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2018 Sponsor Opportunities

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<strong>2018</strong><br />

Marketing <strong>Opportunities</strong><br />

Build your brand • Build relationships • Build the industry • Build a better community<br />

Planning Your <strong>2018</strong><br />

Marketing Budget?<br />

Add value to your advertising<br />

dollars by generating recognition for<br />

your company in front of industry<br />

consumers and peers. HGHBA<br />

provides an abundance of<br />

opportunities for professional<br />

development and recognition<br />

directed specifically at builders,<br />

developers, remodelers and<br />

consumers.<br />

HGHBA would like to extend a<br />

special thank you to our previous<br />

sponsors and request your<br />

continued support next-year – you<br />

are the lifeblood of our Association.<br />

Our objective is to help you<br />

increase your sphere of influence as<br />

We Build a Better Community.<br />

HGHBA Cares and gives back to<br />

numerous Horry and Georgetown<br />

County approved charities through<br />

event raffle sales.<br />

General Membership Luncheon<br />

$1,000 per event<br />

• Recognized on meeting notice and reminder e-mails<br />

• <strong>Sponsor</strong> listing on HBA website<br />

• Logo on signage at meeting<br />

• Tabletop opportunity at meeting<br />

• Agenda time to address attendees<br />

• Inclusion in HBA e-newsletter as<br />

luncheon sponsor<br />

Mystery Handshake <strong>Sponsor</strong> $500.00<br />

• Recognition at each meeting and eblasts<br />

• logo on website as a sponsor for the year<br />

HGHBA Media <strong>Opportunities</strong><br />

E•Newsletter<br />

Date: First of every month<br />

$100<br />

Banner ad and Link<br />

prominently featured.<br />

Website<br />

Month to Month<br />

$100 - $500<br />

Banner ad (2 sizes) and<br />

Link featured.


Phone.:<br />

Fax:<br />

+1 (843) 438-4124<br />

+1 (843) 347-2774<br />

E-mail:<br />

info@hghba.com<br />

Address: 728 East Highway 501, Conway, SC 29526<br />

Home Show <strong>2018</strong><br />

<strong>Sponsor</strong>ship <strong>Opportunities</strong><br />

Platinum <strong>Sponsor</strong> - $6,500 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $7,500<br />

This top-level sponsor of Home Show <strong>2018</strong> will receive billing with Platinum sponsor recognition in all event<br />

promotional advertising and collateral materials.<br />

• Premium 20’ x 30’ Exhibit Space (as available when contract is received)<br />

• Company logo to appear on television commercials<br />

• Company logo to appear on all print advertising<br />

• Company logo on front cover of official show publication<br />

• Full Page Ad (premium page) Official Show Guide<br />

• Media interview opportunity.<br />

• Opportunity to present seminar or demonstration.<br />

• Logo and link on show website<br />

• Signage at Show<br />

• 50 Show tickets<br />

Gold <strong>Sponsor</strong> - $5,000 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $6,000<br />

This top-level sponsor of Home Show <strong>2018</strong> will receive billing with Gold sponsor recognition in all event promotional<br />

advertising and collateral materials.<br />

• Premium 20’ x 20’ Exhibit Space (as available when contract is received)<br />

• Company logo to appear on television commercials<br />

• Company logo to appear on all print advertising<br />

• Company logo on front cover of Official Show Guide<br />

• Full Page Ad in Official Show Guide<br />

• Media interview opportunity.<br />

• Logo and link on show website<br />

• Signage at Show<br />

• 30 Show tickets<br />

Partner <strong>Sponsor</strong>ship - $2,500 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $3,000<br />

• 10’ x 20’ Exhibit Space<br />

• Company logo to appear on television commercials<br />

• Company logo on front cover of official show Guide<br />

• Half (1/2) Page Ad in Official Show Guide<br />

• 20 Show tickets<br />

• Signage at show recognizing sponsorship<br />

• Logo and link on show website<br />

Supporting <strong>Sponsor</strong>ship - $1,000 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $1,500<br />

Must be an exhibitor in the show.<br />

• Company logo to appear on print advertising<br />

• Company logo to appear on the bottom of front cover of Official Show Guide<br />

• ¼ Page Ad in Official Show Guide<br />

• 10 Show tickets<br />

• Logo and link on show website


Exclusive Offer for HGHBA Members and Home Show <strong>2018</strong> Exhibitors<br />

New Home Parade<br />

Becoming a sponsor or advertiser in the <strong>2018</strong> New Home Parade Plan Book will place you along side this area’s<br />

largest and best new home promotion. In 2017, participation was wonderful and with our marketing campaign<br />

we expect numbers to increase. As a sponsor/advertiser this is your opportunity to reach your target market.<br />

Gold <strong>Sponsor</strong>ship - $5,000<br />

• Logo to appear on TV spots<br />

• Logo on front cover Plan Book<br />

• Full page Ad in Plan Book<br />

• Electronic Ad in Parade Mobile App<br />

• Logo on all print advertising<br />

• Logo on all Parade Signage<br />

• Media Interview opportunity<br />

• Logo and link on HGHBA website<br />

March 2nd, 3rd, 4th, 9th, 10th, and 11th, <strong>2018</strong><br />

<strong>2018</strong> New Home Parade <strong>Sponsor</strong>ship <strong>Opportunities</strong><br />

Silver <strong>Sponsor</strong>ship - $2,500<br />

• Logo to appear on TV spots<br />

• ½ Page Ad in Parade Plan book<br />

• Logo on Map page in Plan book<br />

• Logo on all print advertising<br />

• Media Interview opportunity<br />

• Logo and link on HGHBA website.<br />

New Home Parade Plan Book Advertising<br />

• Distributed at Home Show <strong>2018</strong><br />

• Parade Book online on HGHBA website (5,800 viewers in 2017)<br />

• Average Plan Book Shelf Life is 3 – 5 years.<br />

• Additional copies of the Plan Book will be available at Parade Homes,<br />

• Parade <strong>Sponsor</strong>s, Chamber of Commerce, HGHBA office.<br />

Ad Sizes & Rates<br />

Deadline<br />

January 10th, <strong>2018</strong><br />

Premier Feature – $5000<br />

New Home Parade Planbook Cover<br />

• Parade Home photo with your<br />

company name & name of home<br />

on the Plan book front cover.<br />

• Includes one (1) Parade Entry<br />

• Media Interview Opportunity<br />

• Logo and Link on HGHBA website<br />

Full Page with bleed:<br />

8.25w x 10.75 h<br />

Full Page non-bleed:<br />

8 w x 10.5 h<br />

Quarter<br />

Page:<br />

4 w x 5.25 h<br />

Half Page:<br />

8 w x 5.25 h<br />

<strong>2018</strong> New Home Parade Plan Book Magazine Ad Rates<br />

All ads include full color (Ad must be copy-ready) HGHBA Member Rate Show Exhibitor Rate<br />

Back Cover $1,440 $1,800<br />

Inside Front Cover, Page 5 & Inside Back Cover $1,240 $1,550<br />

Full Page $1,100 $1,375<br />

½ Page $ 680 $ 850<br />

¼ Page $ 500 $ 400


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Spring or Fall Clay Tournament<br />

Spring Date: April 5, <strong>2018</strong> • Backwoods Quail Club<br />

Fall Date: November 8, <strong>2018</strong> • Backwoods Quail Club<br />

Presenting <strong>Sponsor</strong> - $1,750 (1 Available)<br />

• Logo to appear on mailouts<br />

• Logo/Name to be displayed on signage the day of the<br />

event registration forms<br />

• One (1) complimentary team of 4<br />

• Recognition on HGHBA website<br />

Lunch <strong>Sponsor</strong>- $1,000 (1 Available)<br />

• Logo/Name to be displayed on signage the day of the<br />

event<br />

• Logo to appear on all mailouts/registration forms<br />

• Recognition on HGHBA website<br />

Awards <strong>Sponsor</strong> - $500 (1 Available)<br />

• Logo/Name to be displayed on signage the day of<br />

the event<br />

• Company Representative will present awards with<br />

Committee Chairman<br />

• Recognition on HGHBA website<br />

Continental Breakfast <strong>Sponsor</strong> -<br />

$250 (1 Available)<br />

• Logo to appear on signage at event<br />

• Recognition at awards luncheon<br />

• Opportunity to welcome attendees<br />

Beverage <strong>Sponsor</strong> - $400 (1 Available)<br />

• Logo to appear on signage on the beverage cart<br />

• Opportunity to drive beverage cart<br />

• Recognition on HGHBA website<br />

Stand <strong>Sponsor</strong> - $100<br />

• Name will be on signage displayed by one of the stands<br />

• Recognition on HGHBA website<br />

Raffle Prize <strong>Sponsor</strong><br />

<strong>Sponsor</strong> to provide raffle prize(s) to Tournament in exchange for<br />

recognition during drawing. Proceeds to benefit local charity.<br />

Clay Team<br />

$100 per person or $400 per team<br />

4


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Annual Golf Tournament<br />

Date: August, <strong>2018</strong><br />

Title <strong>Sponsor</strong>ship - $2,000 (1 Available)<br />

(Title <strong>Sponsor</strong> Name) HGHBA Golf Tournament<br />

• Your company name is in the title of the tournament<br />

• Your logo to appear on registration forms / promotion of event<br />

• Logo/ company name to appear on front cover of golf program<br />

• One tee box sponsorship<br />

• One foursome (4 players)<br />

• Tabletop opportunity at Awards Ceremony<br />

• Recognition at Awards Ceremony<br />

Golf Cart Ad - $250 – 1 Available (Ad provided<br />

by sponsor)<br />

Company may put an ad in front of every golfer. Ad will hang from<br />

name holder. Ad copy and size to be approved by the Golf<br />

Committee.<br />

Tee Box <strong>Sponsor</strong> ($100) per Tee Box sponsored<br />

• Sign on sponsored tee box<br />

• Recognition in Golf Program<br />

Raffle Prizes – Item(s) to be raffled<br />

• Recognition in Golf Program. Proceeds to benefit local<br />

charity<br />

Golf Team<br />

• $100 per player, $400 per team<br />

Awards Luncheon <strong>Sponsor</strong> - $500<br />

• Company logo on signage welcoming golfers to the Awards<br />

Luncheon<br />

• Opportunity to speak during Awards Ceremony (2-3 minutes)<br />

• Recognition in Golf Program<br />

• Tabletop Opportunity<br />

• One tee box sponsorship<br />

Beverage Cart <strong>Sponsor</strong> - $500 (4 Available)<br />

• Logo / company name on signage on beverage cart<br />

• Recognition in Golf Program<br />

• Recognition at Awards Ceremony<br />

Awards <strong>Sponsor</strong>- $500 (1 Available)<br />

• One tee box sponsorship<br />

• Recognition in Golf Program<br />

• Company representative to present awards with Golf<br />

Committee Chairman<br />

Hospitality <strong>Sponsor</strong> - $250<br />

(To be approved by Golf Committee)<br />

Prominent location to set up tent to promote company through product<br />

display, giveaways, etc.<br />

• One tee box sponsorship<br />

• Recognition in Golf Program<br />

Contest <strong>Sponsor</strong> - $250<br />

(Contest to be approved by Golf Committee)<br />

Opportunity to “man” your hole/tee and host a contest – great for<br />

networking.<br />

5<br />

• One tee box sponsorship<br />

• Recognition in Golf Program<br />

• Opportunity to present contest prize during Awards Dinner.<br />

Charity Golf Gun <strong>Sponsor</strong> – (2) Available ($500)<br />

• Opportunity to man & display at Charity Golf Gun tent<br />

• Recognition in Golf Program<br />

• Recognition at Awards Ceremony<br />

• Opportunity to present prize to winning golfer<br />

Skill Prize <strong>Sponsor</strong> – (8) Available ($250)<br />

• Recognition in Golf Program<br />

• Recognition at Awards Ceremony<br />

• Opportunity to present prize to winning golfer


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Home Improvement &<br />

Outdoor Living Show <strong>2018</strong><br />

Date: September <strong>2018</strong><br />

Presenting <strong>Sponsor</strong> - $5,000 (Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $5,500<br />

These top-level sponsors of Home Show <strong>2018</strong> will receive<br />

billing with presenting sponsor recognition in all event<br />

promotional advertising and collateral materials.<br />

• Premium 20’ x 20’ Exhibit Space (as available when contract<br />

is received)<br />

• Company logo to appear on television commercials<br />

• Company logo to appear on all print advertising<br />

• Company logo on front cover of official show tabloid<br />

• Company Name recognition in radio advertising<br />

• Media interview opportunity<br />

• Opportunity to present seminar or demonstration.<br />

• Logo and link on show website<br />

• Signage at Show<br />

• 50 Show tickets<br />

Partner <strong>Sponsor</strong>ship - $2,500 (Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $3,000<br />

• 10’ x 20’ Exhibit Space<br />

• Company logo to appear on television commercials<br />

• Company logo on front cover of official show tabloid<br />

• 20 Show tickets<br />

• Signage at show recognizing sponsorship<br />

• Logo and link on show website<br />

Bronze <strong>Sponsor</strong>ship - $1,000 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $1,500<br />

Must be an exhibitor in the show.<br />

• Company logo to appear on print<br />

advertising<br />

• Company logo to appear front cover of<br />

official show publication<br />

• 10 Show tickets<br />

• Logo and link on show website<br />

6


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

NAHB Student Chapter/Education <strong>Sponsor</strong>ship<br />

Dates to be determined<br />

Student Chapter/Education Partner: $2,500<br />

(2 Available)<br />

• Logo to appear on all education promotional<br />

materials<br />

• Tabletop opportunity at each education program<br />

• Recognition/signage at each education program<br />

• Logo and link on HGHBA website’s home page<br />

as <strong>2018</strong> Student Chapter/Education Partner<br />

• Opportunity to present an education program (subject to<br />

be approved by committee)<br />

• <strong>2018</strong> Workforce Development/ Student Chapter <strong>Sponsor</strong><br />

To secure your sponsor opportunities contact:<br />

Rose Anne O’Reilly at rao@hghba.com<br />

(843) 438-4124 ext. 1<br />

or<br />

Dee Ann Nesbit at Dee.nesbit@hghba.com<br />

843-438-4124 ext. 2<br />

7

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