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70 STARTING YOUR #1 ECOMMERCE BUSINESS ▸ 5 Launch Your First Ads Campain Choosing Your Campaign Objective: First, go to the Ads Create page by clicking on this link or clicking on the small arrow in the top right corner of your Facebook profile and choosing “Create an Ad”. You will immediately see a list of the main campaign objectives that you can choose from: There are 15 campaign objectives (although some are only accessible through Power Editor), and you should always go with the one that’s the most relevant to your end goal. The reason why – Facebook does a lot of optimization automatically. Depending on which campaign objective you choose, Facebook will try to generate the least expensive results for you.
71 STARTING YOUR #1 ECOMMERCE BUSINESS ▸ 5 Launch Your First Ads Campain If you’re promoting an online store, you’ll want to choose either the Send People To Your Website or Increase Conversions objective, because that’s what Facebook will optimize for – website clicks or website conversions. To use the later you need to set up some additional tracking on your Shopify store, which we’ll cover next time. This time, choose Send People to Your Website, enter the URL of the product you want to promote, and click “Set Audience & Budget”.
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The internet has completely changed
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1 Generating Product Ideas
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2 Evaluating Product Ideas
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