under armour_tt v4
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As we discussed earlier, we want our customer<br />
testimonials to be a li<strong>tt</strong>le wooden. There’s<br />
something so inherently hilarious about a person<br />
who’s comfortable having a dragon reading<br />
Dickens ta<strong>tt</strong>ooed on their bicept, but completely<br />
uncomfortable being on camera.<br />
For this one, or any of them for that ma<strong>tt</strong>er, we<br />
want to absolutely nail the way voiceover comes<br />
in on these local ads. A li<strong>tt</strong>le out of sync, a li<strong>tt</strong>le<br />
too loud. There’s just something about local<br />
voiceover that feels alien, like they’re just learning<br />
how to edit and aren’t going to spend another<br />
five hours trying to get the VO right. We’ve been<br />
studying it. It’s awesome and we’ll bring it out in<br />
its full glory here.<br />
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