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18<br />

STARTING YOUR #1 ECOMMERCE BUSINESS ▸ 2 Evaluating Products Ideas<br />

7<br />

Copyrights Filter<br />

Dismiss all branded products — it is not easy to find suppliers. If you dropship<br />

them from little-known suppliers, chances are you’ll be selling fake products.<br />

Build your own shop brand, and avoid western brands.<br />

8<br />

Competition Filter<br />

Evaluating your competition may be an endless task, but you need to check<br />

whether the product you’re about to start advertising is already widespread<br />

among other websites.<br />

Here’s a simple trick:<br />

If you’re dropshipping, most store owners will likely have the same<br />

images. Google a product and try doing a product image search.<br />

Look at how many shops have similar products.<br />

Find your competitors, check their pricing strategy, research their<br />

popularity/traffic (on sites like Alexa.org or SpyFu.com), and what<br />

marketing channels they are using. Cross out all products ideas<br />

that already have huge competition.

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