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<strong>2018</strong><br />

Marketing Opportunities<br />

Build your brand • Build relationships • Build the industry • Build a better community<br />

Planning Your <strong>2018</strong><br />

Marketing Budget?<br />

Add value to your advertising<br />

dollars by generating recognition for<br />

your company in front of industry<br />

consumers and peers. HGHBA<br />

provides an abundance of<br />

opportunities for professional<br />

development and recognition<br />

directed specifically at builders,<br />

developers, remodelers and<br />

consumers.<br />

HGHBA would like to extend a<br />

special thank you to our previous<br />

sponsors and request your<br />

continued support next-year – you<br />

are the lifeblood of our Association.<br />

Our objective is to help you<br />

increase your sphere of influence as<br />

We Build a Better Community.<br />

HGHBA Cares and gives back to<br />

numerous Horry and Georgetown<br />

County approved charities through<br />

event raffle sales.<br />

General Membership Luncheon<br />

$1,000 per event<br />

• Recognized on meeting notice and reminder e-mails<br />

• <strong>Sponsor</strong> listing on HBA website<br />

• Logo on signage at meeting<br />

• Tabletop opportunity at meeting<br />

• Agenda time to address attendees<br />

• Inclusion in HBA e-newsletter as<br />

luncheon sponsor<br />

Mystery Handshake <strong>Sponsor</strong> $500.00<br />

• Recognition at each meeting and eblasts<br />

• logo on website as a sponsor for the year<br />

HGHBA Media Opportunities<br />

E•Newsletter<br />

Date: First of every month<br />

$100<br />

Banner ad and Link<br />

prominently featured.<br />

Website<br />

Month to Month<br />

$100 - $500<br />

Banner ad (2 sizes) and<br />

Link featured.


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Platinum <strong>Sponsor</strong> - $6,500<br />

(HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship<br />

Investment $7,500<br />

Home Show <strong>2018</strong><br />

Date: February 16,17,18, <strong>2018</strong><br />

This top-level sponsor of Home Show <strong>2018</strong> will receive billing<br />

with Platinum sponsor recognition in all event<br />

promotional advertising and collateral materials.<br />

• Premium 20’ x 30’ Exhibit Space (as available when contract is<br />

received)<br />

• Company logo to appear on television commercials<br />

• Company logo to appear on all print advertising<br />

• Company logo on front cover of official show publication<br />

• Full Page Ad (premium page) Official Show Guide<br />

• Media interview opportunity.<br />

• Opportunity to present seminar or demonstration.<br />

• Logo and link on show website<br />

• Signage at Show<br />

• 50 Show tickets<br />

Gold <strong>Sponsor</strong> - $5,000 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $6,000<br />

This top-level sponsor of Home Show <strong>2018</strong> will receive billing<br />

with Gold sponsor recognition in all event promotional<br />

advertising and collateral materials.<br />

• Premium 20’ x 20’ Exhibit Space (as available when contract is<br />

received)<br />

• Company logo to appear on television commercials<br />

• Company logo to appear on all print advertising<br />

• Company logo on front cover of Official Show Guide<br />

• Full Page Ad in Official Show Guide<br />

• Media interview opportunity.<br />

• Logo and link on show website<br />

• Signage at Show<br />

• 30 Show tickets<br />

Partner <strong>Sponsor</strong>ship - $2,500 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $3,000<br />

• 10’ x 20’ Exhibit Space<br />

• Company logo to appear on television commercials<br />

• Company logo on front cover of official show Guide<br />

• Half (1/2) Page Ad in Official Show Guide<br />

• 20 Show tickets<br />

• Signage at show recognizing sponsorship<br />

• Logo and link on show website<br />

Supporting <strong>Sponsor</strong>ship - $1,000 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $1,500<br />

Must be an exhibitor in the show.<br />

• Company logo to appear on print advertising<br />

• Company logo to appear on the bottom of front cover of Official Show<br />

Guide<br />

• ¼ Page Ad in Official Show Guide<br />

• 10 Show tickets<br />

• Logo and link on show website<br />

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HGHBA • MARKETING OPPORTUNITIES<br />

<strong>2018</strong><br />

New Home Parade<br />

Dates: March 2-4 and 9-11 • Parade Plan Book<br />

to be given out at the <strong>2018</strong> Home Show<br />

GOLD <strong>Sponsor</strong>ship- $5,000<br />

• Logo to appear on TV spots<br />

• Logo on front cover Plan Book<br />

• Full page Ad in Plan Book<br />

• Electronic Ad in Parade Mobile App<br />

• Logo on all print advertising<br />

• Logo on all Parade Signage<br />

• Media Interview opportunity<br />

• Logo and link on HGHBA website<br />

Silver <strong>Sponsor</strong>ship - $2,500<br />

• Logo to appear on TV spots<br />

• ½ Page Ad in Parade Plan book<br />

• Logo on Map page in Plan book<br />

• Logo on all print advertising<br />

• Media Interview opportunity<br />

• Logo and link on HGHBA website.<br />

<strong>2018</strong> New Home Parade Plan Book Magazine Ad Rates<br />

All Ads include full color (ad must be copy-ready) Deadline January 10th!<br />

Size HGHBA Member Rate Show Exhibitor Rate<br />

Back Cover $ 1,440.00 $ 1,800.00<br />

Premium Inside $ 1,240.00 $ 1,550.00<br />

Full Page $ 1,100.00 $ 1,375.00<br />

½ Page $ 680.00 $ 850.00<br />

¼ Page $ 400.00 $ 500.00<br />

Parade Home/Plan Entry Fees<br />

$1,500 (first entry) $1,300 (second entry) $1,100 (third entry)<br />

Home Parade<br />

$5,000 Premier Feature<br />

ome<br />

f<br />

owcased on the ront over<br />

• Parade Home photo with your company name & name<br />

of home on the Plan book front cover.<br />

• Includes one (1) Parade Entry<br />

• Media Interview Opportunity<br />

• Logo and Link on HGHBA website<br />

3


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Spring or Fall Clay Tournament<br />

Spring Date: April 5, <strong>2018</strong> • Backwoods Quail Club<br />

Fall Date: November 8, <strong>2018</strong> • Backwoods Quail Club<br />

Presenting <strong>Sponsor</strong> - $1,750 (1 Available)<br />

• Logo to appear on mailouts<br />

• Logo/Name to be displayed on signage the day<br />

of the event registration forms<br />

• One (1) complimentary team of 4<br />

• Recognition on HGHBA website<br />

Lunch <strong>Sponsor</strong>- $1,000 (1 Available)<br />

• Logo/Name to be displayed on signage the day of the event<br />

• Logo to appear on all mailouts/registration forms<br />

• Recognition on HGHBA website<br />

•<br />

Awards <strong>Sponsor</strong> - $500 (1 Available)<br />

• Logo/Name to be displayed on signage the day of the<br />

event.<br />

• Company representative will present awards with<br />

Committee Chair<br />

• Recognition on HGHBA website<br />

Continental Breakfast <strong>Sponsor</strong> -<br />

$250 (1 Available)<br />

• Logo to appear on signage at event<br />

• Recognition at awards luncheon<br />

• Opportunity to welcome attendees<br />

Beverage <strong>Sponsor</strong> - $400 (1 Available)<br />

• Logo to appear on signage on the cart<br />

• Opportunity to drive beverage cart<br />

• Recognition on HGHBA website<br />

Stand <strong>Sponsor</strong> - $100<br />

• Name will be on signage displayed by one of the stands<br />

• Recognition on HGHBA website<br />

Raffle Prize <strong>Sponsor</strong><br />

<strong>Sponsor</strong> to provide raffle prize(s) to Tournament in exchange for<br />

recognition during drawing. Proceeds to benefit local charity..<br />

Clay Team<br />

$100 per person or $400 per team<br />

4


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Annual Golf Tournament<br />

Date: August, <strong>2018</strong><br />

Title <strong>Sponsor</strong>ship - $2,000 (1 Available)<br />

(Title <strong>Sponsor</strong> Name) HGHBA Golf Tournament<br />

• Your company name is in the title of the tournament<br />

• Your logo to appear on registration forms / promotion of event<br />

• Logo/ company name to appear on front cover of golf program<br />

• One tee box sponsorship<br />

• One foursome (4 players)<br />

• Tabletop opportunity at Awards Luncheon<br />

• Recognition at Awards Luncheon<br />

Golf Cart Ad - $250 – 1 Available (Ad provided<br />

by sponsor)<br />

Company may put an ad in front of every golfer. Ad will<br />

hang from name holder. Ad copy and size to be approved<br />

by the Golf Committee.<br />

Tee Box <strong>Sponsor</strong> ($100) per Tee Box sponsored<br />

• Sign on sponsored tee box<br />

• Recognition in Golf Program<br />

Raffle Prizes – Item(s) to be raffled<br />

• Recognition in Golf Program, Proceeds to benefit<br />

local charity.<br />

Golf Team<br />

• $100 per player, $400 per team<br />

Awards Luncheon <strong>Sponsor</strong> - $500<br />

• Company logo on signage welcoming golfers to the Awards<br />

Luncheon<br />

• Opportunity to speak during Awards Luncheon (2-3 minutes)<br />

• Recognition in Golf Program<br />

• Tabletop Opportunity<br />

• One tee box sponsorship<br />

Beverage Cart <strong>Sponsor</strong> - $500 (4 Available)<br />

• Logo / company name on signage on beverage cart<br />

• Recognition in Golf Program<br />

• Recognition at Awards Luncheon<br />

Awards <strong>Sponsor</strong>- $500 (1 Available)<br />

• One tee box sponsorship<br />

• Recognition in Golf Program<br />

• Company representative to present awards with Golf Chairman<br />

Hospitality <strong>Sponsor</strong> - $250<br />

(To be approved by Golf Committee)<br />

Prominent location to set up tent to promote company through<br />

product display, giveaways, etc.<br />

• One tee box sponsorship<br />

• Recognition in Golf Program<br />

Contest <strong>Sponsor</strong> - $250<br />

(Contest to be approved by Golf Committee)<br />

Opportunity to “man” your hole/tee & host a contest –<br />

great for networking.<br />

• One tee box sponsorship<br />

• Recognition in Golf Program<br />

• Opportunity to present contest prize during Awards<br />

Luncheon.<br />

Charity Golf Gun <strong>Sponsor</strong> – (2) Available ($500)<br />

• Opportunity to man & display at Charity Golf Gun tent<br />

• Recognition in Golf Program<br />

• Recognition at Awards Luncheon<br />

• Opportunity to present prize to winning golfer<br />

Skill Prize <strong>Sponsor</strong> – (8) Available ($250)<br />

• Recognition in Golf Program<br />

• Recognition at Awards Luncheon<br />

• Opportunity to present prize to winning golfer<br />

5


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

Home Improvement &<br />

Outdoor Living Show <strong>2018</strong><br />

Date: September <strong>2018</strong><br />

Presenting <strong>Sponsor</strong> - $5,000 (Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $5,500<br />

These top-level sponsors of Home Show <strong>2018</strong> will receive<br />

billing with presenting sponsor recognition in all event<br />

promotional advertising and collateral materials.<br />

• Premium 20’ x 20’ Exhibit Space (as available when contract<br />

is received)<br />

• Company logo to appear on television commercials<br />

• Company logo to appear on all print advertising<br />

• Company logo on front cover of official show tabloid<br />

• Media interview opportunity<br />

• Opportunity to present seminar or demonstration.<br />

• Logo and link on show website<br />

• Signage at Show<br />

• 50 Show tickets<br />

Partner <strong>Sponsor</strong>ship - $2,500 (Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $3,000<br />

• 10’ x 20’ Exhibit Space<br />

• Company logo to appear on television commercials<br />

• Company logo on front cover of official show tabloid<br />

• 20 Show tickets<br />

• Signage at show recognizing sponsorship<br />

• Logo and link on show website<br />

Bronze <strong>Sponsor</strong>ship - $1,000 (HGHBA Member Investment)<br />

Non-HGHBA Member <strong>Sponsor</strong>ship Investment $1,500<br />

Must be an exhibitor in the show.<br />

• Company logo to appear on print advertising<br />

• Company logo to appear front cover of<br />

official show publication<br />

• 10 Show tickets<br />

• Logo and link on show website<br />

6


HGHBA • MARKETING OPPORTUNITIES <strong>2018</strong><br />

NAHB Student Chapter/Education <strong>Sponsor</strong>ship<br />

Dates to be determined<br />

Student Chapter/Education Partner:<br />

$2,500 (2 Available)<br />

• Logo to appear on all education promotional<br />

materials<br />

• Tabletop opportunity at each education program<br />

• Recognition/signage at each education program<br />

• Logo and link on HGHBA website’s home page<br />

as <strong>2018</strong> Student Chapter/Education Partner<br />

• Opportunity to present an education program (subject<br />

to be approved by committee)<br />

• <strong>2018</strong> Workforce Development/ Student Chapter <strong>Sponsor</strong><br />

To secure your sponsor opportunities contact:<br />

Rose Anne O'Reilly at rao@hghba.com (843) 438-4124 ext. 1<br />

Dee Ann Nesbit at dee.nesbit@hghba.com (843) 438-4124 ext. 2<br />

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