
month and imagine how such earners,<br />
Once put into effect, these<br />
initiatives and programmes<br />
will earn the country an<br />
estimated amount of BD386<br />
million<br />
in disregard of being nationals or<br />
foreigners, can afford to buy meat with<br />
very meager resources,” said Dr. Omar.<br />
“The foreign work force is very vital<br />
to sustain and create a vibrant economy<br />
and such subsidies make country like<br />
Bahrain an attractive destination for<br />
workers. This will also impact the bills<br />
of the contractors whose food bills<br />
will go up as they have to feed huge<br />
number of labourers every day,” added,<br />
Dr. Omar. “The high meat prices will<br />
also impact the alternative choices of<br />
food for consumers such as fish which<br />
has already seen at least 300% times<br />
increase in the past four to five years.<br />
Once put into effect, these initiatives<br />
and programmes will earn the country<br />
an estimated amount of BD386 million.<br />
According to official statistics the<br />
Government pays close to BD300 million<br />
in subsidies on power yearly. The<br />
production cost of one unit of electricity<br />
is about 25 fils and being supplied to end<br />
consumers at three fils per unit.<br />
The lifting of subsidies will affect<br />
everyone and there will be a mechanism<br />
to compensate citizens, through may<br />
be issuing the ration cards or pay the<br />
monetary benefits to the nations through<br />
the smart card every month to purchase<br />
commodities such as meat at an open<br />
market prices.<br />
Currently, the government revenues<br />
are lower than its spending and it seems<br />
illogical to continue borrowing while<br />
expatriates and private companies<br />
benefit from such welfare oriented steps.<br />
The Minister for Information and<br />
the Official Government Spokesperson,<br />
Isa Abdulrahman Al Hammadi while<br />
highlighting the importance of the steps<br />
to lift subsidies said the current subsidy<br />
model has to be revisited.<br />
The Minister believes that the<br />
current model of subsidies is an extra<br />
burden on the government exchequer.<br />
The subsidy issue has been prompted<br />
by a shortfall in government revenues,<br />
which are expected to reach a total<br />
of BD4.255 billion in <strong>2015</strong> and 2016,<br />
The Government has<br />
repeatedly made it clear<br />
that the time has come to<br />
redirect the subsidies for the<br />
wider benefits of the local<br />
population by reviewing the<br />
current model<br />
compared with anticipated expenditure<br />
of BD7.292 billion over the same period.<br />
Bahrain, which is facing a deficit<br />
of BD1.47 billion this year and BD1.563<br />
billion next year, raised its debt ceiling<br />
from BD5 billion to BD7 billion in<br />
November.<br />
Government assets in Bahrain and<br />
Oman are much more limited, lasting<br />
for less than two years at current<br />
budget levels. Together with dwindling<br />
oil reserves (for Bahrain expected to<br />
be depleted around 2020 at current<br />
production levels, in Oman around 2030,<br />
this leaves these two countries exposed<br />
to severe medium-term fiscal challenges,<br />
reflected in downgrade actions by rating<br />
agencies earlier this year, according to<br />
Deutsche Bank Research.<br />
The United Arab Emirates on July 22<br />
announced that they would deregulate<br />
petrol and diesel prices from <strong>Aug</strong>ust 1st<br />
caused a minor sensation. It makes the<br />
federation of seven emirates the first<br />
amongst the Gulf Cooperation Council<br />
(GCC) governments to cut politically<br />
sensitive fuel subsidies long called for<br />
by the IMF and other observers.<br />
“Domestic fuel prices will still be<br />
set by the government (on a monthly<br />
basis) but linked to global market prices<br />
according to the Ministry of Energy. The<br />
decision comes at a time when cheap<br />
oil is eating into the budgets of GCC and<br />
other oil producers, increasing pressure<br />
but potentially also understanding<br />
of the local population for fiscal and<br />
economic reform. The UAE government<br />
justified the move with environmental,<br />
generational and economic development<br />
reasoning rather than fiscal<br />
considerations.<br />
“The UAE’s decision to cut energy<br />
subsidies is a strong signal for the<br />
Emirates' willingness to implement long<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
9
Special Report<br />
overdue fiscal and economic reforms.<br />
The IMF and other observers of the<br />
region have been calling on the GCC<br />
countries for years to reduce energy<br />
subsidies in order to safe guard medium<br />
to long term sustainability of public<br />
finances, support diversification and<br />
remove misallocations and distortions<br />
in the economy.<br />
“However, Gulf States have been<br />
reluctant to change their established oil<br />
wealth distribution systems which are<br />
one of their main policies to maintain<br />
social stability. Kuwait in January rowed<br />
back on cutting diesel and kerosene<br />
subsidies after protests in parliament.<br />
Also the Emirates had so far focused<br />
on economic diversification to reduce<br />
hydrocarbon dependence rather than on<br />
subsidy cuts, with the exception of an<br />
increase of water and electricity tariffs<br />
in Abu Dhabi in January. But in times<br />
of substantially lower oil prices, the<br />
In the past 10 years the<br />
demographic shift wherein<br />
Bahrainis are outnumbered<br />
by expatriate population<br />
and we have to change the<br />
subsidy strategy accordingly<br />
costs of maintaining generous subsidy<br />
schemes appear increasingly high for<br />
countries which rely almost entirely<br />
on oil revenues to finance their fiscal<br />
budgets (80% of total revenues in the<br />
UAE are oil-related).<br />
According to a recent IMF report,<br />
pre-tax energy subsidies in the UAE<br />
are estimated at USD 12.6 billion (2.9%<br />
of GDP or 9% of overall government<br />
expenditures) in <strong>2015</strong>. This puts them<br />
mid-range between Saudi Arabia and<br />
Bahrain at 4.6% of GDP and Oman, Qatar<br />
and Kuwait at 1.2-1.8%.<br />
“While subsidy cuts are an important<br />
step for fiscal consolidation and<br />
economic development in the UAE, the<br />
pressure to lift subsidies is even higher<br />
in several other GCC countries, mainly<br />
for three reasons. The fiscal impact of<br />
the 50% oil price drop since last summer<br />
is severe. The fiscal deficit resulting from<br />
lower oil revenues is expected at 15% of<br />
GDP for Bahrain and Oman this year, for<br />
Saudi Arabia even higher at 18%.”<br />
Compared to them, the UAE’s fiscal<br />
deficit of around 1.8% of GDP, stemming<br />
from a relatively low breakeven oil price<br />
of USD 65.5/bbl.<br />
“The UAE are closer to the GCC’s<br />
fiscal outperformers, Qatar and Kuwait<br />
which are even expected to keep<br />
their surpluses. Secondly, not all GCC<br />
countries can match the Emirates’ vast<br />
government wealth in order to weather<br />
revenue shortfalls in times of cheap oil.<br />
In the case of Saudi Arabia, FX reserves<br />
are as high as the Emirates’ FX reserves<br />
(including Sovereign Wealth Fund<br />
resources) estimated at almost USD 1<br />
trillion. But if Saudi Arabia had to cover<br />
a double -digit fiscal deficit for more<br />
than a few years without tapping debt<br />
markets, this would eat up substantial<br />
reserves.<br />
“In all other GCC countries, retail<br />
fuel prices are substantially lower than<br />
in the UAE. In Saudi Arabia, heavy<br />
subsidisation keeps fuel prices at<br />
record lows of USD0.07/litre (diesel)<br />
and USD 0.16 /litre (petrol), worldwide<br />
only surpassed by Venezuela and Libya<br />
(petrol). Compared to their neighbours,<br />
fuel prices in the UAE are already much<br />
closer to world markets, despite price<br />
regulation. On July 28, the Ministry of<br />
Energy announced that petrol 95 octane<br />
prices will rise as of <strong>Aug</strong>ust by 24% to<br />
USD 0.58/litre compared to USD 1.1/litre<br />
world average. On the other hand, diesel<br />
prices, which were priced above petrol<br />
before, will drop by 29% to USD 0.56/<br />
litre, compared to a world average of USD<br />
0.96/ litre.<br />
“In the current environment of low<br />
oil prices, the short to medium-term<br />
impact of subsidy cuts on general<br />
price developments in the UAE can be<br />
expected to remain rather muted.<br />
“A substitution effect to now cheaper<br />
diesel will already lower the effect<br />
of higher petrol prices on inflation.<br />
According to the UAE government<br />
estimations, the expenses for petrol<br />
account for only 3-4% of house holds’<br />
average income, reducing the passthrough<br />
to inflation (DB forecast <strong>2015</strong>:<br />
The Government pays close<br />
to BD300 million in subsidies<br />
on power a year. The<br />
production cost for the one<br />
unit of electricity is about 25<br />
fils and being supplied to end<br />
consumers at three fils per<br />
unit<br />
3.6%) further. In this context, risks to<br />
social stability in the Emirates, which<br />
are amongst the world’s 25 wealthiest<br />
countries in terms of GDP per capita<br />
(around USD 45,000), should not rise<br />
substantially.<br />
A large share of the additional costs<br />
will be borne by non-nationals, with<br />
expatriates accounting for around 90% of<br />
the UAE’s total population.<br />
“Gulf peers are monitoring the<br />
implementation and public reception of<br />
subsidy cuts in the UAE very carefully.<br />
If successful, the Emirates’ move might<br />
not only serve as a regional role model<br />
for economic diversification but also for<br />
fiscal reform. Faced with substantially<br />
lower oil revenues, GCC peers might<br />
see themselves encouraged to follow<br />
suit, also as understanding of the local<br />
population for energy price deregulation<br />
may increase.<br />
“The most interesting question<br />
remains how the GCC’s largest economy<br />
and one of the world’s largest perhead<br />
energy consumers Saudi Arabia<br />
will approach the issue. Compared to<br />
the UAE, not only is fiscal pressure<br />
more profound but so too are sociodemographic<br />
challenges.<br />
“The average income of the 31<br />
million population is much lower at<br />
USD 25,000 and public discontent about<br />
structural problems such as economic<br />
inequality and (youth) unemployment<br />
was already a cause for concern before<br />
the drop in oil prices. Whether a public<br />
call for water and energy subsidy<br />
reforms by Saudi Arabian Monetary<br />
Agency (SAMA) Governor Almubarak<br />
earlier this year might be a signal of the<br />
Saudi government’s willingness to tackle<br />
the issue therefore remains to be seen.”<br />
10 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
11
Exclusive Feature Interview<br />
Exclusive Feature Interview<br />
Lifting subsidies sans minimum<br />
wages to hurt businesses<br />
As the Kingdom of Bahrain is one step closer to lift the subsidy from meat<br />
from 1st <strong>Sep</strong>tember, many see it as a myopic view of subsidies culture and<br />
feel such move may jeopardise the competitive edge of the country.<br />
Dr. Omar O. Al Mardi, who has<br />
been a practicing Lawyer for the<br />
past 40 years, in an exclusive interview<br />
with Mahmood Rafique Senior Editor at<br />
bizbahrain termed subsidies as a part<br />
of the Gulf culture. “Subsidies cannot<br />
be treated as something strange as it<br />
has been part and parcel of lives in this<br />
part of the world over the decades. This<br />
has become practice partly because of<br />
culture of sharing and partly because<br />
these States are blessed with oil which<br />
Governments control but want to share<br />
the benefits of such natural resources<br />
with their people,” said Dr. Omar.<br />
“The move to withdraw the subsidies<br />
in a phased manner should not start<br />
with removal of subsidy from the meat.<br />
This will create an imbalance especially<br />
as we don’t have minimum wages in<br />
Bahrain. Once you remove the subsidy,<br />
for example from the meat as planned, it<br />
will have a huge impact on people who<br />
only get BD70 to BD100 per month and<br />
imagine how such earners, in disregard of<br />
being nationals or foreigners, can afford<br />
to buy meat with very meager resources,”<br />
Dr. Omar, argued.<br />
“The foreign work force is very vital<br />
to sustain and create a vibrant economy<br />
and such subsidies make country like<br />
Bahrain an attractive destination for<br />
workers. This will also impact the bills<br />
of the contractors whose food bills<br />
will go up as they have to feed huge<br />
number of labourers every day,” added,<br />
Dr. Omar. “The high meat prices will also<br />
impact the alternative choices of food<br />
for consumers such as fish which has<br />
already seen at least 300% times increase<br />
in the past four to five years.”<br />
On the other side, Dr. Omar said,<br />
what the Government propose to offer<br />
to the nationals in return of withdrawal<br />
of subsidy is very negligible. It is very<br />
strange that the first subsidy to be<br />
abandoned is suggested to be the meat!!<br />
Why!! . It is obvious that the choice in not<br />
wise.<br />
On a different subject, Dr. Omar, who<br />
has held numerous prominent legal<br />
public positions before joining the BAR<br />
in Bahrain, said the relationship between<br />
the bench and the bar in the Kingdom of<br />
Bahrain is very complex due its peculiar<br />
nature.<br />
“The legal profession in Bahrain is<br />
very complex because of the nature of<br />
the composition of the bar members,<br />
as we have lawyers not from Bahrain<br />
and we have people from different legal<br />
backgrounds from many Arab countries<br />
as well as from Western world. We also<br />
have people from various legal schools<br />
such as Islamic Schools graduates and<br />
people with qualifications from the<br />
European Continental or the U.K. Civil<br />
Law schools and from other local and<br />
regional institutions.<br />
“Apart from Bahrainis we have<br />
lawyers from East Africa, Egypt, Sudan,<br />
Syria, Jordan, U.K. etc. which makes<br />
Bahrain’s bar a very unique as we witness<br />
practicing lawyers from different schools<br />
and backgrounds and to some extent<br />
we see lack of harmony in terms of legal<br />
practice approach.<br />
“The bar’s role is seen very crucial<br />
in complementing the judiciary which<br />
enjoys a special status as the protector<br />
of the constitution, upholding the human<br />
rights, protect the law and individuals<br />
and make sure that justice is done.<br />
Dr. Omar O. Al Mardi<br />
Advocate & Legal Consultant<br />
Talking about the relationship<br />
between the bar and bench Dr. Omar said<br />
somehow it is not as smooth as it could<br />
have been.<br />
“No legal system perhaps can satisfy<br />
the political societies and associations<br />
on the subject of human rights as such<br />
platforms may have their own specific<br />
views and the administration of justice<br />
therefore always come under criticism.<br />
The flow of the information, meeting<br />
transparency, is very important and grey<br />
areas in this respect in some countries<br />
are not helping their judicial systems.<br />
Justice must be seen to be done and not<br />
only done.<br />
“The most important aspect is<br />
that one should see the justice being<br />
administered, which further signifies the<br />
role of the prosecutor general to uphold<br />
the legal system and the individuals right<br />
at all times and in all cases even without<br />
having defending Lawyers seeking that<br />
from him. He should act on behalf of the<br />
people.<br />
Highlighting the importance of<br />
training for the members of the bar Dr.<br />
Omar stressed the need to have some<br />
training by bringing all practitioners<br />
from different backgrounds under one<br />
umbrella. However, he said, Bahrain has<br />
embarked on major initiative to offer<br />
training to judges and the establishment<br />
of the Judicial Institute is part of<br />
such efforts. Training should target<br />
12 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Exclusive Feature Interview<br />
bar members also. Admission to the<br />
Legal Profession should be only offer<br />
a professional bar exam. As in many<br />
countries.<br />
Dr. Omar, who is a licensed advocate<br />
before the Court of Cassation, feels more<br />
efforts needed to elevate and update the<br />
legal system to match the requirements<br />
of dynamic businesses.<br />
On the appointment or election of<br />
the members of the board of directors of<br />
Commercial Companies, Dr. Omar said<br />
in most of the cases in the Gulf region,<br />
at least, it is seen as selection and not<br />
an election. We must realized that most<br />
of the big business in Bahrain, and the<br />
Gulf for that matter, are Family business<br />
growing into Commercial or industrial<br />
Companies, Owned by families. “You<br />
just can’t simply dictate on the owners<br />
about the composition of the boards of<br />
directors. As a natural tendency in the<br />
family businesses the appointment of<br />
the board members comes from the<br />
family hierarchy, or close consultants<br />
and confides and not from any other<br />
consideration.<br />
As part of efforts to bring some<br />
transparency in the formation of the<br />
board, Dr. Omar said that the Central Bank<br />
of Bahrain (CBB) now approves the names<br />
of members of the Financial Institutions<br />
boards. “This scrutiny is very helpful in<br />
bringing wider reforms in the formation<br />
of the banking boards. The issue to<br />
put a restricting limit on in how many<br />
companies boards’ one person can serve<br />
is also a good move and the distinction<br />
of ownership from management will<br />
bring efficiency and transparency to<br />
the way companies’ boards are running<br />
businesses.<br />
“It is very important to bring qualified<br />
people on the boards of directors of<br />
specialized Companies and those who<br />
are responsible, for example, to run<br />
professional business such as education,<br />
medical, banking and finance and<br />
hospitality institutions. In hospitals<br />
doctors must be involved, in industries,<br />
industry experts….etc.<br />
Talking about the business climate,<br />
Dr. Omar despite being an optimistic<br />
person feels that certain steps are needed<br />
to address the security issue, which<br />
according to him, has been seen as an<br />
issue by the investors in the past three to<br />
four years.<br />
“You can’t attract investments while<br />
they see a security issue because as a<br />
mindset the investment flows with the<br />
sense of security and not insecurity.”<br />
About the business prospects, he said<br />
Bahrain needs to rediscover its lost glory<br />
as it used to be known in the world as an<br />
offshore and financial center since 1975<br />
but slowly that status somehow faded<br />
away during the few past years.<br />
“Some have wrong perceptions about<br />
Bahrain to be known as an offshore<br />
center while there is absolutely nothing<br />
wrong with this status, as you will<br />
defiantly by such definition attract<br />
investors and multinationals to come<br />
and establish their businesses in Bahrain<br />
or been use Bahrain as a gateway to the<br />
entire region.”<br />
The recent example of being a<br />
business hub, he quoted, of Lithuania<br />
which had attracted 37000 companies in<br />
one year since it opened up its borders<br />
for international businesses. “Bahrain<br />
is known for offering best incentives to<br />
investors and businesses such as tax<br />
free regime, foreign ownership, training,<br />
no cap on repatriation of funds and<br />
no foreign Exchange etc. And many<br />
more. This model is good as you have to<br />
stand out as an attractive business and<br />
investment destination in this highly<br />
competitive environment.”<br />
There is no harm, he said, calling<br />
Bahrain an offshore center or a financial<br />
center but we need to put the right<br />
ingredients in place first.<br />
Explaining the business model of<br />
the Bahrain Financial Harbour (BFH),<br />
Dr. Omar said, it was conceived as a<br />
dynamic financial city in the heart of the<br />
Capital Manama. “The BFH is surrounded<br />
by a well-planned housing, business,<br />
shopping, hospitality and services and<br />
housing related projects which were<br />
originally planned to be completed<br />
by 2002 but couldn’t due to some<br />
constraints. At the beginning we had<br />
plans to have own private Commercial<br />
satellite, and have private executive<br />
jets service and other similar services<br />
to make the BFH a real business or a<br />
unique financial center. When we talk<br />
about executive jets for the business it<br />
is not a dream, it is a quite calculated<br />
profit oriented business which is in<br />
huge demand for a country like Bahrain<br />
due to its strategic location which is<br />
surrounded by some of the world’s<br />
biggest economies,” he said.<br />
“And part of the BFH promotion was<br />
promise of an attractive and desirable<br />
social life and the establishment of the<br />
Capital Club Bahrain is reflective of<br />
the approach which has been behind<br />
creating a thriving business model. The<br />
Capital Club Bahrain has emerged as one<br />
of the finest clubs helping to fostering the<br />
relationships among the businesses and<br />
investors.<br />
“The Capital Club has added a new<br />
dimension to the business stature<br />
of the Kingdom of Bahrain and this<br />
institution continues to play as a catalyst<br />
to attract more members from Bahrain<br />
and neighboring Gulf States as well as<br />
businesses,” he added.<br />
Dr. Omar has become director of<br />
more than 30 international, regional<br />
and local corporations including Banks,<br />
Investments, Hoteliers, Real Estate and<br />
other companies such as the owning<br />
company of Bahrain Financial Harbour<br />
Holding Co., Siam kempinski Co.<br />
(Thailand) – Al Sueban Co. (Bahrain)<br />
– Chairman of Emar Co.( Bahrain), Al<br />
Raya Co. (BVI) and Al Manar Co. (BVA),<br />
Delmon Siam Co. – Thailand.; Emar<br />
Bahrain (Cayman); Kempinski Hotels<br />
S.A. (Geneva); United Real Estate Co.,<br />
United Supplies Co., Tourism Company<br />
(Bahrain), Awal Bank (Cayman), Lombard<br />
Atlantic Bank ( Liechtenstein), Saad<br />
Investment Company (Saudi Arabia)<br />
and United Hotels Co. (Bahrain) Dr. Al<br />
Mardi is also on the Board of Governor of<br />
Capital Club Bahrain and member of the<br />
Bahrain Human Rights Watch Society<br />
and Honorary Chairman of the Sudanese<br />
Club in Bahrain.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
13
Biz Finance<br />
Jean-Christophe Durand<br />
Outgoing CEO, BNP Paribas Bahrain<br />
New paradigm for banking in<br />
the offing<br />
With the rapidly changing business<br />
climate worldwide, the global<br />
banking industry is bracing for a new<br />
paradigm.<br />
“The new regulatory requirements<br />
such as capital adequacy and<br />
liquidity ratio on one side as part<br />
of the implementation of Basle-III<br />
and reinforced rules on anti-money<br />
laundering, tax evasion and compliance<br />
with international sanctions are some<br />
important aspects of the new realities<br />
the global banking sector is grappling<br />
with. The global banking industry is in<br />
the final stages of the implementation of<br />
Basle-III requirements and reinforcing<br />
its global standards of ethics and<br />
compliance ” outgoing CEO of BNP<br />
Paribas Bahrain, Jean-Christophe<br />
Durand, in an exclusive interview<br />
told Mahmood Rafique, Senior Editor<br />
bizbahrain.<br />
14 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Biz Finance<br />
“The implementation of the new<br />
regulations will not only have an<br />
important impact in terms of costs<br />
for the industry but also puts strong<br />
pressure on the profitability and return<br />
on equity, and this changes the banking<br />
paradigm,” he said.<br />
“The implementation of the new<br />
regulations is an irreversible reality<br />
and therefore for the banks and<br />
financial institutions it is advisable<br />
to adapt quickly in order to maintain<br />
an acceptable level of profitability<br />
while complying with the regulatory<br />
requirements or even avoid possible<br />
penalties for being a non- compliant<br />
with the regulation . Some other<br />
challenges such as putting a lid on<br />
terrorist finance and tax evasion which<br />
have also prompted all regulators to step<br />
in more vigorously,” he said.<br />
Talking about the compliance<br />
function, Mr. Durand said that it has<br />
become a cornerstone in the banking<br />
industry and every bank has to take the<br />
compliance requirements very seriously.<br />
“All the banks have to be fully<br />
compliant with international and local<br />
regulations; otherwise the institutions<br />
will have to bear the brunt of penalties<br />
or even risk their business. The<br />
international banks operating in this<br />
region for example are making all the<br />
necessary efforts to adhere thoroughly to<br />
all local and international rules,” he said.<br />
“In terms of anti-money laundering<br />
controls, the banks and financial<br />
institutions need not only to know their<br />
clients well, but also the clients and<br />
counterparties of their clients, so that<br />
the whole chain they are dealing with is<br />
adequately monitored and controlled.”<br />
Regarding the change of business<br />
model and its impact on the banking<br />
industry’s lending ability in the GCC<br />
region, he said it is important to actively<br />
pursue the recent opening up of local<br />
capital markets, to promote a more<br />
structured approach to debt raising<br />
by the major borrowers as well as tap<br />
emerging sophisticated investors<br />
patterns such as regional investment<br />
institutions or even major corporates.<br />
“Opportunities in specialized<br />
banking business in the GCC justify the<br />
local presence of international players<br />
in the region, which can add value to the<br />
traditional banking sector or work in<br />
partnership with it.”<br />
“The declining oil price combined<br />
with a higher breakeven level for GCC<br />
states finances fuels efforts to find<br />
solutions to fund their deficit such<br />
as lifting subsidies and revisiting the<br />
decades-old model and bringing in some<br />
savings. All the counties in the GCC<br />
are currently weighing their options to<br />
adjust this gap. Countries across the<br />
region have been deliberating upon the<br />
issue to come up with some ideas, while<br />
trying to minimize the impact on the<br />
citizens. Some countries, for example,<br />
are considering introducing value<br />
added tax or VAT to bridge up the gap in<br />
revenues and spending.”<br />
“Bahrain has earned<br />
its reputation as<br />
a banking and<br />
financial hub which<br />
involves tireless<br />
efforts and hard<br />
work over the past<br />
30 years"<br />
“Although the GCC has been enjoying<br />
political stability since its inception, it is<br />
unfortunately surrounded by a number<br />
of on-going tense geopolitical situations<br />
and even conflicts such as currently in<br />
Syria, Iraq and Yemen. This is of course<br />
of concern for the business community<br />
and foreign investors, as stability and<br />
security are key considerations for<br />
creating a sustainable business climate.”<br />
“The era of sustained high oil<br />
prices has come to an abrupt end with<br />
significantly weaker oil prices and<br />
no immediate prospects for a sharp<br />
recovery. This new era creates the need<br />
to adjust the economic model and the<br />
way it is financed. But at the same time,<br />
it brings new opportunities such as the<br />
development of capital markets across<br />
the region, which attracts investors.<br />
We could also see financing structured<br />
in a more sustainable way as well as<br />
more selectivity in certain investments.<br />
Adaptation of the business model also<br />
means opportunities to create economic<br />
growth.”<br />
“The GCC GDP growth forecast is<br />
around 3 to 4% for the coming year.<br />
While this forecast is slightly lower<br />
than the earlier figure of 5% , it remains<br />
still much better than many developed<br />
countries.”<br />
Highlighting the possible impact<br />
of low oil prices, he agreed that there<br />
will be some shift in thinking about the<br />
way funds are being spent in the wake<br />
of lower government revenues, even<br />
for those countries which enjoy vast<br />
reserves. But the GCC enjoys a much<br />
stronger economic base than many<br />
emerging economies with lower debt<br />
levels. It can rely on substantial surplus<br />
reserves and an abundance of liquidity<br />
which provides this region with a good<br />
ability to face the challenges created<br />
by low oil prices in the near future.<br />
It also has accumulated significant<br />
investments abroad which produces<br />
good returns and are another buffer.<br />
“Bahrain has earned its reputation<br />
as a regional banking and financial hub<br />
through tireless efforts and hard work<br />
over the past 40 years. It has attracted<br />
major international and regional players<br />
over the years. A lot of European and<br />
American banks have established their<br />
presence across the GCC and recognized<br />
its importance. But one has to recognize<br />
that the region is very well reputed for<br />
its own performing banking industry<br />
and boast some major players in this<br />
field .”<br />
Durand, who has been personally<br />
pivotal in establishing BNP Paribas MEA<br />
HQ in Bahrain, considers the Kingdom<br />
as the right place for a global banking<br />
giant to host its regional operations.<br />
“Bahrain has some very inherent<br />
advantages making it easy to do<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
15
Biz Finance<br />
business including human capital,<br />
reputed supervisory authorities,<br />
adequate regulations and a good<br />
business climate. The local workforce is<br />
very dynamic and international-minded.<br />
Recently BNP Paribas for example has<br />
offered a position to a Bahraini national<br />
in its Paris office. This is considered as<br />
a real success and a reversal of usual<br />
patterns.”<br />
“Similarly as a bank established<br />
in Bahrain, one does not face any<br />
problem finding local talents to hire for<br />
its operations nor importing specific<br />
expertise when required. This adds<br />
a new dimension to the diversity of<br />
human resources. BNP Paribas in the<br />
GCC boasts 43 different nationalities in<br />
its staff , most of which are represented<br />
in Bahrain, which is something to be<br />
proud of.”<br />
“The banking business model in this<br />
region has been evolving since the 1980’s<br />
,which used to be known for ‘recycling<br />
petro dollars.’ This has changed a lot<br />
since then and it offers a much more<br />
sophisticated activities including<br />
investment banking, assets management<br />
and traditional commercial banking.<br />
Wealth management itself in this region<br />
has evolved and has now emerged as<br />
an important business carried out by<br />
international financial firms. The GCC<br />
has indeed become a very important<br />
hub in the world in this respect. This is<br />
reflected in the very important portfolio<br />
of individual wealth deployed from the<br />
region with huge interests in real estate<br />
in Europe or the US.”<br />
Talking about the different lines<br />
of activity in the banking sector , he<br />
pointed out that prominent international<br />
banks such as Standard Chartered<br />
Bank, HBC or Citi Bank, which have<br />
been around in this region for several<br />
decades, have now placed<br />
their experts in the region to<br />
support their asset management,<br />
advisory services, capital markets or<br />
trade finance businesses in these oil rich<br />
and fast developing states.<br />
Highlighting some of the features<br />
of the GCC monetary union, he said the<br />
success of this initiative would positively<br />
impact the development of the region.<br />
“The GCC already has a strong base to<br />
progress from, such as common culture<br />
and language, aligned views on major<br />
topics, similar levels of development and<br />
a good level of economic integration.<br />
These aspects should provide strong<br />
encouragement to pursue this initiative,<br />
which will in turn further the economic<br />
integration of the region with a single<br />
currency.”<br />
JC Durand, who has been working in<br />
the banking industry for past 33 years<br />
and 30 years in the Middle East and<br />
Africa region, believes that the GCCplanned<br />
monetary union is still a good<br />
project and a further step in the right<br />
direction aimed at promoting regional<br />
growth and prosperity.<br />
Talking about the Capital Club<br />
Bahrain, JC Durand feels its presence<br />
has proved an excellent opportunity for<br />
bankers, businessmen, investors and<br />
even the public sector’s Who’s Who to<br />
network and exchange. The Capital Club<br />
has added a new dimension to Bahrain’s<br />
business stature as a known networking<br />
and social place in the region.<br />
“The Capital Club is a very good<br />
institution for networking and bringing<br />
people of different walks together from<br />
Bahrain and beyond.”<br />
BNP Paribas board endorses<br />
interim financials for 1st half<br />
The Board of Directors of BNP Paribas<br />
met on 30 July <strong>2015</strong>. The meeting was<br />
chaired by Jean Lemierre and the Board<br />
examined the Group’s results for the<br />
second quarter <strong>2015</strong> and endorsed the<br />
interim financial statements for the first<br />
half of the year.<br />
BNP Paribas posted a very good<br />
performance of the quarter that ended<br />
June 30th <strong>2015</strong>, in a context of a gradual<br />
return to growth in Europe. Revenues<br />
were up sharply and grew in all the<br />
operating divisions. The Group showed<br />
the strength of its integrated business<br />
model building on a solid and diversified<br />
customer base.<br />
Revenues at 11,079 M EUR were up<br />
by 15.8% compared to the second quarter<br />
of 2014. The revenues of the operating<br />
divisions were up significantly (+12.2%<br />
compared to the second quarter 2014).<br />
They also benefited from the positive<br />
impact of the acquisitions made in 2014.<br />
Operating expenses, at 7,083 million<br />
euros, were up by 11.2%. The operating<br />
expenses of the operating divisions were<br />
up by 11.4%, resulting in a positive 0.8<br />
point jaws effect.<br />
Gross operating income was up by<br />
24.8%, at 3,996 million euros. It increased<br />
by 13.5% for the operating divisions.<br />
The Group’s cost of risk was up by<br />
5.6% compared to the same quarter last<br />
year, at 903 million euros (51 basis points<br />
of outstanding customer loans), due to the<br />
scope effect related to the acquisitions<br />
made in 2014 (2). It was down slightly<br />
excluding this effect.<br />
As a reminder, in the second quarter<br />
of last year, the Group booked a total of<br />
5,950 million euros in the costs related to<br />
the comprehensive settlement with the<br />
U.S. authorities.<br />
Pre-tax income thus came to 3,685<br />
million euros compared to -3,450 million<br />
euros in the second quarter 2014. It rose<br />
by 18.2% for the operating divisions.<br />
The Group generated 2,555 million<br />
euros in net income attributable to equity<br />
holders . Excluding the one-off items,<br />
it was up sharply by 13.7%, illustrating<br />
the Group’s very good performance this<br />
quarter.<br />
As of 30 June <strong>2015</strong>, the fully loaded<br />
Basel 3 common equity Tier 1 ratio (3)<br />
stood at 10.6%, up by 30 basis points<br />
compared to 31 March <strong>2015</strong>. The fully<br />
loaded Basel 3 leverage ratio (4) came<br />
to 3.7% (+30 basis points compared to 31<br />
March <strong>2015</strong>).<br />
Net value per share was 68.8 euros,<br />
equivalent to a compounded annualised<br />
growth rate of 6.5% since 31st December<br />
2008, illustrating the continuous value<br />
creation throughout the cycle.<br />
16 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
17
Al Haddad Mercedes-Benz<br />
Al Haddad Mercedes-Benz<br />
Bahrain emerges<br />
as a mature<br />
automotive market<br />
Graeme Newport<br />
General Manager,<br />
Al Haddad Mercedes-Benz<br />
18 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Al Haddad Mercedes-Benz<br />
“The Kingdom of Bahrain is a mature<br />
automotive market given it is relatively<br />
small,” states Graeme Newport, General<br />
Manager at Al Haddad Mercedes-Benz.<br />
Understanding that a giant leap in<br />
sales cannot be expected every year, like<br />
2012, Graeme Newport considers the first<br />
half of the year was a good result.<br />
Graeme Newport, in an exclusive<br />
interview with Mahmood Rafique,<br />
Senior Editor bizbahrain, maintains that<br />
the expected sales in the automotive<br />
business fluctuate due to many<br />
contributing factors.<br />
There is no need to be pessimistic<br />
about the future of the automotive<br />
business despite the fact it has not been<br />
growing at the expected pace in the<br />
recent past. The GCC region faces many<br />
challenges including some instability<br />
in neighboring countries and other<br />
markets also face similar challenges.<br />
When compared with other<br />
countries, Bahrain remains a good<br />
business destination. Graeme further<br />
asserts, “Doing business in Bahrain<br />
is much easier as the Ministries, the<br />
regulations and the overall business<br />
climate is very friendly.”<br />
Mercedes-Benz as a brand enjoys<br />
a unique position in the market. The<br />
approach to continuously rollout<br />
models has helped reduce the age of the<br />
Mercedes-Benz cars across the board by<br />
providing a much younger fleet than a<br />
few years ago. To bolster the Mercedes-<br />
Benz line-up across many categories, 10<br />
new models have been launched during<br />
the last two years and there will be 10<br />
more in the next four years.<br />
“We have been working hard on<br />
creating new client base while providing<br />
best after sales services to retain<br />
our existing customers. The recent<br />
initiatives have opened up new avenues<br />
for more customers. For the first time<br />
a new Mercedes-Benz can be owned at<br />
just BD250 a month. ”<br />
Al Haddad Motors announced<br />
its summer promotions throughout<br />
<strong>Aug</strong>ust and <strong>Sep</strong>tember: a 250 for 250<br />
deal. Customers have the opportunity<br />
to purchase a car from the Mercedes-<br />
Benz 250 line, which includes the GLK<br />
250, GLA 250, CLA 250 and A 250 for only<br />
BD250 per month over 84 months.<br />
The range of vehicles on offer speaks<br />
to a wide array of customers who can<br />
benefit from this summer sensation.<br />
The GLA and GLK models are ideal<br />
for families looking for an SUV, fit for<br />
making memories. The CLA is the best<br />
choice for those who are looking for a<br />
sporty seductive sedan. The A 250 is the<br />
ultimate idol when it comes to the world<br />
of compact cars.<br />
Customers need to only pay BD250<br />
down payment in order to drive home a<br />
brand new Mercedes-Benz. Customers<br />
who avail this exciting offer will receive<br />
a myriad of additional benefits including<br />
free registration and one-year insurance.<br />
They will also get three years of the<br />
silver service package that covers all<br />
Mercedes-Benz scheduled services,<br />
labour, oil, fluids and filters for a period<br />
of either 3 years or 60,000 kilometers.<br />
On the Service side, Mercedes-Benz<br />
has reduced the servicing costs by at<br />
least 30% compared to its peers. The<br />
excellent product packages on offer are<br />
backed by incredible after sales service.<br />
There are numerous options available,<br />
even for leasing the Mercedes-Benz<br />
range.<br />
“We want to give customers a longer<br />
window in which to enjoy great deals<br />
on Mercedes-Benz vehicles. It’s such<br />
a pleasure to see customers’ delighted<br />
expressions when they realize they don't<br />
have to rush everything.”<br />
Graeme concludes, “Customers’<br />
satisfaction serves as our cornerstone<br />
in sustaining the client base. Al Haddad<br />
Motors has earmarked $20 million to<br />
invest in after-sales services and new<br />
showrooms for Mercedes-Benz cars and<br />
trucks.”<br />
We also invest in our people and<br />
we offer excellent job opportunities<br />
for young Bahrainis. By mid of <strong>2015</strong>,<br />
our Bahrainisation level is at 42% and<br />
is as high as 80 per cent in the sales<br />
department.”<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
19
Bilateral Commerce<br />
The Malaysian Ambassador HE Ahmad Shahizan Abdul Samad ASEAN Ambassadors and guests during the flag hoisting at the<br />
Malaysian embassy premises<br />
Malaysian Embassy marks 48th<br />
ASEAN Day in Manama<br />
The embassy of Malaysia in Manama<br />
held a reception and flag hoisting<br />
ceremony in a style marking the 48th<br />
ASEAN Day celebrations.<br />
The Ambassador HE Ahmad<br />
Shahizan Abdul Samad in his greeting<br />
speech welcomed HE Ambassador<br />
Dr. Dhafer Alumran, Assistant<br />
Undersecretary for GCC and Western<br />
Countries Affairs at the Ministry of<br />
Foreign Affairs the Kingdom of Bahrain<br />
and as guest-of-honor representing<br />
H.E. Minister of Foreign Affairs of the<br />
Kingdom of Bahrain, and invited guests.<br />
Following is the text of HE Malaysian<br />
Ambassador’s speech during the flag<br />
hoisting ceremony.<br />
Assalamualaikum W.B.T. and A Very<br />
Good Morning and a Warm Greeting of<br />
welcome and ‘Selamat Datang’ to all our<br />
honoured guests celebrating the 48th<br />
ASEAN Day flag raising ceremony at the<br />
Chancery of the Embassy of Malaysia.<br />
Let me also humbly extend my profound<br />
thanks and gratitude to all of you for<br />
your gracious presence, to which I am<br />
deeply honoured and indebted to.<br />
“It was exactly on 8 <strong>Aug</strong>ust 1967 that<br />
ASEAN was born and that today together<br />
we celebrate the 48th Anniversary of<br />
ASEAN.<br />
“Indeed, on 8 <strong>Aug</strong>ust, the ASEAN<br />
embassies, ASEAN corporate and<br />
private sectors, ASEAN NGOs and civil<br />
societies and ASEAN Citizens around<br />
the world celebrated this 48th ASEAN<br />
commemoration.<br />
“Truly so as ASEAN Citizens in<br />
Bahrain, we are also honouring this<br />
auspicious anniversary, which is a<br />
significant landmark achievement<br />
towards the realisation of an ASEAN<br />
Community by the year's end. On record,<br />
there are about 120,000 ASEAN Citizens<br />
in Bahrain, and we have undoubtedly<br />
made tremendous achievements since<br />
2012 that inter alia were as follows:<br />
“The seven ASEAN Embassies in<br />
Bahrain, including two non-residence<br />
Embassies in Saudi Arabia (Singapore)<br />
and Kuwait (Vietnam) have been flying<br />
both the ASEAN flag side-by-side with<br />
our respective national flag in 2012.<br />
“The credits go to the ASEAN<br />
Embassies in Bahrain as this is our<br />
fourth consecutive year we have been<br />
celebrating the ASEAN Day Flag Raising<br />
Ceremony in Bahrain, which was<br />
initiated by the Philippine’s Ambassador<br />
in 2012, followed by Malaysia in 2013,<br />
and Indonesia in 2014. Since Malaysia<br />
is the Chairman of ASEAN <strong>2015</strong>, we wish<br />
to celebrate this momentous occasion<br />
today with the theme “Our People,<br />
20 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Bilateral Commerce<br />
Our Community, Our Vision.” Most<br />
significantly, we are able to build bridges<br />
between various communities and<br />
countries such as this event, bringing<br />
ASEAN Heads of Missions closer<br />
together and strengthen the ASEAN Plus<br />
Dialogue Partners Ambassadors from<br />
China, Japan, Korea, India, Pakistan,<br />
Russia and United States of America<br />
in Bahrain. This is a stunning recordbreaking<br />
accomplishment for ASEAN<br />
thus far in this Kingdom.<br />
“With the theme of “Our People, Our<br />
Community, Our Vision,” the ASEAN<br />
Community will focus on Peopleoriented,<br />
People-centered ASEAN,<br />
encompassing all areas of cooperation.<br />
Furthermore, we are determined to<br />
strengthen ASEAN Centrality and all<br />
ASEAN-led mechanisms, ensuring<br />
the benefits of inclusiveness and<br />
sustainability to ASEAN in meeting<br />
the challenges and dynamics of global<br />
developments. With our focus on the<br />
realization of ASEAN Community <strong>2015</strong>,<br />
we ASEAN Citizens must therefore<br />
“Think ASEAN, Feel ASEAN, Act ASEAN,”<br />
as One ASEAN: People First, Community<br />
Now.<br />
“Thirdly, as we commemorate the<br />
48th ASEAN Day, our challenge in<br />
Bahrain is to extend our undivided<br />
support and commitment to the<br />
well-being, peace and stability of this<br />
Kingdom. We the ASEAN Citizens<br />
strongly condemn the heinous terror<br />
blast in Sitra recently, which killed two<br />
security forces and injured 35 others and<br />
offered our deepest condolences to the<br />
bereaved families.<br />
“We further denounce the criminal<br />
and inhumane acts of internal<br />
interference, sabotage, vandalism,<br />
extremism and terrorism in Bahrain.<br />
We therefore support the leadership,<br />
efforts and commitments of His Majesty<br />
the King, Their Royal Highnesses the<br />
Prime Minister and The Crown Prince,<br />
The Government and The People of<br />
the Kingdom of Bahrain as well as Her<br />
Royal Highness Wife of The King on the<br />
empowerment and leadership of women<br />
in Bahrain.<br />
“Fourthly, we ASEAN citizens in<br />
Bahrain wish to commend and thank<br />
our mass media friends for taking the<br />
leadership role to support, to trust and<br />
to continue reporting the truth and<br />
the real image with responsibility and<br />
accountability to the people at all times.<br />
“Last but not the least, allow me to<br />
acknowledge with endless thanks to<br />
those who have made the 48th ASEAN<br />
Day Celebration stunningly amazing,<br />
whom amongst others are SF-MGC,<br />
BAMCO, MAYBANK Berhad, Indonesian<br />
PASKIBRA, several prominent Malaysian<br />
companies, ASEAN communities and<br />
leaders in Bahrain, mass media and<br />
social-media friends, and above all, the<br />
Organising Committee members of the<br />
embassy of Malaysia for their dedication<br />
and excellent work done for this event.”<br />
“The ASEAN communities and<br />
leaders in Bahrain had also successfully<br />
organized three consecutive years of<br />
ASEAN community-building awareness<br />
through the ASEAN Games and Gala<br />
Dinner in 2012, 2013 and <strong>2015</strong>.<br />
“Secondly, <strong>2015</strong> is a significant<br />
year to ASEAN and the 48th ASEAN<br />
Day Celebration is testimony of the<br />
realisation of the ASEAN Community<br />
by the year's end. This year programme<br />
for instance is specifically designed to<br />
raise awareness, foster and strengthen<br />
ties amongst the ASEAN citizens as the<br />
ASEAN community is realised this year,<br />
including us in Bahrain.<br />
The Malaysian Ambassador HE Ahmad Shahizan Abdul Samad with HE<br />
Ambassador Dr. Dhafer Alumran, Assistant Undersecretary for GCC and Western<br />
Countries Affairs at the Ministry of Foreign Affairs the Kingdom of Bahrain<br />
during the reception<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
21
CBRE Real Estate Analysis<br />
CBRE Real Estate Analysis<br />
A bright new dawn for Bahrain<br />
real estate?<br />
As the saying goes, there is no smoke<br />
without fire, and, if the reports in the<br />
press are to be believed, backed by the<br />
evidence of our own eyes, the lights are<br />
back on at one of Bahrain’s most high<br />
profile property developments, where<br />
the cranes have been idle for some years<br />
now, and all indicators suggest that<br />
work is set to re-commence at Villamar,<br />
the landmark three tower residential/<br />
hospitality project that sits behind<br />
the twin financial towers at Bahrain<br />
Financial Harbour.<br />
the residential and commercial office<br />
sectors.<br />
In real terms, the actual number of<br />
failed, or stalled, projects in the Kingdom<br />
have been tiny in comparison to some<br />
other notable GCC locations, but, sadly<br />
for Bahrain, due to the size of the market<br />
and the very prominent location and<br />
visibility of most of the failed projects,<br />
the detrimental impact on confidence in<br />
the market has been disproportionate to<br />
the numbers involved.<br />
This is the first concrete (pun<br />
intended) evidence to support<br />
statements circulated by various<br />
government entities that Bahrain is<br />
getting serious about regulating the real<br />
estate market and follows a raft of recent<br />
legislation that seeks to provide a stable<br />
and transparent framework upon which<br />
secondary (existing stock) and primary<br />
(under development) real estate can be<br />
Steve Mayes<br />
Director, Sales & Agency, CBRE<br />
transacted with enhanced confidence<br />
for buyers and provides clarity with<br />
regard to lease contracts, primarily in<br />
Villamar is probably the most<br />
widely cited example, maybe because of<br />
prominence and visibility, but equally<br />
notable, especially in the eyes of those<br />
who have yet to see delivery of the<br />
properties that they have invested in,<br />
are Marina West, a collection of eleven<br />
unfinished residential and hospitality<br />
towers clearly visible as you enter the<br />
Kingdom from the Saudi causeway,<br />
22 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
CBRE Real Estate Analysis<br />
andAmwaj Gateway, which, as the<br />
name suggests, greets Amwaj Islands<br />
residents and visitors upon arrival as<br />
a stark, grey reminder of the perils of<br />
real estate investment and what can<br />
go wrong. Other delinquent projects,<br />
such as Al Areen, might actually be<br />
more significant in terms of gross<br />
development value, or size, but by virtue<br />
of geographical location and thereby ‘out<br />
of sight, out of mind’ does not attract<br />
the same level of public notoriety. The<br />
unfinished component of Riffa Views,<br />
the high end secure and gated, golf<br />
course anchored community of private<br />
villas in the centre of the island, Park<br />
Estate, still detracts from an otherwise<br />
first class development and it is widely<br />
anticipated that this, and the other<br />
stalled projects mentioned, will benefit<br />
from the measures being put in place,<br />
allowing them to be completed in timely<br />
fashion.<br />
Figures vary, but it has been widely<br />
claimed that between $350 and $400<br />
million is required to complete the ‘big<br />
six’ stalled projects, which includes<br />
Marina Reef residential project on<br />
Reef Island, not mentioned above, and,<br />
in the context of the 10 billion GCC<br />
Development Fund, set up to finance<br />
development in Bahrain over 10 years<br />
from 2011, this represents a mere 4% of<br />
the funds being made available.<br />
Principal amongst the measures<br />
being put in place are Law No. 28 of 2014,<br />
regulating real estate development in<br />
Bahrain, the first legislation of its type<br />
for the Kingdom, and Legislative decree<br />
No.66, also of 2014, which addresses<br />
the Settlement of Stalled Real Estate<br />
Projects.<br />
Most stakeholders in real estate<br />
development acknowledge the necessity<br />
for a regulatory framework and Law 28<br />
came into effect on February 7th giving<br />
developers six months to put their house<br />
in order (pun intended again) although<br />
quite how this can be achieved remains<br />
to be seen as key measures, such as,<br />
the ‘Concerned Authority’ approved by<br />
the Minister, or Ministry, still require<br />
nomination by subsequent decree.<br />
Despite any understandable confusion<br />
arising from the missing components<br />
of the new law, this is a positive step<br />
forward and requires developers to<br />
complete a master plan and to procure<br />
a license to commence development<br />
form the Concerned Authority before any<br />
promotion, marketing or construction<br />
can take place. Before being granted a<br />
license the developer will need to prove<br />
ownership of the property and a right<br />
to develop the land, submit a master<br />
plan for approval, receive building<br />
permits, submit an engineer’s estimate<br />
of the total project value, have the<br />
sales agreement with buyers approved<br />
and prove that an escrow account is<br />
established with 20% of the project value<br />
deposited therein. There are still ‘grey<br />
areas’ open to interpretation, such as<br />
whether the land value constitutes part<br />
of the 20% required to be deposited, but,<br />
on the whole, the new law certainly<br />
establishes firmer foundations (yes,<br />
another pun) for investors than anything<br />
previously in place in the Kingdom. The<br />
license is valid for up to three years<br />
and must be registered with the Survey<br />
and Land Registration Bureau within<br />
thirty days of receipt. Project sales are<br />
prohibited before grant of the license<br />
and any contracts pre dating the license<br />
will be void. Penalties for not complying<br />
with the new law include both fines and<br />
imprisonment, but these are yet to be<br />
specified.<br />
Legislative Decree No.66, regarding<br />
Settlement of Stalled real Estate Projects<br />
came into force on December 6th 2014.<br />
This new law has been introduced to<br />
restart real estate development projects<br />
in Bahrain, where units have been<br />
sold off plan and payments made but<br />
the project has stopped, or has stalled,<br />
causing a detrimental effect on the<br />
economy of Bahrain.<br />
Three criteria have been established<br />
by the Decree to determine a ‘stalled<br />
project’ and these include a proven<br />
lack of seriousness, on the part of the<br />
developer, to complete the project,<br />
failure to commence the project<br />
without valid reason, once permits and<br />
approvals to develop are in place, and<br />
failure to execute the project due to<br />
gross negligence. Under the terms of<br />
the decree an ‘Entity’ will be set up by<br />
a Cabinet of Ministers to investigate<br />
stalled projects and report findings<br />
to a committee. The committee is<br />
empowered to remove the causes of<br />
the stalling and to reach a settlement.<br />
Timelines to agree a settlement and<br />
implement approved measures are<br />
sketchy, but in essence there seems to<br />
be around nine months for stakeholders<br />
to move forward, otherwise the<br />
Committee has wide ranging powers to<br />
take all measures it deems appropriate<br />
to kick start the project.<br />
As with all new legislation, the<br />
measures specified have yet to be tested<br />
in a court of law and it would appear<br />
that some remedial measures open<br />
to the committee have been hastily<br />
drafted without being fully thought<br />
through. Once such measure includes<br />
the committee’s right, in certain<br />
circumstances, to sell the development<br />
by public auction. Commentators have<br />
expressed concern as to how that can be<br />
achieved if plots, or units, have been sold<br />
freehold to investors prior to the project<br />
failing, thereby defeating one of the<br />
fundamental rights of freehold property<br />
ownership.<br />
Despite initial reservations and an<br />
apparent need for some tighter drafting<br />
to remove grey areas in the legislation,<br />
all those engaged in the real estate<br />
development market are unanimous in<br />
praising the Government for overhauling<br />
real estate regulations in Bahrain and<br />
for demonstrating a commitment to<br />
restoring confidence levels to maximize<br />
investor interest in the property market.<br />
As a new day dawns over Bahrain’s<br />
property development market, all<br />
stakeholders are banking on this<br />
new commitment to stability and<br />
transparency establishing the<br />
confidence necessary to carry the<br />
market forward to the benefit of<br />
Bahrain’s economy and all citizens.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
23
Biz Real Estate Insights<br />
Biz Real Estate Insights<br />
Selecting the Right<br />
Office Space<br />
Drawing the right selection criteria<br />
One of the most challenges in today’s<br />
Corporate Real Estate industry that<br />
Corporate Real Estate Managers face is<br />
to get the best-fit office space that meets<br />
the overall corporate requirements.<br />
Based on my experience dealing with<br />
corporate clients, many of them spend<br />
so much time and money to get an office<br />
space and at the end (usually after 2-3<br />
years) turns out to be not the right space<br />
or location for them, we need to stop<br />
here and ask ourselves why?<br />
In this article I will be drawing and<br />
discussing the selection criteria for<br />
getting the right office space when it<br />
comes to a corporate institution/client,<br />
and to be more specific, I will focus on<br />
the case of a commercial bank looking<br />
to rent an office as a headquarters “HQ”.<br />
I have chosen the bank case since banks<br />
are not straight forward case to deal<br />
with, there are a lot of technical aspects<br />
to be looked at when placing a bank at<br />
the best-fit building, which needs more<br />
elaboration to be discussed in future<br />
articles.<br />
A successful selection criteria takes<br />
into account the input from Business,<br />
Operations, IT and HR units to start<br />
with which will determine the required<br />
space/location if input was calculated<br />
carefully at the first place. Usually<br />
developing the selection criteria and<br />
managing the lease process is done by<br />
the Corporate Real Estate Manager who’s<br />
an employee of the bank, otherwise<br />
banks should hire professional real<br />
estate agents to run this assignment on<br />
their behalf professionally and represent<br />
them in the market.<br />
I have gathered based on my<br />
experience a selection criteria to be<br />
followed when selecting the right<br />
commercial space for a commercial<br />
bank, which if followed it will lead to a<br />
successful office acquisition:<br />
The Priority<br />
After determining how much space<br />
is required and got the budget approved,<br />
the question comes to, does the bank<br />
prefer to occupy a whole building or<br />
rent a space within a commercial? The<br />
selection criteria will slightly differ in<br />
both cases; occupying a whole building<br />
will lead to full control of the property,<br />
whereas sharing part of a commercial<br />
tower with other tenants will limit<br />
the privilege of the first case such as<br />
controlling the entrance and the car<br />
park.<br />
The Geographical Location<br />
1. Location to be within financial<br />
district/hub matching the profile of the<br />
bank<br />
2. Location to have an easy access with<br />
preferably high visibility from main road<br />
3. In some banks cases, there is a<br />
preference to obtain a prestigious<br />
address such as Bahrain World Trade<br />
Bassam Kamashki<br />
Independent Real Estate Professional<br />
Center “BWTC” or Bahrain Financial<br />
Harbor “BFH” which are considered to<br />
be the two main prestigious towers in<br />
Bahrain<br />
The Building<br />
1. Privacy is important, especially in<br />
the case of occupying large part of the<br />
building, in case of the bank renting<br />
large portion of the building (being an<br />
anchor tenant), this can open the door of<br />
negotiation with the landlords to have<br />
a separate reception area and dedicated<br />
elevators (depending on number of staff<br />
and what percentage of the building<br />
the bank occupies), this is subjected to<br />
landlord’s approval ofcourse as long as<br />
it doesn’t interrupt the operation of the<br />
whole building<br />
24 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Biz Real Estate Insights<br />
2. Having retail space at ground floor is<br />
a plus so the bank can have their main<br />
retail branch and their office at the same<br />
building<br />
3. Building to have high security<br />
control provided by the landlord<br />
4. Building to be well maintained as<br />
this will reflect on the bank’s image<br />
5. Free car parks to be allocated in<br />
addition to the option to rent extra<br />
parking lots, having a car park space for<br />
VIP guests/ valet parking is a plus (such<br />
as BWTC). Today the biggest challenge<br />
in the commercial real estate market in<br />
Bahrain is the availability of the right<br />
car park space/ ratio addressing office<br />
requirements. In case the building<br />
doesn’t offer enough car parks, is there<br />
within a close proximity any paidparking<br />
building/ yard that could be<br />
rented on long term basis?<br />
6. Building main reception to be<br />
welcoming and up to the standard of<br />
the bank, this is in the case the bank<br />
not being able to secure a separate/<br />
dedicated reception desk<br />
7. Tenancy mix of the building; tenancy<br />
mix of the building to be homogenous;<br />
in other words other tenants to be of<br />
relative activities, as example a bank<br />
would not prefer to be in the same<br />
building with clinics, schools, etc.<br />
8. Building infrastructure to support<br />
the bank’s IT/communication/security<br />
requirements<br />
9. To have an external signage on the<br />
building is a plus if permitted by the<br />
landlord to display their logo in order to<br />
show presence in the building<br />
10. Regulatory approval of the selected<br />
location is essential<br />
The office Space<br />
1. The offered asking rate is within<br />
bank’s approved budget<br />
2. The offered leasable area to match<br />
the bank’s space requirements<br />
3. In case of open floor (shell &<br />
core) The structure of the floor to be<br />
flexible for partitioning; for example<br />
having minimum is columns is always<br />
better and easier for efficient space<br />
partitioning<br />
4. Having office with outside view is<br />
a plus rather than inner office, hence<br />
to have natural lighting and nice views<br />
that would reflect on the ambience of the<br />
office<br />
5. Does the landlord offer fitted toilets<br />
and kitchens or a provision for it? Are<br />
they dedicated or shared? In case of<br />
toilets being shared for the whole floor<br />
with other tenants, enough no. of toilets<br />
need to be provided and to be well<br />
maintained by landlord<br />
6. Is there a preference for all floors to<br />
be connected i.e. in a series? This is very<br />
important specially when occupy a large<br />
portion of the building, otherwise there<br />
will be a high usage of the elevators due<br />
to frequent traveling between distant<br />
floors that will disrupt the overall<br />
elevators traffic system of the building<br />
7. Does the office supply enough power<br />
requirements addresses the bank’s<br />
needs? Is there any provision to add a<br />
back-up power such as UPS?<br />
I hope the above was useful and<br />
l look forward to receive any further<br />
thoughts or comments. You can always<br />
email me on bassamkameshki@yahoo.<br />
com<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
25
Biz Events<br />
Amazing Prizes at Al A’ali Shopping<br />
Complex’s "Shop & Win" Campaign<br />
Al A’ali Shopping Complex, the first high-end<br />
shopping destination in Bahrain, is launching its<br />
"Shop & Win" promotional campaign, which will offer<br />
its valued shoppers daily instant prizes along with a<br />
chance to win a Grand Prize.<br />
Al A’ali Shopping Complex’s Shop & Win promotional<br />
campaign will take place from the 1st to the 30th of<br />
<strong>Sep</strong>tember <strong>2015</strong>. Shoppers will be entitled to receive<br />
1 raffle draw voucher for every BD 10 spent at any<br />
store or restaurant in the complex. Additionally three<br />
instant prizes will be given away daily to the 1st three<br />
customers who spend BD 150 or more. Shoppers who<br />
qualify for an instant prize will get 30 seconds to select<br />
a ball from a pool of multi- colored balls surrounding the<br />
car display. The Grand Prize draw will be held at the end<br />
of the campaign and the lucky participant will win a<br />
<strong>2015</strong> Mini Cooper.<br />
Commenting on behalf of Al A’ali Shopping Complex,<br />
Ms. Shafeeka Fakier, Centre Manager, said “This<br />
campaign aims to award our shoppers with valuable<br />
prizes as well as to promote luxury brands and highend<br />
products that define the complex as the preferred<br />
destination for quality and luxurious style and fashion.”<br />
For more information or inquiries please visit the<br />
information desk at Gate 1 or contact Al A’ali Shopping<br />
Complex on 17581000.<br />
26 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
27
Marketing at its Best<br />
How to understand your<br />
target customer segments<br />
quickly and effectively<br />
Imagine you have what you believe to<br />
be a fantastic innovation that you want<br />
to ensure gets in the hands of customers.<br />
But who are those customers, and why<br />
should they buy the product from your<br />
company and not another? This is a<br />
difficult question to answer, and one that<br />
many companies with high-potential<br />
innovations struggle with.<br />
Geoffrey A. Moore’s book Crossing<br />
the Chasm utilizes a means of<br />
developing profiles of your potential<br />
target customers in order to decipher<br />
which ones are the most attractive. It<br />
gives you the ability to focus your efforts<br />
on one type of customer rather than<br />
focusing too much on the early market,<br />
especially when there isn’t one for what<br />
you’re trying to sell.<br />
Why you wouldn’t focus on the<br />
market as a whole (and capturing a<br />
portion of it) and instead focus on a<br />
target customer type is perhaps the<br />
subject of another article. But for now<br />
let’s just say this: if you capture that<br />
target customer and sweep them off your<br />
feet with your innovative product, then<br />
you stand a good chance of growing by<br />
adding more and more types of similar<br />
customers, and ones with even more<br />
sophisticated requirements.<br />
The trouble is that in order to define<br />
your target customers, you need to have<br />
a good idea of who they are. And when<br />
you first launch a new innovation, you<br />
might not have a lot of information to<br />
start with – so you will have to take a<br />
best-guess of what it is. The process<br />
of developing target customer profiles<br />
helps you to develop a character in your<br />
mind of the kind of customer you most<br />
want to sell to.<br />
Here is how to start:<br />
Write out the ‘Header’ information<br />
for your target customer. This should<br />
include:<br />
1. For business to business markets,<br />
this includes industry, geography,<br />
size of organization, number of users,<br />
department, and similar information. For<br />
consumer markets, this includes mainly<br />
demographic (age, sex, income, social<br />
group, etc.)<br />
2. Describe the buyers in the target<br />
customer’s organization. Usually there<br />
are three types, and it is possible for<br />
one person to have the role of one or all<br />
three:<br />
i) The economic buyer is the person<br />
who ultimately decides whether<br />
to buy your product or not. He or<br />
she signs the contract or cheque to<br />
start working with you. This may be<br />
the CEO of a small business in B2B<br />
markets or the mother of a child that<br />
needs new sporting equipment.<br />
ii) The end user is the person who<br />
uses the product or service and may<br />
provide guidance to the economic<br />
buyer when making the purchase<br />
decision. This could be a sales<br />
manager providing feedback to<br />
28 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Marketing at its Best<br />
the purchasing director on various<br />
customer relationship management<br />
(CRM) software tools.<br />
The technical buyer is the person<br />
with specialized expertise relevant to<br />
your product within the customer’s<br />
organization. This may be the IT<br />
department head reviewing how<br />
the CRM tool integrates with other<br />
established systems in the organization.<br />
A day in the life (before):<br />
1. Scene or situation: Focus on the<br />
moment of frustration. What is going on?<br />
What is the user about to attempt?<br />
2. Desired outcome: What is the user<br />
trying to accomplish? Why is that<br />
important?<br />
3. Attempted approach: Without the<br />
new product, how does the user go about<br />
the task?<br />
4. Interfering factors: What goes wrong?<br />
How and why does it go wrong?<br />
5. Economic consequences: So what?<br />
What is the impact of the user failing to<br />
accomplish the task productively?<br />
Staying on the CRM tool as an<br />
example, the buyer may be frustrated<br />
with how leads are managed. The sales<br />
team may be talking to a lot of leads, but<br />
not managing their time. Many contacts<br />
that are developed get lost along the<br />
way, and if someone from the sales team<br />
leaves the organization, then the contact<br />
leaves with them. There must be a better<br />
way!<br />
Their desired outcome may be to<br />
have greater visibility on what the sales<br />
team are doing and have some of their<br />
KPIs measured. How many leads are<br />
they talking to? How many meetings<br />
are they having per week? What can we<br />
do to improve their productivity and<br />
effectiveness?<br />
The company may have attempted<br />
to get the sales team to put all their<br />
leads on an excel sheet and manage<br />
them manually. While this does help to<br />
quantify things, it is a frustratingly long<br />
and tedious process.<br />
The extra time it takes for<br />
management to ‘manage’ leads on the<br />
excel sheet diverts their attention from<br />
managing sales. No other new initiatives<br />
are put in place, and sales stagnate. They<br />
may have slightly more visibility on<br />
what they sales team are doing, but sales<br />
definitely haven’t improved!<br />
A day in the life (after):<br />
1. New approach: With the new product<br />
how does the end user go about the task?<br />
2. Enabling factors: What is it about the<br />
new approach that allows the user to get<br />
unstuck and be productive?<br />
3. Economic rewards: What are the<br />
costs avoided or benefits gained?<br />
The buyer uploads the company’s leads<br />
from excel onto the CRM tool. He assigns<br />
one sales rep to have a play around<br />
with the system and report back to<br />
management on his feedback a week<br />
later.<br />
The real power of the system is<br />
realized when all the sales team move<br />
to the new CRM system. This does away<br />
with manually needing to upload and<br />
manage entries, and sales reps can<br />
update their CRM entries from their<br />
smartphones through a mobile app.<br />
While the first few weeks are slow,<br />
the sales manager can all of a sudden<br />
determine how to improve productivity<br />
with the sales team.<br />
Three months later sales increase<br />
dramatically – the sales manager is<br />
able to manage results by managing<br />
sales rep activities through the CRM.<br />
It has become an integral tool to the<br />
department, and spurs them to take on<br />
bigger and better clients and projects.<br />
Time taken to manage the sales team is<br />
dramatically reduced.<br />
Conclusion<br />
Building a library of say a dozen<br />
or so of this target customer profiles<br />
will help to supply the ‘data’ on which<br />
initial decisions can be made as to their<br />
attractiveness. Once you know which<br />
are the most attractive and accessible,<br />
you’ll have your target!<br />
Ahmed Al Akber is the Managing Director of ACK Solutions, a firm that helps<br />
companies to dramatically improve their marketing and sales results by<br />
offering more effective ways attracting customers and significantly better<br />
products and services.<br />
Ahmed has worked internationally in marketing, sales, and strategic<br />
planning at companies such as The Coca-Cola Company, Philip Morris<br />
International and Dell. Questions or comments can be sent to Ahmed on<br />
ahmed@acksolutions.com<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
29
iz sector highlights<br />
Banking & Finance<br />
Citi is Bank of the Year at Euromoney Awards <strong>2015</strong><br />
Citi was named “Best Global Bank” for<br />
<strong>2015</strong> by Euromoney, the preeminent<br />
global financial markets magazine.<br />
The top award of the evening<br />
was one of 13 won by Citi, which also<br />
included the Best Global Emerging<br />
Market Investment Bank.<br />
Euromoney said, “Citi is a muchchanged,<br />
smaller, more focused<br />
institution. But it still has a truly<br />
global presence, in both consumer and<br />
wholesale banking, which competitors<br />
will struggle ever to replicate. Citi's<br />
management has taken many of<br />
the necessary steps to ensure that a<br />
global universal banking model works.<br />
Our belief is that its clients, and its<br />
shareholders, will increasingly see the<br />
benefits of its unique global franchise.”<br />
Citi also won a number of regional<br />
awards, including Best Investment<br />
Bank in Africa, Best Investment Bank<br />
in Central and Eastern Europe and Best<br />
Investment Bank in Latin America.<br />
Citi CEO Michael Corbat said, “By<br />
every measure, Citi has become a<br />
simpler, smaller, safer and stronger<br />
Citi CEO Mike Corbat (middle) with Bank of the year award<br />
bank. This award shows that we’re well<br />
on our way and we have begun to show<br />
what our firm can do at its best.”<br />
The Euromoney Awards for<br />
Excellence are recognized as among<br />
the most prestigious in the financial<br />
services industry.<br />
Below is a list of Citi's Euromoney<br />
award wins in all regions except for<br />
Asia.<br />
• Best Global Bank<br />
• Best Global Emerging Market<br />
Investment Bank<br />
• Best Investment Bank in Africa<br />
• Best Investment Bank in Central<br />
Eastern Europe<br />
• Best Investment Bank in Latin<br />
America<br />
• Best Investment Bank in Argentina<br />
• Best Investment Bank in Peru<br />
• Best Equity House in Africa<br />
• Best DCM House in Turkey<br />
• Best DCM House in Latin America<br />
• Best Equity House in USA<br />
• Best Transaction Banking House in<br />
North America<br />
• Best M&A House in the Middle East<br />
Eskan bank mandates SICO to list<br />
first REIT on the Bahrain Bourse<br />
Eskan Bank has appointed Securities<br />
& Investment Company (SICO) as<br />
lead arranger for the first real estate<br />
investment trust (REIT) on the Bahrain<br />
Bourse, and only the second Shariacompliant<br />
listed REIT in the Gulf region.<br />
Dr. Khalid Abdulla, General Manager<br />
of Eskan Bank said, “The initiative<br />
of listing the REIT will be the first in<br />
Bahrain by Eskan Bank, where we offer<br />
a financial instrument that will add to<br />
the breadth of investment opportunities<br />
and position the institution as an<br />
innovative bank spearheading financial<br />
sophistication and depth. In line with<br />
our social mandate, this new REIT gives<br />
Bahrainis the opportunity to share<br />
in Eskan Bank’s significant property<br />
development activities, and benefit<br />
from commercial and residential rental<br />
income across diversified assets. This<br />
has been made possible by the proactive<br />
roles of the Central Bank of Bahrain and<br />
the Bahrain Bourse. Both are further<br />
developing the regulations concerning<br />
investing activities that will lead to<br />
capital market growth.”<br />
Ms. Najla M. Al Shirawi, Chief<br />
Dr. Khalid Abdulla<br />
General Manager, Eskan Bank<br />
Executive Officer of SICO said, “We are<br />
pleased to work with Eskan Bank to<br />
30 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Banking & Finance<br />
lead and manage this historic REIT<br />
listing in Bahrain. The introduction of<br />
this new alternative investment asset<br />
class will contribute in adding depth to<br />
the Kingdom’s real estate sector, while<br />
helping to improve liquidity on the<br />
Bahrain Bourse.”<br />
A listed REIT is a regulated<br />
investment vehicle that invests directly<br />
in real estate with its units traded like<br />
a stock on exchanges. REITs generally<br />
provide investors with access to real<br />
estate, a regular and stable income<br />
stream, diversification, and enhance the<br />
liquidity of their portfolios.<br />
New listing rules for REITs issued<br />
by the Bahrain Bourse (BHB) came into<br />
effect on 17 May <strong>2015</strong>, with requirements<br />
including a minimum of two properties<br />
with a combined asset value of no less<br />
than US$ 20 million. REITs are regulated<br />
by the Central Bank of Bahrain (CBB),<br />
and must be authorised by the CBB<br />
before they can be listed. According to<br />
CBB regulations, the dividend pay-out<br />
ratio of a REIT has to be at least 90%of its<br />
net realised income.<br />
Eskan Bank’s REIT will consist of<br />
two income-generating and unleveraged<br />
properties currently owned by Bahrain<br />
Property Musharaka Trust (BPMT) which<br />
was formed in May 2011 in collaboration<br />
with reputable institutional investors<br />
and high net worth individuals. The<br />
REIT properties consist of Segaya Plaza<br />
and Danaat Al Madina.<br />
CBB and BIBF to launch Mentorship Program<br />
The Central bank of Bahrain (CBB) and<br />
the Bahrain Institute for Banking<br />
and Finance (BIBF) announced to launch<br />
a mentorship program for university<br />
students seeking careers in the banking<br />
and finance sector.<br />
This program will officially<br />
commence in <strong>Sep</strong>tember and<br />
involves the participation of five local<br />
universities, namely: University of<br />
Bahrain, Bahrain Polytechnic, Bangor<br />
BIBF, Ahliya, and Royal University for<br />
Women.<br />
The program will comprise of five<br />
training workshops conducted by BIBF<br />
covering a range of topics including<br />
Communication, Banking, Islamic<br />
Finance, Insurance and Investment.<br />
It will also include three mentoring<br />
sessions per student that will be<br />
provided by a group of mentors from<br />
Bahrain's leading Financial Institutions.<br />
Dr. Huda Al-Maskati Executive<br />
Director of Corporate Services of CBB<br />
commented on the event, "Mentorship<br />
program is to provide the students with<br />
an opportunity to link their studies with<br />
experience from the industry. We believe<br />
that the mentorship program will put<br />
the students on the right path at a very<br />
early stage in their careers. The program<br />
is open to students from both genders as<br />
we want equal opportunities for all. The<br />
CBB has always put great importance<br />
and supported initiatives that develop<br />
the human capital in the industry."<br />
"The mentoring program is a direct<br />
result of a collaborative effort between<br />
academic institutions and the financial<br />
industry, a first for the Kingdom. Young,<br />
driven students are being given a once<br />
in a lifetime opportunity to learn firsthand<br />
from the experience of industry<br />
leaders, while exploring potential career<br />
paths in a vibrant, growing industry. We<br />
wish them every success", said BIBF<br />
Director Solveig Nicklos.<br />
This mentoring program is part of<br />
a year-long campaign which includes<br />
a series of activities including panel<br />
discussions and town hall sessions<br />
leading up to the Women in the<br />
Financial and Banking Conference on<br />
the 30th of November <strong>2015</strong>.<br />
CrediMax launches MasterCard ‘Cool Your Summer’<br />
campaign<br />
CrediMax launches its successful<br />
MasterCard ‘Cool Your Summer’<br />
campaign this year, which offers<br />
MasterCard cardholders an opportunity<br />
to win fabulous prizes worth BD 9,000<br />
and an Audi Q7 2016.<br />
“CrediMax always has and will<br />
continue to take advantage of every<br />
opportunity available to enhance<br />
its relationship with its customers<br />
through new and innovative offers. The<br />
‘Cool Your Summer' campaign offers<br />
MasterCard cardholders the opportunity<br />
to win prizes for every BD50 spent,” said<br />
the Chief Executive of CrediMax, Mr<br />
Yousif Ali Mirza.<br />
“The campaign started on the 15th<br />
of July and will continue until the 15th<br />
of <strong>Sep</strong>tember <strong>2015</strong>, when most families<br />
or individuals will be away on holiday.<br />
That is why they have a bigger chance of<br />
winning, because for every BD50 spent<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
31
Banking & Finance<br />
abroad, they will get three entries into<br />
the raffle,” he added.<br />
“MasterCard is pleased to extend<br />
its long standing partnership with the<br />
leading credit card issuer and acquirer<br />
in the Kingdom of Bahrain, CrediMax,<br />
to run another edition of the ‘Cool Your<br />
Summer’ campaign. We value the loyalty<br />
of our cardholders, and are delighted to<br />
reward them for making simple, safe and<br />
secure transactions this summer,” said<br />
Khaled Abdulkarim, Country Manager –<br />
Bahrain, MasterCard.<br />
CrediMax MasterCard cardholders<br />
are given the opportunity to enter a<br />
raffle draw every time they spend BD50<br />
on purchases in the country and triple<br />
their chances when used abroad. There<br />
will be 30 lucky winners walking away<br />
with MasterCard “Cardy” Prepaid Cards<br />
worth BD 9,000 and one lucky winner<br />
will drive away in an Audi Q7 2016.<br />
CIBAFI and the World bank sign deal to foster<br />
cooperation on Islamic finance<br />
The General Council for Islamic<br />
Banks and Financial Institutions<br />
(CIBAFI), the global umbrella of Islamic<br />
financial institutions, and the World<br />
Bank announced the signing of a<br />
Memorandum of Understanding (MoU)<br />
that will help foster the development<br />
of Islamic finance globally and expand<br />
its use as an effective tool for financing<br />
development worldwide, including in<br />
non-Muslim countries.<br />
The MoU serves as the foundation<br />
for future cooperation in the areas<br />
of knowledge generation and<br />
dissemination; distilling and sharing<br />
lessons of experience; encouraging<br />
research and promoting awareness;<br />
and enhancing capacity in the Islamic<br />
financial services industry.<br />
Abayomi Alawode, Head of Islamic<br />
Finance, Finance & Markets Global<br />
Practices, World Bank said, "This<br />
MoU underscores the World Bank's<br />
commitment to the development of the<br />
Islamic financial services industry. As<br />
the industry expands, it will inevitably<br />
impact the way global finance evolves<br />
to support real sector economic activity<br />
and contribute to addressing the<br />
challenges of ending extreme poverty<br />
and boosting shared prosperity. We<br />
look forward to working closely with<br />
CIBAFI to strengthen the institutional<br />
foundations of Islamic finance, enhance<br />
regulatory and supervisory frameworks,<br />
and share lessons of experience in the<br />
industry, including sound practices<br />
relating to business practices, risk<br />
management and market development."<br />
Abdelilah Belatik, Secretary<br />
General of CIBAFI said, "CIBAFI is<br />
pleased to sign this MoU with the<br />
World Bank. This partnership will<br />
strengthen CIBAFI's role as the<br />
'voice' of the industry and advocate<br />
for the Islamic financial services<br />
industry with other international<br />
organizations, international standardsetting<br />
organizations and regulatory<br />
and supervisory authorities as well<br />
as support its strategic objectives -<br />
Research and Publications as well as<br />
Awareness and Information Sharing."<br />
32 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
33
Telecom<br />
Telecom<br />
Batelco signs agreement with VKL holdings for fibre<br />
network at Juffair mall & hotel<br />
Batelco has recently partnered with<br />
VKL Holding Group to provide<br />
end-to-end fibre infrastructure for<br />
Juffair Mall and Juffair Hotel. Almost<br />
300 Optical Network Terminations<br />
(ONT) will enable telephony, wireless<br />
internet and LAN ports, all on a single<br />
line connected to every shop at the<br />
mall and the hotel. The service will<br />
be a boon for shop tenants and hotel<br />
management, especially as the Mall<br />
and hotel are due to open in <strong>Sep</strong>tember.<br />
Gigabit Passive Optical Network<br />
(GPON) supports triple-play services,<br />
high-bandwidth and long reach,<br />
which delivers many benefits to the<br />
customer. The reliable fibre-based<br />
network implemented by Batelco is<br />
an excellent cost effective choice for<br />
businesses due to the need for less<br />
physical equipment and accordingly,<br />
less maintenance.<br />
The agreement was signed by<br />
Batelco A/GM Enterprise Division<br />
Donya Al Ansari and VKL and Al<br />
Namal Group Chairman and Managing<br />
Director Varghese Kurian.<br />
Mr Kurian said, "we are very happy<br />
to align our Group with Batelco and<br />
look forward to their association in the<br />
development and plans. We welcome<br />
the new technology applied to this<br />
mall and hotel. This is introduced by<br />
Batelco as one-of-a-kind and the first<br />
in Bahrain. The new Juffair Mall and<br />
Hotel now stands as an iconic project<br />
and a leap towards the new future<br />
technology."<br />
Mrs. Al Ansari said that Batelco,<br />
as a leader in the local economy, is<br />
delighted to take part in yet another<br />
major project in Bahrain by providing<br />
premium quality, high-end, reliable<br />
infrastructure solutions for Juffair Mall<br />
and Hotel.<br />
VKL and Al Namal Group selected<br />
Batelco due to the company's excellent<br />
reputation when it comes to providing<br />
one-stop-shop solutions in supplying,<br />
installing and maintaining quality<br />
and reliable services for businesses.<br />
Batelco 's proven track record and<br />
experience were key factors in this<br />
project. Furthermore, the ability to<br />
provide 24/7 support was considered to<br />
be vital to ensure seamless service at<br />
all times.<br />
Batelco deploys Point-of-Presence in datamena<br />
Batelco has selected datamena, the<br />
carrier neutral data centre and<br />
connectivity platform based in the UAE<br />
and serving the Middle East and Africa<br />
(MEA) region, to deploy a point-ofpresence<br />
(PoP).<br />
Batelco has chosen datamena<br />
because it acts as a hub where regional<br />
and international carriers are present,<br />
which makes it easy to interconnect<br />
and provide different services. The<br />
deployment will serve Batelco Bahrain<br />
and the Batelco Group.<br />
Batelco Chief Global Business<br />
Officer Adel Al-Daylami said, “Our new<br />
PoP guarantees that our customers will<br />
have access to more options and an<br />
enhanced portfolio of global services,<br />
as we intend to offer services like<br />
International Private Leased Circuit<br />
(IPLC), Multiprotocol Label Switching<br />
(MPLS) layer 2 and 3, and Ethernet over<br />
SDH (EoSDH)."<br />
Additionally, du Chief Commercial<br />
Officer Fahad Al Hassawi said, “We<br />
are delighted to welcome Batelco<br />
Bahrain into datamena. As the<br />
leading integrated communications’<br />
solutions provider, Batelco will provide<br />
more options for reliable services to<br />
datamena customers. On the other<br />
hand, Batelco will benefit from the<br />
ecosystem of carriers, content and<br />
cloud providers to enable new services<br />
and improve end-user experience.”<br />
Furthermore, this collaboration will<br />
also enable Batelco to further develop<br />
its portfolio of modern and innovative<br />
solutions such as cloud and managed<br />
34 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Telecom<br />
customers with clear and complete<br />
views of all their data circuits, as well<br />
as equip them with an easy means to<br />
request further services," she said.<br />
Batelco once more reiterates<br />
its commitment to supporting all<br />
businesses with their network<br />
requirements.Batelco is capable of<br />
facilitating local and global services<br />
due to its established presence in all<br />
major areas including the Middle East,<br />
Europe, the US, Asia and Africa.<br />
Adel Al-Daylami<br />
Chief Global Business Officer, Batelco<br />
services and other data intensive<br />
services. In line with Batelco’s<br />
expansion plans, the new PoP allows<br />
Batelco easy access by facilitating<br />
further interconnectivity with other<br />
carriers, thus extending it to Batelco’s<br />
global network.<br />
Batelco<br />
launches<br />
online portal<br />
for enterprise<br />
customers<br />
Batelco, as part of its commitment<br />
to empower its customers has<br />
launched an online portal for the<br />
enterprise sector. This functionality<br />
is the latest addition to the already<br />
established Batelco e-Services,<br />
which allows corporate customers to<br />
login to the portal by inputting their<br />
Commercial Registration (CR) number.<br />
The portal provides a suite of<br />
benefits for organisations as it<br />
allows business users to access<br />
information regarding their data<br />
circuits, giving customers full visibility<br />
on their account status and circuit<br />
performance; customers can now<br />
check the billing and activity status<br />
of all their circuits by simply entering<br />
their tag numbers. The portal also<br />
provides users with rapid support<br />
services such as instant order tracking,<br />
upgrade requests, and quotation<br />
applications.<br />
To support business customers<br />
further, Batelco has introduced a<br />
dedicated Live Chat line for Enterprise<br />
Support, which is also accessible<br />
via the e-Services portal. Specialists<br />
from the Batelco Service Management<br />
Centre (SMC) will be available on-hand<br />
to chat with and support business<br />
customers.<br />
Additionally, the upgraded<br />
e-Services gateway includes<br />
enhanced reporting on faults for<br />
data connectivity services, as well<br />
as a complaint management system<br />
which allows users to raise complaints<br />
online. Customers will receive a<br />
confirmation email, as well as a<br />
reference number, upon submitting any<br />
type of request or complaint. Corporate<br />
customers can also make use of a<br />
direct link to Batelco 's secure service<br />
monitoring portal, NetView, where<br />
they can view complete information<br />
on the utilisation, performance, and<br />
availability of network links.<br />
Batelco launches this portal with<br />
the aim of empowering and supporting<br />
its data and connectivity business<br />
customers further. On this occasion,<br />
Batelco 's Enterprise Division A/<br />
General Manager Donya Al-Ansari<br />
stressed that Batelco places customer<br />
satisfaction and empowerment at the<br />
core of its business.<br />
"The portal will provide our<br />
Batelco is also a leader in the ICT<br />
market, having an extended portfolio<br />
of products including Telephony,<br />
Data Networking, Physical and<br />
Virtual Security and Cloud Solutions.<br />
Batelco 's strategic partnerships and<br />
Joint Ventures (JVs), as well as their<br />
continuous enhancement of their<br />
support services, has enabled them<br />
to secure a multitude of projects<br />
connecting local and multi-national<br />
organisations in disparate locations<br />
across the globe.<br />
Zain Bahrain’s<br />
FUN program<br />
welcomes<br />
summer<br />
trainees & new<br />
batch of FUN<br />
members<br />
Zain Bahrain kicked off its <strong>2015</strong><br />
Summer Training Program under<br />
its Future University Network (F.U.N)<br />
initiative.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
35
Telecom<br />
The unique training program<br />
provides university undergraduates the<br />
opportunity to gain valuable and real-life<br />
workplace experience through different<br />
specialized human development<br />
programs.<br />
Based on their area of studies, the<br />
summer trainees were joined by 18<br />
FUN members and introduced to this<br />
year’s development sessions which<br />
focused on Lateral Thinking, Customer<br />
Retention, Time Management, Emotional<br />
Intelligence and Social Media for Youth.<br />
The aim of the FUN program is<br />
to provide students with a rewarding<br />
experience and preparing them to enter<br />
the job market.<br />
During the summer internship,<br />
the trainees will have the opportunity<br />
to work on a CSSR initiative that will<br />
positively impact the society as well as<br />
meeting business requirements.<br />
The program gives university<br />
students the opportunity to nurture their<br />
corporate skills under the guidance<br />
of Zain experts, who prepare them for<br />
the job market and its challenges. The<br />
youth development program is focused<br />
on feeding the minds of students and<br />
sculpting their professional skills<br />
through teamwork, collaboration,<br />
training and practical field work. It<br />
also provides them the opportunity to<br />
develop projects and develop innovative<br />
business ideas and test them against the<br />
real world.<br />
University students can register to<br />
the FUN Summer Training Session for<br />
free by submitting their contact details<br />
to CSR@bh.zain.com<br />
VIVA introduces<br />
special roaming<br />
package for<br />
Umrah<br />
VIVA introduced a special<br />
promotional roaming package for<br />
customers who are traveling to the<br />
Kingdom of Saudi Arabia (KSA) during<br />
this season. The BD 15 package allows<br />
VIVA subscribers to stay connected<br />
with their family and friends while on<br />
their spiritual journey and experience<br />
unlimited data, free minutes for calls<br />
and SMS.<br />
The special promotion offers VIVA<br />
customers the convenience to use their<br />
Bahrain number in KSA without the<br />
hassle of acquiring a local SIM card,<br />
and includes unlimited data access, 50<br />
minutes of outgoing calls to Bahrain<br />
and/or KSA, 50 minutes of incoming<br />
calls and 50 additional text messages.<br />
This offer is available for both<br />
prepaid and postpaid customers, with<br />
the validity of 7 days. To avail this<br />
service, VIVA customers can SMS ‘ON’<br />
to 98865 or dial *98865#. The promotion<br />
shall last till <strong>Sep</strong>tember end.<br />
Kalaam<br />
Telecom<br />
partners<br />
with Fakhro<br />
Restaurants<br />
alaam Telecom partners with<br />
KFakhro Restaurants to provide<br />
free wireless Internet access at 14<br />
McDonald’s restaurants across the<br />
island.<br />
Ahmad Jaser, General Manager<br />
at Fakhro Restaurants, the owners<br />
of the international franchise stated,<br />
"Customers come to McDonald’s<br />
for great food in a comfortable<br />
environment. At McDonald’s, we make<br />
sure customers have exactly what<br />
they need: great food, a family-friendly<br />
atmosphere, a play place for children,<br />
and, now, free wifi connectivity to<br />
provide even more convenience<br />
when using their digital devices with<br />
family and friends. We chose Kalaam<br />
Telecom, as our technology partner<br />
– as they have been a long-standing<br />
telecommunications partner for us and<br />
our other associate companies within<br />
the group with a proven-track record in<br />
reliability and expertise.”<br />
Ahmad Jaser, General Manager,<br />
Fakhro Restaurants (left) &<br />
Veer Passi, Chief Executive Officer,<br />
Kalaam Telecom<br />
Veer Passi, Chief Executive Officer,<br />
Kalaam Telecom said, "We are proud<br />
to be solution providers for Fakhro<br />
Restaurants’ convenience-based<br />
decision to provide free wifi to their<br />
customers at McDonald’s. Our solution<br />
architecture mapped out a customized<br />
managed solution that enables branch<br />
to branch connectivity and easy wifi<br />
connectivity to McDonald’s customers.”<br />
36 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
37
Real Estate<br />
Real Estate<br />
Diyar Al Muharraq signs deal to develop private School<br />
Diyar Al Muharraq, signed a land sale<br />
agreement recently with Medad<br />
Real Estate Company, part of the Kooheji<br />
group of companies in Bahrain, for the<br />
purpose of developing Al Safwa Private<br />
School within its premises.<br />
The school will be constructed by<br />
Kooheji Contractors on a total land<br />
area of 30,000 square meters and a<br />
3000 square meters built up area over 3<br />
floors, located opposite the Diyar Homes<br />
neighborhood close to the main entrance<br />
of Diyar Al Muharraq. It will be the first<br />
school in the new Al Safwa Group of<br />
schools and it will be operated by Al<br />
Safwa in cooperation with the Swedish<br />
school operators, KEDTECH, and will<br />
be a K12 school catering to handle 3000<br />
Bahrainis as well as expat students.<br />
The school will provide a curriculum<br />
that combines the highest international<br />
standards and languages, as provided<br />
in the Cambridge International<br />
Examinations, with Arabic language<br />
and literature and a social anchorage<br />
in Bahraini culture and values. This<br />
combination of Global and local<br />
education, will establish the school<br />
as the first truly “GLOCAL” school in<br />
Bahrain.<br />
Dr. Maher Al Shaer, Chief Executive<br />
Officer of Diyar Al Muharraq said,<br />
"Education is a top priority for us.<br />
Having succeeded in attracting highly<br />
reputed international schools to our<br />
project, we are moving even closer to<br />
attaining our prime objective for Diyar<br />
Al Muharraq, to be a fully integrated<br />
modern city with all facilities provided<br />
whether for residential, educational ,<br />
commercial or entertainment purposes."<br />
Commenting on the agreement,<br />
Ms. Vivian Jamal, Executive Director –<br />
Business Development at the EDB said,<br />
“Bahrain enjoys a prosperous education<br />
sector with developed public education<br />
and high-level training programs, in<br />
addition to a number of private schools<br />
that offer excellent curriculums from<br />
all over the world. Supplementing the<br />
sector with more specialized schools<br />
will no doubt contribute to raising<br />
efficiency and will provide high-quality<br />
education to the largest possible number<br />
of students.”<br />
From his side Mr. Abdul Ghaffar Al<br />
Kooheji, Chairman of Medad Real Estate<br />
and founder of Kooheji Contractors said,<br />
“For us schools and education of the next<br />
generation has been a strong interest.<br />
We consider Diyar Al Muharraq as a<br />
natural location for a school intending<br />
to set a new standard for Bahraini<br />
education with its unique offerings<br />
on par with the highest international<br />
standards, and in compliance with<br />
Internationally accredited curriculums<br />
such as the Cambridge Board covering a<br />
comprehensive list of subjects such as<br />
Arabic and foreign languages, Science,<br />
History, Arts and Islamic studies, to<br />
fulfill the needs of the Bahraini society.”<br />
Elaborating further, Mr. Odd Eiken,<br />
Chief Executive Officer of KEDTECH,<br />
an international school operator and<br />
curriculum developer from Sweden<br />
said, “We operate 50 schools with more<br />
than 15,000 students all our activities<br />
are based on the conviction that 21st<br />
century schools should extensively use<br />
modern technology and they should<br />
provide both the highest international<br />
standards and a strong anchorage in<br />
local language, culture and values. We<br />
are very excited about the agreement we<br />
signed to operating the school and we<br />
look forward to put in our best resources<br />
to create a state of art school for Bahrain<br />
and to become a role model for the<br />
region.”<br />
Construction of the already designed<br />
school will start in <strong>Aug</strong>ust <strong>2015</strong> and the<br />
school is due to start its operation in<br />
<strong>Sep</strong>tember 2016.<br />
Naseej sells 85%<br />
of “Yasmeenat<br />
Saar” homes<br />
Naseej BSC (c) announced that it has<br />
sold over 85% of the villas in its<br />
Yasmeenat Saar Project. The project is a<br />
residential development consisting of 27<br />
well-appointed villas situated in a prime<br />
location opposite the newly opened Saar<br />
Mall.<br />
Speaking about this milestone,<br />
Mr Khalid Abdulla-Janahi, Naseej’s<br />
Chairman revealed that the Company<br />
38 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Real Estate<br />
has successfully sold over 85% of the<br />
units in "Yasmeenat Saar", which<br />
are targeted for the higher end of the<br />
medium-income bracket of buyers<br />
consisting of Bahrainis and GCC<br />
nationals. He also mentioned that the<br />
luxurious 3, 4, 5 bedroom villas have<br />
been designed to meet today’s modern<br />
day living preferences and built as high<br />
quality homes. The project enjoys easy<br />
access from the main Sheikh Khalifa<br />
Bin Salman Highway where it is located<br />
opposite to Saar Mall. The project<br />
is also strategically situated among<br />
several retail, commercial and services<br />
amenities within the area."<br />
Speaking about the project’s<br />
operational aspects, Naseej’s Managing<br />
Director Mr Mohamed Khalil Alsayed<br />
said, " Yasmeenat Saar is valued at<br />
BD 6 million, with a project overall<br />
size of 17,000 square meters. Villas<br />
are priced at a range of BD199,000 to<br />
BD320,000 depending on the number<br />
of bedrooms, built-up and land sizes.<br />
Naseej appointed the main contractor<br />
Dar Al Khaleej Contracting Company to<br />
construct the villas which are scheduled<br />
for completion by the end of 2016. Naseej<br />
had appointed the design & supervision<br />
consultant Mohammed Salahuddin<br />
Consulting Engineering Bureau (MSCEB)<br />
to carry out the design and supervision<br />
aspects of the project."<br />
Bahrain Cinema company invests $6.5 million in a<br />
new 6 screen cineplex in Wadi Al Sail mall<br />
Bahrain Cinema Company (Cineco)<br />
signed a major corporate deal with<br />
the Wadi Al Sail Mall in Riffa that entails<br />
the leasing of space in the Mall for the<br />
setting up of a new 6 screen Cineplex and<br />
a branch of Rendezvous Restaurant.<br />
Construction work for the project<br />
has already started and once all civil<br />
works are completed, Cineco will then<br />
proceed with all the necessary fittings<br />
for the Cineplex followed by the same<br />
for Rendezvous. The target date for the<br />
completion of all works is mid-March<br />
2016.<br />
The initiative for the new Cineplex<br />
comes as part of Cineco's expansion<br />
plans in Bahrain and it substantially<br />
increases the number of its screens<br />
that are already showing movies in the<br />
Kingdom. The total value of Cineco's<br />
investment in this project is $6.5 million<br />
and it further consolidates the company's<br />
current position as leaders in the<br />
entertainment industry in Bahrain.<br />
Mr. Ahmed Rashed, C.E.O of Cineco<br />
said, " Introduction of the new Cineplex<br />
in Wadi Al Sail Mall in Riffa is our step<br />
towards constantly furthering our growth<br />
include the exponential introduction of a<br />
nation-wide network of multiplexes, that<br />
will boast the screening of quality movies<br />
of international acclaim using the most<br />
advanced technology that is currently<br />
available in the entertainment industry."<br />
"The decision to introduce the new<br />
Cineplex in Wadi Al Sail Mall was based<br />
on strategic elements as its location<br />
in Riffa makes it well placed to cater<br />
to the movie goers from both Riffa<br />
and its surrounding areas. We look<br />
forward to bringing our high quality<br />
movie screenings closer to our valuable<br />
customers and to offering them the<br />
globally top rated and most popular<br />
films," he added.<br />
The new Cineplex will have the<br />
impressive capacity of 809 seats<br />
and will encompass the latest in<br />
technological advancements in the global<br />
entertainment industry.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
39
Real Estate<br />
Explore, Build & Win at City Centre Bahrain, this<br />
summer!<br />
City bricks for older kids. Building<br />
instructions will also be made available<br />
for LEGO fans to help them build<br />
awesome models such as a City police<br />
car, truck, or helicopter. Children who<br />
successfully build a LEGO City model<br />
will be rewarded with a ‘Junior Master<br />
Builder’ diploma as a memento of the<br />
day.<br />
City Centre Bahrain, the largest<br />
shopping, leisure and entertainment<br />
destination in Bahrain, started a family<br />
entertainment-packed summer program<br />
of interactive amusements - featuring<br />
a fantastic LEGO® City Building Event.<br />
The mall is also celebrating ‘City Centre’<br />
brand’s 20th anniversary with fun<br />
activities to keep residents and tourists<br />
entertained throughout the summer<br />
holidays.<br />
Visitors to City Centre Bahrain<br />
are able to enjoy playing with the<br />
ever popular LEGO® bricks a first<br />
for Bahrain, in a ‘LEGO® City Event’.<br />
The Central Galleria is transformed<br />
to offer a larger than life LEGO® City<br />
experience, including a building activity<br />
area to encourage kids to unleash their<br />
creativity, along with engaging activities<br />
at the LEGO City fire station, police<br />
station, park, and the charity station.<br />
“As part of Majid Al Futtaim’s vision<br />
to create great moments for everyone,<br />
everyday, City Centre Bahrain is rolling<br />
out an action and fun-packed summer<br />
for all families in the Kingdom. We are<br />
proud to present a first in Bahrain, the<br />
LEGO® City Event , which illustrates our<br />
continuous initiatives to innovate and<br />
enhance our visitors’ experience,” said<br />
Duaij Khalifa Al Rumaihi, Senior Mall<br />
Manager for City Centre Bahrain.<br />
Children will be able to immerse<br />
themselves into a LEGO City®. A<br />
DUPLO® area will be available for<br />
kids under five years old, and LEGO®<br />
Kids between the age of 6 to 12 years<br />
will have an opportunity to enter the<br />
‘Unbox their imagination’ competition,<br />
by constructing an inventive LEGO®<br />
model for submission to win prizes,<br />
These will also be displayed in the<br />
gallery within the LEGO City Event, for<br />
all to see and admire.<br />
Last but not the least, on <strong>Aug</strong>ust 20,<br />
City Centre Bahrain will be marking<br />
the double-decade anniversary of the<br />
‘City Centre’ brand, throughout the<br />
shopping center. Kids will have to keep<br />
a lookout for the charismatic roaming<br />
LEGO® mascot, whom will be creating<br />
great moments & rewarding families<br />
with gifts to take home to mark the 20th<br />
anniversary. Visitors can also take a<br />
photo at the LEGO® City Event and share<br />
it on Instagram for a chance to win BD50<br />
in gift cards.<br />
With schools on break, families<br />
can make the most of their free time<br />
by shopping at City Centre Bahrain, to<br />
become amongst the lucky winners<br />
this summer. For every spend of BD40,<br />
shoppers will be entered into a draw for<br />
a chance to win 1 of 4 BD2,000 in Gift<br />
Cards every week. In addition, shoppers<br />
who spend BD50 or more will instantly<br />
get to choose one of the mystery LEGO®<br />
toy packs – with lots to be collected.<br />
40 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Real Estate<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
41
Technology<br />
Technology<br />
Control4 wins 4 Global Awards<br />
Middle East Computer Services<br />
(MECOS), a division of Al Safar<br />
Group and the authorized dealer for<br />
Control4 (USA), announced that Control4<br />
has been recognized as the Top Whole-<br />
House Automation Brand in a survey<br />
of the Nation’s (USA) leading Custom<br />
Electronic Integrators. The <strong>2015</strong> CE PRO<br />
brand analysis also reports Control4 as<br />
the leading brand in multiple categories<br />
for smart home solutions.<br />
The winning companies and brands<br />
of "CE Pro 100 Awards <strong>2015</strong>" were chosen<br />
by a panel of industry leaders along with<br />
the editors of CE Pro magazine. They<br />
were selected based on a set of criteria<br />
including innovation, functionality,<br />
competitive advantages and benefits to<br />
the end-user.<br />
Control4 won the awards for multiroom<br />
audio, whole-house automation,<br />
energy smart grid management and<br />
security access control.<br />
On this occasion, Mr. Adel Al Safar,<br />
Chairman of MECOS, said “We are very<br />
pleased with this great accomplishment<br />
by the Control4 brand, and we are proud<br />
to offer its wide variety of products to<br />
our customers in Bahrain. This is a<br />
unique achievement and it will definitely<br />
contribute to realizing further the value<br />
of this technology."<br />
"Control4 offers high quality<br />
products to our residential and business<br />
customers; it provides an exclusive<br />
experience to the end-user with one of<br />
the most advanced audio-video system<br />
at an economically priced smart home<br />
and commercial solutions."<br />
"Recognizing Control4 as the top<br />
whole-house automation brand reaffirms<br />
its quality of products and services in<br />
smart home solutions. With technology<br />
becoming an essential part of our daily<br />
life, this industry is witnessing an<br />
increasing demand from customers<br />
internationally," he concluded.<br />
Middle East Computer Service<br />
(MECOS) is a systems integrator which<br />
mainly provides Home and Commercial<br />
Automation Systems and Security<br />
Solutions in the Kingdom of Bahrain. It<br />
Adel Al Safar<br />
Chairman, MECOS<br />
also provides network video solutions<br />
and expertise in Digital, IP & Network<br />
Video and Analogue CCTV. Some of its<br />
latest range of products includes mobile<br />
indoor and outdoor cameras as well as<br />
standalone mobile NVRs (network video<br />
recorders).<br />
Middle East Insurers tap cloud analytics for fast,<br />
affordable fraud prevention<br />
Insurance fraud and claims leakage<br />
are a concerning issue for all insurers<br />
globally including those in the Middle<br />
East. PwC’s (PricewaterhouseCoopers)<br />
2014 Middle East Economic Crime<br />
Survey revealed that only 5% of frauds<br />
were detected by internal audit, with<br />
22% detected by tip-offs and 16%<br />
now detected by chance, indicating<br />
a widespread lack of effective fraud<br />
detection methods in the region.<br />
To provide fraud analytics more<br />
quickly and affordably, SAS is now<br />
offering SAS® Fraud Framework for<br />
42 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Technology<br />
Insurance via the cloud to insurance<br />
companies in the Middle East. This new<br />
option not only increases investigator<br />
efficiency and lowers cost of ownership,<br />
but does it securely on the SAS Cloud as<br />
a software-as-a-service (SaaS) offering.<br />
“With over 50 years’ of experience<br />
in the Insurance Fraud sector, we at SAS<br />
helped develop fraud solutions for a<br />
number of organizations ranging from<br />
Motor, Home, Health Insurance including<br />
Workers’ Compensation among others.<br />
“The exact rates of claims fraud,<br />
waste and abuse are difficult to<br />
determine but recent figures from<br />
regional industry and regulatory bodies<br />
suggests that ‘figures allude to the<br />
notion that as much as 10% of claims<br />
are fraudulent and as little as 20% of<br />
these are detected’, and global figures<br />
range from 5% to 15%,” said Ebru Jouzy,<br />
Fraud and AML (Anti Money Laundering)<br />
expert, Middle East and Turkey at SAS.<br />
SAS Fraud Framework for Insurance<br />
Mindware bolsters its ERP on a cloud and<br />
marketplace based application with 3i-Infotech’s<br />
Orion 11j<br />
Mindware, adopts 3i Infotech’s<br />
ORION 11j product as its ERP<br />
solutions for their Cloud based<br />
application. This agreement holds<br />
significant importance, as it is 3i<br />
Infotech’s first ERP implementation to be<br />
adopted on a Cloud based platform.<br />
helps more accurately detect potentially<br />
fraudulent activity with the solution<br />
being flexible if any new rules need to<br />
be added as new fraud types evolve. The<br />
pre-built fraud analytical models are<br />
enabled companies to implement the<br />
solution in weeks instead of months.<br />
Powered by SAS’ advanced fraud<br />
analytics engine, SAS Fraud Framework<br />
for Insurance uses multiple analytics<br />
techniques: business rules, anomaly<br />
detection, predictive modeling, database<br />
searches and link analysis. The solution<br />
enables insurers to uncover more<br />
suspicious activity than traditional<br />
manual methods of detection.<br />
“Combating claims fraud is difficult<br />
and costly for insurers but not for<br />
organized crime rings, which find<br />
insurance fraud to be a low-risk, highreturn<br />
enterprise. With this in mind, it<br />
is important for insurance companies to<br />
have a defense mechanism that helps<br />
them to manage, detect and predict<br />
potentially suspicious claims before<br />
further losses are incurred.” added<br />
Jouzy.<br />
Analysts across industries point to a<br />
continued shift of IT budgets away from<br />
in-house installations to cloud-based<br />
delivery models. CEB TowerGroup USA<br />
research shows that 59% of insurance<br />
firms expect increased spending on<br />
cloud solutions technology over the next<br />
few years.<br />
Meanwhile, recognizing the<br />
importance of tackling claims fraud,<br />
US-based Grange Insurance that<br />
offers auto, home, life and business<br />
insurance protection to its policyholders<br />
wanted to implement a solution<br />
quickly. In opting for a cloud-based<br />
fraud detection solution, Grange was<br />
able to make SAS Fraud Framework<br />
for Insurance available in weeks. In<br />
addition, companies also prefer onsite<br />
installations due to their internal<br />
policies and SAS provides the best-fit<br />
on-site and cloud solution options for its<br />
customers.<br />
Commenting on this recent<br />
collaboration, Ashish Dass, President-<br />
EMEA at 3i Infotech said, “We are<br />
delighted to join hands with Mindware,<br />
as they opt to strengthen their ERP<br />
strategy through the implementation of<br />
3i Infotech’s Orion 11j. This engagement<br />
is particularly exciting to us because<br />
this will be a cloud-based model where<br />
Mindware will make the maximum use<br />
of the cloud technology, both internally<br />
to its stakeholders and externally to its<br />
vendors and customers by deploying the<br />
Orion marketplace function on the cloud.<br />
A leading IT company like Mindware<br />
choosing this model of deployment,<br />
shows the region’s high acceptance and<br />
adoption rate of the trending advanced<br />
global technologies in streamlining<br />
processes and increasing productivity<br />
by using core systems on the cloud.<br />
We are pleased to meet the demand<br />
of a cloud based ERP structure and<br />
have Mindware join the long list of our<br />
satisfied customers”.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
43
Technology<br />
Babak Kobari, Vice President- MEA<br />
at 3i Infotech also added, “Orion11J ERP<br />
on Cloud would enable Mindware to get a<br />
complete visibility of their business with<br />
state of the art Workflow Management<br />
coupled along with an inbuilt CPM in<br />
one application. With this unified view<br />
of business, we expect our client to<br />
considerably reduce operational time/<br />
costs and time to market. The entire<br />
suite of Orion 11J products is accessible<br />
over the Internet, which gives you the<br />
freedom to access information from any<br />
part of the globe at the click of a button,<br />
whether from a laptop or a Mobile.”<br />
The latest product release Orion 11j<br />
uses the new Java based application<br />
J2EE, armed with a web based set up,<br />
making it a potent and scalable multitier<br />
architecture structure. Covering the<br />
workflow, document flow and data flow<br />
of the organization in collaboration with<br />
Orion 11J EPM (enterprise Performance<br />
management) are fabricated with a true<br />
Cloud-based architecture providing<br />
options for Mindware on both Private<br />
and Public cloud platform adding<br />
flexibilities and enhancing their<br />
operational efficiencies.<br />
As one of the top 10 IT Distribution<br />
Companies in the Middle East, Mindware<br />
offers quality IT products to its<br />
customers with a commitment that is<br />
unrivalled. Mindware has an extensive<br />
portfolio including leading global brands<br />
such as Apple, Microsoft, Intel, Cisco and<br />
many others reaching out to over 2,500<br />
resellers throughout the MENA region.<br />
Mindware’s one stop technology advisor<br />
for resellers and system integrators<br />
consists of Certified Engineers and Pre-<br />
Sales Consultants providing a variety of<br />
value- added services which facilitates<br />
the reach and penetration into specific<br />
segment of the markets and helps<br />
develop their business.<br />
Absolute communications ramps up expansion<br />
strategy with 3A worldwide<br />
International corporate<br />
communications firm Absolute<br />
Communications has forged a strategic<br />
partnership with 3A Worldwide,<br />
an international communications<br />
consultancy, in their bid to widen their<br />
international network, strengthen their<br />
business platform, and grow in their<br />
ability to serve more clients on the<br />
global sphere.<br />
Victor King, CEO of Absolute<br />
Communications says, “As a<br />
fast-growing agency, Absolute<br />
Communications has been on a lookout<br />
for a network which can add value to<br />
what we do, believe in and in return,<br />
enable the network members to be<br />
able to reach out to their clients with<br />
confidence when it comes to their<br />
executions in the Middle East and<br />
India. This partnership will enable<br />
both 3A Worldwide and Absolute<br />
Communications – to showcase<br />
ourselves as an agency with a global<br />
reach and local expertise. With great<br />
partnerships comes great success!”<br />
For his part, Miguel Ángel Rodriguez<br />
Caveda, 3A Worldwide’s Global COO and<br />
President of Europe, Middle East and<br />
India, says, "This association is another<br />
Victor King<br />
CEO, Absolute Communications<br />
step towards the consolidation of the<br />
multinational internationally, something<br />
very positive not only for us but for all<br />
our customers, who will be able to reach<br />
new markets through this partnership.<br />
We are a group with the ability to offer<br />
services globally with incredible ways to<br />
strengthen our position in Europe and in<br />
the whole world."<br />
3A Worldwide has recently been<br />
awarded the Bronze Stevie Award and<br />
has been ranked as South Florida’s<br />
second-fastest growing company by the<br />
South Florida Business Journal.<br />
"The fast expansion of our business<br />
has allowed us to cross borders in a<br />
real and effective way, becoming the<br />
main bridge of communication for our<br />
customers to Latin America in particular,<br />
and to other international markets in<br />
general. Having partnered with Absolute<br />
Communications in the Middle East and<br />
India, we believe that we have achieved<br />
a major milestone enabling us to offer<br />
our services to our clients in two of the<br />
most important and fastest growing<br />
economies in the world." affirmed<br />
Edward de Valle II, President of the<br />
Multinational at 3A Worldwide.<br />
Both companies expect to continue<br />
to expand their business horizons and<br />
audience reach as their newly-formed<br />
affiliation promises better opportunities<br />
for growth and success in the corporate<br />
communications field.<br />
44 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
45
Government<br />
Government<br />
Bahrain’s non-oil economy reaches 5% growth<br />
Bahrain’s non-oil growth came in<br />
noticeably above projections in the<br />
first quarter of <strong>2015</strong> according to the<br />
latest Economic Quarterly (BEQ) issued<br />
by the Economic Development Board<br />
(EDB). The report also highlighted broadbased<br />
real GDP growth of 2.9% on an<br />
annual basis, and strong labour market<br />
activity, with employment increasing<br />
by 5.0% compared with the same period<br />
last year.<br />
unemployment rate was also reported in<br />
the first quarter of <strong>2015</strong>, reaching 3.5% in<br />
March – a level last seen during Q3 2012.<br />
In spite of oil price volatility in the<br />
second half of last year, the country’s<br />
fiscal performance also improved. The<br />
report found that according to the 2014<br />
consolidated final accounts, government<br />
revenues rose by 11% in 2014, and<br />
expenditures declined by 11%.<br />
The report found that growth in the<br />
non-oil economy, which constitutes<br />
more than 80% of Bahrain’s GDP,<br />
saw strong growth in a number of<br />
sectors, reaching 5.0%. The social and<br />
personal services sector grew by 8.3%<br />
year-on-year, overtaking the hotels<br />
and restaurants sector as the fastestgrowing<br />
sector. The social and personal<br />
services sector is primarily made up of<br />
private sector healthcare and education<br />
activities. The manufacturing sector also<br />
saw 5.9% year-on-year growth.<br />
Despite global economic challenges,<br />
the report finds that forward-looking<br />
indicators point to a high degree of<br />
continuity in the regional non-oil<br />
economy, reflecting the strength of<br />
key structural growth drivers and the<br />
commitment of regional governments<br />
and investors to long-term projects.<br />
Strong growth of 7.5% year on<br />
year was reported in the construction<br />
Mr. Khalid Al Rumaihi<br />
Chief Executive<br />
Economic Development Board<br />
sector, which is in line with the sector’s<br />
momentum that became apparent in<br />
the second half of last year and reflects<br />
continued infrastructure activity. Growth<br />
in the transport and communications<br />
sector followed closely with a 7.3% year<br />
on year expansion.<br />
The report also found that<br />
infrastructure activity had a marked<br />
effect on the labour market. The increase<br />
in total employment occurred at its<br />
quickest pace since Q2 2013, and was<br />
driven by the private sector, which<br />
represented 89% of the annual growth in<br />
total job creation during Q1. A fall in the<br />
Mr. Khalid Al Rumaihi, Chief<br />
Executive of the EDB said, “The report<br />
highlights the strong performance of<br />
Bahrain’s non-oil sector, with growth<br />
coming in above our projections. This<br />
reflects Bahrain’s diversification efforts<br />
over the past decade and the general<br />
resilience of the GCC economies at a<br />
time of doubts about the global recovery.<br />
Even as Bahrain’s hydrocarbons sector<br />
experiences a decline due to seasonal<br />
maintenance, headline real GDP<br />
expanded by 2.9% and we continue to<br />
project robust growth throughout <strong>2015</strong><br />
and 2016.“<br />
Bahrain is set to invest over US$22<br />
billion in key infrastructure projects over<br />
the coming years, which aims to spur<br />
public and private sector participation<br />
across the manufacturing, energy,<br />
healthcare and education sectors. This<br />
includes a commitment to build 25,000<br />
housing units over the coming four-year<br />
period.<br />
New smart ticketing launched for Bahrain’s public<br />
transport<br />
Bahrain Public Transport Company<br />
(BPTC), the new operators of the<br />
Kingdom’s modern, fully revamped<br />
public bus service, have introduced the<br />
GO Card, a pre-paid, re-usable smart card<br />
that facilitates flexible, convenient and<br />
faster travel for public transport users.<br />
The new cards were launched to the<br />
public during a 5-day campaign held at<br />
Bab Al Bahrain and BPTC was available<br />
to demonstrate its proper use and<br />
answer questions on the new routes and<br />
destinations added to the network.<br />
The GO Card is the first smart<br />
ticketing system to be introduced in<br />
Bahrain and one in a series of new<br />
products and services to be gradually<br />
added to the new bus network in line<br />
with the Ministry of Transportation and<br />
Telecommunications’ (MTT) efforts to<br />
upgrade and enhance Bahrain’s public<br />
transport system.<br />
46 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Government<br />
GO Cards provide passengers with<br />
a re-usable top-up alternative to paper<br />
tickets and can be used on any route<br />
across the bus network. GO Cards are<br />
charged for the zones crossed in any<br />
complete one-way journey including<br />
connections between buses and offer<br />
a cheaper travel option to purchasing<br />
tickets for individual routes.<br />
Go Cards are available as one-day<br />
passes or can store cash credit and<br />
can be used as per passenger needs<br />
and convenience. GO Cards need to be<br />
Checked In at the start of each journey<br />
and Checked Out before exiting the bus<br />
using the special machines available on<br />
all buses.<br />
There is an initial fee of 500Fils<br />
when first purchasing a GO Card and it<br />
can then be reloaded with any amount of<br />
credit up to a maximum of BD50. Credit<br />
is available from all bus drivers and<br />
cards can also be reloaded at all main<br />
bus terminals using the ticket vending<br />
machines or at the manned ticket<br />
offices. Special reloading machines will<br />
soon be available on every bus soon to<br />
enable top up of credit using cash notes.<br />
GO Cards are widely obtainable and<br />
can be purchased from the bus drivers<br />
or the Ticket Vending Machines at the<br />
main bus terminals in Manama, Isa<br />
Town and Muharraq<br />
The launch of the GO Card coincides<br />
with the full implementation of the<br />
new Public Transport Network on<br />
<strong>Aug</strong>ust 1st where a total 32 routes and<br />
new destinations are serviced by 141<br />
brand new state-of-the-art vehicles,<br />
bringing network coverage to over<br />
77% of the Kingdom’s inhabited areas.<br />
The new service has been designed to<br />
significantly improve passenger travel<br />
experience and cater to the requirements<br />
of all sections of society.<br />
BD 10 million added to joint Tamkeen-Ithmaar bank<br />
finance scheme portfolio<br />
As part of their joint efforts to<br />
provide financing solutions to<br />
help enterprises meet their needs<br />
and achieve their business objectives,<br />
Tamkeen and Ithmaar Bank signed<br />
an agreement to add BD10 million to<br />
their joint enterprise finance scheme<br />
portfolio.<br />
Commenting on the agreement,<br />
Tamkeen Chairman and Acting CEO H.E<br />
Shaikh Mohammed bin Isa Al Khalifa<br />
said, "Through its various programmes,<br />
Tamkeen seeks to help enterprises<br />
achieve their developmental goals and<br />
provide them with opportunities for<br />
expansion and growth. This includes<br />
financing solutions that make it easier<br />
for these enterprises to succeed in their<br />
ventures and projects. To achieve this,<br />
Tamkeen cooperates with partners<br />
sharing the same objectives, amongst<br />
which is Ithmaar Bank, one of leading<br />
financing institutions in the kingdom."<br />
Ithmaar Bank CEO Ahmed Abdul<br />
Rahim said, "We are pleased to<br />
participate in this Bahrain Government<br />
initiative together with Tamkeen to<br />
help enterprises realise their strategic<br />
objectives. The enterprise finance<br />
scheme will provide the foundation<br />
and engine for growth of business<br />
and the economy. This is part of the<br />
bank's efforts to open new prospects<br />
for enterprise to achieve sustainability<br />
and growth, diversify their businesses,<br />
expand their customer bases, and build a<br />
solid foundation for future development."<br />
With the signing of this agreement,<br />
the total financing offered through<br />
Tamkeen's Finance scheme in<br />
cooperation with partner banks<br />
reached BD372.5 million. More than<br />
6,000 enterprises benefited from the<br />
programme to date.<br />
For more information about the<br />
scheme and how to benefit from it,<br />
contact support@Tamkeen.bh, or visit<br />
any Tamkeen or Ithmaar Bank branches<br />
available across the kingdom.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
47
Government<br />
BCCI to host Startup Bootcamp<br />
CEO of Bahrain Chamber of Commerce<br />
& Industry Nabeel Al Mahmood has<br />
announced that the SMEs Development<br />
& Support Centre of the Chamber has<br />
started receiving applications for its<br />
forthcoming event (Startup Bootcamp),<br />
which is to be held from 1st <strong>Sep</strong>tember<br />
to 31st October <strong>2015</strong> at the Chamber’s<br />
premises.<br />
Revealing details about the<br />
program, Al Mahmood said, "This is<br />
a comprehensive program that takes<br />
participants in a journey that starts with<br />
training them and aiding them with<br />
the necessary knowledge and skills,<br />
to helping them obtain commercial<br />
registrations (CRs) and funding, and<br />
eventually launching their actual<br />
businesses."<br />
Nabeel-Mahmood<br />
CEO, Bahrain Chamber of<br />
Commerce & Industry<br />
Elaborating on the same, Al<br />
Mahmood added, "Following the success<br />
of the program in its first edition last<br />
year, in this second edition, the program<br />
will also seek to attract college alumni<br />
and entrepreneurs from the Information<br />
and Communication Technology (ICT)<br />
specialization, in a bid to extend the<br />
opportunity for participants who missed<br />
the first edition, and meet the demand<br />
for programs in this promising field."<br />
With regards to enrollment<br />
procedures, interested college alumni<br />
and entrepreneurs can submit<br />
their applications and provide their<br />
information electronically via the<br />
center’s website.<br />
38 percent progress in the pumping and lifting<br />
stations urgent works<br />
The Ministry of Works, Municipalities<br />
& Urban Planning Assistant Under-<br />
Secretary for Sanitary revealed that the<br />
Ministry has achieved 38% progress<br />
in the urgent works for the supply of<br />
pumping and lifting stations.<br />
The project is part of the Ministry’s<br />
plan aiming to reduce sewerage<br />
networks defects. Works involved<br />
in the project consist of surveying<br />
71 lifting and pumping stations,<br />
supplying and replacing some pumps<br />
and control panels and carrying<br />
out some improvements related to<br />
electromechanical works.<br />
Lifting pumps for 64 stations have<br />
been purchased, and work is underway<br />
to replace 37 control panels with new<br />
ones and fix 33 other control panels.<br />
Also, stations locations have already<br />
been examined. The Under – secretary<br />
stated that 11 stations have been<br />
supplied and installed; A2F in Block<br />
325 in Al Fadhel Area, A2H in Block 303<br />
in Abu Seera Area, A5J in Block 339 in<br />
Umm Al Hassam, B17 in Block 233 in<br />
Dair, C5B in Block 368 in Janabiya, E2E<br />
in Block 1032 in Malkiya, E2F in Block<br />
1032 also in Malkiya, E8E in Block 840 in<br />
Isa Town, E11D in Block 910 in West Riffa,<br />
G8 in Block 604 in Quraya and X01A in<br />
Block 1001 in Jasra.<br />
Tests revealed that all stations<br />
are operating well. Currently, pumps<br />
are being installed in C4C station<br />
located in Block 404 in Sanabis. The<br />
BD1,297,650.000 project commenced in<br />
October last year and was awarded to<br />
Zohal Constructions.<br />
48 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
49
Other Business<br />
Other Business<br />
BAC and nogaholding appoints main consultant on<br />
new fuel farm complex at BIA<br />
In line with the directives of HRH Prime<br />
Minister Prince Khalifa bin Salman<br />
Al Khalifa to relocate the aviation<br />
fuel tanks away from the residential<br />
areas in Arad to a new complex at<br />
Bahrain International Airport (BIA),<br />
Bahrain Airport Company (BAC) and<br />
The Oil and Gas Holding Company<br />
BSC (nogaholding) have entered into<br />
a Consultancy Services Agreement<br />
with global engineering management<br />
and development specialists, Mott<br />
MacDonald for the provision of holistic<br />
design and management services for<br />
the new Fuel Farm Complex and Fuel<br />
Hydrant.<br />
The BD1.4 million agreement was<br />
signed by all related parties in the<br />
presence of Shaikh Mohamed bin<br />
Khalifa bin Ahmed Al Khalifa, Chief<br />
Executive of nogaholding, Mr. Mohamed<br />
Yousif Al Binfalah, CEO of BAC and<br />
Mr. Albert Allan, Managing Director,<br />
Oil Gas & Petrochemical Unit, at Mott<br />
MacDonald Limited.<br />
Shaikh Mohamed said, "The<br />
appointment of leading experts Mott<br />
MacDonald as the main consultants on<br />
the new Fuel Farm Complex, supports<br />
the vision of HRH the Prime Minister<br />
and echoes the commitment of both<br />
nogaholding and BAC to deliver this<br />
ambitious national venture within the<br />
defined timeframe and with the highest<br />
quality of standards and result in<br />
superior services for the entire airport<br />
community."<br />
Awarding of this contract follows on<br />
from the MoU signed between BAC and<br />
nogaholding earlier this year to establish<br />
a national joint venture company<br />
responsible for the overall management<br />
and operation of the fueling complex at<br />
Bahrain International Airport.<br />
Mr. Yousif said, "Assigning the first<br />
consultants on the Fuel Farm Complex<br />
within a few months of signing the MoU<br />
stands testament to the efforts exerted<br />
by BAC and nogaholding to fast-track<br />
this project and ensure transfer of the<br />
fuel farm into a state-of-the-art facility<br />
at BIA within the stated period of 24 to<br />
30 months."<br />
BAC is the authority responsible<br />
for enhancing BIA and increasing<br />
the airport's contribution to the<br />
local economy in line with Bahrain's<br />
Economic Vision.<br />
Alba<br />
strengthens<br />
business ties<br />
with Asian<br />
customers<br />
A<br />
ttuned to get closer to its customers<br />
around the globe, Aluminium<br />
Bahrain B.S.C. (Alba), has had official<br />
delegation visiting some of its key<br />
50 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Other Business<br />
customers in Asia and Pacific Region.<br />
The delegation comprised of Alba’s<br />
Chief Executive Officer, Tim Murray,<br />
along with the Acting Chief Marketing<br />
Officer, Khalid A. Latif, Sales Manager<br />
of Asia & Pacific, Yogesh Kumar, and<br />
Sales Officer of Alba’s Hong Kong Office,<br />
Enoch Kwok. This visit aimed to improve<br />
customer satisfaction, give more<br />
insights on Line 6 Expansion Project<br />
as well as expand Alba’s customer base<br />
across Asia.<br />
In addition, Alba took part in<br />
Aluminium China <strong>2015</strong> at the Shanghai<br />
New International Expo Centre in China.<br />
Held every year, this conference is<br />
considered as one of Asia’s top trading,<br />
sourcing and networking platform for<br />
the full aluminium industry chain.<br />
On this occasion, Alba’s Chief<br />
Executive Officer, Tim Murray said, "Alba<br />
is keen to enhance its presence in the<br />
global aluminium market and one of<br />
the key regions is Asia and Pacific. Our<br />
participation in Aluminium China <strong>2015</strong><br />
represents an ideal platform to network<br />
with our existing partners and forge<br />
business relationships with potential<br />
ones.<br />
We are also pleased to meet with<br />
some of our key clients in the region<br />
-- such meetings provide us not only<br />
with hands-on experience to better<br />
understand our customers’ requirements<br />
but also the opportunity to strengthen<br />
our ties with them.”<br />
Asia represents approximately<br />
13% of Alba total sales in 2014 and is a<br />
key market consumer for aluminium<br />
products.<br />
Al Safar Group appoints Ahmed Khalfan as CEO<br />
Al Safar Group announced the<br />
appointment of Mr. Ahmed Khalfan<br />
as Group Chief Executive Officer who<br />
will be spearheading the group to<br />
develop its businesses and manage its<br />
subsidiaries.<br />
Mr. Adel Al Safar, Group Chairman<br />
commented, "We are very pleased to<br />
welcome Mr. Ahmed Khalfan to the<br />
executive management of the group,<br />
he will play a significant role in leading<br />
the group and support it to continue<br />
its success. He will be responsible for<br />
implementing investment strategies and<br />
strengthening existing relationships<br />
with key clients and partners. We wish<br />
him good luck in his new position."<br />
Mr. Khalfan expressed his pleasure<br />
in joining this prestigious group saying,<br />
"I am honored to join the Al Safar Group<br />
and I will serve to develop its businesses<br />
through utilizing my experience in the<br />
business sector. I will be working closely<br />
with the chairman to strengthen its<br />
Brand new bodyshop facility to<br />
serve Euro Motors<br />
Euro Motors have signed an<br />
agreement worth $10 million to build<br />
a brand new state of the art body shop<br />
facility to serve the Euro Motors brands<br />
and other potential customers.<br />
Adel Al Safar, Group Chairman (left)<br />
Ahmed Khalfan, Group CEO (right)<br />
position in the market."<br />
"The Al Safar Group’s core business<br />
focuses on the IT sector; it provides new<br />
and unique cutting-edge technology<br />
to the market. It also invests in the<br />
real estate and food sectors. I am<br />
With BR Technologies MENA as<br />
the authorized distributors of the<br />
Bodyshop Revolution, this turn-key<br />
solution will provide the new facility<br />
with extraordinary technology to<br />
achieve unbelievable repair speed,<br />
very confident that we can achieve<br />
further growth through catering to the<br />
requirements of the target market."<br />
Mr. Khalfan is experienced in the<br />
fields of marketing communications,<br />
public relations, market research and<br />
business development. He holds a<br />
Master of Business Administration from<br />
Seattle University, Washington State -<br />
School of Business Administration and<br />
an Associate's degree from Chartered<br />
Institute of Marketing (ACIM).<br />
The Al Safar Group of companies<br />
includes EXCEED for Information<br />
Technology IT Solutions & Training,<br />
InfoCall the first contact center in<br />
Bahrain, InfoTouch which is a full-fledge<br />
communication agency, Times Square<br />
Property Development, Rainforest Café,<br />
Autocare Mobile Car Wash Service,<br />
Al Safar Food Co., EZ BURGER, and<br />
Control4 which is a leading provider of<br />
personalized automation and control<br />
solutions.<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
51
Other Business<br />
innovative design and a methodical<br />
implementation with software to control<br />
all aspects of production.<br />
Mr. Nawaf K. Al Zayani, Managing<br />
Director of Euro Motors along with<br />
Mr. Paul Yates, General Manager of<br />
Euro Motors signed the agreement<br />
in collaboration with Mr. Robert<br />
McMunnigal and Mr. Richard Sinclair<br />
from BR Technologies MENA, Mr. Qamar<br />
Ul Hassan from Gulf House Engineering<br />
Company S.P.C and Mr. Raed Ahmed<br />
Omer Saleh from Ahmed Omer Trading &<br />
Contracting Est. WLL.<br />
A middle east ART house offering a collection to the<br />
world<br />
STOP and SHOP for ART at<br />
ARTDIVANO, a Middle East ART<br />
house offering a collection to the World.<br />
ARTDIVANO’s business concept stands<br />
strong on three main pillars of services<br />
namely ART CONSULTANCY, ARCHIVAL<br />
PRINT BOUTIQUE and ONLINE GALLERY.<br />
ART CONSULTANCY entails<br />
development of an art program tailored<br />
to the client’s requirement including<br />
design, customizing, production and<br />
installation of artworks whether<br />
in hotels or private residences. We<br />
have in-house expertise with a<br />
track record, Mrs Marion Labani Art<br />
Director has extensive experience in<br />
the Art Consultancy field and we have<br />
completed full art programs in Doha<br />
Double Tree Hilton Hotel, amongst Sofitel<br />
Resort and Spa Bahrain and the Majestic<br />
Arjan by Rotana Bahrain to name a few.<br />
The ARCHIVAL PRINT BOUTIQUE<br />
has been successfully launched recently<br />
and offers Reproductions of Fine<br />
Art and Photography. Our in-house<br />
Reproductions are proudly “Made in<br />
Bahrain”, museum quality certified to<br />
last for years. Mrs Afaf Zainalabedin, the<br />
Managing Director of ARTDIVANO says<br />
that this is a dream come true, “Marion<br />
& myself always felt a strong demand<br />
Marion Labani, Art Director & Afaf Zainalabedin, Managing Director<br />
for Archival Reproductions in the<br />
Region as well as offered internationally<br />
and are proud to have established the<br />
first ARCHIVAL PRINT BOUTIQUE in<br />
Bahrain“.<br />
ARTDIVANO has also launched<br />
the concept of “myPHOTObox” where<br />
a costumer image is boxed framed for<br />
table and wall art display. Orders can be<br />
placed by ARTDIVANO’s Instastore via<br />
Instagram, which is a newly developed<br />
online shopping concept highly<br />
costumer friendly and easily accessible<br />
Our ONLINE GALLERY aims to<br />
house a collection of Middle Eastern<br />
Art presented worldwide and shall<br />
be launched in October <strong>2015</strong> on<br />
the occasion of Art Bahrain, where<br />
ARTDIVANO is participating with a<br />
selection by leading and renowned<br />
artists.<br />
Our signature products are displayed<br />
via instagram@artdivano, www.<br />
instastore.me/artdivano and www.<br />
artdivano.com<br />
Contact email: Afaf@artdivano.com<br />
and Marion@artdivano.com for further<br />
information.<br />
Hyundai reaffirms its position as one of the world’s<br />
leading automotive manufacturers<br />
Hyundai has reaffirmed its position<br />
as one of the world’s leading<br />
automotive manufacturers thanks to<br />
prestigious awards from international<br />
awards body J.D. Power. As part of the<br />
company’s <strong>2015</strong> Initial Quality Study<br />
which surveyed 84,000 customers, the<br />
Hyundai Tucson and Accent have been<br />
reported fewer problems with their<br />
vehicles than any other small SUV or<br />
small car, respectively.<br />
Overall Hyundai ranked fourth<br />
among all brands in the J.D. Power<br />
<strong>2015</strong> U.S. Initial Quality Study SM (IQS)<br />
and second among non-premium<br />
automakers, putting the Korean brand<br />
ahead of its Japanese counterparts.<br />
In total, Hyundai had four models<br />
ranking in the top two in their segments,<br />
52 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Other Business<br />
including segment awards for Tucson<br />
and Accent, and second-place finishes<br />
for Elantra and Santa Fe. The Hyundai<br />
overall score was 95 problems per 100<br />
vehicles, 17 problems fewer than the<br />
industry average. The <strong>2015</strong> Hyundai<br />
Tucson was awarded for the highest<br />
initial quality in the small SUV segment<br />
and the <strong>2015</strong> Hyundai Accent earned the<br />
highest honour in the small-car segment<br />
for the second year in a row.<br />
Jin (James) Kim, Vice President and<br />
Head of operations in Africa and the<br />
Middle East said, “The overall ownership<br />
experience of the people who buy our<br />
cars is based on our modern premium<br />
brand direction which provides vehicles<br />
with innovative technologies, while<br />
ensuring highest levels of initial and<br />
long-term quality and services they can<br />
rely on.”<br />
Volvo XC90 named auto express car of the year <strong>2015</strong><br />
The Volvo XC90 has been named Car<br />
of the Year <strong>2015</strong> and Large SUV of the<br />
Year at this year’s Auto Express New Car<br />
Awards.<br />
Volvo Cars’ award-winning XC90 is<br />
already close to selling out its entire first<br />
year’s planned production run of 50,000<br />
cars. To date over 44,000 cars have been<br />
ordered.<br />
“This award reflects the great<br />
passion that Volvo Cars puts into its<br />
new cars. We understand our customers’<br />
desire to have beautiful cars – cars that<br />
make their lives easier by delivering<br />
the latest technology but in a userfriendly<br />
manner. We also understand<br />
the driving need for powertrains that<br />
deliver efficient performance, and a<br />
chassis that provides a balanced and<br />
engaging driving experience,” said Dr<br />
The new Toyota Mirai hydrogen fuel<br />
cell electric vehicle will offer an EPAestimated<br />
67 miles per gallon equivalent<br />
(mpge) city/highway/combined when<br />
it hits dealerships in California this fall,<br />
and an EPA-estimated driving range<br />
“SUV sales accounted for 21.9% of<br />
our total sales during 2014 (74,419 units)<br />
therefore the international recognition<br />
from our customers is invaluable. It is<br />
also worth noting that the Accent was<br />
our second bestselling model last as it<br />
recorded a boost of 9% totaling 79,013<br />
Peter Mertens, Senior Vice President<br />
Research & Development at Volvo Car<br />
Group, accepting the award.<br />
The all new XC90 is the first car to<br />
be built on Volvo Cars’ Scalable Product<br />
Architecture (SPA) using its acclaimed<br />
Drive E powertrain technology.<br />
A blend of rich Scandinavian design<br />
elements, both inside and out, makes<br />
the XC90 stand out from the crowd.<br />
Delivering a commanding road presence<br />
with the distinct ‘Thor’s Hammer’ LED<br />
headlights and larger grille, the XC90’s<br />
powerful exterior design makes a strong,<br />
yet subtle statement.<br />
The interior’s crowning glory is<br />
the in-car control system, Sensus.<br />
This intuitive system controls all the<br />
major functions of the vehicle, from the<br />
rating of 312 miles on a single fill of<br />
hydrogen.<br />
The world's first mass-produced<br />
hydrogen fuel cell electric vehicle, the<br />
Toyota Mirai is a four-door, mid-size<br />
units sold," added kim.<br />
The <strong>2015</strong> IQS is based on responses<br />
from more than 84,000 purchasers and<br />
lessees of new <strong>2015</strong> model-year vehicles<br />
surveyed after 90 days of ownership.<br />
infotainment, phone, navigation and<br />
connectivity features. The interior is<br />
the epitome of Scandinavian design,<br />
a serene and relaxing environment,<br />
combining the finest natural materials<br />
available such a leather and wood, and<br />
at the same time being a practical seven<br />
seat SUV.<br />
The future of mobility is ready to hit the road<br />
sedan with performance that fully<br />
competes with traditional internal<br />
combustion engines - but uses no<br />
gasoline. Instead, Mirai creates<br />
electricity on demand using hydrogen,<br />
oxygen and a fuel cell, and emits nothing<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
53
Other Business<br />
but water vapor in the process.<br />
Toyota has matched the Mirai's<br />
impressive performance with an equally<br />
impressive ownership experience. In<br />
addition to outstanding range and fuel<br />
economy, Mirai drivers will enjoy a<br />
comprehensive, ownership experience<br />
offering a range of world-class services,<br />
including:<br />
• Three years' worth of complimentary<br />
fuel<br />
• Three years complimentary Safety<br />
Connect and Entune, including hydrogen<br />
station finder app.<br />
• Three years of 24/7 customer call<br />
support.<br />
• Mirai Complimentary Rental<br />
Experience for seven days per year for<br />
three years.<br />
• No cost service plan and roadside<br />
assistance, is enhanced for Mirai and<br />
offers<br />
• No cost scheduled maintenance for<br />
three years, or 35,000 miles, whichever<br />
comes first<br />
• 8-year/100,000-mile warranty on key<br />
fuel cell vehicle components including<br />
the FC stack and power control unit; FC<br />
hydrogen tanks; hybrid battery pack and<br />
ECU; FC air compressor, boost converter<br />
and ECU; hybrid control module (power<br />
management control module); and<br />
hydrogen fueling ECU.<br />
Nissan Patrol 'SUV of the year'<br />
The Nissan Patrol has won ‘SUV<br />
of the Year' in both Automan and<br />
Evo Magazine awards, adding more<br />
prestigious accolades for the Japanese<br />
automaker’s iconic model.<br />
“This is a competitive and elite<br />
segment but the Nissan Patrol leads<br />
the pack. Once again the Nissan Patrol<br />
has proved why it is dubbed ‘Hero of all<br />
Terrains in Life’. The Patrol’s reputation<br />
as a highly-capable, extremely powerful,<br />
reliable and durable vehicle is secondto-none<br />
in the Middle East market,"<br />
says Samir Cherfan, managing director,<br />
Nissan Middle East.<br />
Evo is one of the most highlyregarded<br />
automotive publications in<br />
the UAE, while Automan is the leading<br />
automotive publication in Oman. Their<br />
annual Car of the Year awards command<br />
a great deal of respect throughout the<br />
Middle East.<br />
Cherfan says that in addition to<br />
satisfying its loyal customers the Nissan<br />
Patrol is attracting many new buyers to a<br />
vehicle that has been an integral part of<br />
motoring in the Middle East for over four<br />
decades.<br />
The Evo and Automan awards joined<br />
with 24 other prestigious honours for the<br />
Nissan Patrol in the Middle East.<br />
Nissan’s flagship model in the<br />
Middle East received the awards from<br />
some of the top regional titles in 2014,<br />
including: BBC Top Gear Middle East,<br />
Sport Auto magazine, Saudi Auto<br />
magazine, Motorshow, PR Arabia<br />
Awards, Saudi Motors, Entrepreneur<br />
Middle East magazine, Automobile<br />
magazine, Automobile TV Show,<br />
Aswak Al Sayara Al Arabia, Car Xpress<br />
magazine, Evo Middle East, Middle<br />
East Car magazine, Gulf Autos, Auto<br />
Middle East, Alam Al Sayyarat, Aswak Al<br />
Sayyarat, Car Express, Car on Web, Cars &<br />
Speed and Guinness World Records.<br />
54 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Real Estate<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
55
Biz Dashboard<br />
Net Profit comparison for the first half of <strong>2015</strong> & 2014<br />
(BD in millions)<br />
NBB (National Bank of Bahrain), ASBB (Al Salam Bank Bahrain), BBK (Bank of Bahrain & Kuwait), BISB (Bahrain Islamic Bank),<br />
KHCB (Khaleeji Commercial Bank), BNH (Bahrain National Holding)<br />
Market Share for PR Coverage<br />
56 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
* All figures shown in the bars are BHD - mln (millions)<br />
bizbahrain.com - Web Portal Overview as on 31st July, <strong>2015</strong> Total Articles (6,524) Total Views (104,098) Total Clicks (781,430)<br />
www.bizbahrain.com<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
57
Tweets on Biz<br />
37,624<br />
Total Views<br />
397<br />
Retweets<br />
488<br />
bizbahrain<br />
Link Visits Stats for the month of July <strong>2015</strong><br />
58 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
59
The Biz Scene<br />
Novo Cinemas open first IMAX in Bahrain<br />
LEGO® City Open in Bahrain City Center<br />
60 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
Bahrain Summer Festival <strong>2015</strong> attractions unveil<br />
Damas Open new outlet in Seef Mall Muharraq<br />
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
61
If you have anything to say about business in Bahrain your letters<br />
will be posted in this section of the magazine please email us on<br />
info@bizbahrain.com<br />
LETTERS &<br />
COMMENTS<br />
Very happy with the bizbahrain magazine, it is very useful for us<br />
getting an insight of the business market in Bahrain.<br />
If you are working on any stories/features in topics like private<br />
equity, stocks or any general economy stories which involve<br />
sectors like healthcare, education, F&B and logistics, we would<br />
love to contribute in your respective magazine.<br />
Kindly let us know if you need editorial support, exclusive interviews, industry<br />
comments etc. on the same.<br />
- Mahesh Kumar<br />
The article on the<br />
Bahrain's hospitality is<br />
very positive and would<br />
like to see more articles<br />
that focus on the differnt<br />
sectors of the economy<br />
and how they are doing<br />
compared to each other.<br />
Congratulation on the<br />
new look and feel of the<br />
bizbahrain magazine,<br />
very sophisticated,<br />
organized and total<br />
international look. You<br />
and your team have<br />
done a brilliant job!<br />
We would love to read<br />
more about the new<br />
development projects<br />
and the businesses<br />
opening in Bahrain and<br />
also about the industries<br />
which are witnessing<br />
growth in the kingdom.<br />
- Heather John<br />
- Gregory - Jawad Ibrahim<br />
The article on time<br />
management is very<br />
useful. It's very easy<br />
to get distracted with<br />
all the technology,<br />
gadgets and social<br />
media in today's life.<br />
It's important to know<br />
how to use our time<br />
optimally!<br />
- Zeina Akl<br />
I wanted to know if you are interested in having<br />
articles on meditation in your beneficial magazine<br />
guiding people to their inner values and showing<br />
them how to shift from negative thinking into<br />
positive thinking. It would be a good idea for your<br />
readers to have a new vision for themselves and<br />
for life.<br />
- Rita Moussalem<br />
62 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>
<strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong><br />
63
64 <strong>Aug</strong>-<strong>Sep</strong>t <strong>2015</strong>