A Guide to Digital Marketing

TIMING IS EVERYTHING
• • • • •
Timing is key when it comes to sending emails
and actually getting people to open them, and
even taking the next step of clicking through to
your website. It can be the difference between
engaging your customers or losing them forever.
Coshedule Blog recently conducted an analysis
of 10 studies about the best time to send
emails. 19 While many of the studies had varying
results, here is how you can prioritize your send
times based on data:
• The best days of the week to send emails are
Tuesday, Thursday and Wednesday —in that
order.
• They also found that sending an email at
10 a.m. EST, 8 p.m. EST, 2 p.m. EST, and 6 a.m.
EST will give you the highest open rates and
chances of receiving a response.
The success of your emails may also vary
depending on your audience. Are you targeting
consumers for your products or services, or
other business professionals? Consider when
these people may be checking their emails
throughout the day. Are they checking their
work emails or their personal email accounts?
The best day to send email..
#
#
#
1
2
3
TUESDAY
THURSDAY
WEDNESDAY
The best time to send email..
1
10:00am
2
8:00pm
3
2:00pm
4
6:00am
EMAIL MARKETING
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