Apple Environmental Responsibility Report

Sourcing virgin paper responsibly.
When we use virgin paper in our packaging, our suppliers must source it
from sustainably managed forests or controlled wood sources. And we
conduct regular audits to ensure that they adhere to our specifications.
In fiscal year 2016, over 99 percent of the paper used in our packaging
and corporate offices was from either sustainably managed forests or
controlled wood or recycled sources.
53 %
The 21.5-inch iMac product packaging
consumes 53 percent less volume and
weighs 35 percent less than packaging
for the original 15-inch iMac.
84 %
U.S. product packaging of iPhone 7
uses 84 percent less plastic than in the
previous-generation iPhone packaging
and contains 60 percent recycled
content.
100 %
For the paper used in packaging
iPad Pro, 100 percent comes from
responsibly managed forests or is made
from post-consumer recycled content.
Protecting sustainable forests.
We continue to protect and create sustainable working forests because
when properly managed, they can provide abundant resources for a long
time. In addition to specifying that all of our virgin fiber be sourced from
responsibly managed forests, we also wanted to make sure we weren’t
diminishing the world’s supply of responsibly sourced paper. So we
set a goal to protect or create enough responsibly managed forests to
cover all of our product packaging needs. In 2017, we met this goal for
the first time: Yearly production from our forest conservation projects
is now greater than the amount of virgin fiber used in Apple’s product
packaging during fiscal year 2016. As our paper demands grow and
change, we will continue protecting and creating enough responsibly
managed forests to cover all our packaging needs.
In partnership with The Conservation Fund, we’ve protected 36,000
acres of sustainable forest in the Eastern United States. In Maine, we’re
protecting more than 32,400 acres in the Reed Forest, which includes
wetlands and upland forest habitats that are important for numerous
wildlife species in Maine’s iconic North Woods. This project adds to more
than a million acres of conserved lands and interconnected forest habitat
that stretches into Canada, and provides habitat to rare and threatened
Environmental Responsibility Report | 2017 Progress Report, Covering FY2016
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