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32<br />

ingredients<br />

disadvantage, however, is the low<br />

tolerability, as iron ions react in the<br />

gastrointestinal tract and often<br />

cause irritation or lead to hard,<br />

black stools, constipation and<br />

intestinal cramps. As a solution,<br />

SunActive ® Fe is a highly<br />

bioavailable iron compound that’s<br />

available in various concentrations,<br />

all of which are very gentle, well<br />

tolerated, less likely to cause<br />

colour changes and free from the<br />

typical ‘iron taste’. From the same<br />

camp, SunActive ® Q10 E is a<br />

patented Coenzyme Q10 delivery<br />

system that overcomes solubility<br />

issues: it enables food and drinks<br />

to become effective Q10 suppliers.<br />

SunActive ® Q10 E makes<br />

Coenzyme Q10 easily dispersible<br />

in water and increases its<br />

bioavailability by impressive 320<br />

per cent. Neutral in flavour with a<br />

light colour, it has an orange juicelike<br />

appearance.<br />

WGCP ® reaches the<br />

bloodstream quite<br />

gradually and provides<br />

the body with sustained<br />

energy without the<br />

negative side-effects<br />

associated with caffeine<br />

consumption<br />

Long-term energy without<br />

the ‘crash’<br />

Energy drinks are still as popular<br />

as ever, but many users are all too<br />

familiar with the ‘boost & crash’<br />

effect they deliver. Healthconscious<br />

consumers and women<br />

in particular are looking for a<br />

gentler source of that muchneeded<br />

energy. With Whole Green<br />

Coffee Powder ® (WGCP ® ), Taiyo<br />

offers an alternative to caffeine.<br />

Ideally suited for functional drinks<br />

with a natural or wellness<br />

positioning, the finely ground<br />

powder is derived from green<br />

Coffea arabica and Coffea robusta<br />

beans. Because WGCP ® is made<br />

from dried, unroasted whole green<br />

coffee beans, it contains all the<br />

valuable ingredients from the<br />

beans – in contrast to roasted<br />

coffee or green coffee extracts.<br />

WGCP ® therefore contains much<br />

more than just caffeine. It is also<br />

high in amino acids, quinic acids<br />

and chlorogenic acids as well as<br />

antioxidants, minerals and fibre.<br />

Plus, as it contains much less<br />

caffeine than roasted coffee, it<br />

has fewer side-effects and<br />

is much more<br />

effective; the fibre<br />

and bean husks it<br />

contains prevent<br />

the rapid release<br />

of natural<br />

caffeine.<br />

WGCP ® reaches<br />

the bloodstream<br />

quite gradually<br />

and provides the<br />

body with sustained<br />

energy without the<br />

negative side-effects<br />

associated with caffeine<br />

consumption.<br />

Dr Stefan Siebrecht, Managing<br />

Director of Taiyo GmbH, has<br />

developed a large variety of<br />

innovative drinks concepts: “We<br />

always think in a holistic way. One<br />

of our most novel concepts is a<br />

cocoa and cappuccino flavoured<br />

vegan protein shake with moringa,<br />

hemp protein, pea protein, bean<br />

fibre and WGCP ® , and we can<br />

even enrich it with vitamins,<br />

minerals or Coenzyme<br />

Q10. This is what<br />

consumers want:<br />

products that deliver a<br />

whole range of<br />

valuable health<br />

benefits and that<br />

help them to<br />

improve<br />

their daily<br />

diet in an<br />

indulgent<br />

way.” ■<br />

Taiyo GmbH<br />

https://taiyogmbh.com/en/<br />

www.foodmagazine.eu.com issue four | <strong>2017</strong>

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