A Guide to Digital Marketing

SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
• • • • •
Social media has an enormous
impact on today’s digital
marketing landscape. Its
popularity among marketers
is expected to rise over the
coming years as users spend more and more
time on social media, especially on mobile
devices..
But making social media work for your business
to acquire and retain customers is very different
than personal use. It requires a strategy, some
creativity, and commitment to a consistent
effort of outreach and sharing.
SOCIAL MEDIA IS AN ART FORM
Considered the most effective digital marketing
channel to earn favor with audiences, social
media platforms provide the space to generate
advocacy from your customers.
The act of planning and executing a social media
marketing strategy takes patience, practice and a
bit of creativity. Your success depends on it.
When it comes to engaging others with your
business, it’s all about making sure each and
every tweet, post or upload, stays on message
with your brand. If you’re a food company trying
to engage millennials with fun, unique foods,
your tweets had better read with a personality
that matches.
The connections between your social media and
your owned assets have the potential to impact
your search engine rankings the most.
While it’s important to have a social media
strategy, not all platforms are created equally.
SNAPCHAT
FACEBOOK
• 72% of adult internet users use Facebook
• Only 45% of marketers think that their
Facebook efforts are effective
LINKEDIN
• This platform caters to business
professionals and had over 460 million
members at the end of 2016
• In the past two years, content consumption
on LinkedIn has increased 21%
20
• Snapchat has 150 million daily active users
• Every second, 8,796 photos are shared
on Snapchat
INSTAGRAM
• Instagram has 600 million monthly active users
• Photos showing faces get 38% more likes
than photos not showing faces
TWITTER
• 23% of adult internet users use Twitter
• Twitter accounts for 16% of referrals to longer
articles from social sites and 14% for shorter
news articles
16 timesunionmedia.com