October

The India ODI in 2014 attracted 13,236 spectators. 51% were estimated to have
come from outside Wales with about 30% as day visitors. It is likely that about
10% of the total stayed overnight with friends and 10% used hotel or B&B
accommodation.
This compares with about 65,000 people expected to have attended the First
Investec Ashes Test of 2015 of whom 62% were expected to have come from
outside Wales and a higher percentage to make overnight stays in hotels and
B&Bs–with even higher restaurant use. Whilst an average year with 190,000
days of attendances might generate 19,000 overnight stays in hotels, a year
with several international matches and 215,000 days of attendances will
attract more visitors from outside Wales and perhaps up to 40,000 overnight
stays.
Therefore, assuming offsite expenditure by a local visitor to be £45 per day
and £300 for overnight stayers the total off site expenditure by 1.5m attendees
will have been in the region of £106m since 2008 assuming only 10% making
an overnight stay. This means that for an average year since 2008 the off-site
expenditure will have been around £15m p.a.
Whilst, in a year that includes the Ashes, it might reach about £18m. The
difference in expenditure on-site between an Ashes year and an average year
is likely to be up to £2m. So, with off-site expenditure differing by around
£3m it means that an Ashes year is likely to put £5m more into the economy
than an average year. However, focussing on the average year the
expenditures flowing into the economy are estimated to be £7m from onsite
activity and £15m from off-site activity.
9