under armour_tt v4

HELLA* PRODUCTION
VALUE IN THE BAY
As a Berkeley Native and a current Oakland resident, we cut
our teeth making low budget music videos and commercials
in the Bay Area. Until several years ago we even had our
own Roger Corman meets Saul Goodman studio across
from where Facebook currently resides. We have a crew that
we have shot scores of projects with, from stealing shots
for music videos out of my grandmother’s station wagon to
global campaigns for IBM. To survive in the Bay Area working
on Film Shoots, crew members have to be able to wear a lot
of different hats. For each massive features that shoots in
the Bay Area for the scenery, there are two dozen corporate
video shoots for the disproportionately high amount of
companies based there. We will embrace the fact that we
are not shooting in LA with its more stringent rules to take
advantage of this versatility to get as many spots as possible
by shooting more days with a smaller more flexible crew.
*Hella is a slang contraction for ‘a hell of a lot of’ in Northern Californian parlance*
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