The Jaguar #02

The E-PACE had to have its
THE DESIGN GURU own character - we want
IAN CALLUM – people to love it for its
DESIGN DIRECTOR, JAGUAR own sake. It is still clearly
a Jaguar, and we learned
from the development of
F-PACE how to apply distinctive Jaguar lines
to a car that has different proportions to our
sports cars and saloons.
The E-PACE has to be sporty, because it’s
a Jaguar. But it exudes that sportiness within
a tight set of constraints. People expect a
certain level of practicality from an SUV,
and I think we’ve produced a great balance
of all these elements.
We’ve taken a similar approach for the
interior. The cabin is very practical, yet it also
has a very sporty character, and we’re not at
all apologetic about having taken some of
the details directly from our sports cars,
such as the very distinctive grab handle
and real driver focus.
We’ve also worked very hard on the
quality feel of the E-PACE, with the right
materials, the right details, and the right
craftsmanship throughout.
Outside, my favourite feature is the crease
that flows along the waistline, overlapping
before disappearing round the rear. If you
look below, there’s a very sharp fold, almost
like a cut in the side of the body. This serves
to break up that visual mass, delivering the
characteristic elegance of a Jaguar.
Our customers get this stuff. Aesthetically,
they’re very astute. If you go over the top to
get their attention, they won’t be fooled. So
the E-PACE doesn’t scream at them. I think it
speaks to them in a loud whisper.
STRIKING ROAD
PRESENCE
• Sports car inspired
design
• Sleek LED
headlights
• Signature LED
rear lights
• Optional Matrix
LED headlights
• Optional 21” alloy
wheels
28 THE JAGUAR