mt-Exclusive YouTube Edition-Nov18
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7 Smart<br />
HACKS FOR<br />
LOCAL BUSINESS<br />
If you’re still caught up in the thinking that <strong>YouTube</strong> is nothing more than a place to watch cat<br />
videos, then you’re missing out on a significant opportunity to increase your digital reach and<br />
engage your followers.<br />
In fact, <strong>YouTube</strong> is the second-largest search engine in the world – and it’s got more than a<br />
billion users! No matter what you’re selling, <strong>YouTube</strong> should be part of your marketing mix.<br />
For local businesses, the cost of producing videos might seem to be prohibitive, but it all comes<br />
down to the return you get on your investment. It’s worth spending a bit more up front if you<br />
can recoup those expenses on the back end.
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