The BusinessDay CEO Magazine_September 2017 Issue
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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Sept <strong>2017</strong> | 39<br />
<strong>The</strong>y're inspirational<br />
Humans want to feel inspired to be themselves, to<br />
make their lives better, to strive for success.<br />
<strong>The</strong>y make mistakes<br />
Humans make mistakes, so don't be afraid if your<br />
business does.<br />
<strong>The</strong>y have a story<br />
Perhaps one of the most prominent buzzwords of<br />
recent years, storytelling is still a fundamental<br />
piece of the human experience puzzle.<br />
<strong>The</strong>y live their story<br />
THE DELIGHTFUL SIDE<br />
<strong>The</strong> best way to ensure that your good story<br />
remains true is to introduce a company culture that<br />
OF HUMANITY<br />
reflects it. Humanizing your brand<br />
HOLDS<br />
starts from the<br />
inside and works its way out. Live your story, and<br />
you'll radiate it.<br />
WITH IT EMPATHY,<br />
Stay human, businesses. Find the commonality in<br />
UNDERSTANDING,<br />
our humanity, and speak the language we've all<br />
been waiting for.<br />
AND FORGIVENESS,<br />
AND WHEN<br />
Written by: Ebuka Ezeji<br />
Email: ebukaezeji@gmail.com<br />
Twitter: @ebukaezeji<br />
REMEMBERED IN OUR<br />
COMMUNICATION, IT<br />
TIES US TOGETHER AS<br />
A COMMON GROUP.
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