The BusinessDay CEO Magazine_September 2017 Issue

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The BusinessDay CEO, Sept 2017 | 37 B2B AND B2C ARE DEAD. WEL- COME OUR NEW BORN B2H It used to be that marketing was segmented into two categories; business-tobusiness (B2B) or business-to-consumer (B2C) in an effort to target the groups of people who ultimately would consume a brand's message.What it really did, however, was create an unnatural language for marketers to tell the stories of products to their buyers and partners. Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to be included. People want to understand. But people are also humans, and with that comes mistakes. Missteps. Failures. As humans, it's in our
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Page 10 and 11: M O T I O N... BUSINESS IN MOTION O
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The BusinessDay CEO Magazine_September 2017 Issue

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