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Hometown Madison - November & December 2017

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55 Days of Unforgettable Memories<br />

Ken Sandridge<br />

Holiday memory-making in Mississippi<br />

usually doesn’t include ice - unless, of<br />

course, it’s the ice in a glass of sweet tea.<br />

However, thanks to the vision of local U.S.<br />

96.3 radio celebrity and Big South Events<br />

partner, Scott Steele, Central Mississippi<br />

families will enjoy over 55 days of<br />

unforgettable memories on ice beginning<br />

<strong>November</strong> 12 during Steele’s event titled,<br />

Christmas Wonderland.<br />

Describing the nearly two-month<br />

long event as an ice skating, ice sliding<br />

extravaganza, Steele and his partners<br />

are ensuring skating and sliding fun -<br />

rain or shine - by holding the event in a<br />

giant 30,000 square foot tent filled with<br />

thousands of Christmas lights and<br />

decorations in the parking lot of<br />

Mississippi Braves stadium in Pearl.<br />

“Actually, the great memories my<br />

children and I had at the ice rink held in<br />

<strong>Madison</strong> a few years back,” Steele said,<br />

“were the inspiration for Christmas<br />

Wonderland.” “As my partners and I began<br />

developing the Christmas Wonderland<br />

concept, we knew we had to find a way<br />

to keep Mother Nature from shutting<br />

down the fun,” Steele said in referring to the<br />

more than 20 days of rain that prevented<br />

skating at the <strong>Madison</strong> event in 2013.<br />

“So, holding Christmas Wonderland in<br />

a massive tent was our only option,”<br />

he added. “If not for the underwriting<br />

commitments of our title sponsor, Merit<br />

Health, as well as other generous<br />

supporters like Outlets of Mississippi,<br />

BankPlus, and Coca-Cola,” Steele explained,<br />

“there would have been no way to bring<br />

an event of this magnitude to the Metro<br />

Jackson area.” Steele also praised Pearl<br />

Mayor Jake Windham and the businesses<br />

and organizations in the area for their<br />

support of the project - including the host<br />

venue Mississippi Braves, Bass Pro Shop,<br />

Holiday Inn, and Cavender’s.<br />

One of the nation’s most experienced<br />

providers of portable ice rink venues,<br />

internationally acclaimed Magic Ice USA,<br />

was tapped to develop and install the<br />

Christmas Wonderland ice rink and ice<br />

slide. In addition to a nearly 8,000 square<br />

foot ice rink, Christmas Wonderland will<br />

feature a double ice slide appropriately<br />

titled, The Arctic Blast, where two sliders<br />

climb stairs to the top of a 20-foot high<br />

ice-tower before zooming down a 120-foot<br />

long run of ice to the bottom of the run.<br />

As a bonus for younger children who<br />

may find it slightly challenging to navigate<br />

the ice rink and slide, Steele and partners<br />

also designed a kid-friendly area with an<br />

assortment of inflatables that will include<br />

a huge 22-foot high triple slide that gives<br />

even the youngest event-goers thrills<br />

galore.<br />

“Speaking of kids,” Steele continued,<br />

“we have a ton of things planned to make<br />

the event especially exciting for them<br />

during the Christmas season. For instance,<br />

moms and dads can have their children<br />

be a part of several Breakfast with Santa<br />

dates where the kids will actually have<br />

breakfast and visit with St. Nick himself -<br />

along with filling out their wish-list and<br />

dropping it in his big red bag!”<br />

“Birthday parties at Christmas Wonderland<br />

are another opportunity,” he added.<br />

We have already booked a ton of<br />

children’s birthday parties, which include<br />

skating, sliding and bouncing in the<br />

inflatables area!”<br />

“And not to be outdone by things for<br />

the kiddos,” he remarked, “Christmas<br />

Wonderland makes the perfect venue for<br />

Christmas gatherings of all kinds - including<br />

company, church, and other types of group<br />

and organizational gatherings!”<br />

Throughout the nearly eight-week long<br />

event, there will be a variety of local and<br />

regional concerts and entertainment<br />

appearing daily on the BankPlus Stage -<br />

ranging from church and school choirs to<br />

professional entertainers.<br />

“Almost everyone has a favorite<br />

Christmas memory,” Steele added. “This<br />

year, we’re confident Christmas Wonderland<br />

will become that magical place where<br />

friends and families celebrate the season<br />

and make memories that last a lifetime.”<br />

Christmas Wonderland will operate<br />

daily beginning <strong>November</strong> 12 thru January<br />

6, 10am - 11pm Monday thru Thursday,<br />

and 12 noon - 11pm Friday thru Sunday.<br />

For more information call 601-212-8810,<br />

email info@bigsouthevents.net, or visit<br />

www.christmaswonderland.ms or<br />

FaceBook.com/ChristmasWonderlandMS<br />

<strong>Hometown</strong> madison • 71

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