ONELIFE #35 – American English
Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.
Land Rover steht für höchste Allradkompetenz, umfassenden Komfort und anspruchsvolle Technik. Diesem Geländewagen ist kein Weg zu weit und keine Aufgabe zu schwer – getreu dem Slogan „Above and Beyond“. ONELIFE vermittelt Land Rover-Kunden genau dieses Gefühl von Abenteuer und Freiheit.
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N A V I G A T O R<br />
DESIGN<br />
MUSEUM<br />
PARTNERSHIP 05<br />
DESIGN<br />
In the early 1970s, the original Range Rover was put on<br />
display at the Louvre Museum in Paris, an example of<br />
‘exemplary industrial design’. To this day, this artistic discipline<br />
remains central to the genetic make-up of the motor vehicle.<br />
A new partnership announced this year between London’s<br />
Design Museum and Jaguar Land Rover <strong>–</strong> and the first ever<br />
with an automotive manufacturer <strong>–</strong> not only highlights the<br />
integral importance of design, but also seeks to explain how<br />
it achieves its goals.<br />
In March, the Range Rover Velar <strong>–</strong> a car designed, engineered<br />
and manufactured in the UK <strong>–</strong> was premiered at the museum, the<br />
first time a vehicle has been exhibited in this thought-provoking<br />
venue in the middle of central London. The unveiling was the first<br />
of a series of collaborations, exhibitions and events being planned<br />
by the two partners over the coming three years. The innovative<br />
partnership also reveals the way in which designers and their work<br />
have been able to captivate society.<br />
“This relationship speaks volumes about our passion for<br />
design as it is central to everything we do,” says Gerry<br />
McGovern, Chief Design Officer at Land Rover.“Design must<br />
always have equality with engineering integrity. Bringing a<br />
vehicle from concept to production is a truly multi-disciplined<br />
activity, and design is the glue that pulls it all together.”<br />
FIND OUT MORE<br />
Delve into the world of design excellence at designmuseum.org<br />
06<br />
TECHNOLOGY<br />
POWERING<br />
INNOVATION<br />
This isn’t Mars. This is one of the UK’s largest solar arrays<br />
located on the roof of Jaguar Land Rover’s advanced Engine<br />
Manufacturing Centre in Wolverhampton. Equipped with more<br />
than 22,600 photovoltaic panels, with a peak of 6.3MW, it is<br />
estimated that the solar array could generate up to 30% of the<br />
Engine Manufacturing Centre’s energy requirements. This is<br />
the equivalent to the energy powering over 1,600 homes. The<br />
photovoltaic panels will avoid over 2,400 tons of CO 2 that<br />
would have been generated via grid electricity. Jaguar Land<br />
Rover has recently announced it will buy all its UK electricity<br />
from renewable sources up to March 2020. Our future is lowcarbon,<br />
clean and efficient, says Jaguar Land Rover’s Head of<br />
Purchasing and HR, Ian Harnett.<br />
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