BizBahrain Magazine Sep-Oct 2017
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Artificial Intelligence | WNNA<br />
Ali Mohsen<br />
CEO, WNNA<br />
WNNA-Using AI to Reprogram<br />
Internet Experiences<br />
The face of SEO is changing. In this<br />
new age of digital marketing and<br />
ecommerce, seamless experiences can<br />
be created across channels, making<br />
happy customers with intuitive<br />
suggestions, excellent customer service<br />
and spot on recommendations, and<br />
crowning it all by sending real-time<br />
personalized messages. A decade ago,<br />
search engine marketers could create<br />
a site with some keywords in specific<br />
places, drop some links around the<br />
web, and start ranking within a short<br />
amount of time. But the web has grown<br />
tremendously since that time, and now<br />
these methods are no longer in vogue.<br />
Instead of focusing on keywords, search<br />
engine algorithms attempt now to<br />
“understand” your content, taking that<br />
evolution of personalization further to<br />
show that its not just about acquiring big<br />
data - it’s about the innovative ways to<br />
use that data. Businesses and analysts<br />
who are proactively working to give their<br />
customers the best experience possible<br />
are approaching the internet in a totally<br />
different manner.<br />
Bahrain-based WNNA wants to<br />
make the internet more personal<br />
with Artificial Intelligence. WNNA<br />
recommends activities you could do<br />
based on decisions you would usually<br />
make. Activities may include listening<br />
to music, watching movies, eating food,<br />
visiting attractions and so on. It does this<br />
by scurrying through different sources<br />
over the internet, getting you only the<br />
information you would regularly use to<br />
make decisions (show timings, rating,<br />
traffic) and in real-time, and then do<br />
more with the information (book tables<br />
or tickets, request an Uber and so on).<br />
The cool thing is that, apart from<br />
excluding the meta-data you won’t<br />
use from vertical sources and doing<br />
more with the recommendation WNNA<br />
provides, it learns your previous<br />
decisions and behavior and then<br />
provides recommendations based on<br />
them. It can recommend the kind of<br />
movies you would like to watch or the<br />
food you like to have during certain<br />
weather or the time you usually prefer<br />
doing so.<br />
36 <strong>Sep</strong>tember-<strong>Oct</strong>ober <strong>2017</strong>
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