under armour_tt v4
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CAST<br />
Familiar, diverse faces. Subtle, realistic<br />
performances that ring true to our homemade,<br />
local genre. We’ve already got Steph showing off<br />
the SC 4s next to an unending wall of handles -<br />
so for our casting we keep it honest and genuine.<br />
We want people who can carry the sincerity well<br />
so we’ll definitely look to professional actors, but<br />
checking out people who actually work in the<br />
store would give us a great foundation to build<br />
on and we might even find a diamond in the<br />
rough (gardening section of the hardware store.)<br />
The beauty of these kinds of ads is how localized<br />
they feel. Natural accents from the areas and<br />
performers that unmistakably feel Oklahoma<br />
City, Houston, LA. Once again never dipping into<br />
parody with campy accents or aggressively “aw<br />
shucks” performances, but a realistic portrayal of<br />
our regions that helps ground our stories before<br />
things get too silly.<br />
6
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