Smorgasboarder_12_July-2012

THE MORE THINGS CHANGE,
THE MORE THEY STAY THE SAME
Surfer: Orbit
Sponsored rider
Scott ‘Whippy’ Denis
(photo: Simon Punch)
FEELS LIKE
A NEW MAN
Back in our very first edition of smorgasboarder we
had a close look at an iconic surf shop on the NSW
South Coast - Southern Man Surf in Ulladulla. The
same store that began some 38 years ago has most
recently undergone one massive transformation. A
‘facelift’ would be an understatement, there’s been
more work done here than on Shane Warne’s face.
WORDS: DAVE SWAN
NEW
LOCATION,
SAME GREAT
SERVICE, BEST
BRANDS &
FRIENDLY STAFF
38 years on, surfers still surf and
Southern Man Surf still stands strong as
Ulladulla’s original and best surf shop.
For personal service and a great range of fashion
and accessories, surfboards, skateboards,
bodyboards and much more, visit Southern Man Surf
shop in Ulladulla on your next surf trip.
CALL US: (02) 4454 0343
T7/119 Princes Hwy, Ulladulla
The Woolworths Centre
Ulladulla NSW 2539
WWW.SOUTHERNMAN.COM.AU
LIKE US ON
Southern Man has not only moved premises down
the road to the new Woolworth’s Centre, but has
also created a whole new shopping experience. The
store has been segmented into unique shopping
zones that individually cater for men, women and
children showcasing the latest gear from the likes of
Billabong, Quiksilver, Roxy, Rip Curl and Rusty.
Undeniably one of the biggest, brightest and freshest
surf stores on the entire South Coast, the new
Southern Man store is a real feelgood story amongst
all the recent economic gloom.
Kent Saunders explained the move and how the new
store has been received.
“After 28 years in our old location we found that
we had outgrown the building. Further to this, in
our existing space and location we were unable
to provide the shopping experience that our core
customers needed. For the above reasons we looked
for a larger store. With the help of retail architect and
avid surfer, Jim Buda, we wanted to redefine the way
people will think of the ‘surf shop’ on the South Coast
for the next ten years.”
Aside from all the bells and whistles, the store and its
team headed by Juanita and Kent still remain true to their
roots. You’ll still find superb surfboards by local shaper
Vern Jackson, boards by Channel Islands and more.
“We’re still the same privately-owned coastal country
town surf shop we’ve been since 1974. Our greatest
strength continues to be our personal, informed and
down-to-earth customer service. Our strong sense of
family also still remains with my wife Juanita, sons
Tim and Martyn, along with Perry, Sam, Dani, Sterling,
Bryce, Elyse, Jamie-Lee and Tash making up our team.
“It has been a terrific team effort bringing the new
store to fruition. Everyone has put in some enormous
hours and we also couldn’t have done it without the
assistance of Toni Ashcroft VM, Bruce Turner, Adam
and Jenn from GSM as well as Charissa of Otis and
the guys at MP Construction who were able to bring
the project under budget and on time.”
The new Southern Man Surf is located in the
Woolworth’s Centre at 119-122 Princes Highway,
Ulladulla, just 200 metres down from the old store
closer to the centre of town. Another thing that
remains unchanged is the opening hours -seven days
a week - rain, hail or shine - aside from Christmas day.
As for the old site of Southern Man, Kent says,
“Watch this space for further surf concept
developments this coming summer.”
www.southernman.com.au
116 jul/aug 2012