mt-Exclusive YouTube Edition-Nov18

11 COOL
YOUTUBE FEATURES
YOU’RE NOT USING
Exclusive
You Tube
Edition
7 SMART
YOUTUBE HACKS
FOR LOCAL BUSINESS
How to Generate
Local Leads with
YouTube Ads
An Adodo Consultancy Services Limited Publication

Contents
How to Generate Local Leads
with YouTube Ads
7 Smart YouTube Hacks for Local
Business
03
LinkedIn is an invaluable resource for
networking and getting leads for your
business, but it can also be disastrous
if you don’t use it correctly. Not only
could mistakes cost you potential
business, but they could actually harm your reputation! In this
guide, you’re going to learn about some of the biggest mistakes
people make when using LinkedIn to promote themselves, and
how you can avoid making these mistakes yourself - and get the
results you’re looking for!
08
If you’re reading this, chances are
you’re already aware that LinkedIn is
by far the largest business oriented
social platform around. Small
business owners and professionals
just like you are on LinkedIn to gain new prospects, enhance
their online presence, generate leads, and build their overall
brand awareness. Above all though, LinkedIn is considered the
go-to social media platform, specifically developed for business
professionals and entrepreneurs. Here are just a few tips & tricks
you can use to utilize LinkedIn as a traffic generation asset to your
brand or your business.
Welcome To MT
Thanks for checking out the latest
edition of MT, your online marketing
resource guide for local businesses.
Each month we will be covering topics
that resonate with local businesses
just like yours.
Our goal is simple. We want to
enable you to do big things online,
and it all starts by breaking down
the complexities of marketing your
business online.
It doesn’t matter if you are just starting
out, or an established business owner
in your local community, you can
always benefit from increasing your
brand’s visibility online.
To your Success,
Tim Glynn
CEO and head of fun
11 Cool YouTube Features You’re
Not Using Yet
15
MT IS BROUGHT TO YOU BY
LinkedIn is one of the most useful social
networks available on the internet.
The business focused site is a meeting
place for over 150 million professionals
worldwide, and it offers a huge
range of marketing opportunities – even for local business and
professionals. By offering a variety of tools, the platform can help
you to stay in touch with colleagues, gain inside connections,
reach out to customers, and get advice from market leaders.
LinkedIn not only provides you with extra online visibility and a
place to network, it is also a valuable source of SEO friendly links
and other features that benefit local businesses. Here’s what you
need to know.
Adodo Consultancy Services, the leading
small business marketing service dedicated
to putting reputation marketing at the heart
of a local businesses marketing strategy. We
help small businesses connect with more
customers online.
If you want to build your business, you need
to market, it’s that simple. But you can lose
thousands of dollars if you don’t know what
you are doing. So we urge you to take action
with some of the strategies we recommend.
Feel free to reach out to us at any time.

HOW TO GENERATE
LOCAL LEADS
WITH YOUTUBE ADS
Most small businesses don’t have a huge marketing budget.
Sound familiar, right? Advertising is expensive. You
want the money you spend to stretch as far as possible –
and that means finding advertising opportunities that are
going to get you the biggest possible bang for your buck.
There’s no shortage of options. And one option that you
may have overlooked is something that you’ve probably
spent a lot of time on as a consumer.
I’m talking about YouTube ads.
ly. Sound about right? And when
you do, you’ve seen the ads that
run before videos. You’ve probably
also noticed ads that display with
your search results.
Well…
When it comes to generating
leads, those ads are CRUSHING it.
You probably visit YouTube often – maybe you even dai

YOUTUBE AD STATISTICS
Let’s start by checking the numbers. We’re
warning you – what you’re about to read may
shock you, especially if you’ve been spending
money on local TV ads and other high-cost
ads.
>YouTube has more than one billion users
– almost one-third of all internet users
> 45% of users watch more than an hour of
YouTube videos per week.
> More video content is created online in 30
days than has been created by all major US
television networks in 30 years.
> 46% of all users act after watching a video
ad.
We could quote dozens more facts like these,
but these are sufficient to illustrate the point.
Video advertising is hugely popular and hugely
effective.
Now, let’s talk about how you can use YouTube
to generate local leads.

KNOW YOUR AD TYPES
The first step is knowing what your ad options are on YouTube. There are three to consider:
1. TrueView In-Stream Ads are the ads you’re
probably most familiar with on YouTube. These
are the ads that stream before a video. They often
come with a “Skip Ad” option that displays
after five seconds. One thing you may not know
is that if a viewer skips your ad, you won’t pay
for the view. That’s key if you have a limited ad
budget.
2. Discovery Ads show up in YouTube search
results and look just like other videos. To get
viewers to choose your ad, you’ll need an
eye-catching thumbnail to grab their attention.
Here again, you’ll only pay if a viewer clicks on
your ad. You won’t pay to have your ad displayed
in the search results.
3. Bumper Ads are very short ads that
can’t be skipped. They’re most often targeted
to mobile users, and they’re ideal
if you have a message that can be conveyed
in just a few seconds.
You’ll need to decide which ad format is best suited to your company.

YOUTUBE ADVERTISING
BEST PRACTICES
GRAB USERS’ ATTENTION
FROM THE START
Now, let’s look at some simple things that can YouTube advertising isn’t the place to indulge
in a slow build. Your ad must grab
help you generate tons of local leads with You-
Tube Discovery ads. ads can be longer – as much as two minutes viewers’ – but make attention sure immediately the content is if engaging. you want
That’s the only way that you’ll keep a viewer’s attention them and to get stick them around. to click your call to action.
Keep Your Ads Short
There are a few ways to accomplish this.
Bumper ads are necessarily short. You’ll be limited
in how long they can be – usually, they’re one that targets your audience’s biggest
One is to start with a provocative statement,
less than 10 seconds.
pain point.
In-Stream ads can vary in length, but keep in
mind that viewers will be able to see how long
your ad is as soon as it appears on their screen.
They may be willing to sit through a 30-second
ad if it interests them, but unless you really
grab their attention, they’re not going to sit
through a two-minute ad before watching the
content they came to see.
Another option is to use storytelling in your
video. If you tell a compelling story, people
will keep watching to find out how it ends.
But with this option, you will need a killer
script for your video. If you can’t write one
yourself, hire a pro to do it for you. It will be
money well spent.

DON’T WAIT TO DISPLAY
YOUR CALL TO ACTION
Keeping in mind that you have limited time
to capture your audience’s attention, it
makes sense not to wait for the end of your
video to display your call to action.
Remember, your goal is to get people
to click your CTA. By displaying it on the
screen early in your video – and then again
at the end – you can maximize conversions.
You may even want to include several calls
to action – especially if your video is long.
Place them when the content in your video
is likely to spur action. You don’t want to
overdo it but it’s important to make it very
easy for viewers to take the next step.
OPTIMIZE YOUR LANDING
PAGE FOR VIDEO VIEWERS
Where will the people who view your ad
end up if they click your call to action? If
you want to use YouTube advertising to
generate leads, you’ve got to make sure
that your landing page is optimized for
the people who see your video.
First, make sure that the content on your
page matches what’s in the video. You
don’t want people who visit to be confused.
Next, link viewers to a page that’s intended
for lead generation. That means that
you should have an opt-in form or appointment
link on the page. Nobody who
lands there should have to guess what
the next step is. It should be clear.

7 Smart
HACKS FOR
LOCAL BUSINESS
If you’re still caught up in the thinking that YouTube is nothing more than a place to watch cat
videos, then you’re missing out on a significant opportunity to increase your digital reach and
engage your followers.
In fact, YouTube is the second-largest search engine in the world – and it’s got more than a
billion users! No matter what you’re selling, YouTube should be part of your marketing mix.
For local businesses, the cost of producing videos might seem to be prohibitive, but it all comes
down to the return you get on your investment. It’s worth spending a bit more up front if you
can recoup those expenses on the back end.

We want you to put YouTube to work for
your business – so we’ve come up with these 7 smart
YouTube hacks to help you do it.
#1: GET YOUR TRANSCRIPTS IN ORDER
You might not know that YouTube creates a transcript for every video that’s uploaded. It may
take a while to appear – and it might not be perfect – but eventually, your videos will have
transcripts.
The downside of the process is that the transcripts that YouTube creates are often riddled
with mistakes – but you can correct them and boost your engagement at the same time.
You have two options here. The first is to upload your own transcript when you add the video.
You can do that by clicking the CC (closed captioning) button, choosing a language, and then
following the instructions.
The second option is to wait until YouTube adds the transcript and then access it via
the CC button and edit it to correct mistakes. You can use the convenient “Pause while
typing” feature to make changes. Either way, we also recommend pasting the entire
transcript into the description box so you can reap the SEO benefits.

#2: START SHARED VIDEOS RIGHT
WHERE YOU WANT THEM
What do you do when you want to share a video but you want to cut right to the chase?
A simple hack can help you post a video so that it will start playing at the precise spot you
choose. All you need to do to use this hack is to click the share button on the video you want
to post. Underneath the list of sharing options, you’ll see a little box that says “Start Video at”
with a black space where you can enter the time stamp you want.
If you pause the video where you want it to start the field will auto-fill. Otherwise, you can type
in the time Then, wait a minute for the URL to update, copy it, and share it.
#3: CREATE A CUSTOM YOUTUBE URL
Do you want to make it easy for people to find
your YouTube channel? One way to do it is to
create a custom URL for it.
You’ll need to meet some minimum requirements
to take advantage of this hack. As long
as your channel has:
Been in existence for at least 30 days
Attracted at least 100 subscribers
An uploaded photo as a station icon
Uploaded station art

To create a custom URL, open your YouTube settings and click the “Advanced” option. If you’re
eligible for a unique URL you’ll be prompted to create one.
Just one caveat: make sure to choose the name you want and double-check your spelling.
Once you’ve created a URL, you cannot go back and edit it.
#4: ADD CLICKABLE LINKS TO YOUR VIDEOS
You can put a URL to your website in the description of a video – but people might not see it. A
better option is to add a clickable link in your video. When a user clicks it, the video will pause
and your link will open in a new tab.

Adding a clickable link is easy, and you’ll have the option of choosing a note, a speech bubble,
a title, a label, or a spotlight. To do it, go to the Video Manager and then select the video you
want to edit. Click “Edit” and choose your link option from the drop-down menu. Now, just
simply follow the directions.
It’s worth noting that you can also add end cards to your video using this same feature.
#5: STREAM LIVE ON YOUTUBE
Live video options like Periscope and Facebook Live have been getting a ton of attention lately
– and it makes sense. Streaming live to your followers is a great way to engage them and attract
new followers, too.
You might not know that YouTube live streaming is an option. It’s not quite as straightforward as
Facebook Live, but your subscribers will get a notification when you go live. You can find detailed
instructions on how to stream video live on YouTube by clicking here .

#6: USE YOUTUBE’S LIBRARY OF FREE SOUND
EFFECTS TO ENHANCE YOUR VIDEOS
Producing videos can be expensive, but YouTube provides some free resources to make it affordable.
You can access their huge library of free music and sound effects by clicking here.
To use the clips, all you need to do is click the download button and save it to your computer
as an mp3 file. Once it’s saved, you can add it to a video or use it for any other purpose.
The one caveat here is that some of the music clips do require some attribution. Since the
requirements may vary from clip to clip, you’ll have to look at the particular song you choose
to make sure you’re handling it properly.
#7: TRACK TRENDS TO IMPROVE YOUR REACH
YouTube is owned by Google, so it should come as no surprise that there are some pretty cool
statistics you can access to help you evaluate your results and choose trends to boost your
engagement. You can access Google Trends and then filter the results so you see only trends
on YouTube.

In some cases the YouTube trends may be pretty close to what you’ll find on Google, but the
results might surprise you. When the trends diverge, you can use the opportunity to create
content that’s more likely to attract viewers on YouTube.
NOW START MAKING VIDEOS…
What are you waiting for?
YouTube is a great tool for marketing local businesses,
and you can use it in many different ways. The 7 hacks
here are really just the tip of the iceberg, but the more
videos you create and share, the more creative you can
get by exploring the other tools and options available.

11 COOL
FEATURES YOU’RE
NOT USING YET
You probably already know that videos are a highly popular, highly shareable form of internet content.
If you want to engage and entertain your customers, creating a compelling video and sharing it on
YouTube is one of the best ways to do it. In addition to being one of the most highly-trafficked websites
in the world, YouTube is also the world’s second-largest search engine behind Google. And since
it is now owned by Google, there are some legitimate SEO benefits you can reap by using YouTube
to market your business.

If all you’re doing is uploading videos to YouTube, you
might be missing out. Here are 11 cool features that you
could be using to ramp up your marketing.
1. If you use keywords in your video, then transcribing it accurately can help
YouTube will create a transcript of your video, and editing it – or uploading
your own transcript – can help drive traffic to your video. The problem with
sticking with the automatic transcript is that they can be very inaccurate.
move your video to the top of YouTube’s search rankings – and Google’s, too. To
add a transcript, all you need to do is click the little “CC” icon under your video and
paste in the transcript.
you upload your video, you can add clickable links to it using YouTube’s
Creator Studio. The links act just like a call to action button on your website.
That means that you can prompt viewers to subscribe to your list, buy a
2.After
product, or just visit your website. To add them, simply go to Video Manager
> Edit > Annotations and then choose the annotations you want to add. There are five
options, including speech bubbles, notes, spotlights, titles, and labels. You don’t want
to overdo it, but adding annotations is a great way to make your video interactive.

you post a long video, you can specify a starting point in the video
instead of making people watch from the beginning. This is a great tool if
you want to highlight a particular moment in the video. To use this feature,
3.When
simply click Share and you will see a little box that says “Start at” underneath
it. In the box, enter the time when you want the video to start (hours: minutes:
seconds) and then post it. When people click on the video, it will begin playing at the
exact spot you specify.
you have a lot of videos on your YouTube channel, you can easily organize
them into playlists. For example, if you have created a series of demonstration
videos, you might want to group them all together to make them
4.If
easy for viewers to find. To create a playlist, simply click on Creator Studio
> Video Manager > Playlists. From there, you can name your playlist and add as many
videos to it as you choose.
of using the default URL that YouTube assigned to you when you created
your channel, you may be eligible to create a memorable, custom URL.
To find out if you are eligible, go to your Account Settings by clicking on your
5.Instead
profile picture, and then click Advanced. If you see a note that says “You’re eligible
for a custom URL. Claim it here,” click the link and choose the name of your URL.
Make sure to choose carefully and double-check your spelling, because once you have
submitted the request you can’t change it. You’ll have to agree to the Terms & Conditions
and confirm, and once you do you’ll have a custom URL for your channel.

offers its users a vast library of audio files and sound effects to
use in their videos. All of the available files are royalty free, which means
you can use them without paying for them. To access the library, simply
6.YouTube
go to Creator Studio > Create > Audio Library. From there you can browse
sound effects and music clips and download them to use in your videos.
You can stream videos live on YouTube instead of creating them beforehand.
Live video has been getting a lot of attention lately with the addition of Facebook
Live and apps like Meerkat. While many of the videos streamed live
7. on YouTube so far have been news events such as the Democratic and Republican
conventions, and sporting events, you can use them for marketing, too.
A live video would be an effective way to preview a sale or demo a product. To live
stream, simply click Upload and then choose the “Live Stream” option on the righthand
side of the page and follow instructions. After your video has concluded, it will
be archived on your channel so people who missed seeing it live can watch it later.
of a video, consider creating a photo slideshow with a voiceover or
music behind it. To create a slideshow, log in to YouTube and click the Upload
button. Click “Create Videos” on the right-hand side of the screen, and then
8.Instead
select “Photo Slideshow” from the options. You’ll be prompted to upload your
photographs. The easiest way to do it is to put all of the photos you want to use into a
single folder and then upload them all at once. Once they are added, you can arrange
them, add effects and notations, and post the video to your channel.

cool video creation option is 360 video, which you can create
yourself if you have the tools to do it. You can find a list of compatible
equipment here. When your viewers watch a 360 video, they can click to
9.Another
see different camera angles and perspectives. In other words, it gives your
viewers a truly interactive and immersive experience.
to Google’s affiliation with YouTube, you can use Google
Trends to find the best keywords to use in your YouTube videos. All
you need to do is go to Google Trends and then click Explore Topics
and type in a search term. Then you need to click Web Search >
10.Thanks
YouTube Search to view the results. It can be interesting and informative to see the differences
between how people search on Google and how they search on YouTube
– and understanding those differences can help you increase traffic to your videos.
YouTube has a Creator Studio app that allows you to manage the
videos on your channel on the go. You can do all kinds of useful things,
including updating thumbnails, enabling or disabling monetization, and
11.Finally,
managing subscribers.
These features can help you create cool and memorable video content that will help you attract new
subscribers – and turn those subscribers into paying customers.

DID YOU KNOW...
8 out of 10 18-49 year-olds watch YouTube and...
YouTube reaches more 18-49 year-olds than any other TV or CABLE TV network
Nearly 50% of people search for videos related to a product or service before visiting
82% of Businesses who use YouTube for Marketing consider it a key part of their strategy.
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