BRafr-September2017
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iSON Group continues to innovate in<br />
the disruptive and volatile market of<br />
Nigeria to remain as a growing IT and IT<br />
enabled service provider. The company<br />
is continuously expanding its footprint<br />
and portfolio across all of Africa<br />
Many companies achieve<br />
substantial growth and<br />
success but the real test is in<br />
their resilience during turbulence and<br />
how efficiently they face and adapt<br />
to it. For Ramesh Awtaney, Founder<br />
and Chairman of iSON Group, one of<br />
the largest IT and ITeS company’s in<br />
Africa, discovering the joy of resilient<br />
and proactive employees weathering<br />
through disruptive markets proved to<br />
be a cornerstone moment last year.<br />
“It may not sound profound, but<br />
as the founder of the company,<br />
when you find your company can<br />
withstand these storms and has the<br />
resilience built into the system, it<br />
is extremely satisfying,” he says.<br />
So, Ramesh mush be contented<br />
surely? “As satisfying as it was,” he<br />
adds, “there is so much more to do,”<br />
Market volatility<br />
iSON Group’s African headquarters<br />
is located in Lagos, Nigeria. For<br />
Awtaney; the market volatility of<br />
Nigeria presented the company with<br />
the biggest test of its fortitude. A<br />
large part of iSON Group’s business<br />
and profit is generated from Nigeria<br />
and over the last 12 months the<br />
company suffered headwinds with<br />
major currency devaluation across<br />
the country and wider Africa. “This<br />
also meant that our customers<br />
cut down on their budgets” points<br />
Awtaney. He adds devaluation and<br />
reduced customer budgets meant<br />
substantial operating profit challenge,<br />
nevertheless the company weathered<br />
the storm and continued to grow.<br />
iSON Group’s ability to adapt,<br />
change and continuously innovate in<br />
72 September 2017