AMADEUS GLORIOUS ISSUE 3_lowres

MOBILISATION FOLLOWING THE BRIEF
MOBILISATION FOLLOWING THE BRIEF
Anywhere in the
WORLD
The lunch menu
included soup, plates
of cured meats and
pickles and the typical
German offering of
Weisswurst with pretzels
and sweet mustard
Last year Amadeus embarked on a new journey and
successfully managed their first international event
In April 2016 Amadeus, in partnership
with JCB, delivered an experience at
Bauma 2016 – the World’s Leading Trade
Fair for Construction, Building Material
Machines, Mining Machines, Construction
Vehicles and Equipment. However,
Bauma 2016 was the first event on
mainland Europe for Amadeus and
so the whole team wanted to really
impress and make a difference.
Amadeus can deliver all types of events
outside of their contracted venues and in any
location; whether Porcelanosa’s lavish show
room, JCB’s aircraft hangar or simply from
within a marquee in the middle of a field.
This area of the business alone in 2016 had
a budget of £140k and the forecast was in
the region of £330k.
JCB choose Amadeus as their caterer for
Bauma 2016 because they had been impressed
with previous events they had worked on
together. The world leader in construction
machinery is famous around the globe for their
construction and agricultural equipment. It was
a privilege for Amadeus to be chosen by JCB and
provide the catering on their stand which
showcased over 70 years of innovation. JCB is
leading the way with new and exciting machines
and Amadeus are keen to support that journey
with a delicious offer.
Over 3,400 exhibitors were at Bauma 2016
with 63% of these from abroad. Visitors
numbers were staggering and included almost
500,000 people from EU countries,
nearly 50,000 from the rest of Europe, just
over 17,000 from South, East and Central
Asia and another 30,000 were from other
parts of the world. Considered the largest
trade fair in the world, it was a momentous
achievement for Amadeus to start their
European experience. However, with an event
of this size, the team knew what was needed
and they all ensured the very best experience
was delivered.
Following months of fine detailed
arrangements, the core team visited Munich in
March to obtain as much information as
possible. This consisted of Sales Manager Katie
Cabrera, Samantha Bates, General Manager of
External Events and Executive Chef Darren
Proud who looks after the catering at external
events. The trio’s site visit to the local area
included finding the best wholesale
supermarkets and investigating popular
German dishes and products, as well as
the best places to source beverages. Katie
explains this process:
“The most important part of this trip was to
understand the food culture of Munich and
Bavaria. We asked the questions – ‘Are we
serving the correct dishes?’ and ‘Do we
understand the presentation of the product?’ It
was a valuable opportunity which was needed to
Left: The Amadeus team showcased their catering
expertise on the world stage at JCB Bauma 2016
ensure we were providing the best experience.”
After this reconnaissance trip, the next step was
putting together a central team of chefs and
management from the UK. All other members of
the team were sourced from a local German
staffing agency. “It was a fun experience with the
language barrier, but after the two weeks we
both felt comfortable and some of the team
thought they were nearly fluent!” Katie jokes.
The team loaded trucks with all the
equipment they required for the exhibition. It
was a challenge as operational elements were
changing and there were only seven pallet
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