17-047 Mattioli Woods_Proposal_PRESENTATATION
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THE LIGHTWELL<br />
PERFECTION - LIGHT - LIFE<br />
An abstract interpretation of PERFECTION, LIGHT AND LIFE.<br />
A perfectly formed simple line of light which comes to life through<br />
pattern settings such as fading and chasing.<br />
PERFECTION,<br />
LIGHT + LIFE<br />
THE FLEUR-DE-LIS |<br />
<strong>Mattioli</strong> <strong>Woods</strong>' iconic fleur-de-lis motif, with its stylised flourishes<br />
acts as a visual metaphor for the company’s success. Although a<br />
rebrand is afoot it has been advised that the floral motif will remain<br />
yet in a more contemporary fashion.<br />
The English translation of "fleur-de-lis" is "flower of the lily" and has<br />
been described as depicting a stylized lily, lotus flower, or even iris.<br />
Traditionally, it has been used to represent French royalty and in that<br />
sense it is said to signify PERFECTION, LIGHT AND LIFE.
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