NK LR Sonderdruck englisch

WWW.NETWORK-KARRIERE.COM SONDERDRUCK · 10.2017
EUROPAS GRÖSSTE WIRTSCHAFTSZEITUNG FÜR DEN DIREKTVERTRIEB
“OUR PARTNERS CAN
COUNT ON US”
DR. THOMAS STOFFMEHL
© Peter Roskothen
www.seitz-mediengruppe.de
NETWORK-
KARRIERE
VERBINDET

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“OUR PARTNERS CAN
COUNT ON US”
LR Health & Beauty is up for a busy autumn. On 1 October, the
big LR Partner Congress is coming up in Magdeburg. The event
is highly anticipated by the LR partners, as there is increasing
evidence that a huge novelty will be presented there. The
editor of Network Karriere magazine, Bernd Seitz, spoke with
Dr. Thomas Stoffmehl, CEO of LR Health & Beauty about the
upcoming event and the multi-level marketing company’s
big plans for the coming months.
Network-Karriere: Dr. Stoffmehl, the sales partners eagerly
await 1 October. Can you already share some of the details
with us?
Dr. Thomas Stoffmehl: It will be a first-class event. The participants
can look forward to an inspiring atmosphere and unique
product innovations as well as sales highlights that will take the
business success of our sales partners to a whole new level. I can
tell you that much. The details will not be revealed until the day
itself – I do not want to spoil the surprise. We have been intensively
working on new measures and products. I am absolutely
thrilled and 100 % convinced of them and I am already looking
forward to our partners’ response.
NK: How important are such partner congresses to you?
Dr. Thomas Stoffmehl: We see ourselves as a large LR family.
Therefore, events like the Partner Congress are a great opportunity
to get together and motivate each other. But they are
also extremely important to us as a company. Everything we do
is aimed at supporting our sales partners in their business development
in the best possible way. My colleagues and I are
working towards this every day. The results will be presented at
the Partner Congress. Because we not only make promises, we
also keep them. We consistently put this commitment into
practice. My management colleague Thomas Heursen and I
will personally answer questions on stage. Whether newcomers
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© Peter Roskothen
or long-standing partner - everyone
has the opportunity to get
first-hand information at the
Partner Congress.
NK: On Facebook, you have
expressed your opinion on
the subject of loyalty on several
occasions in recent weeks.
How important is loyalty in direct
sales and for LR?
Dr. Thomas Stoffmehl: Loyalty is the
be-all and end-all in direct sales. A strong
bond between the partners and the company
is the basis for our business success. Loyalty
is one of the key values of our LR corporate culture
and an important prerequisite for success, especially in the
process of change and growth which we are currently undergoing.
Our partners can rely on us to support them in building
and developing their careers on a sustained basis and to stand
by their side – even in difficult times. But loyalty is not a oneway
street. Just as sales partners have to be able to rely on the
partners in their structures, we also have to be able to rely on
our partners. Mutual trust is the foundation of a successful cooperation.
This principle is
very important to us and
sometimes requires us to
take clear decisions.
NK: Like separating from
partners, for instance?
Dr. Thomas Stoffmehl:
That too, if someone is persistently
acting contrary to the
interests of the partnership.
NK: Success and lasting commitment
are also dependent on support
offers. In our last interview, you announced
that LR is currently developing new career development
measures. Have there been any results yet?
Dr. Thomas Stoffmehl: As I have already said, commitment is a
very important element. This year, we have been working on
rewarding newcomers and their sponsors for top network building
performance through a complementary bonus programme
in addition to the regular marketing plan. Our LR car concept is
becoming increasingly attractive. Moreover, we have developed
a concept that welcomes newcomers to the company in the

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best possible way. These topics are now being explored in greater
depth, and we will present these programmes for the first
time at the Partner Congress.
Our aim is to provide the partners with efficient tools to help
them advance their careers. In the brand environment, we have
only recently done so with the sales concept for our new LR
ALOE VIA care brand, which has been on the market since July.
Here, we have combined a new brand image with attractive
sales materials that effectively support the development of
business.
NK: What makes this approach so special?
Dr. Thomas Stoffmehl: We have developed a holistic and sustainable
sales concept. This includes various packages that
support the partners in their daily business, ranging from materials
for preparation and online communication to seminar materials
and an attractive sales set that can then be
used for customer meetings. This way, we give
our partners everything they need to make
a successful start with the new brand.
NK: Aloe Vera care products are
booming. Competitive products
are now also available in drugstores
at considerably lower prices.
How do you stand out from
the crowd with your products?
Dr. Thomas Stoffmehl: LR has
made Aloe Vera popular in Germany
and boasts over 15 years of
experience in the development of Aloe
Vera products. Articles offered to the
customer in drugstores often use the “Aloe
Vera” label for advertising purposes. However,
the concentration is so low that it has no effect whatsoever.
The Hamburg Consumer Office (Verbraucherzentrale)
tested various drugstore products and found that the Aloe
Vera content is one percent or less. The product promises
made are frequently not fulfilled and the consumers are misled.
The quality of our Aloe Vera products can be recognised by
the high content of pure leaf filet. They contain a particularly
high proportion of Aloe Vera between 30 and 60 percent. This
is indicated directly on the outside of the packaging, making it
transparent for everyone to see.
NK: In Ahlen you are currently building a production facility
for your Aloe Vera drinking gels. How important is this major
project for LR?
Dr. Thomas Stoffmehl: The new Aloe Vera production facility is
part of our sustainable growth strategy. Aloe Vera is one of LR‘s
core competencies and the products are an important part of
our partners‘ business. Since 2002, we have sold more than 55
million litres of Aloe Vera Drinking Gels. We have responded to
the increased demand and are expanding our production capacities.
Construction work started at the beginning of the
year, and everything is due to be completed by December. An
ambitious timing, but we are right on schedule.
The plant will be the most modern production facility for LR
Aloe Vera products in Europe. We are investing EUR 4.5 million
in high-tech machinery alone. It is not a matter of producing
any Aloe Vera product, but of offering our LR partners the best
product on the market. This requires production expertise and
experience. We at LR have that.
NK: What are the advantages for your sales partners?
Dr. Thomas Stoffmehl: It serves to reinforce our claim ‘Made in
Germany’ with highest quality standards which become
tangible for our LR sales partners through
our transparent production. The so-called
skywalk is one of the highlights of the
new building. This is a corridor that is
glazed on one side and provides
transparent insights directly into
the production hall. From 2018
onwards we will offer our partners
exclusive guided tours. This
is the first highlight of the new
year. I am already very curious and
look forward to many visitors.
In addition, the new production facility
allows us to flexibly respond to
demand. A sophisticated logistics system
is connected with the production area,
so that the parcels with the orders are delivered
quickly to our sales partners.
NK: Speaking of 2018. What are the goals for next year?
Dr. Thomas Stoffmehl: We have already initiated and implemented
many projects this year and will continue on this course
in 2018. Our aim is to offer our partners the best product portfolio
and support. 2018 will be a year full of great new products,
sales highlights and even more attractive career opportunities
at LR – in line with our corporate principle „More quality for
your life“. LR stands for the best business experience in network
marketing. We want to offer our partners a successful
basis so that each of our sales partners can use the strengths
of our MLM structure according to their individual wishes and
needs.
www.LRworld.com
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5
LR HEALTH & BEAUTY BUILDS
MOST MODERN ALOE VERA
PRODUCTION PLANT IN EUROPE
LR Health & Beauty continues to grow and is expanding its production
capacities. The most modern production facility for LR
Aloe Vera products in Europe is being built at the headquarters
of the network marketing company in Ahlen (Westphalia,
Germany) until December 2017. LR invests EUR
4.5 million in high-tech machinery alone and underscores
its leading position in the production and
marketing of first-class Aloe Vera products, which
are distributed by LR sales partners.
The new Aloe Vera production plant is part of
LR’s sustainable growth strategy. On an area of
approx. 4,000 m2, the popular LR Aloe Vera
Drinking Gels, of which LR has sold more than
55 million litres since 2002, will be produced
and dispatched starting from the end of the
year. “Aloe Vera products are one of the core
competencies of LR. We have made Aloe Vera
popular in Germany and boast the most extensive
know-how in this area. To meet the increasing demand
by our sales partners, we are expanding our
production capacities in Ahlen,” explained Dr. Thomas
Stoffmehl, CEO of LR Health & Beauty.
Quality has top priority for LR. The highest hygienic standards
apply at the production site. The tanks used for the production
of the Aloe Vera Drinking Gels are manufactured individually;
there are no ready-made solutions here. The dimensions are
huge. Each of the three high-tech containers is 6.5 metres high
with a capacity of 39,000 litres. The machinery corresponds to
the latest state of the art.
Another highlight of the new building is the so-called skywalk.
A 40-metre-long walkway will be built on the first floor which
runs in parallel to the production rooms. It will be glazed on one
side so that visitors can follow the individual production steps
live – from blending through to filling of the bottles and packaging.
“This serves to reinforce our claim ‘Made in Germany’
with highest quality standards which become tangible for our
LR sales partners through our transparent production,” explains
Dr. Thomas Stoffmehl.