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18<br />
STARTING YOUR #1 ECOMMERCE BUSINESS ▸ 2 Evaluating Products Ideas<br />
7<br />
Copyrights Filter<br />
Dismiss all branded products — it is not easy to find suppliers. If you dropship<br />
them from little-known suppliers, chances are you’ll be selling fake products.<br />
Build your own shop brand, and avoid western brands.<br />
8<br />
Competition Filter<br />
Evaluating your competition may be an endless task, but you need to check<br />
whether the product you’re about to start advertising is already widespread<br />
among other websites.<br />
Here’s a simple trick:<br />
If you’re dropshipping, most store owners will likely have the same<br />
images. Google a product and try doing a product image search.<br />
Look at how many shops have similar products.<br />
Find your competitors, check their pricing strategy, research their<br />
popularity/traffic (on sites like Alexa.org or SpyFu.com), and what<br />
marketing channels they are using. Cross out all products ideas<br />
that already have huge competition.