Apple Environmental Responsibility Report

All our suppliers must adhere to
Our sustainable fiber specification.
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We’re not just protecting forests. We’re protecting future
generations of them.
Forests provide wood fiber for the paper we use in our packaging. They
also clean our air, purify our water, and shelter wildlife. So we work hard
to minimize our impact by sourcing paper responsibly and using it as
efficiently as possible. But that’s not enough. The world’s forests still
face widespread destruction due to illegal logging, poor management,
and aggressive land development. That’s why we’re determined to protect
and create enough sustainably managed forests around the world to
cover all our packaging needs and produce fiber for generations.⁸
Using paper more efficiently.
We’re constantly looking for ways to make our packaging smaller, creating
technologies that use paper more efficiently, and using recycled paper
whenever we can. In fiscal year 2016, we used 131,000 metric tons of
fiber, of which 62 percent was recycled, 38 percent was virgin fiber from
responsibly managed sources, and less than 1 percent was virgin fiber
that did not comply with our sustainable fiber specification. We’re also
designing our packaging to use fewer plastics, in favor of renewable,
responsibly sourced fiber. For example, the accessory tray in the iPhone 7
box is made from a mix of sustainably harvested bamboo fiber and bagasse,
a waste by-product of sugarcane manufacturing.
Fiscal year 2016 fiber footprint
131,000
metric tons
62 % 38 %