AMADEUS GLORIOUS ISSUE 3_lowres

MOBILISATION FOLLOWING THE BRIEF
spaces available on the allocated JCB truck.
“This also meant that the equipment wouldn’t
return until two weeks after the event, so we
were to be without it for nearly seven weeks,”
Katie explains. “As all equipment was coming
with us from Birmingham we had to ensure we
didn’t leave anything behind and could provide
everything needed for the JCB stand.” This
included all ovens and necessary kitchen
equipment such as plates, napkins and cups.
During the seven-day event Amadeus served
drinks all day, morning snacks, lunch, afternoon
snacks plus evening drink receptions with beer,
pretzels and sausages. As well as the event
catering and keeping the JCB team fuelled,
Amadeus also had the customer café open daily.
The lunch menu included soup of
the day, plates of cured
meats and pickles and
the typical German
offering of Weisswurst
with pretzels and sweet
mustard. Snacks included pretzels,
Kuchen (selection of cakes) and
Platzchen (cookies). A highlight for many was
a Bavarian buffet offered in the VIP Hospitality
Restaurant with dishes such as veal schnitzel
with lemon and capers and Kaespatzle (potato
noodles with cheese). It was important that
local dishes were offered and the time and
research spent before the trade show was
clearly worth it.
The event was a success and Caroline
Clacher, JCB’s Worldwide Events Manager
explains how Amadeus performed as a caterer
and food consultant. “We needed a VIP
dining experience for customers
visiting us at Bauma 2016. Our
previous experience of Amadeus had
left us with the confidence that they
could deliver the brief. Exhibition
builds are always as well planned as
they can be, but working with the
Amadeus team was a successful
partnership that resulted in a very
smooth planning process. They
took time to understand our needs
and made site visits to ensure an
authentic menu was delivered.”
The role of Amadeus is to
take care of and event manage all
catering requirements. Looking
after both JCB employees and
customers allowed JCB to
focus their attention on
delivering a successful event. The service
style allowed for ‘high-end’ meals for VIP
guests and ensured all guests received the
same standard of food. This level of quality
control is what often makes Amadeus stand
out amongst the rest.
Katie’s highlight of the event was
working as a team to deliver such
a successful event. “It was a
privilege working on such a
prestigious event and to take
Amadeus on to the continent.
JCB is a great company to
work with and we hope this
is the start of more
worldwide events.”
At Bauma 2016,
one of the biggest
As well as the event
catering and keeping
the JCB team fuelled,
Amadeus also had the
café open daily
trade fairs in the world, Amadeus demonstrated
they can provide delicious catering on grand
scales both on home soil and abroad. It was
hard work but the team showed their ability,
skill and the collaboration needed for an
event like this. The future now brings with
it more opportunities to cater at various
international locations.
Over the seven days Amadeus served:
10,974 soft drinks 4,631 snacks
1,228 VIP Lunches
On a peak day in the customer café,
960 bottles of coke were consumed
within a two-and-a-half hour period
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30 GLORIOUS
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