Candidate Pack - Liberty Managing Director Japan
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Marketing<br />
<br />
Working with the Marketing <strong>Director</strong> to support the creation of a focussed and commercial brand<br />
marketing strategy;<br />
<br />
Ensuring the strategy remains relevant in a <strong>Japan</strong>ese market;<br />
<br />
Using data to inform marketing plans and working with a central Insights team to maximise data from all<br />
sources;<br />
<br />
Ensuring <strong>Japan</strong> is working with agreed brand guidelines;<br />
<br />
Working with the Head of Collaborations to create a smooth cross-over for collaboration marketing plans<br />
and ensuring global campaigns are maximised for the benefit of all;<br />
<br />
Ensuring all marketing spending has an agreed ROI.<br />
Customer Relationships<br />
<br />
Acting as the voice of the customer to the senior leadership team and providing detailed feedback on<br />
market trends, opportunities, and customer needs;<br />
<br />
Supporting existing strategic key accounts and handing over to the relevant stakeholder (i.e Head of<br />
Sales/Head of Business Development) where appropriate;<br />
<br />
Targeting lapsed key accounts;<br />
<br />
Identifying key opportunities for collaborations and work with the <strong>Liberty</strong> B&M <strong>Director</strong> to maximise the<br />
global reach of opportunities.