You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
HEADLINERS<br />
Stockton’s Very<br />
Own SASS<br />
Sass Public Relations extends its reach into<br />
all of San Joaquin County and into the Mother Lode.<br />
The firm is currently in its tenth year of providing<br />
quality design, event planning services and marketing<br />
solutions to an enviable list of clients throughout San<br />
Joaquin and Calaveras Counties.amount of food ordered<br />
and distance.<br />
Take a look at some questions we asked Carrie & Anna<br />
Sass regarding their experience in the Public Relations<br />
business as well as advice offered:<br />
<strong>Karima</strong>: How do you handle the unexpected?<br />
C. Sass: Take a deep breath, figure it out and move on.<br />
It happens all the time in this industry.<br />
exciting, because it brings all kinds of great people<br />
together for a common cause. It is all about kids. It’s<br />
really a happy day and it’s free to everyone. There are<br />
interactive booths, arts and crafts, free books, &<br />
entertainment. The Grupe Company gives us the entire<br />
grounds for the day. All of these wonderful businesses<br />
come together to support literacy.<br />
<strong>Karima</strong>: Any tips for businesses who want help<br />
promoting their event or image?<br />
C. Sass: Sit down and get your vision because you have to<br />
know the outcome before you can see it accomplished.<br />
<strong>Karima</strong>: How do you deal with strong personalities?<br />
C. Sass: We learn to roll with it, because we deal with<br />
entrepreneurs. It’s expected. I’m a member of the<br />
Business Council and they have great advice. I have<br />
gained amazing wisdom.<br />
<strong>Karima</strong>: Favorite Moment in the Business?<br />
C. Sass: I don’t know if I have just one favorite moment,<br />
but I will say that I am particularly fond of the time<br />
that I was sitting in the back room of my house. I realized<br />
that my clients were experiencing success and that we<br />
(Anna And I) were a part of that and that the work was<br />
benefiting the community. It was really rewarding and<br />
still is.<br />
<strong>Karima</strong>: Name your favorite event and please tell us why<br />
it is your favorite.<br />
C. Sass: Well, one of my favorite events and largest that<br />
we do is the Family Literacy Day at the Park. It is really<br />
18
Change language