Bradley Roy Media Report - 2017
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This report details the media exposure generated by professional angler <strong>Bradley</strong> <strong>Roy</strong> from<br />
10/1/16 – 9/30/17. We tracked <strong>Bradley</strong>’s exposure through television, internet, social media,<br />
internet video, live streaming, national magazine and in-person. See the Estimated Impressions<br />
calculation for additional information.<br />
<strong>Bradley</strong>’s regular series on High School Fishing published in all seven issues of Bassin’ magazine<br />
during the period. The series also moved digital as well with Bassmaster picking it up for five<br />
articles during the period. In total, <strong>Bradley</strong> was in print 21 times.<br />
<strong>Bradley</strong> was featured in 297 internet photo galleries/articles and 66 internet videos,<br />
<strong>Bradley</strong> was featured on the Bassmaster’s television show for his 7th place finish in the Bassmaster<br />
Classic and for leading at the St. Clair Elite. He was part of an Angler’s Outpost & Marine TV<br />
commercial promoting the annual Open House. Total air time for the period was 20 minutes and<br />
10 seconds.<br />
<strong>Roy</strong> appeared on Bassmaster Live three times - Bassmaster Classic Days 2 & 3 and Day 2 of the St.<br />
Clair Elite. Fans could watch and listen to him fish for a full day on the Bassmaster website and<br />
the Watch ESPN app. Bassmaster reported over 5MM watched minutes and 75,000 unique viewers<br />
over the three day Live coverage. We added a section to the <strong>2017</strong> reports for “Live Streaming”<br />
for Bassmaster Live.<br />
<strong>Bradley</strong> met with the Boyle and Russell County High School Fishing teams and taught them custom<br />
rod-building skills. He served as a hunting guide for Whitetail Heaven Outfitters during Q4. He<br />
headlined the Angler’s Outpost & Marine Open House in January and attended two USA Cares<br />
fundraisers. <strong>Bradley</strong> helped run the 2nd Annual USA Cares Stars & Stripes bass tournament in June<br />
to raise funds for the organization.<br />
<strong>Bradley</strong> hosted his 5th Annual High School Open on 9/30/17 with a record field of 94 boats. The<br />
event features a Friday night registration and sends two anglers to the Bassmaster National<br />
Championship.<br />
<strong>Roy</strong> competed in his first Bassmaster Classic on Lake Conroe in Texas in March. He was near the<br />
top the entire event, ending up in 7th place. He also competed in ten Bassmaster Elite Series<br />
events with a high finishes of 11th at St. Clair, 14th at Ross Barnett and 21st at Sam Rayburn for<br />
the Texas Fest event. He ended the season in 32nd place which qualified him for a second<br />
consecutive Classic.<br />
<strong>Roy</strong>’s Facebook page grew 34.1% from 10,705 to 14,355 Likes during the period. <strong>Roy</strong>’s total reach<br />
per Facebook Insights was 2,861,811 during the period, which was an 74.9% increase over the<br />
same period in the prior year. <strong>Roy</strong>’s Instagram increased 145.9% from 1,870 to 4,598 followers<br />
over the period.<br />
Photographic evidence of all media exposures are included in this report. <strong>Bradley</strong> <strong>Roy</strong>’s name<br />
appears in numerous articles, tournament listings and stories that were excluded from this<br />
summary unless a sponsor name or product reference was included in the story. It should be<br />
noted that consumers associate companies with <strong>Bradley</strong> <strong>Roy</strong>’s brand and thus an intangible value<br />
is created even when only his name appears in the media.
Television 1,866,900<br />
Print 4,280,999<br />
Internet 3,436,190<br />
Social <strong>Media</strong> 3,383,900<br />
Internet Video 2,302,709<br />
Live streaming 2,106,144<br />
In person 256,200<br />
Boat/truck 3,282,500<br />
Total 20,915,542<br />
Data for this calculation was obtained from Angler Track, Carma <strong>Media</strong><br />
Monitoring, Site Worth Traffic and the individual networks/contentpublishing<br />
sources to estimate impressions generated during the<br />
period. 101 impression/mile rate based on American Trucking<br />
Association study.<br />
3
Air Date Show Network Description Seconds Jersey Boat Hat<br />
Regional Angler's Outpost<br />
Q4 Commercial<br />
70 Y N Y<br />
KY News Commercial<br />
Q1<br />
Commercial<br />
Regional<br />
KY News<br />
4/15/17 Bassmasters ESPN2<br />
4/15/17 Bassmasters ESPN2<br />
4/16/17 Bassmasters ESPN2<br />
4/22/17 Bassmasters ESPN2<br />
4/22/17 Bassmasters ESPN2<br />
4/23/17 Bassmasters ESPN2<br />
5/28/17 Bassmasters ESPN2<br />
9/10/17 Bassmasters ESPN2<br />
9/17/17 Bassmasters ESPN2<br />
Angler's Outpost<br />
Commercial<br />
Bassmaster<br />
Classic Day<br />
One<br />
Bassmaster<br />
Classic Day<br />
Two<br />
Bassmaster<br />
Classic Day<br />
Three<br />
Bassmaster<br />
Classic Day<br />
One<br />
Bassmaster<br />
Classic Day<br />
Two<br />
Bassmaster<br />
Classic Day<br />
Three<br />
Elite Series -<br />
Winning Ways<br />
#1<br />
Elite Series - St.<br />
Clair<br />
Elite Series - St.<br />
Clair<br />
70 Y N Y<br />
16 Y Y Y<br />
409 Y Y Y<br />
99 Y Y Y<br />
16 Y Y Y<br />
409 Y Y Y<br />
99 Y Y Y<br />
5 Y Y Y<br />
11 Y N Y<br />
11 Y N Y<br />
Total<br />
20 Minutes,<br />
10 Seconds<br />
1,210<br />
4
TV Commercial -<br />
Local Kentucky News<br />
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day One<br />
5
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day One<br />
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
6
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
7
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
8
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
9
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
10
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
11
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
12
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
13
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
14
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
15
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
16
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
17
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
18
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Two<br />
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
19
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
20
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
21
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
22
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
23
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
24
Bassmasters - ESPN2<br />
<strong>2017</strong> Bassmaster Classic Day Three<br />
Bassmasters - ESPN2<br />
St. Clair<br />
25
Date Site Description Photo Jersey Boat Hat<br />
Dec-16 Mud Hole<br />
Mud Hole Re-Signs Elite Pro<br />
<strong>Bradley</strong> <strong>Roy</strong><br />
Y Y N Y<br />
Dec-16 Mud Hole<br />
Mud Hole Team Unites at Bobby<br />
Lane Cup<br />
Y Y Y Y<br />
Jan-17 Bassmaster Crushing Classic Practice Y N N Y<br />
Jan-17<br />
The<br />
Fisherman's On the Hook In-Depth Y Y Y Y<br />
Journal<br />
Jan-17<br />
Tops in USA Cares Boots in the<br />
Lexington<br />
Bluegrass<br />
Y Y N Y<br />
Jan-17 Bassmaster<br />
<strong>Bradley</strong> <strong>Roy</strong> Catches Personal<br />
Best<br />
Y N N Y<br />
Feb-17 Bassmaster HS Fishing - How to Get Involved Y Y Y Y<br />
Feb-17 Knox News Cherokee Lake Photo Gallery Y N Y N<br />
Mar-17 Scout<br />
Weather Conditions, Spawning<br />
Phase<br />
Y N N Y<br />
Mar-17 Fishing Wire<br />
Weather Conditions, Spawning<br />
Phase<br />
Y N N Y<br />
Mar-17 Bassmaser<br />
Weather Conditions, Spawning<br />
Phase<br />
Y N N Y<br />
Mar-17<br />
Light and Weather Conditions, Spawning<br />
Champion<br />
Phase<br />
Y N N Y<br />
Mar-17 Bassmaster HS Fishing and Social <strong>Media</strong> Y Y N Y<br />
Mar-17 Bassmaster<br />
<strong>Roy</strong> and Benton Check Classic<br />
Off List<br />
Y Y N Y<br />
Mar-17<br />
Houston Bassmaster Classic Day Two<br />
Chronicle<br />
Coverage<br />
Y Y N Y<br />
Mar-17 Bass Fan<br />
Classic Coverage: 2nd <strong>Roy</strong><br />
Thrilled<br />
Y Y N Y<br />
Mar-17 Bass Fan<br />
Classic Coverage: 5th <strong>Roy</strong><br />
Fishing Alone<br />
N N N N<br />
Mar-17 Bassmaster<br />
Live Blog - <strong>Roy</strong> Inside the Super<br />
Six<br />
N N N N<br />
Mar-17 Bass Blaster Classic Baits Recap N N N N<br />
Mar-17 Mud Hole Mud Hole Ad - Rod Kits Y Y N Y<br />
Mar-17 Fish MHX Classic Recap Y Y Y Y<br />
Apr-17 EHF Expo EHF Expo Newsletter Y Y N Y<br />
May-17 Bassmaster Tips for Huge High School Events Y Y Y Y<br />
May-17 Bassmaster<br />
USA Cares and <strong>Bradley</strong> <strong>Roy</strong> to<br />
Host 2nd Annual Stars & Stripes Y Y N Y<br />
Bass Open<br />
May-17 Bass Zone<br />
USA Cares and <strong>Bradley</strong> <strong>Roy</strong> Host<br />
Stars & Stripes Bass Open<br />
Y Y N Y<br />
26
Date Site Description Photo Jersey Boat Hat<br />
May-17 Bass Fan<br />
USA Cares and <strong>Bradley</strong> <strong>Roy</strong><br />
Host Stars & Stripes Bass Open<br />
Y Y N Y<br />
Jun-17 Bassmaster Be a Fishing Nerd Y Y Y Y<br />
Jul-17<br />
Bass Build the Ultimate Texas Rig,<br />
Resource<br />
From Reel to Lure<br />
Y Y Y Y<br />
Aug-17 Bassmaster<br />
Mind Games in High School<br />
Fishing<br />
Y Y N Y<br />
Aug-17 Bass Blaster<br />
Daily Bass Blaster - <strong>Roy</strong> Article<br />
Reaction<br />
N N N N<br />
Aug-17<br />
Advanced <strong>Bradley</strong> <strong>Roy</strong> Takes Day One<br />
Angler<br />
Lead St. Clair<br />
Y Y N Y<br />
Aug-17<br />
Angler's <strong>Roy</strong> Takes First Round Lead at<br />
Channel<br />
St. Clair<br />
Y Y N Y<br />
Aug-17<br />
The Bass <strong>Roy</strong> Takes First Round Lead at<br />
Cast<br />
St. Clair<br />
Y Y N Y<br />
Aug-17 Outdoors First<br />
<strong>Roy</strong> Takes First Round Lead at<br />
St. Clair<br />
Y Y N Y<br />
Aug-17<br />
The Fishing <strong>Roy</strong> Takes First Round Lead at<br />
Wire<br />
St. Clair<br />
Y Y N Y<br />
Aug-17 Bassmaster <strong>Roy</strong> Rumbles to Day 1 Lead Y Y N Y<br />
Aug-17 Ibassin'<br />
<strong>2017</strong> Bass Elite St. Clair <strong>Bradley</strong><br />
<strong>Roy</strong> Leads with 23 Pounds<br />
Y Y N Y<br />
Aug-17 Bassmaster <strong>Roy</strong> is Doing Just Fine Y Y Y Y<br />
Sep-17 Bassmaster<br />
<strong>Roy</strong> to Host 2nd Annual Stars &<br />
Stripes Open<br />
N N N N<br />
Sep-17 Kentucky.com<br />
Bassmaster Elite <strong>Bradley</strong> <strong>Roy</strong> &<br />
USA Cares<br />
N N N N<br />
Sep-17 Mud Hole<br />
3 Mud Hole Pros Make the 2018<br />
Classic<br />
Y Y Y Y<br />
Sep-17 Bassmaster Bassmaster Front Page (6) Y Y Y Y<br />
Sep-17 Bassmaster<br />
Bassmaster Photo Galleries<br />
(246)<br />
Y Y Y Y<br />
Sep-17 Bassmaster Bassmaster Bio Page Y Y N Y<br />
Sep-17<br />
<strong>Bradley</strong> <strong>Roy</strong><br />
website<br />
<strong>Bradley</strong> <strong>Roy</strong> website Y Y Y Y<br />
Sep-17 Facebook @Pro<strong>Bradley</strong><strong>Roy</strong> Y Y Y Y<br />
Sep-17 Instagram @bradleyroyfishing Y Y Y Y<br />
27
Mud Hole<br />
28
The Fisherman’s Journal<br />
29
The Fisherman’s Journal<br />
30
The Fisherman’s Journal<br />
31
Mud Hole<br />
Bassmaster<br />
32
Tops in Lexington<br />
Bassmaster<br />
33
Bassmaster<br />
34
Knox News<br />
Scout<br />
35
Fishing Wire<br />
36
Bassmaster<br />
Light and Champion<br />
37
Bassmaster<br />
38
Bassmaster<br />
39
Houston Chronicle<br />
Bass Fan<br />
40
Bass Fan<br />
Bassmaster<br />
Bass Blaster<br />
41
Mud Hole<br />
42
Fish MHX<br />
43
EHF Expo<br />
44
Bassmaster<br />
Bassmaster<br />
45
Bass Zone<br />
Bass Fan<br />
46
Bassmaster<br />
47
Bass Resource<br />
48
Bassmaster<br />
Bass Blaster<br />
49
Advanced Angler<br />
Angler’s Channel<br />
50
The Bass Cast<br />
Outdoors First<br />
51
Bass Fan<br />
The Fishing Wire<br />
52
Fishing World<br />
Macomb Daily<br />
53
IBassin<br />
Bassmaster<br />
Bassmaster<br />
54
Bassmaster<br />
Kentucky .com<br />
55
Mud Hole<br />
56
Bassmaster<br />
57
Bassmaster<br />
58
Bassmaster<br />
59
Bassmaster<br />
60
Bassmaster<br />
61
Bassmaster<br />
62
Bassmaster<br />
63
Bassmaster<br />
64
Bassmaster<br />
65
Bassmaster<br />
66
Bassmaster<br />
67
Bassmaster<br />
68
Bassmaster<br />
69
Bassmaster<br />
70
Bassmaster<br />
71
Bassmaster<br />
72
Bassmaster<br />
73
Bassmaster<br />
74
Bassmaster<br />
75
Bassmaster<br />
76
Bassmaster<br />
77
Bassmaster<br />
78
Bassmaster<br />
79
Bassmaster<br />
80
Bassmaster<br />
81
Bassmaster<br />
82
Bassmaster<br />
83
Bassmaster<br />
84
Bassmaster<br />
85
Bassmaster<br />
86
Bassmaster<br />
87
Bassmaster<br />
88
Bassmaster<br />
89
Bassmaster<br />
90
Bassmaster<br />
91
Bassmaster<br />
92
Bassmaster<br />
93
Bassmaster<br />
94
Bassmaster<br />
95
Bassmaster<br />
96
Bassmaster<br />
97
Bassmaster<br />
98
<strong>Bradley</strong> <strong>Roy</strong><br />
99
Bassmaster
Facebook<br />
101
Instagram<br />
102
Date Site Description Jersey Boat Hat<br />
Oct-16 Bass Zone Quotes of the Season Y Y Y<br />
Oct-16 You Tube Progressive Bass Wrap Up Y N Y<br />
Feb-17<br />
Feb-17<br />
Mar-17<br />
Bassmaster<br />
Bassmaster<br />
Advanced<br />
Angler<br />
Live Weigh-Ins - Cherokee Elite<br />
(3)<br />
Live Weigh-Ins - Okeechobee<br />
Elite (2)<br />
Y N Y<br />
Y N Y<br />
Classic Interivews (3) Y Y Y<br />
Mar-17 You Tube Classic Interviews/Coverage (4) Y Y Y<br />
Mar-17 Bass Zone Classic: On Location (2) Y Y Y<br />
Mar-17<br />
Bassmaster<br />
Bass Cam - <strong>Roy</strong> Ready for First<br />
Classic<br />
Y Y Y<br />
Mar-17 Bassmaster Bass Cam - Ask the Pros Y Y Y<br />
Mar-17 Bassmaster Bassmaster Live Classic (2) Y Y Y<br />
Mar-17 Watch ESPN Bassmaster Live Classic (2) Y Y Y<br />
Mar-17<br />
Mar-17<br />
Mar-17<br />
Mar-17<br />
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
Bass Cam - Live <strong>Roy</strong> Lands<br />
Fourth Keeper Day 2<br />
Live Weigh-Ins - Bassmaster<br />
Classic (3)<br />
Bass Cam - <strong>Roy</strong> Talks Classic<br />
Strategy<br />
Bass Cam - <strong>Roy</strong> Talks Day<br />
Ahead<br />
Y Y Y<br />
Y Y Y<br />
Y N Y<br />
Y N Y<br />
Apr-17 Bassmaster Bassmaster Live Promo Y N Y<br />
Apr-17<br />
Apr-17<br />
Apr-17<br />
May-17<br />
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
Live Weigh-Ins - Toledo Bend<br />
(2)<br />
Live Weigh-Ins - Ross Barnett<br />
(3)<br />
<strong>Bradley</strong> <strong>Roy</strong> Catches Sight Fish<br />
at Ross Barnett<br />
Live Weigh-Ins - Sam Rayburn<br />
(3)<br />
Y N Y<br />
Y N Y<br />
N Y Y<br />
Y N Y<br />
May-17 Bassmaster <strong>Bradley</strong> <strong>Roy</strong> Sets Up His Day 3 Y Y Y<br />
103
Date Site Description Jersey Boat Hat<br />
May-17 Bassmaster<br />
<strong>Bradley</strong> <strong>Roy</strong> Swings in a<br />
Rayburn Largemouth<br />
Y Y Y<br />
Jun-17 Bassmaster<br />
Live Weigh-Ins - Lake<br />
Dardanelle (2)<br />
Y N Y<br />
Jun-17 You Tube Ross Barnett Elite Series <strong>2017</strong> Y Y Y<br />
Jun-17<br />
Jun-17<br />
Jul-17<br />
Jul-17<br />
You Tube<br />
You Tube<br />
Bassmaster<br />
Bassmaster<br />
Stray Casts featuring Steve<br />
Kennedy/<strong>Bradley</strong> <strong>Roy</strong><br />
Cabin Creek Express Craw<br />
with <strong>Bradley</strong> <strong>Roy</strong><br />
Live Weigh-Ins - St. Lawrence<br />
River (3)<br />
Live Weigh-Ins - Lake<br />
Champlain (3)<br />
N N N<br />
Y N Y<br />
Y N Y<br />
Y N Y<br />
Aug-17 Bassmaster Live Weigh-Ins - St. Clair (4) Y Y Y<br />
Aug-17<br />
Bassmaster<br />
Live: <strong>Bradley</strong> <strong>Roy</strong> Barely Lands<br />
a Big Smallmouth<br />
Y Y Y<br />
Aug-17 Bassmaster <strong>Bradley</strong> <strong>Roy</strong> Sets Up His Day Y Y Y<br />
Aug-17 Bassmaster <strong>Bradley</strong> <strong>Roy</strong> Has the Lead Y Y Y<br />
Aug-17<br />
Aug-17<br />
Aug-17<br />
Aug-17<br />
Aug-17<br />
Sep-17<br />
Bassmaster<br />
Bass Zone<br />
Bassmaster<br />
Bassmaster<br />
Watch<br />
ESPN<br />
Bassmaster<br />
<strong>Bradley</strong> <strong>Roy</strong> Surges to St. Clair<br />
Day 1 Lead<br />
<strong>Roy</strong> Leads Day One on Lake<br />
St. Clair<br />
<strong>Roy</strong> Leads Day One on Lake<br />
St. Clair<br />
Bassmaster Live - Lake St.<br />
Clair<br />
Bassmaster Live - Lake St.<br />
Clair<br />
Live Weigh-Ins - AOY<br />
Championship (3)<br />
Y Y Y<br />
Y N Y<br />
Y N Y<br />
Y Y Y<br />
Y Y Y<br />
Y N Y<br />
104
Bass Zone<br />
You Tube<br />
105
Advanced<br />
Angler<br />
Advanced<br />
Angler<br />
Advanced<br />
Angler<br />
106
You Tube<br />
You Tube<br />
You Tube<br />
107
You Tube<br />
Bass Zone<br />
Bass Zone<br />
108
Bassmaster<br />
Bassmaster<br />
109
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
110
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
111
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
112
You Tube<br />
You Tube<br />
You Tube<br />
113
Bassmaster<br />
Bassmaster<br />
Bassmaster<br />
114
Bassmaster<br />
Bass Zone<br />
Bassmaster<br />
115
Date Site Description Jersey Boat Hat<br />
3/25/17<br />
Watch ESPN/ Bassmaster Classic Day<br />
Bassmaster<br />
2<br />
Y Y Y<br />
3/26/17<br />
Watch ESPN/ Bassmaster Classic Day<br />
Bassmaster<br />
3<br />
Y Y Y<br />
8/25/17<br />
Watch ESPN/<br />
Bassmaster<br />
Lake St. Clair Day 2 Y Y Y
Date Publication Description Photo Jersey Boat Hat<br />
Oct-16 Bassin’ HS Fishing - The Joy of Fishing Y Y N Y<br />
Oct-16 BASS Times Mud Hole Ad Y Y N Y<br />
Nov-16 BASS Times Mud Hole Ad Y Y N Y<br />
Dec-16 BASS Times Mud Hole Ad Y Y N Y<br />
Dec-16 Bassmaster Mud Hole Ad Y Y N Y<br />
Jan-17<br />
Mud Hole<br />
Catalog<br />
Rod Building catalog Y Y N Y<br />
Jan-17 Bassin’ HS Fishing - Be a Fishing Nerd Y Y Y Y<br />
Feb-17 Bassmaster Mud Hole Ad Y Y N Y<br />
Feb-17 Bassin’<br />
HS Fishing - Preparing for the<br />
Upcoming Season<br />
Y Y Y Y<br />
Mar-17<br />
Bass Angler<br />
Battling Florida Cold Fronts Y Y N Y<br />
Mar-17<br />
Magazine<br />
Coastal<br />
Angler / The<br />
Angler<br />
Spawning Phase Will Play at<br />
Classic<br />
Y N N Y<br />
Mar-17 BASS Times Classic Qualifiers Y Y N Y<br />
Mar-17 Bassmaster Mud Hole Ad Y Y N Y<br />
Mar-17 Bassin’ HS Fishing - Mind Games Y Y Y Y<br />
Apr-17 Bassin’ HS Fishing - Consistency Y Y Y Y<br />
May-17 Bassmaster Bassmaster Classic Coverage Y Y Y Y<br />
May-17<br />
Mud Hole Performace Driven - How Pros<br />
Catalog Are Jumping up the Rankings<br />
Y Y N Y<br />
Jun-17 Bassin’ HS Fishing - Mind Games Y Y Y Y<br />
Jul-17 Bassmaster Mud Hole Ad Y Y N Y<br />
Sep-17<br />
Bass Angler<br />
Magazine<br />
Hunt Your Way to More Bass Y Y Y Y<br />
Sep-17 Bassin’ HS Fishing - Roller Coaster Y Y Y Y<br />
117
Bassin’ - October ‘16<br />
118
BASS Times - October ‘16 BASS Times - November ‘16<br />
119
BASS Times - December ‘16<br />
120
Bassmaster - December ‘16<br />
121
Bassmaster - January ‘17<br />
122
Mud Hole Catalog - January ‘17<br />
123
Bassin’ - January ‘17<br />
124
Bassmaster - February ‘17<br />
125
Bassin’ - February ‘17<br />
126
Bass Angler Magazine - March ‘17<br />
127
Bass Angler Magazine - March ‘17<br />
128
Coastal Angler / The Angler - March ‘17<br />
BASS Times - March ‘17<br />
129
Bassmaster - March ‘17<br />
130
Bassin’ - March ‘17<br />
131
Bassin’ - April ‘17<br />
132
Bassmaster - May ‘17<br />
133
Mud Hole Catalog - May ‘17<br />
134
Mud Hole Catalog - May ‘17<br />
135
Bassin’ - June ‘17<br />
136
Bassmaster- August ‘17<br />
137
Bass Angler Magazine - September ‘17<br />
138
Bass Angler Magazine - September ‘17<br />
139
Bassin’- September ‘17<br />
140
Date Event Location<br />
10/1 4th Annual <strong>Bradley</strong> <strong>Roy</strong> HS Open Danville, KY<br />
10/15 Chrysler of Lawrenceburg Open House<br />
Lawrenceburg,<br />
KY<br />
10/24 Boyle County HS Rod Building Class Boyle County, KY<br />
10/28 Russell County HS Rod Building Class<br />
Russell County,<br />
KY<br />
10/29 USA Cares Gala Louisville KY<br />
12/3 Bobby Lane HS Cup Lake Wales, FL<br />
12/4 Mud Hole <strong>Media</strong> Event Lake Wales, FL<br />
1/13 - 1/15 Angler's Outpost Open House Danville, KY<br />
1/20 Boot in the Bluegrass USA Cares Gala Lexington, KY<br />
2/6 - 2/12 Elite Series - Cherokee Lake Knoxville, TN<br />
2/20 - 2/26 Elite Series - Lake Okeechobee Okeechobee, FL<br />
3/15 - 3/26 Bassmaster Classic Houston, TX<br />
3/23 Capt. Kirk's Triton Open House Spring, TX<br />
4/3 - 4/9 Elite Series - Toledo Bend Many, LA<br />
4/24 - 4/30 Elite Series - Ross Barnett Ridgeland, MS<br />
5/12 EHF Expo Speaker Burnside, KY<br />
5/14 - 5/21 Elite Series - Texas Fest Lufkin, TX<br />
5/30 - 6/5 Elite Series - Lake Dardanelle Russellville, AR<br />
6/10 - 6/11 USA Cares Benefit Tournament Danville, KY<br />
6/17 Angler's Outpost Open House Shelbyville, KY<br />
7/11 - 7/13 ICAST Orlando, FL<br />
7/16 - 7/23 Elite Series - St. Lawrence River Waddington, NY<br />
7/24 - 7/30 Elite Series - Lake Champlain Plattsburgh, NY<br />
8/20 - 8/27 Elite Series - Lake St. Clair Detroit, MI<br />
9/10 - 9/17 Elite Series - AOY Championship Garrison, MI<br />
9/29 - 9/30 5th Annual <strong>Bradley</strong> <strong>Roy</strong> HS Open Danville, KY<br />
141
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