BRafr-September2017
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TECHNOLOGY<br />
enterprise software vendors.”<br />
“Not many companies can add<br />
the momentum that we do from our<br />
footprint from Nigeria to Ethiopia,”<br />
Awtaney continues. “If a start-up<br />
wants to think about solving a Pan-<br />
African problem, it’s going to need a<br />
trusted confidant who can take it to<br />
25 countries. Similarly if you’re a large<br />
company in America or elsewhere<br />
but do not have the know-how to<br />
tap into Africa, then you need a<br />
trusted advisor who is present in 25<br />
countries and can execute for you.”<br />
Platform of growth<br />
This presence is what provides iSON<br />
Group with a crucial advantage. A<br />
pan continent footprint becomes the<br />
unique selling point above all else as<br />
the company has the understanding<br />
of local regulation, local challenges<br />
and the ability to successfully<br />
operate in 25 different countries<br />
with 13 new clients last fiscal year.<br />
“The real unique thing that iSON<br />
offers is the platform across those<br />
countries<br />
and the ability<br />
to combine that<br />
presence with these<br />
start-ups and build and scale<br />
from that,” Awtaney says.<br />
Throughout its four verticals<br />
iSON Group has made significant<br />
investments in order to grow as a<br />
smart technology company, but<br />
for Awtaney, one particular area of<br />
growth is something that is very close<br />
to his heart – iSON Foundation.<br />
Through iSON Foundation, which<br />
hasn’t been officially formalised just<br />
yet, iSON Group has partnered with<br />
a number of non-for-profit charities<br />
to work with and support local<br />
communities. Spearheading this<br />
mission jointly with the foundation is<br />
an organisation called Girl Effect .<br />
The Girls Connect pilot program,<br />
launched in July 2016 through an<br />
initial pilot phase, is a pioneering<br />
platform that allows girls to access<br />
information, conversations and oneto-one<br />
mentoring that is designed<br />
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