HEMYCA - London Fashion Week

HEMYCA
BIOGRAPHY
HEMYCA is a luxury womenswear label based in Chelsea, London. Co-founders Helen Clinch and
Myra Nigris met while studying at the London College of Fashion and ever since have been devoted
to the art of luxury fashion design; a tradition passed down through family generations, as Helen’s
family worked in Saville Row while Myra’s family from their atelier in Italy, dressed the most
glamorous women and men of the 1950’s era.
In February 2007, after spending a few years training with designers Roland Mouret and Ben de Lisi,
Helen and Myra launched the HEMYCA brand with a vision to create a globally recognised brand
synonymous with luxury and quality.
HEMYCA’s vision of timeless, elegant and modern luxury is evident in their collections. Structural
silhouettes that mould and shape the body are created through complex cutting, precision tailoring
with exceptional detailing and a distinctive edge. HEMYCA’s designs cut a powerful yet ultrafeminine
silhouette in luxury fabrics. HEMYCA is fascinated by the struggle between darkness and
light and inspired by historical female icons; both these themes are vividly explored throughout their
collections with a strong focus on creating expressive and functional clothing for dynamic, confident
women.
HEMYCA has dressed a number of fashion icons including: Dame Kelly Holmes, Paula Radcliffe, Sally
Hawkins, Sophie Ellis Bextor, Livia Firth, Lisa Snowdon and Cheryl Cole.
The brand’s ready to wear line is stocked internationally in the UK, Europe, and Hong Kong and is
now available online. HEMYCA Atelier and Bridal is available made-to-measure by appointment at
the HEMYCA studio in London.
In 2008 Vogue declares HEMYCA as “One of fashion’s finest up-and-coming designers,” Elle
showcases HEMYCA in their round up report, while the Daily Telegraph pronounces HEMYCA as “the
UK’s most sought after new designer”.
In 2009 HEMYCA show during Prêt-a-Porter at Paris Fashion Week. The success nets an invite to
show AW09 at Nolcha during New York Fashion Week.
In June 2010 HEMYCA designs spread past the couture world as Sony commissions them to create a
print which was subsequently used on the SONY iPod Sk8 Dock Product.
In May 2011 Fashion Press Week awards HEMYCA “the brightest and most directional fashion brand
in the UK”.
In September 2011, HEMYCA is selected to create a luxurious limited edition velvet handbag for Age
UK; 100% of profits went to support the charity.
In September 2011 HEMYCA showcase their S/S12 collection alongside Alexander McQueen,
Galliano, Burberry, Paul Smith, Sonia Rykiel, and Giles as part of the international Campaign for Wool
by Woolmark.

In 2012 HEMYCA are dressing several female British Olympic Athletes for their 2012 events and
promotions.
In February 2012 HEMYCA shows at London Fashion Week and the collection is previewed by Anna
Wintour and showcased to Jayne Pickering, Marie Claire, Daniela Agnelli, The Telegraph, Paula Reed,
Grazia and Silvia Motta, Italian Grazia.
In May 2012 HEMYCA presents AW12 collection pieces to HRH Queen Elizabeth and HRH Prince
Philip for the Diamond Jubilee Heritage Display representing British Fashion alongside designers
Jonathan Saunders, John Rocha, Todd Lynn and PPQ.
In July 2012 HEMYCA is selected to be the official designer patron for the Breast Cancer Campaign
and will be designing a dress for a celebrity for a major press campaign and working with Zandra
Rhodes who has designed a brooch for the Charity. The dress will be auctioned at a Charity Ball in
October at a major press event; the celebrity would also wear the dress at our LFW show!
In September 2012 The British Fashion Council invites HEMYCA to go On Schedule at Somerset
House this season from the 14th - 18th September, we will be officially listed on the British Fashion
Council and London Fashion Week Schedule.
In November 2012 HEMYCA is invited by the British Embassy in Hong Kong to participate in a major
fashion show and event, the V&A will be holding the Fashion in Motion event and have invited us
to take part alongside Burberry and Mulberry, this will be in conjunction with the British Fashion
Council, The Crafts Council and London Design Festival. It will also be a sales and press event
introducing Hemyca to the Asia market.